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With a fresh start to the year, now is a great time to review your AdSense strategy to ensure you’re making the most out of your ads. With that in mind, we’re kicking off a two-part optimization checklist series to help you increase your earning potential. In this first post, we’ll review some oldie-but-goodie tips; take a look, check off the items that you’ve already covered, and see if there’s anything you may have missed.

1. Increase ad coverage: Placing additional ad units on your site can have a big impact on your earnings. You can put up to three standard AdSense for content ad units (note only one 300x600), three link units and two AdSense for search boxes on each page of your site. Sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. Watch this short video to help you make sure you're following best practices, as outlined on Google’s Webmaster Guidelines, when placing new ad units on your site. As always, it’s important to consider the amount of ads in relation to the quality content on your site.
2. Use recommended ad sizes: As a rule of thumb, wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. If positioned well, wide ad sizes can increase your earnings significantly. The sizes we've found to be the most effective are the 728X90 Leaderboard, the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper. Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages.
3. Show both text and image ads: Image ads compete in the same auction for your ad space that text ads do. So, choosing to display both text and image ads increases the competition for ads to appear on your site, and may help you earn more. Check this case study to see how displaying both text and image ads helped one publisher. You can also find instructions how to enable image ads in our Help Center.
4. Experiment with ad color combinations: Choosing the right ad styles can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over. There are three techniques you can use to design ad styles that will be successful for your site: blend, compliment and contrast.  Experiment with ad color combinations to find the best fit for your site. See this Help Center article for additional information.
5. Ensure optimal ad placement: The placement of your ads plays a big role in revenue earning potential and user experience. While we often recommend placing an ad above the fold, it’s also important that users can easily find the content they are looking for. Check out this resource for more tips on ad placement, and see our heat map for even more information.
6. Add a search box (or two): As mentioned in #1, you can put up two AdSense for search boxes (along with three standard AdSense for content ad units and three link units) on each page of your site.  AdSense for search is a free product that lets you place a Custom Search Engine on your site to provide users with web search. You'll also earn revenue from relevant ads on the search results page.

We hope you find these tips useful. If you have additional tips to share, or would like to let us know about your experience with using an optimization tip, leave a comment on our AdSense +page. Stay tuned for our second part of the series, where we’ll cover some advanced optimization tips.

Posted by Jamie Firkus - Inside AdSense Team

             It seems that the longer you own your computer, the slower it gets! A lot of people will keep their computer until it gets so slow that they feel they need a newer, faster model. Some feel like the reason it is getting slower is because it is getting older, when that is just not the case. Your computer should run just as fast as the day you brought it home – if you follow these 10 Easy Steps to Speed Up Your Computer.


1). Empty the Temp directory regularly:

                Every time you launch a program, it creates a temporary file, until you either save or close the file. The reason it does this is in case your system crashes or gets turned off (before saving the file), it will be possible to recover the unsaved file you were working on. This is a good idea, but rarely works. Every time your system crashes, locks up, or gets turned off while you have open files, these temp files get created and just sit there in the Temp directory. Then, every time you launch a program, it looks through all of the temp files (to see if one needs to be recovered) and slows the open process, and in some rare cases, even locks up when trying to launch. In any event, the launch process is slowed.

Other ways of getting unneeded temp files is by installing programs. Most programs that get installed extract temp files (needed during the installation) to the temp directory, but a lot of times don’t get deleted when the installation is complete.

Windows also uses the temp directory for its temp files, for recovery purposes and ongoing use.

After a short while, the temp directory fills up with hundreds (and I have even seen thousands) of temp files that always get scanned over when Windows starts up and when programs launch. This slows everything down immensely.

Rule of thumb for Temp Files: If you don’t have any programs open (and nothing minimized in the bar below), then you shouldn’t have ANY temp files in your temp directory. If you do, delete them.

To delete Temp files, make sure NO programs are open, and…

a. In Windows 95, 98 or Me, go to C:WindowsTemp and delete everything inside the Temp folder.

b. In Windows 2000 or XP, it is a little trickier. First, make sure that you can see hidden folders. Double-click My Computer. Click on the Tools pull-down menu, and then on Folder Options. Click on the View tab. Scroll down and click on Show Hidden Files and Folders. Click Ok. Now you can go to the

C:Documents and SettingsAdministratorLocal SettingsTemp folder. Delete everything here.
Also, look in the
C:Windows(or Winnt)Temp or Tmp folders. Delete everything here, as well.

Note: this assumes that your logon ID is Administrator. If the main account is not Administrator, or if there are more than one account, substitute “Administrator” for the account names, and delete the temp files from all of the C:Documents and Settings(account name)Local SettingsTemp folders.


2). Empty the Temporary Internet Files regularly:

                 This is similar to the Temp directory, but for images and cookies while browsing websites. Every time you go to a website, your browser will look through your list of temporary Internet files, to see if you have all of the images needed to view your requested web page. If it is a very long list, it will delay your view time. However, if you have a dial-up, this is the lesser of two evils. If you already have the needed images, it is quicker (for a dial-up) to look through your temporary Internet files, than to download new images every time you visit a website.

On the other hand, if you have a broadband Internet connection (highspeed CableModem, DSL, Wireless, etc.), and you want a little more snap in your surfing, then you should delete your Temporary Internet Files on a regular basis, and choose to Check for Newer Images on Every Visit to a web page.

To empty Temporary Internet Files:
               Go to your Control Panel, by click on the StartSettingsControl Panel (or in Windows XP, just StartControl Panel) and double-click the Internet Options icon. Choose to Delete Cookies, and to Delete Files. This will clear all of your Temporary Internet Files.

To have Internet Explorer always check for new images and content on every visit to a web page, to the right of the Delete Files button, is the Settings button. Click this button and choose Every Visit to the Web Page. This option never has Internet Explorer look through your Temporary Internet Files to see if you already have the images needed. This way, Internet Explorer will just automatically download every image, every time, without looking through a list. If you have a good Internet connection, this is the better way to go. Don’t forget to delete your Temporary Internet Files every once in a while (see above).


3). Check your hard disks for problems:

                   There are two different types of disk checks: one is a file check, which checks the state of your operating system, checks all of your files, your file structure, and other software checks. If there are software problems (such as a corrupt FAT (file allocation table), etc., this check will attempt to fix it. The other is a physical hardware disk check. This checks the surface of your hard disks, to see if there are bad sectors (sections) of your hard drive, to see if your drive is physically experiencing problems. This disk check will attempt to repair the bad sectors, but if it can’t, it will mark the sector as bad and attempt to move the file(s) or file “pieces” to a good sector(s) of the disk. By marking the sector as bad, it knows not to write any future files to this section of the hard drive.

To run a disk check (or scan disk), here are the steps:

a. For Windows 95, 98, or Me, double-click My Computer. Right-click the C-drive and click on Properties. Click on the Tools tab and choose to check the computer for problems. If you choose to do a Thorough Scan, this will do the hardware check for physical disk damage or sector damage. Otherwise, the Standard Scan does the software file check. In either case, you can choose to have the scan automatically fix any errors it finds. The Thorough Scan does take quite a bit longer. You may want to let this run over night. Only do the Thorough Scan when you think there may be a problem with your drive itself, or if you haven’t run it in a few months, otherwise, run the Standard Scan once a week or so.

b. For Windows 2000 and XP, double-click My Computer. Right-click the C-drive and click Properties. Click on the Tools tab and choose to check the computer for problems. Click on Check Now. You will then have two check boxes. The top option is for the file check, and the second option is for the hardware (physical disk) check. Check either one, or both. At least check the top one. Again, if you think you may be having problems with the hard disk itself, then check the second one, as well. And just like the Windows 98 Thorough Scan, this will take quite a bit longer to run, so let it run over night. One thing, though: For Windows 2000 and XP, you won’t be able to run the check right then. After clicking the Start button (once the check boxes are checked), you will need to reboot to run the disk check. It will ask you if you want the system to run the CHKDSK on reboot. Choose Yes and reboot. Just before getting back into Windows, the system will do its CHKDSK, and depending on which options you chose, will take either a few minutes, and sometimes up to an hour or so, to run. Let it run.


4). An even more thorough disk check (and tune-up):

                     It would be to use a 3rd party utility (a stand-alone program outside of Windows) to check everything for you, automatically. One of my favorites is TuneUp Utilities 2004. It costs $39.99, but they do offer a FREE download trial of 15 days, to check it out to see if it speeds up your computer and/or fixes any problems. This program does a really good job of not only checking your computer’s file structure, master boot record, file allocation table, and files, but also an extremely good job of detecting and fixing bad sectors of your physical disk drives. And not only that, it also tunes up your system for increased speed, checks and cleans your registry, adjusts memory for you, tweaks your Internet settings for faster downloads and browsing (whether you use a dial-up or broadband), and streamlines your operating system for peak performance.


5). Don't want the TuneUp Utilities:

                   If you don’t want to get the TuneUp Utilities 2004, you can do a few of the performance tweaks yourself, if you have Windows XP. By default, EVERYTHING is turned on in Windows XP. It isn’t very streamlined for performance, but rather for appearance. You can turn off a few of the unnecessary features, and Windows will still work just fine, and maybe a little faster.

             To do this, right-click on My Computer and click on Properties. Click on the Advanced tab. Under the Performance section, click on the Settings button. On the Visual Effects tab, you will see a list of check boxes. By default, these are all on. You really don’t need any of them. If you choose one of the radio buttons at the top, say, Adjust for Best Performance, then all of the check boxes will turn off. This will noticeably speed up your computer. You can go through the check boxes one by one, and determine which ones you can and can’t live without. The one that will make the biggest effect is the very last one in the list. This is the Themes. If you turn it off, it will free up a lot of system resources and give you quite a bit more memory to work with, but Windows XP will look more like Windows 2000. For most people, this isn’t a problem. It is all eye-candy, anyway. Your pretty green pasture picture will disappear; your pretty green and blue buttons and task bar will go to a gray. If you can live with these things, then you will have much more performance. You will find that menus open up much more quickly and everything responds more immediately.



6). Turn off Active Desktop:

                  Active Desktop turns your desktop into a web page, and allows you to have things like a real-time calendar, and up-to-the-minute weather or stocks. These things are really neat, but your system takes a performance hit when they are running in the background all the time. And even if you don’t use Active Desktop for anything, just having it active can cause a performance decrease. Turn it off.

a. In Windows 95, 98 and Me, right-click on the desktop and in the pop-up menu, choose Active Desktop. Inside that option, uncheck Active Desktop. If there is no check next to it, then it isn’t on. Don’t choose it. Instead, just click the desktop again to get out of the menu.

b. In Windows 2000, right-click on the desktop and in the pop-up menu, choose Active Desktop. Inside that option, uncheck Show Web Content. Again, if there is no check next to it, then it is not on. Do not check it.

c. In Windows XP, right-click on the desktop and in the pop-up menu, choose Properties. On the Desktop tab, choose Customize Desktop. Now, on the Web tab, make sure that there are no websites chosen here. If there aren’t any, then Active Desktop is not on. Cancel and go back to the desktop.


7). Install and run a good AntiVirus program: 

                  Install and run a good AntiVirus program to keep out viruses and Trojan horses that can take over your system. If you have a virus(s), your system performance can be dramatically decreased. Viruses can do all kinds of nasty things to your computer. They can take over your computer, erase your hard drive, use your computer as a server, give you a bunch of illegal music or programs and tell all of their friends to download it all from you – leaving you holding the bag and supplying the computer space and bandwidth for their hobby. So, protect yourself with a good AntiVirus program. One of my favorites is AVG. It is not only a really good AntiVirus program, but it is also FREE! If you don’t have any AntiVirus software on your computer, get AVG AntiVirus NOW by downloading HERE. If you already have an AntiVirus program, and you want to use AVG instead, do NOT install AVG. First, uninstall your current AntiVirus program, reboot and install AVG. You do NOT want to have two AntiVirus programs installed at the same time. They will work against each other and can cause problems.


8). Get rid of Spyware:

                 A lot of computer users have Spyware and don’t even know they have it, much less how to get rid of it. If your computer has been taking you to websites that you don’t want to go to, or if you get pop-ups when you aren’t even on the Internet, or if your computer has been running extremely slowly lately, for no reason, you probably have Spyware.

On all of the computers that I setup, I install two different AntiSpyware programs: AdAware SE and SpyBot. These two programs are highly recommended by TechTV (G4) and other computer authorities (including my own research on Spyware) and work very well together. They compliment each other and catch Spyware that the other misses, but together, do a very good job.

SpyBot is not only a good program for getting rid of Spyware, but also as a preventative Spyware-catcher. It sits there and looks for known Spyware coming into your system, as well as suspicious-looking content. If you use the Tea-Timer feature, it can be a little annoying, but ANY suspicious-looking program, trying to be installed on your system, is flagged and your permission is asked for it to be installed (now and always).

AdAware SE has a little better Spyware database in it, but is not setup as a preventative AntiSpyware program. It does do a good job when you keep up on the updates and manually scan your system with AdAware.

If, after downloading and installing, updating, and running both of these AntiSpyware program, you still can’t get rid of your Spyware, you may need to enlist the services of a professional. Some Spyware is so intelligent that it looks to see if AntiSpyware programs delete the Spyware part of its programming and, if it’s gone, reinserts it back in place. This can be very frustrating for the user (and in some cases, even for the professional). There are stronger measures that can be taken to get rid of the Spyware, in cases like this, but can be very devastating to the user’s computer, if not handled perfectly. At this point, leave it to the professional. Call a local computer repair company and have them come out to your home or business and get rid of the Spyware for you.

In some cases, when the Spyware has become too entwined into your system, even a computer repair technician can’t get rid of the Spyware. At this point, it is better to just backup only what you need and have the operating system reinstalled. Believe me, when your computer gets to this point, you don’t want to just put a “band-aid” on it. Just start from scratch with a clean system. It’s the best way to go.


9). Streamline MSCONFIG:

                  One thing that really causes a HUGE performance decrease is to have unnecessary programs running in the background. Some of these programs can be seen in your System Tray (located next to the clock, in the lower-right corner of your screen). These are tiny programs that are robbing you of memory and processing power. Some of them you need, while most you don’t. Some of the programs you DON’T need are printer icons, CD burning icons, shortcuts to programs (such as video settings), AOL, any Instant Messaging Programs, etc. Just because these programs aren’t always running, doesn’t mean that you still can’t print, burn CDs or Instant Message. They can be run when you need them, from a shortcut.

You can use a utility, called MSCONFIG, to turn OFF unnecessary Start Up items.

a. In Windows 98, Me, and XP, click on StartRun and type msconfig. Click on the Startup tab. This is a list of everything that is running in the background, some of which show up in the System Tray. Now, be careful, some of these you do need. Some items to keep are Ctfmon.exe (XP), Scan Registry (Win98, Me), Task Monitor (Win98, Me), System Tray (Win98, Me), LoadPowerProfile (Win98, Me), Rundll.32, any AntiVirus programs (such as McAfee, Norton, or AVG). Others, you can uncheck, such as NeroCheck, ypager, qttask, AOL, and any other Instant Messaging programs, or printing programs. Remember, if something doesn’t work, because you turned it off, it can always be turned back on. You just have to reboot every time you make a change here. But, as you uncheck the unnecessary programs that run in the background, you will see that Windows loads much faster, that there are less icons in the System Tray, and that your system is much more “snappy” and quick to respond.

b. In Windows 2000, MSCONFIG wasn’t supplied. You actually have to download and run an MSCONFIG utility. A Google Search on "MSCONFIG utility" leads you to the download page, you can download this software from there. And if you copy it into your C:Windows(or Winnt)System32 folder, you can access it the same way as Windows 98 or XP (by the Run command in the Start menu). Or, you can just double-click it and use it that way, too. See above for what to leave checked and unchecked.

After you reboot, you will have a window that says that the configuration utility was edited. Just check not to show that in the future, a check box at the bottom. This just means that there was a change made to the MSCONFIG.


10). Defragment your hard drives:

                  If you have never done this, or it has been a few months since the last time, this step is one of the most important things that will give you more performance. As you use your computer, your drives become fragmented, by creating and deleting files. Just because a file is 10mb in size, doesn’t mean that it is sitting there on the drive (all 10mb) all in one spot on the drive. It fills in from the inside of the drive, outward, as the drive finds room. So your one file can be in pieces, in several spots on the hard drive. Don’t worry, your file allocation table keeps track of where the pieces are, however, it takes longer to access a file that is in pieces (fragmented), than a file that IS all in one spot on the hard drive. This is where defragmenting comes in. When you defragment your hard drive, this process copies all of the pieces to temporary spots on the hard drive, and then fills in all of the files (in their entirety) from the inside, out, so that no files are split into pieces. This dramatically speeds up the seek time, as well as speeds up the use of your files and programs.

NOTE: to efficiently defragment a hard drive, it likes to have 25% free space. It can still do the defragmentation with only 15% free space, but it takes quite a bit longer. If you can, delete any unnecessary files before deframenting your drives.

a. To defragment your hard drives (in any Windows operating system), double-click on My Computer. Right-click on the c-drive and click on Properties. Click on the Tools tab and choose the bottom button, to Defragment Now… Click on the appropriate drive, and then on Defragment. This can take some time. Depending on your processing power, the amount of RAM you have available, the size and speed of your drive, and a few other things, this process can take 20 minutes, or hours. It is best to let this one run over night, as well, but it is well worth it.

Good luck. I hope this article has helped you. If you live in the Lapeer, Genesee, or Tuscola County, Michigan areas, and would like an IT Professional to do a professional TuneUp on your computer(s) in your home or business, please contact Lapeer Tech Group at (810) 793-1093, or visit our website at www.LapeerTechGroup.com. You can email us at info@LapeerTechGroup.com.