MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.

Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.

However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.
That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.

Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.

Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.

So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.

To my knowledge, only three ways exist to get a link to your site:

• Buy it
• Voodoo it
• Grow it

** Buy Links** 

Buying links actually rates the fastest way to get traffic to your website.

You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.

You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.

You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.

** Linking "VoodDoo" **

Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.

You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.

Depending on the intensity of competition in a specific market and the fact that search engines change their rules frequently, pursuing search engine links this way can quickly turn into the online equivalent of Alice chasing the rabbit down the hole.

** Grow Links ** 

I personally prefer this method to get links to my websites: growing them.

The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.

One way to do this is simply to exchange links with another site which targets the same audience as your site.

You can manage this process manually or use one of the many software packages that will mange the process for you.

A search on Google for "reciprocal link manager software" yields a good start.

The easiest way to grow a link is through using articles other people post on their websites which link back to your website.

The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.

In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow links by publishing articles online.

Blogs:
Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.

The links in these articles can point directly back to your website.

Article Directories:
Submit your articles on the Article Directories.

They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers searching for content.

OPS (Other People's Sites):
Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.

Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.

Ezines:
By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."

Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.

**Final Thoughts**

Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.

Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.

Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet.

A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average "Joe" or "Jane" can instantly become a center of influence online using blogs.

But, as with any social interaction, certain rules apply (my grandma calls them manners) in order to be viewed as behaving "properly".

One of the things that gives blogging such strong appeal as an online publishing method revolves around "comments".

Blogs that allow "comments" enable readers to respond and elaborate on the information posted by the blog owner.

These comments and the free exchange of information, opinions, links, and new ideas creates the dynamic and growing content that makes blogging such a popular online activity for both publishers and readers.

However, rules and unwritten customs about the proper use of "comments" on a specific blog are also where most of the problems and controversy will arise.

Since a successful blog eventually becomes a community of people (albeit in cyberspace), proper social behavior is critical to be an effective and accepted member of the community.

Keep these basic rules in mind when approaching a new blog that allows commenting by readers so you won't find yourself on the wrong end of a scolding by people who operate with a different set of rules than you.

As with any social circle, violating the group's rules and customs will instantly cause a negative backlash.

Keep It Relevant:

Stay on topic with the post you're commenting about in a blog.

Nothing will earn you the wrath and disdain of your fellow posters and the blog owner faster than posting an off-topic comment.

Watch What Others Do:

Different blogs operate under different rules. What rates acceptable in one blog would earn you a verbal thrashing in another.

Before posting (especially if you have not posted to a specific blog before), look to see the types and quality of posts others make regularly.

• Are they long or short?
• Do they contain a link to the person's website?
• Is there a "signature" under their name?

Be Polite:

It's fine to disagree with people when making a comment, whether it's the blog's author or a comment made by another reader.

It is not, however, acceptable to launch a personal attack on anyone or make nasty comments in someone else's blog.

If you feel the need to do so, do it in your own blog.

It's the same principle of you can say whatever you want in your own house, but when you're in someone else's house, you act right (and better than you do at home).

You Can't Respond To Everyone:

If you operate a blog and someone asks a question, try to respond, but both sides should understand that you can't respond 100% of the time.

We all get busy and a blog, unless it maintains a paid membership, is often supported as a labor of love.