MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Seo Master present to you: After a busy year of creating, curating, and re-organizing our APIs, we’re pleased to share that:

• We’re announcing the Google APIs console, a new tool to help you use our APIs in your applications and on your websites.
• We’re introducing a new and improved Custom Search API and the new Translate API, which replace the old Web Search API and the old Translate API respectively, which are being retired along with the old Local Search API.
• We’ve reorganized and rewritten the documentation for some of your favorite APIs (read more on the AJAX APIs Blog).

New Google APIs Console Improves API Experience

The new APIs console helps you manage your API usage across all of your sites and apps. Key features include:

• Log in with your Google account to see the API projects you’re working on.
• Create and manage project teams for projects that are shared with your co-workers or friends.
• Get developer credentials to track exactly how you are using each API.
• View information about how your site or app is using the APIs, including which of your pages are making the most requests.

Initially, the console supports over a half dozen APIs – that number is expected to grow rapidly over time. Please take a look at the APIs console and get started using Google’s new APIs today.

New Custom Search API Delivers Better Integrated Search Experience

Google Custom Search helps you create a curated search experience, tailoring a custom search engine precisely to your specifications. This is the perfect tool for helping your visitors find exactly what they’re looking for on your site, and is especially useful for businesses that want to create a customized search experience across their public content without the expense or hassle of developing and hosting their own search infrastructure.
Today we are enhancing our Custom Search offering with the introduction of new output formats and a new API. Now, in addition to using the Custom Search element or the XML API, the new API offers search results using your choice of Atom or JSON syndication formats. To get started, click here to log into the API console and add this API to your project.

Retirement of Older APIs

As part of our ongoing housekeeping of our first-generation APIs, the legacy Web Search API and the Local Search API are being retired, to be phased out over the next three years as per our deprecation policies. We’ll also be tightening up our enforcement of the rate limits for these and the Translate API v1 over the next few months with an eye toward mitigating unauthorized usage, so we encourage everyone to migrate to the new APIs as available on the APIs console, or over to the Custom Search Element, the Translate Element, or the Maps API GoogleBar as your needs dictate.

Looking Forward

We’re excited about the opportunities that the new APIs console and this first batch of APIs built on our new API architecture will offer to developers. Even though we’ve been building APIs for several years now and are quickly approaching 100 tools, products, and APIs for developers, we still feel like we’re just getting warmed up. We’d love to hear your feedback on the new Google API console and our newest APIs — please let us know what you think.

By Adam Feldman, Adam Winer, David Gibson, and Louis Ryan, Google Developer Team2013, By: Seo Master

Seo Master present to you: Custom Search themes make it easy for you to customize the look and feel of your search results pages. And if you want to take the customization gig further, you can also customize the result snippet—a small sample of content that gives search users an idea of what's in the webpage—by using structured data.

When you are reading a webpage that reviews a film, you can figure out what the title is, what reviewers thought of the film, and how they rated it. You can even search for stores with the best prices for the DVD. Structured data can convey the meaning of such key information to computers.

Structured data formats—such as microformats, RDFa, and PageMaps—are semantic markup that you add to your HTML page. Structured data make web content more meaningful to machines. These attributes do not change the formatting of your website, they just make the text enclosed within the XHTML tags "understandable" by computers and influence what shows up in the result snippets.

When you tag your webpages with structured data, Custom Search indexes them and sends the metadata back in the XML results for your page. You can then take this XML feed and transform it into HTML results that showcase key information—such as image thumbnails, summaries, dates, authorship, ratings, and prices. Having the most relevant information in your search results makes the webpages in your site more compelling to your users.

You can, for example, create the following kind of rich snippets:


You can even add thumbnails and actions that let your users download files or make purchases.


To learn more, read the Custom Search Developer's Guide.

By Kevin Griffin Lim, Custom Search Team2013, By: Seo Master

Seo Master present to you: If you can select headgear for your LEGO ® action figures, your search engine should let you customize the theme for your search results page, right? Darn tooting!

True, Custom Search already lets you customize the look and feel of your search results page, but we're making it easier. You can now go to the control panel and select one of the predefined themes that broadly matches the look and feel of your website.

If the standard themes are not quite what you want, you can make further changes. You can tinker with the page layout (Why stick with a single column of results, when you can have two?) and play with the font colors and types. The standard themes paired with the "Compact" layout option are optimized for mobile devices, so they work well on iPhone, Android devices, and Pre.

If you want a greater level of control than that, you can download the CSS, tweak it in a text editor, and host the CSS in your website. You can make your search results page blend with the style of the rest of your website.


To learn more, read the Custom Search Developer's Guide.

By Kevin Gnome Lim, Custom Search Team2013, By: Seo Master

Seo Master present to you: By Kevin Gargoyle Lim, Custom Search Team

If you have a custom search engine, you can jazz up the customization gig by integrating Subscribed Links into your search engine. The Subscribed Links API enables you to create custom result snippets, as well as define the keywords or queries that would trigger them.

For instance, users who want to search for information about the comic book character Asterix might do the following: Type the search query in the search box, scan the search results for the most promising website, click the link to that website, wait for the website to load, and—finally—skim the page for pieces of pertinent information. However, if your custom search engine has a subscribed link for comic book characters, users can just type "asterix" in the search box and immediately get your custom result at the top of the results page. They don't have to scroll, scan, or click anything else to get the answer to their query.

Subscribed Links can directly answer questions, display links to services, provide news and status information, and calculate quantities, among other things. To get an idea of what you can do with Subscribed Links, read the developer guide and check out some live examples in the Google Subscribed Links Directory.

As if that's not cool enough, you can also integrate subscribed links created by other developers with your search engine. To learn more, read the Custom Search Developer's Guide.2013, By: Seo Master