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Seo Master present to you:
By Scott Knaster, Google Developers Blog Editor

We all live together in one big blue world, but we do lots of things differently: like pay for our purchases in different currencies around the world, for example. That’s very important if you’re doing commerce on the web, because people like to pay for things in their local currencies. For e-commerce developers, Google Analytics just launched a feature to track revenue, tax, and shipping & handling costs in multiple local currencies on a single website.


This new feature, which is rolling out gradually to all Analytics users, lets you choose from 31 different flavors of local currencies when you set up your reports. With multi-currency support, you can give your site broader appeal while making the world seem like a smaller, more friendly place.

Speaking of shared international knowledge, you might know that the weight of a kilogram is defined by a cylinder of platinum-iridium alloy in France. Strangely enough, even though the International Prototype Kilogram is sealed in a vault, it’s getting infinitesimally heavier, about one-eighth the weight of a grain of sand per century. Obviously, that just won’t do. To fix this, scientists are going to clean the cylinder, and all will be well again.

Finally, spend some time this weekend contemplating the discovery of a new largest prime number, which is 17,425,170 digits long (and with the magic of the Internet, you can look at all those digits here). This prime number was discovered by Dr. Curtis Cooper – no, not that Dr. Cooper – via the Great Internet Mersenne Prime Search (GIMPS).


Each Friday we publish a Fridaygram to tell you about strange and wonderful stuff from Google and the world at large. And please don’t worry about memorizing that long prime number – there will not be a quiz. Not even for you, Sheldon.

2013, By: Seo Master

Seo Master present to you:

One of our aims of the Google Analytics Data Export API is to provide access to all the data you find in our reporting UI. To that end, we are releasing 127 new dimensions and metrics via the API today!

Some of the powerful new data points are:

• Unique visitors - ga:visitors metric has been updated to support the true number of unique visitors for any date range (instead of the daily unique visitors). It also supports significantly more valid combinations.
• Organic Searches - The number of organic searches within a session.
• 10 new Adwords dimensions - Including Matched Query (what people searched for, not the bid term) and Placement Domain (which site you content ads were running on).
• Search Result Views - The number of times a search result page was viewed.
• 3 Time dimensions - To simplify plotting graphs.

We also included 111 calculated metrics to make it easy to query most common calculations in the reports, such as bounce rate, cost per conversion, and margin. Now, getting calculated metrics is both more convenient and in parity with the calculated metrics in the UI.

You can see a complete list of the new dimensions and metrics in our public changelog.

With all these dimensions and metrics, it can be time consuming to find the values you are looking for. To simplify this, we’re also launching a new interactive dimension and metric search tool. You can use this interactive tool to search for a dimension or metric using its search-as you-type feature. Even more exciting is the ability to easily determine valid dimension-metric combinations just by selecting the dimensions/metrics that you want to request. Here's a screenshot:

We hope that you will find this new tool and additional data useful. As always, we look forward to hearing your feedback, in our developer group.

By Jeetendra Soneja and Ivanna Kartarahardja, Google Analytics API team2013, By: Seo Master