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seo Penguin 4.0 Updated May 2013 2013

Seo Master present to you:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. 
The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
2013, By: Seo Master

seo Dot com vs Dot net 2013

Seo Master present to you:

 In the past years Domain Name Selection also played an important role in search engine optimization. But now Google is not considering the domain names in optimizing them in the SERP (Search Engine Page Results).
To the general users there is no difference between .com and .net
.COM is used for commercial and personal sites.
.NET is usually recommended for companies involved in Internet infrastructure.
However, there are some similarities in hosting the three domain names:
One can use only letters, numbers, or hyphen ("-") as characters for the site
The domain name cannot begin or end with a hyphen
Two hyphens cannot be used together
The domain name must have less than 63* characters, not including .COM, .NET and .ORG
.com is the standard #1 domain. If you're using the domain for an established business, it may be worth the expense.
.net and .org are fine too. Google will give you just as much sauce for any top-level domain. But some people may not remember these domains as easily.
Honestly, if you are starting from scratch, your link building strategy and content creation is going to make a much bigger difference in SEO than your domain name.
Just think of it as if you were building a brand (because actually, you are...). Nobody drinks Coke because they like the logo. They drink it because it's everywhere.
People looking for the content you provide will visit your site regardless of domain. A good one helps a bit, but I don't think Steve Pavlina became successful on the strength of his domain - it's content and optimization that will have the biggest impact on your success.
2013, By: Seo Master

seo Your Rankings Drop Around May 15th? May Be Due To Link Networks Google Busted 2013

Seo Master present to you:

On May 15th, Google's head of search spam, announced on Twitter that Google has taken "action on several thousand linksellers in a paid-link that passes PageRank network."
Google has done this time and time again, and we covered at least two previous cases of this. We do not know which link network - some are asking if SAPE links was hit again, but others are asking about a network named ghost. I am not sure. It seems like it may be several smaller networks.
One thing for sure is that around May 15th, many webmasters started to complain about ranking drops in WebmasterWorld. Here are some quotes:
Also, seeing a significant drop in ranks for a different domain I mentioned in another thread that I was using to test junk links. It's possible we could be seeing a penguin update.
I am also seeing a decent drop on the 14th which seems to be continuing today.
The complaints go on and on.
I am trying to figure out which network(s) were hit but I can't seem to nail it down to any specific one.
The Black Hat World forums are talking about it but no one is mentioning anything specific and concrete outside of some guesses.
Do you know which link network(s) were hit?
Forum discussion at Black Hat World & WebmasterWorld.
Update: We have a statement from ghost network about this:
2013, By: Seo Master

seo How to Beat The Google Penguin Update 2013

Seo Master present to you:
Did the recent Google Penguin update affect you website or online business negatively? Whether you experienced a dip in traffic and or loss of productivity, you can do several things to remedy the situation. Consider the following two guidelines on how to beat Google Penguin update:


Site Reputation


With the recent Penguin update, Google introduce a new reward system that depicts how websites rank in its search results. Websites that are of high quality, and improve the experience of web enthusiasts, rank higher in its results and as such, benefit from its high organic traffic. In view of this fact, the first thing that you should do, to beat the Google Penguin update is to improve the reputation of your site or e-commerce establishment. This is not as hard as it sounds. Consider the following two tips to increase your chances of success:
How to Beat Google Penguin Update

Tip 1: Publish Unique Content


To improve the reputation of your website, the first thing that you should do is to publish unique and high quality content. Scan all your web pages to identify duplicate content, and then remove or rewrite those that are positive. After you have put your on-page content in order, search offline sites to check whether they have duplicated your content. Again, if you find positive results, negotiate with the concerned webmasters to remove copied content. If negotiations fail, you should rewrite affected pages, use canonical tags to identify them, or remove them altogether.

Tip 2: Typos and Grammatical Errors


To beat Google Penguin update, make sure that your content adds value to your customers. Your web pages and or blog posts should flow well and lack typos, spelling, and grammar errors that can put off your visitors. Before you publish content on the Internet, proof read it with a fine toothed comb, to ensure that it lacks the foregoing hitches. You can use several offline and online tools or even hire a reputable editor, to help you create flawless web pages. If your visitors enjoy your content and share your URL, Penguin can pick this, and reward you with high rankings.

Search Engine Optimization (SEO)


On/off-page SEO is an essential practice that you should keep in mind, if you want to beat the Google Penguin, and succeed on the Internet. In addition to writing quality content, make sure that your website is navigable and has a friendly interface that appeals to your visitors. Avoid using nested navigational systems and many flash graphics. They will only confuse your visitors, lower their experience, and thus, increase the bounce rate of your website. Finally, implement the following SEO tips, to appease the Penguin, and increase productivity of your site:

Tip 1: Keyword Stuffing


Unlike in the past when stuffing keywords was the norm, use them sparingly in the post Penguin era. Instead of placing your main keyword(s) on your page title, footer, H1 tags, and several times in the body of your blog post or article, use it sparingly. Ideally, you should maintain keyword density at around 2%, to have better results.

Tip 2: Avoid Hiding Text


Do not hide or white out text in your bid to rank higher in Google search results. Although this black hat strategy was effective in the past, Google has revamped that ability of Penguin to detect hidden portions of text, even in CSS files. Play by Penguin’s rules, if you want your website or business to remain relevant on the Web, for a long time.

Tip 3: Natural Anchor Text


If you do not know how to beat Google Panda, use natural anchor texts on your web pages, when linking to external sources. Do not stuff keywords in them or repeat them unnecessarily. You will raise a red flag and attract serious penalties from the mighty Google Panda. Finally, while creating anchor text, make sure that you link to reputable websites that with increase the value of your own, and are valuable to your customers. Google no longer considers all backlinks as equal, as it did in the pre Panda and Penguin era.

What tips do you follow for effective post-penguin optimization?
2013, By: Seo Master
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