MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Upgrading a hosting plan is not necessarily a huge problem for most website owners, especially those who are just running personal blogs or having visitors here and there.  For the most part, one can stay on a shared hosting plan for as long as you want.  But when really is the time to switch from a shared hosting to a VPS plan?  Do you even need to?

But before we go on to the question, what is the difference between the two?  Shared hosting refers to the type of hosting where you share a server with multiple clients, allocating only a portion to you and your site, while VPS, or virtual private servers, is you getting a share of ownership on a server, you do share but you’re responsible for all its management, as in shared hosting, maintenance of the server is up to the hosting provider.

It’s advisable to start off your website on a shared hosting plan.  When you’re starting, you won’t need too much resources to begin with.  Think about it like renting a small office to put up your business.  You only need a room to put up your stuff and establish your brand name.  In a website, you only need a small space in the Internet to establish your online presence.

Nonetheless, of course, in the long run, there’s this option to expand when the need arises.  And that’s the same case with the upgrade from a shared hosting to VPS hosting plan.  At some point in your course, you will have to decide whether to switch or not.  But again, the question is when.

Compare your website to a business.  Say you have your own little office.  For some time, you were able to accommodate all visitors to your office without them feeling uncomfortable.  But once your business becomes the talk of the town and people come and go, you sure would feel the need to find a bigger place.  Same goes with hosting.  Once you constantly reach your bandwidth limit for months and you still know you’ll be experiencing the same (or even more), then it’s time to switch on a VPS plan.

Of course, top that up with earnings.  Stable earnings mean that you’re quite starting to have a solid foundation already.  So say you’re reaching $200 monthly on your site, then you could think about switching to a VPS plan.

Lastly, think about your future plans.  Again, in a physical office, you might want to build a solid group within your customers.  So you may do promotions, plan parties, and other activities.  Can your office accommodate that?  Similar thing with the hosting plan.  If you’re planning further activities to engage with your site’s fan base, do contests and other stuff, you may need to see if your current hosting can accommodate that.  If not, then it’s a green light to go to VPS hosting.

Other factors you may wanna think about are the slow loading times and frequent errors caused by the server.  It might mean that your current plan can’t handle it.  If you also share downloadable items online, then you might upgrade to VPS.

So, have you made a choice?  I would love to hear your feedback on this matter!

This article is to give you a very basic understanding of search engine optimisation and what it actually means to get your business on page one of Google.

Google is the ultimate way that businesses can find new clients and for new clients to find businesses. Let us say for example that you are a plumber in Cheadle and when someone types in the query ‘Cheadle plumber’ or any other variation to this, you want to make sure that your business is listed on page one. This is because if your site is appearing on page two, three, four and so on, you stand very little chance of finding any new clients as less than 15% of searches go beyond page one. Search engine optimisation is all about getting you on page one.

You might be asking yourself the question what did other businesses do to get on page one whereas other businesses are appearing on page five? Are the plumbers on page one better at plumbing than those on page five? The answer to this is no, but what has most likely to have happened is that the businesses that you find on page one have implemented what we call a search engine optimisation or SEO campaign.

Now there are a lot of factors that go into SEO and getting onto page one, but I will not be able to cover them all in one single article. But I will go over some of the basics. Firstly your website needs to be optimised for Google. When it comes to a website, there are certain things that Google will look for. This will include page titles, use of keywords and a good description tag. These are the basic areas that need to be covered and are quite straight forward.

There are some things that people tend to forget about and the main one is the importance of content on your website. You need to be engaging the viewers of your website. Your content needs to be relevant to what they are looking for. Google has actually started paying attention to various metrics on your website such as how many times people comes to your website and leave without going onto a second page. This is known as bounce rate, and if yours is high then it will prove more challenging for you to rank on page one.

So let us say that someone has typed in ‘plumber Cheadle’ and they visit your website but 70% of people do not go past page one; this means your website is not really relevant for that particular keyword that you are hoping to rank for. As a result of this, Google will push your website further towards the back. Your website needs to be highly relevant and it needs to be compelling. You need users to come to your website, read one page and to visit as many other pages as possible. My message to you is to content and to add it constantly.

The next part is all about building links to your website and your content should hopefully be good enough where users will be linking back to you from their website. Link building is what will tell Google just how important your website is. If you have a lot of other websites linking back to you, your website will be considered highly relevant and Google pays attention to this.

It is also very important that you are in the social media game. This means that you have accounts with Facebook, Twitter, Pinterest, etc and you are frequently using these sites as well. Google is taking all of this data to generate information on businesses and in particular which businesses are relevant for particular searches. If you are not utilising these free services then you really need to as the impact on your SEO campaign can be dramatic.

What does it actually means to be on page one?

             Well just imagine potentially hundreds or even thousands of free leads every single month. The businesses that are listed on page one of the organic listings are receiving free traffic. Just imagine a high traffic key phrases that is driving potential customers to your site and remember you do not have to pay for this traffic. In the long term you are generating more leads, more business and more revenue than any of your competition on page two and beyond.

This was just a sample article covering SEO and the essential key elements that you must take on board if your aim is to be on the first page of Google and to also stay there.

            Hi friends i found an interesting service by iSpeech while searching that site for the previous post on "Text to Speech Software - Free Download". They provide a free and very useful service for we like bloggers for Converting A Blog To A Podcast. This adds a "Listen" button below each post title, as you see it on my blog right now.

Remaining thing, by clicking that button you can know it.
This will help your site visitors by many ways and even increase your page views too.  Get it now!

Important: Don't forget to update your feed when you create a new post or edit a post, orelse this text to speech utility wont work for the newly created posts.

How to update your feed?

• Go here.
• Click on the Manage Blogs, from the right of that page.
• In the next page Select the blog's name, which you want to update.
• Then select the Update Now, link in the upcoming page.
• That's it!
• Don't forget to Do that whenever you create a new post!

A small tip to all my blogger blog friends:

On that site, In the "Enter your blog's Url" field, don't add your blog's url. Add the feed url in the below format:


If you have more than 500 posts change that no. to 1000!

This is Because if you add the feed url in this format: http://yourblogname.blogspot.com/atom.xml or rss.xml or simply http://yourblogname.blogspot.com, this Text to speech tool will work only for first 26 posts of your blog, So only!

iSpeech currently supports the following services:

• Wordpress.org
• Blogger
• BlogEngine.net
• Terapad
• Typepad
• Live Spaces

Get it for your blog right now from here!
Friends, Don't forget to hit the "+1" button on the right or to comment if you found this useful!

          There are a lot of small business owners that we talk to that are not happy with the results of the website that they paid a web site design company to build for them, or the traffic they paid an internet marketer to generate. They complain that the site is plain or is hard to update or that is has received little traffic or generated the few sales.

          The blame lies with the small business as much as the web site design company. When small businesses hire web site companies they tell the designers basically what they want but leave most of the decision up to the designer. This is a mistake. Building a website is very similar to building a house. When building a house you pick out the house plan not the builder. You decide the colors of the walls, the type of siding, color of the shingles, what carpet, which cabinets, and so on. But with a website people leave this all up to the designer.

         If you are going to have a website built then you need to take responsibility for a lot of the design and most of the content. The first thing to do is develop a set of goals for your website. Is it going to be used to generate new business or a place to direct existing customers? This will determine what kind of website is best for your needs.

         Then you need to develop a list of functionality and information that you want the website to contain. Also, note what information will need updating and which is static and will never change. It is important to have an easy way to change information that is changed often. There are to many outdated websites on the internet already.

         Next scout other websites on the internet until you find one that has the look you like or some functionality that would be good for your site to have. Or several that you like parts of. Being able to show a website designer an example of what you have in mind makes it very easy for them to meet your needs.

        This is the easy part so far. You have enough info to give your designer a list of functionality and some example websites that look like what you have in mind. Now you have to decide what color schemes you want, what kind of font. The colors and font of a website set its tone. Is it professional or casual? Is it serious or fun? These might seem like trivial details but they matter. No matter how good the designer you need to direct them. You don’t need the exact font, but tell them weather you want a professional or casual font; Soothing or bright colors. All of this extra work will help you be more satisfied with the end product.

         Next comes traffic. This is usually the job of an internet marketer but most web companies offer both services. We often hear complaints by people who launch an internet business and then do not receive the traffic they expect.

         First of all, submitting your website to the hundreds of search engines will not produce a lot of traffic. It is a small part of an overall internet marketing campaign. Also, this is a service that is provided free by most web hosts and you should not be spending money on it. This merely gets your website listed in the various search engines. To receive traffic you need to gain enough strength so that when a searcher searches on a keyword relevant to you that your website shows up. This takes time and effort and will not be achieve by simply submitting your website.

        A lot of websites are used as a tool for its organization to spread information or as a brochure for a small business to direct its customers. These kind of sites are not looking to generate traffic and do not need an internet marketing strategy. But if you are running an ecommerce site or a website to generate sales leads for your business then you need an internet marketing plan.

        This plan will consist of several parts a search engine strategy for both organic listings and paid listings, a grassroots plan to generate traffic by writing articles, posting in forums, and in general becoming an online expert for you niche. And an online advertising plan for banner ads.

        Long term, establishing yourself as the online expert in a field and developing a strong search engine ranking for the keywords relevant to your business is very important. This will allow you to generate traffic without spending advertising dollars. Early you will need to advertise to generate visitors and revenue but over time your advertising dollars should decrease. This should be the long term objective of all internet businesses.

        To achieve this you will need a comprehensive plan, and the discipline to stick with it when no one is visiting your website. It is hard to outsource some of an internet marketing campaign to an Internet marketing company because you are the expert. It is hard for an internet marketing company to produce your level of expertise in your business. Internet marketing companies are excellent for managing ad campaigns, creating banner graphics, and teaching you search engine optimization and grassroots marketing. In search engine optimization and grassroots internet marketing a lot of the work is producing content(articles, guides, tutorials, etc.) in your niche and becoming known at expert sites in your area and forum boards that you are an expert in this niche and a place to go. You cannot outsource this expertise. You can hire someone to teach you how to do it but you need to do it.

       To get satisfaction out of your website and have it generate the traffic and new business that you want, you need to take ownership and be involved in the design, content, and internet marketing. You can have a web company build the site but you need to drive the design and functionality. You can also have an internet marketing company setup a marketing plan and teach you the basics of search engine optimization, but you need to become the online expert in your niche and produce as much quality content for that niche as you can.

Writing quality online content for your websites can be hard and somehow it often seems impossible to make it sound right.
But don't despair!  There is a simple structure you can follow to make your copy read better and easier for your visitors.

The Big Three:

In essence, giving your online copy a simple structure can set you on your way to content heaven.  This is easy to use and provides great results for minimal fuss.

1. Introduction
2. Main Content
3. Conclusion

And that's it!  Your entire copy will have a beginning, middle and end.  This will help your content appear to be more professional without having an amateur feel to it - which can turn visitors off.

Is that all there is to writing?

Unfortunately, no.  Writing is a craft that requires multiple skills to achieve professional results.  It can take writers years to learn how to write to a high standard,  and there are no shortcuts.  However, this simple structure ensures you will be on the right track.

What should I write about?

Basically, anything you feel your customers/readers would be interested to read related to your business or area of expertise.  Ideas are hard to come by and require hard work to discover the ideas that will be shareable and original.

And that's the key.  Make your online content unique and original.  After all, would you want to read about what you have read a thousand times before?  Probably not.  The same is for your readers.  Keep things topical, current and intriguing.

Whatever you choose to write about, keeping it within the boundaries of a structure will ensure you keep your writing tight, progressive and it will have a purpose.

The big three is a proven method to quickly improve your content with minimal effort.



               Copywriter Christopher Elliott owns Elliott Copywriting, who provides SEO copywriting services to businesses in and around the UK.

 Optimize the below three for better SEO:

• Meta Tags
• Navigational  links
• Rich Content

Meta Tags:

Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

Meta Title,
The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes.

Meta Description,
Depending on the search engine, this will be displayed along with the title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

Meta Keyword,
Choose whatever keywords you think are appropriate, seperated by commas.

Navigational  links:

             At the right or at the bottom, but not on the left, of the page.  When the search engines "read" your site, they read from the top left to the bottom right.  Search engines place an emphasis on the first 100 words or text on the site.  You do not want these words to be navigational links or Javascript.  Ideally, you want to have your heading tags with your keywords in the beginning of your page.  This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.


Rich Content:

             The more content you have on your site the more likely someone is to find what they're looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don't have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.

This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.

Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.

However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.
That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.

Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.

Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.

So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.

To my knowledge, only three ways exist to get a link to your site:

• Buy it
• Voodoo it
• Grow it

** Buy Links** 

Buying links actually rates the fastest way to get traffic to your website.

You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.

You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.

You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.

** Linking "VoodDoo" **

Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.

You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.

Depending on the intensity of competition in a specific market and the fact that search engines change their rules frequently, pursuing search engine links this way can quickly turn into the online equivalent of Alice chasing the rabbit down the hole.

** Grow Links ** 

I personally prefer this method to get links to my websites: growing them.

The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.

One way to do this is simply to exchange links with another site which targets the same audience as your site.

You can manage this process manually or use one of the many software packages that will mange the process for you.

A search on Google for "reciprocal link manager software" yields a good start.

The easiest way to grow a link is through using articles other people post on their websites which link back to your website.

The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.

In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow links by publishing articles online.

Blogs:
Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.

The links in these articles can point directly back to your website.

Article Directories:
Submit your articles on the Article Directories.

They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers searching for content.

OPS (Other People's Sites):
Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.

Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.

Ezines:
By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."

Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.

**Final Thoughts**

Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.

Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.

Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet.

A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average "Joe" or "Jane" can instantly become a center of influence online using blogs.

But, as with any social interaction, certain rules apply (my grandma calls them manners) in order to be viewed as behaving "properly".

One of the things that gives blogging such strong appeal as an online publishing method revolves around "comments".

Blogs that allow "comments" enable readers to respond and elaborate on the information posted by the blog owner.

These comments and the free exchange of information, opinions, links, and new ideas creates the dynamic and growing content that makes blogging such a popular online activity for both publishers and readers.

However, rules and unwritten customs about the proper use of "comments" on a specific blog are also where most of the problems and controversy will arise.

Since a successful blog eventually becomes a community of people (albeit in cyberspace), proper social behavior is critical to be an effective and accepted member of the community.

Keep these basic rules in mind when approaching a new blog that allows commenting by readers so you won't find yourself on the wrong end of a scolding by people who operate with a different set of rules than you.

As with any social circle, violating the group's rules and customs will instantly cause a negative backlash.

Keep It Relevant:

Stay on topic with the post you're commenting about in a blog.

Nothing will earn you the wrath and disdain of your fellow posters and the blog owner faster than posting an off-topic comment.

Watch What Others Do:

Different blogs operate under different rules. What rates acceptable in one blog would earn you a verbal thrashing in another.

Before posting (especially if you have not posted to a specific blog before), look to see the types and quality of posts others make regularly.

• Are they long or short?
• Do they contain a link to the person's website?
• Is there a "signature" under their name?

Be Polite:

It's fine to disagree with people when making a comment, whether it's the blog's author or a comment made by another reader.

It is not, however, acceptable to launch a personal attack on anyone or make nasty comments in someone else's blog.

If you feel the need to do so, do it in your own blog.

It's the same principle of you can say whatever you want in your own house, but when you're in someone else's house, you act right (and better than you do at home).

You Can't Respond To Everyone:

If you operate a blog and someone asks a question, try to respond, but both sides should understand that you can't respond 100% of the time.

We all get busy and a blog, unless it maintains a paid membership, is often supported as a labor of love.