Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
seo Registration will open soon for our first Google Developer Day events 2013
Seo Master present to you: 
By Monica Tran, Developer Marketing Team
Wondering what to do with yourself while waiting for next year's Google I/O? Consider attending one of our Google Developer Day events, taking place in eight countries around the world September through November of 2011.
To learn more about Google Developer Day and get a preview of the sessions we’ll be running from Sao Paulo to Sydney and everywhere in between, visit our newly launched GDD 2011 website at http://www.google.com/events/developerday/2011. Please note that sessions are subject to change as we continue to bring you the latest from Android, Chrome/HTML5, Cloud, and more.
Registration for our Brazil and Argentina events will open next week, with our HTML5 Open Call for Google Developer Day still accepting submissions until 8/8. Got your heart set on another Google Developer Day event? Registration for Google Developer Day will be open on the following dates:
8/8 - 8/19: Sao Paulo, Brazil
8/8 - 8/19: Buenos Aires, Argentina
TBD: Moscow, Russia
9/1 - 9/21: Prague, Czech Republic
8/11-9/12: Tokyo, Japan
8/22 - 9/2: Sydney, Australia
9/1 - 9/14: Tel Aviv, Israel
9/15 - 9/19: Berlin, Germany
Please note that these dates are tentative and are subject to change.
Google Developer Day will come to eight cities around the world in 2011, bringing you the future in web and mobile technologies. These one-day events feature deep technical content on Google platforms and products from the teams that work on them. Join us for the latest developments in Android, Chrome, HTML5, App Engine, and more in a city near you. http://www.google.com/events/developerday/2011
In the past four years, Monica Tran has been around the world, working as a Product Marketing Manager in Mountain View, London, and Tokyo. After a good run on Google I/O, Monica is back to lead the charge on Google Developer Day, happening in 8 cities worldwide in 2011.
Posted by Scott Knaster, Editor
2013, By: Seo Master
By Monica Tran, Developer Marketing Team
Wondering what to do with yourself while waiting for next year's Google I/O? Consider attending one of our Google Developer Day events, taking place in eight countries around the world September through November of 2011.
To learn more about Google Developer Day and get a preview of the sessions we’ll be running from Sao Paulo to Sydney and everywhere in between, visit our newly launched GDD 2011 website at http://www.google.com/events/developerday/2011. Please note that sessions are subject to change as we continue to bring you the latest from Android, Chrome/HTML5, Cloud, and more.
Registration for our Brazil and Argentina events will open next week, with our HTML5 Open Call for Google Developer Day still accepting submissions until 8/8. Got your heart set on another Google Developer Day event? Registration for Google Developer Day will be open on the following dates:
8/8 - 8/19: Sao Paulo, Brazil
8/8 - 8/19: Buenos Aires, Argentina
TBD: Moscow, Russia
9/1 - 9/21: Prague, Czech Republic
8/11-9/12: Tokyo, Japan
8/22 - 9/2: Sydney, Australia
9/1 - 9/14: Tel Aviv, Israel
9/15 - 9/19: Berlin, Germany
Please note that these dates are tentative and are subject to change.
Google Developer Day will come to eight cities around the world in 2011, bringing you the future in web and mobile technologies. These one-day events feature deep technical content on Google platforms and products from the teams that work on them. Join us for the latest developments in Android, Chrome, HTML5, App Engine, and more in a city near you. http://www.google.com/events/developerday/2011
In the past four years, Monica Tran has been around the world, working as a Product Marketing Manager in Mountain View, London, and Tokyo. After a good run on Google I/O, Monica is back to lead the charge on Google Developer Day, happening in 8 cities worldwide in 2011.
Posted by Scott Knaster, Editor
2013, By: Seo Master
from web contents: Spookier than malware 2013
salam every one, this is a topic from google web master centrale blog:
...and infinitely more fun: webmasters and their pets incognito! Happy Halloween, everyone! If you see any costumes that would pass the SafeSearch filter :), feel like sharing a gripe or telling a good story, please join the chat!
Take care, and don't forget to brush your teeth.
Yours scarily,
The Webmaster Central Team
Our glasses-wearing, no vampire-teeth vampire (Ryan), zoombie Mur, Holiday Fail (Tiffany Lane), Colbert Hipster (Dan Vanderkam), Rick Astley Cutts, Homeboy Ben D'Angelo, Me -- pinker & poofier, Investment Bank CEO Shyam Jayaraman (though you can't see the golden parachute in his backpack)
Chark as Juno, Wysz as Beah Burger (our co-worker), Adi and Matt Dougherty as yellow ninja, red ninja!
Heroes come in all shapes and sizes...
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
 hotdog |  lion king |
Take care, and don't forget to brush your teeth.
Yours scarily,
The Webmaster Central Team
Our glasses-wearing, no vampire-teeth vampire (Ryan), zoombie Mur, Holiday Fail (Tiffany Lane), Colbert Hipster (Dan Vanderkam), Rick Astley Cutts, Homeboy Ben D'Angelo, Me -- pinker & poofier, Investment Bank CEO Shyam Jayaraman (though you can't see the golden parachute in his backpack)
Chark as Juno, Wysz as Beah Burger (our co-worker), Adi and Matt Dougherty as yellow ninja, red ninja!
Heroes come in all shapes and sizes...
 Powdered toast man, Mike Leotta |  Adam Lasnik as, let me see if I get this right, a "secret service agent masquerading as a backstage tech" :) |
from web contents: Plumbing the web 2013
salam every one, this is a topic from google web master centrale blog:
Today is Google Developer Day! We're hosting events for developers in ten cities around the world, as you can read about from Matt Cutts and on our Google Blog. Jonathan Simon and Maile Ohye, whom you have seen on this blog, at conferences, and in our discussion forum, are currently hanging out at the event in San Jose.
I've been at the Beijing event, where I gave a keynote about "Plumbing the Web -- APIs and Infrastructures" for 600 Chinese web developers. I talked about a couple of my favorite topics, Sitemaps and Webmaster Tools, and some of the motivations behind them. Then I talked a bit about consumer APIs and some of our backend infrastructures to support our platform.
Check out the video of my keynote on YouTube or see some of the other videos from the events around the globe.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
Today is Google Developer Day! We're hosting events for developers in ten cities around the world, as you can read about from Matt Cutts and on our Google Blog. Jonathan Simon and Maile Ohye, whom you have seen on this blog, at conferences, and in our discussion forum, are currently hanging out at the event in San Jose.
I've been at the Beijing event, where I gave a keynote about "Plumbing the Web -- APIs and Infrastructures" for 600 Chinese web developers. I talked about a couple of my favorite topics, Sitemaps and Webmaster Tools, and some of the motivations behind them. Then I talked a bit about consumer APIs and some of our backend infrastructures to support our platform.
Check out the video of my keynote on YouTube or see some of the other videos from the events around the globe.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Happy Halloween to our spooktacular webmasters! 2013
salam every one, this is a topic from google web master centrale blog:
With apologizes to Vic Mizzy, we've written short verse to the tune of the "Addams Family" theme (please use your imagination):
We may be hobbyists or just geeky,
Building websites and acting cheeky,
Javascript redirects we won't make sneaky,
Our webmaster fam-i-ly!
Happy Halloween everyone! Feel free to join the discussion and share your Halloween stories and costumes.
Magnum P.I., Punk Rocker, Rubik's Cube, Mr. T., and Rainbow Brite
a.k.a. Several members of our Webmaster Tools team: Dennis Geels, Jonathan Simon, Sean Harding, Nish Thakkar, and Amanda Camp
Panda and Lolcat
Or just Evan Tang and Matt Cutts?
7 Indexing Engineers and 1 Burrito
Cheese Wysz, Internet Repairman, Community Chest, Internet Pirate (don't tell the RIAA)
Helpful members of the Webmaster Help Group: Wysz, MattD, Nathan Johns (nathanj) , and Bergy
Count++
Webspam Engineer Shashi Thakur (in the same outfit he wore to Searchnomics)
Hawaiian Surfer Dude and Firefox
Members of Webmaster Central's communications team: Reid Yokoyama and Mariya Moeva
Napolean Dynamite and Raiderfan
Shyam Jayaraman (speaking at SES Chicago, hopefully doing the dance) and me
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
With apologizes to Vic Mizzy, we've written short verse to the tune of the "Addams Family" theme (please use your imagination):
We may be hobbyists or just geeky,
Building websites and acting cheeky,
Javascript redirects we won't make sneaky,
Our webmaster fam-i-ly!
Happy Halloween everyone! Feel free to join the discussion and share your Halloween stories and costumes.
Magnum P.I., Punk Rocker, Rubik's Cube, Mr. T., and Rainbow Brite
a.k.a. Several members of our Webmaster Tools team: Dennis Geels, Jonathan Simon, Sean Harding, Nish Thakkar, and Amanda Camp
Panda and Lolcat
Or just Evan Tang and Matt Cutts?
7 Indexing Engineers and 1 Burrito
Cheese Wysz, Internet Repairman, Community Chest, Internet Pirate (don't tell the RIAA)
Helpful members of the Webmaster Help Group: Wysz, MattD, Nathan Johns (nathanj) , and Bergy
Count++
Webspam Engineer Shashi Thakur (in the same outfit he wore to Searchnomics)
Hawaiian Surfer Dude and Firefox
Members of Webmaster Central's communications team: Reid Yokoyama and Mariya Moeva
Napolean Dynamite and Raiderfan
Shyam Jayaraman (speaking at SES Chicago, hopefully doing the dance) and me
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: BlogHer 2007: Building your audience 2013
salam every one, this is a topic from google web master centrale blog: Last week, I spoke at BlogHer Business about search engine optimization issues. I presented with Elise Bauer, who talked about the power of community in blogging. She made great points about the linking patterns of blogs. Link out to sites that would be relevant and useful for your readers. Comment on blogs that you like to continue the conversation and provide a link back to your blog. Write useful content that other bloggers will want to link to. Blogging connects readers and writers and creates real communities where valuable content can be exchanged. I talked more generally about search and a few things you might consider when developing your site and blog.
Why is search important for a business?
With search, your potential customers are telling you exactly what they are looking for. Search can be a powerful tool to help you deliver content that is relevant and useful and meets your customers' needs. For instance, do keyword research to find out the most common types of searches that are relevant to your brand. Does your audience most often search for "houses for sale" or "real estate"? Check your referrer logs to see what searches are bringing visitors to your site (you can find a list of the most common searches that return your site in the results from the Query stats page of webmaster tools). Does your site include valuable content for those searches? A blog is a great way to add this content. You can write unique, targeted articles that provide exactly what the searcher wanted.
How do search engines index sites?
The first step in the indexing process is discovery. A search engine has to know the pages exist. Search engines generally learn about pages from following links, and this process works great. If you have new pages, ensure relevant sites link to them, and provide links to them from within your site. For instance, if you have a blog for your business, you could provide a link from your main site to the latest blog post. You can also let search engines know about the pages of your site by submitting a Sitemap file. Google, Yahoo!, and Microsoft all support the Sitemaps protocol and if you have a blog, it couldn't be easier! Simply submit your blog's RSS feed. Each time you update your blog and your RSS feed is updated, the search engines can extract the URL of the latest post. This ensures search engines know about the updates right away.
Once a search engine knows about the pages, it has to be able to access those pages. You can use the crawl errors reports in webmaster tools to see if we're having any trouble crawling your site. These reports show you exactly what pages we couldn't crawl, when we tried to crawl them, and what the error was.
Once we access the pages, we extract the content. You want to make sure that what your page is about is represented by text. What does the page look like with Javascript, Flash, and images turned off in the browser? Use ALT text and descriptive filenames for images. For instance, if your company name is in a graphic, the ALT text should be the company name rather than "logo". Put text in HTML rather than in Flash or images. This not only helps search engines index your content, but also makes your site more accessible to visitors with mobile browsers, screen readers, or older browsers.
What is your site about?
Does each page have unique title and meta description tags that describe the content? Are the words that visitors search for represented in your content? Do a search of your pages for the queries you expect searchers to do most often and make sure that those words do indeed appear in your site. Which of the following tells visitors and search engines what your site is about?
Option 1
If you're plagued by the cliffs of insanity or the pits of despair, sign up for one of our online classes! Learn the meaning of the word inconceivable. Find out the secret to true love overcoming death. Become skilled in hiding your identity with only a mask. And once you graduate, you'll get a peanut. We mean it.
Option 2
See our class schedule here. We provide extensive instruction and valuable gifts upon graduation.
When you link to other pages in your site, ensure that the anchor text (the text used for the link) is descriptive of those pages. For instance, you might link to your products page with the text "Inigo Montoya's sword collection" or "Buttercup's dresses" rather than "products page" or the ever-popular "click here".
Why are links important?
Links are important for a number of reasons. They are a key way to drive traffic to your site. Visitors of other sites can learn about your site through links to it. You can use links to other sites to provide valuable information to your visitors. And just as links let visitors know about your site, they also let search engines know about it. Links also tell search engines and potential visitors about your site. The anchor text describes what your site is about and the number of relevant links to your pages are an indicator of how popular and useful those pages are. (You can find a list of the links to your site and the most common anchor text used in those links in webmaster tools.)
A blog is a great way to build links, because it enables you to create new content on a regular basis. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Several people at the BlogHer session asked about linking out to other sites. Won't this cause your readers to abandon your site? Won't this cause you to "leak out" your PageRank? No, and no. Readers will appreciate that you are letting them know about resources they might be interested in and will remember you as a valuable source of information (and keep coming back for more!). And PageRank isn't a set of scales, where incoming links are weighted against outgoing ones and cancel each other out. Links are content, just as your words are. You want your site to be as useful to your readers as possible, and providing relevant links is a way, just as writing content is, to do that.
The key is compelling content
Google's main goal is to provide the most useful and relevant search results possible. That's the key thing to keep in mind as you look at optimizing your site. How can you make your site the most useful and relevant result for the queries you care about? This won't just help you in the search results, which after all, are just the means to the end. What you are really interested in is keeping your visitors happy and coming back. And creating compelling and useful content is the best way to do that.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
Why is search important for a business?
With search, your potential customers are telling you exactly what they are looking for. Search can be a powerful tool to help you deliver content that is relevant and useful and meets your customers' needs. For instance, do keyword research to find out the most common types of searches that are relevant to your brand. Does your audience most often search for "houses for sale" or "real estate"? Check your referrer logs to see what searches are bringing visitors to your site (you can find a list of the most common searches that return your site in the results from the Query stats page of webmaster tools). Does your site include valuable content for those searches? A blog is a great way to add this content. You can write unique, targeted articles that provide exactly what the searcher wanted.
How do search engines index sites?
The first step in the indexing process is discovery. A search engine has to know the pages exist. Search engines generally learn about pages from following links, and this process works great. If you have new pages, ensure relevant sites link to them, and provide links to them from within your site. For instance, if you have a blog for your business, you could provide a link from your main site to the latest blog post. You can also let search engines know about the pages of your site by submitting a Sitemap file. Google, Yahoo!, and Microsoft all support the Sitemaps protocol and if you have a blog, it couldn't be easier! Simply submit your blog's RSS feed. Each time you update your blog and your RSS feed is updated, the search engines can extract the URL of the latest post. This ensures search engines know about the updates right away.
Once a search engine knows about the pages, it has to be able to access those pages. You can use the crawl errors reports in webmaster tools to see if we're having any trouble crawling your site. These reports show you exactly what pages we couldn't crawl, when we tried to crawl them, and what the error was.
Once we access the pages, we extract the content. You want to make sure that what your page is about is represented by text. What does the page look like with Javascript, Flash, and images turned off in the browser? Use ALT text and descriptive filenames for images. For instance, if your company name is in a graphic, the ALT text should be the company name rather than "logo". Put text in HTML rather than in Flash or images. This not only helps search engines index your content, but also makes your site more accessible to visitors with mobile browsers, screen readers, or older browsers.
What is your site about?
Does each page have unique title and meta description tags that describe the content? Are the words that visitors search for represented in your content? Do a search of your pages for the queries you expect searchers to do most often and make sure that those words do indeed appear in your site. Which of the following tells visitors and search engines what your site is about?
Option 1
If you're plagued by the cliffs of insanity or the pits of despair, sign up for one of our online classes! Learn the meaning of the word inconceivable. Find out the secret to true love overcoming death. Become skilled in hiding your identity with only a mask. And once you graduate, you'll get a peanut. We mean it.
Option 2
See our class schedule here. We provide extensive instruction and valuable gifts upon graduation.
When you link to other pages in your site, ensure that the anchor text (the text used for the link) is descriptive of those pages. For instance, you might link to your products page with the text "Inigo Montoya's sword collection" or "Buttercup's dresses" rather than "products page" or the ever-popular "click here".
Why are links important?
Links are important for a number of reasons. They are a key way to drive traffic to your site. Visitors of other sites can learn about your site through links to it. You can use links to other sites to provide valuable information to your visitors. And just as links let visitors know about your site, they also let search engines know about it. Links also tell search engines and potential visitors about your site. The anchor text describes what your site is about and the number of relevant links to your pages are an indicator of how popular and useful those pages are. (You can find a list of the links to your site and the most common anchor text used in those links in webmaster tools.)
A blog is a great way to build links, because it enables you to create new content on a regular basis. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Several people at the BlogHer session asked about linking out to other sites. Won't this cause your readers to abandon your site? Won't this cause you to "leak out" your PageRank? No, and no. Readers will appreciate that you are letting them know about resources they might be interested in and will remember you as a valuable source of information (and keep coming back for more!). And PageRank isn't a set of scales, where incoming links are weighted against outgoing ones and cancel each other out. Links are content, just as your words are. You want your site to be as useful to your readers as possible, and providing relevant links is a way, just as writing content is, to do that.
The key is compelling content
Google's main goal is to provide the most useful and relevant search results possible. That's the key thing to keep in mind as you look at optimizing your site. How can you make your site the most useful and relevant result for the queries you care about? This won't just help you in the search results, which after all, are just the means to the end. What you are really interested in is keeping your visitors happy and coming back. And creating compelling and useful content is the best way to do that.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Listen in - Matt Cutts and Vanessa Fox talk search 2013
salam every one, this is a topic from google web master centrale blog: Tune into Webmaster Radio Thursday, August 31 at 1 pm Pacific to hear Matt Cutts and me take over GoodKarma while GoodROI (Greg Niland), the program's regular host, is on vacation. We'll talk about a little of everything, including giving Danny Sullivan career advice (if he ever decides to get out of search -- which we hope he never does -- he can always pursue a career in song), Google's handling of words with accented characters, display date changes in Google cached pages, and the not-so-nice side of SEO.
And if you missed last week's show, check out the podcast. Danny Sullivan and I explained that everything you need to know about search marketing, you can learn by watching Buffy the Vampire Slayer. If you heard the show and are worried about Danny's favorite espresso machine shop, don't be. They're doing OK after all.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
And if you missed last week's show, check out the podcast. Danny Sullivan and I explained that everything you need to know about search marketing, you can learn by watching Buffy the Vampire Slayer. If you heard the show and are worried about Danny's favorite espresso machine shop, don't be. They're doing OK after all.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Reflections on the "Tricks and Treats" webmaster event 2013
salam every one, this is a topic from google web master centrale blog:
Edited on Wednesday, October 29 at 6:00pm to update number of participantsthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
What featured over 750 webmasters and a large number of Googlers from around the world, hundreds of questions, and over one hundred answers over the course of nearly two hours? If you guessed "the Tricks and Treats webmaster event from this earlier this month!" well, you're either absolutely brilliant, you read the title of this post, or both!
How did it go?
It was an exhilarating, exhausting, and educational event, if we may say so ourselves, even though there were a few snafus. We're aware that the sound quality wasn't great for some folks, and we've also appreciated quite-helpful constructive criticisms in this feedback thread. Last but not least, we are bummed to admit that someone (whose name starts with 'A' and ends with 'M') uncharacteristically forgot to hit the record button (really!), so there's unfortunately no audio recording to share :-(.
But on more positive notes, we're delighted that so many of you enjoyed our presentations (embedded below), our many answers, and even some of our bad jokes (mercifully not to be repeated).
What next?
Well, for starters, all of us Webmaster Central Googlers will be spending quite some time taking in your feedback. Some of you have requested sessions exclusively covering particular (pre-announced) topics or tailored to specific experience levels, and we've also heard from many webmasters outside of the U.S. who would love online events in other languages and at more convenient times. No promises, but you can bet we're eager to please! Stay tuned on this blog (and, as a hint and hallo to our German-speaking webmasters, do make sure to follow our German webmaster blog ;-).
And finally, a big thank you!
A heartfelt thank you to my fellow Googlers, many of whom got up at the crack of dawn to get to the office early for the chat and previous day's runthrough or stayed at work late in Europe. But more importantly, major props to all of you (from New Delhi, New York, New Zealand and older places) who asked great questions and hung out with us online for up to two hours. You webmasters are the reason we love coming to work each day, and we look forward to our next chat!
* * *
The presentations...
We had presentations from John, Jonathan, Maile, and Wysz. Presentations from the first three are embedded below (Wysz didn't have a written presentation this time).
John's slides on "Frightening Webmastering Myths"
Jonathan's slides on "Using the Not Found errors report in Webmaster Tools"
Maile's slides on "Where We're Coming From"
Edited on Wednesday, October 29 at 6:00pm to update number of participants
from web contents: Viva, Webmasters in Vegas 2013
salam every one, this is a topic from google web master centrale blog: Thanks for visiting us at WebmasterWorld PubCon in Las Vegas couple weeks ago. Whether it was at the panel sessions, the exhibitor hall, or the Safe Bets event, we had a blast meeting you and sharing with you the many Google products that are available to webmasters to enhance and drive traffic to your site. For those who weren't able to join us, here are answers to some of the top questions that we heard:
Q: How do I increase the visibility of my site in search results?
A: There are many factors that can impact visibility of your site in search results. We outlined just a few tips that can make a big difference to increasing your site's visibility in Google search results. First, you should ensure your site has quality content that is unique. Second, have quality sites link to your site. Third, submit a Sitemap to let us know about all the URLs on your site. Fourth, sign up for a webmaster tools account to get information how about Google sees your site, such as crawl errors, indexing details, and top queries to your site. Lastly, you can visit Webmaster Central and Webmaster Help Center for more webmaster related questions and resources.
Q How much do I have to pay to create a Google Custom Search Engine?
A: Nothing -- it's free. In addition to being able to create your own custom search engine on your site, you can make money on your site using AdSense for Search.
Q: Why is it better to create gadgets rather than create feeds?
A: First, gadgets are much more flexible. As a publisher, you control the format of your content. Second, gadgets are by nature more interactive. They can be built with flash, HTML or AJAX, and are generally much more interesting than feeds. Finally, your users can customize a gadget to their liking, making your content a lot more targeted.
Q: What is this new ad placement feature for AdSense and how come I don't see it in my account?
A: Ad placements are publisher-defined groups of ad units that advertisers will see when searching for places where they can target their ads. If you don't yet see it in your AdSense account, it's because we've been slowly rolling out this feature to everyone. This exciting feature will be available to all publishers in the next few weeks, so be sure to keep an eye out.
Q: What's the easiest way to put a searchable Google Map on my web page?
A: Use the Map Search Wizard to design a Google Map for your page. The wizard will write all of the code for you; all you need to do is copy and paste the code into your web page, and your users will see your location on a map.
For more information about Google products for webmasters, you can check them out here:
We also wanted to share some photos from PubCon. If you look closely enough, you may be able to see yourself.
Thanks for stopping by, on behalf of the 25 Googlers in attendance!this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
Q: How do I increase the visibility of my site in search results?
A: There are many factors that can impact visibility of your site in search results. We outlined just a few tips that can make a big difference to increasing your site's visibility in Google search results. First, you should ensure your site has quality content that is unique. Second, have quality sites link to your site. Third, submit a Sitemap to let us know about all the URLs on your site. Fourth, sign up for a webmaster tools account to get information how about Google sees your site, such as crawl errors, indexing details, and top queries to your site. Lastly, you can visit Webmaster Central and Webmaster Help Center for more webmaster related questions and resources.
Q How much do I have to pay to create a Google Custom Search Engine?
A: Nothing -- it's free. In addition to being able to create your own custom search engine on your site, you can make money on your site using AdSense for Search.
Q: Why is it better to create gadgets rather than create feeds?
A: First, gadgets are much more flexible. As a publisher, you control the format of your content. Second, gadgets are by nature more interactive. They can be built with flash, HTML or AJAX, and are generally much more interesting than feeds. Finally, your users can customize a gadget to their liking, making your content a lot more targeted.
Q: What is this new ad placement feature for AdSense and how come I don't see it in my account?
A: Ad placements are publisher-defined groups of ad units that advertisers will see when searching for places where they can target their ads. If you don't yet see it in your AdSense account, it's because we've been slowly rolling out this feature to everyone. This exciting feature will be available to all publishers in the next few weeks, so be sure to keep an eye out.
Q: What's the easiest way to put a searchable Google Map on my web page?
A: Use the Map Search Wizard to design a Google Map for your page. The wizard will write all of the code for you; all you need to do is copy and paste the code into your web page, and your users will see your location on a map.
For more information about Google products for webmasters, you can check them out here:
We also wanted to share some photos from PubCon. If you look closely enough, you may be able to see yourself.
Thanks for stopping by, on behalf of the 25 Googlers in attendance!this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Traffic drops and site architecture issues 2013
salam every one, this is a topic from google web master centrale blog:
Webmaster Level: Intermediate.
Site design and architecture issues
Now that we've seen how malicious changes might affect your site and its traffic, let's examine some design and architecture issues. Specifically, you want to ensure that your site is able to be both effectively crawled and indexed, which is the prerequisite to being shown in our search results. What should you consider?
In conclusion, remember that fluctuations in search results are normal but there are steps that you can take to avoid malicious attacks or design and architecture issues that might cause your site to disappear or fluctuate unpredictably in search results. Start by learning more about attacks by hackers and spammers, make sure everything is running properly at crawling and indexing level by double-checking the HTML suggestions in Webmaster Tools, and finally, test your robots.txt file in case you are accidentally blocking Googlebot. And don't forget about those "robots.txt unreachable" errors!
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.comWe hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at SMX London and I'd like to highlight some key concepts from my presentation here. First off, let's gain a better understanding of drops in traffic, and then we'll take a look at site design and architecture issues.
Understanding drops in traffic
As you know, fluctuations in search results happen all the time; the web is constantly evolving and so is our index. Improvements in our ability to understand our users' interests and queries also often lead to differences in how our algorithms select and rank pages. We realize, however, that such changes might be confusing and sometimes foster misconceptions, so we'd like to address a couple of these myths head-on.
Myth number 1: Duplicate content causes drops in traffic!
Webmasters often wonder if the duplicates on their site can have a negative effect on their site's traffic. As mentioned in our guidelines, unless this duplication is intended to manipulate Google and/or users, the duplication is not a violation of our Webmaster Guidelines. The second part of my presentation illustrates in greater detail how to deal with duplicate content using canonicalization.
Myth number 2: Affiliate programs cause drops in traffic!
Original and compelling content is crucial for a good user experience. If your website participates in affiliate programs, it's essential to consider whether the same content is available in many other places on the web. Affiliate sites with little or no original and compelling content are not likely to rank well in Google search results, but including affiliate links within the context of original and compelling content isn't in itself the sort of thing that leads to traffic drops.
Having reviewed a few of the most common concerns, I'd like to highlight two important sections of the presentation. The first illustrates how malicious attacks -- such as an injection of hidden text and links -- might cause your site to be removed from Google's search results. On a happier note, it also covers how you can use the Google cache and Webmaster Tools to identify this issue. On a related note, if we've found a violation of the Webmaster Guidelines such as the use of hidden text or the presence of malware on your site, you will typically find a note regarding this in your Webmaster Tools Message center.
You may also find your site's traffic decreased if your users are being redirected to another site...for example, due to a hacker-applied server- or page-level redirection triggered by referrals from search engines. A similar scenario -- but with different results -- is the case in which a hacker has instituted a redirection for crawlers only. While this will cause no immediate drop in traffic since users and their visits are not affected, it might lead to a decrease in pages indexed over time.
Understanding drops in traffic
As you know, fluctuations in search results happen all the time; the web is constantly evolving and so is our index. Improvements in our ability to understand our users' interests and queries also often lead to differences in how our algorithms select and rank pages. We realize, however, that such changes might be confusing and sometimes foster misconceptions, so we'd like to address a couple of these myths head-on.
Myth number 1: Duplicate content causes drops in traffic!
Webmasters often wonder if the duplicates on their site can have a negative effect on their site's traffic. As mentioned in our guidelines, unless this duplication is intended to manipulate Google and/or users, the duplication is not a violation of our Webmaster Guidelines. The second part of my presentation illustrates in greater detail how to deal with duplicate content using canonicalization.
Myth number 2: Affiliate programs cause drops in traffic!
Original and compelling content is crucial for a good user experience. If your website participates in affiliate programs, it's essential to consider whether the same content is available in many other places on the web. Affiliate sites with little or no original and compelling content are not likely to rank well in Google search results, but including affiliate links within the context of original and compelling content isn't in itself the sort of thing that leads to traffic drops.
Having reviewed a few of the most common concerns, I'd like to highlight two important sections of the presentation. The first illustrates how malicious attacks -- such as an injection of hidden text and links -- might cause your site to be removed from Google's search results. On a happier note, it also covers how you can use the Google cache and Webmaster Tools to identify this issue. On a related note, if we've found a violation of the Webmaster Guidelines such as the use of hidden text or the presence of malware on your site, you will typically find a note regarding this in your Webmaster Tools Message center.
You may also find your site's traffic decreased if your users are being redirected to another site...for example, due to a hacker-applied server- or page-level redirection triggered by referrals from search engines. A similar scenario -- but with different results -- is the case in which a hacker has instituted a redirection for crawlers only. While this will cause no immediate drop in traffic since users and their visits are not affected, it might lead to a decrease in pages indexed over time.
Site design and architecture issues
Now that we've seen how malicious changes might affect your site and its traffic, let's examine some design and architecture issues. Specifically, you want to ensure that your site is able to be both effectively crawled and indexed, which is the prerequisite to being shown in our search results. What should you consider?
- First off, check that your robots.txt file has the correct status code and is not returning an error.
- Keep in mind some best practices when moving to a new site and the new "Change of address" feature recently added to Webmaster Tools.
- Review the settings of the robots.txt file to make sure no pages -- particularly those rewritten and/or dynamic -- are blocked inappropriately.
- Finally, make good use of the rel="canonical" attribute to reduce the indexing of duplicate content on your domain. The example in the presentation shows how using this attribute helps Google understand that a duplicate can be clustered with the canonical and that the original, or canonical, page should be indexed.
In conclusion, remember that fluctuations in search results are normal but there are steps that you can take to avoid malicious attacks or design and architecture issues that might cause your site to disappear or fluctuate unpredictably in search results. Start by learning more about attacks by hackers and spammers, make sure everything is running properly at crawling and indexing level by double-checking the HTML suggestions in Webmaster Tools, and finally, test your robots.txt file in case you are accidentally blocking Googlebot. And don't forget about those "robots.txt unreachable" errors!
from web contents: Traveling Down Under: GWC at Search Engine Room and Search Summit Australia 2013
salam every one, this is a topic from google web master centrale blog: G'day Webmasters! Google Webmaster Central is excited to be heading to Sydney for Search Summit and Search Engine Room on March 1-2 and 20-21, respectively.
In addition to our coverage of topics in bot obedience and site architecture, we'll also provide a clinic for building Sitemaps, and chances to "chew the fat" with the Aussies in the "Google Breakfast" and "Google Webmaster Central Q&A." Our Search Evangelist, Adam Lasnik, will lead a fun session in "Living the Non 9-5 Life, Tips for Achieving Balance, Sanity...", where mostly, we hope to learn from you.
Search Summit
Thursday, March 1st
Site Architecture, CSS and Tableless Design 14:45 - 15:30
Peeyush Ranjan, Engineering Manager
Friday, March 2nd
Bot Obedience 09:45 - 10:00
Dan Crow, Product Manager, Crawl Systems
Web 2.0 & Search 11:15 - 12:00
Dan Crow, Product Manager, Crawl Systems
Google Linking Clinic 12:00 - 12:45
Adam Lasnik, Search Evangelist
Lunch with Google Webmaster Central 12:45 -13:30
Sitemap Clinic 13:30 - 14:15
Maile Ohye, Developer Support Engineer
Google Webmaster Central Q&A 14:15 - 15:00
Living the Non 9-5 Life, Tips for Achieving Balance, Sanity... 15:00 - 15:45
Adam Lasnik, Search Evangelist
Search Engine Room
In addition to our coverage of topics in bot obedience and site architecture, we'll also provide a clinic for building Sitemaps, and chances to "chew the fat" with the Aussies in the "Google Breakfast" and "Google Webmaster Central Q&A." Our Search Evangelist, Adam Lasnik, will lead a fun session in "Living the Non 9-5 Life, Tips for Achieving Balance, Sanity...", where mostly, we hope to learn from you.
Search Summit
Thursday, March 1st
Site Architecture, CSS and Tableless Design 14:45 - 15:30
Peeyush Ranjan, Engineering Manager
Friday, March 2nd
Bot Obedience 09:45 - 10:00
Dan Crow, Product Manager, Crawl Systems
Web 2.0 & Search 11:15 - 12:00
Dan Crow, Product Manager, Crawl Systems
Google Linking Clinic 12:00 - 12:45
Adam Lasnik, Search Evangelist
Lunch with Google Webmaster Central 12:45 -13:30
Sitemap Clinic 13:30 - 14:15
Maile Ohye, Developer Support Engineer
Google Webmaster Central Q&A 14:15 - 15:00
Living the Non 9-5 Life, Tips for Achieving Balance, Sanity... 15:00 - 15:45
Adam Lasnik, Search Evangelist
Search Engine Room
Tuesday, March 20th
Google Breakfast 07:30 - 09:00
Aaron D'Souza, Software Engineer, Search Quality
Don't Be Evil 09:30 - 10:30
Richard Kimber, Managing Director of Sales and Operations
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.comGoogle Breakfast 07:30 - 09:00
Aaron D'Souza, Software Engineer, Search Quality
Don't Be Evil 09:30 - 10:30
Richard Kimber, Managing Director of Sales and Operations
from web contents: Leap day hackathon for Google Gadgets, Maps, and more 2013
salam every one, this is a topic from google web master centrale blog:
If you've got JavaScript skills and you'd like to implement such things as Google Gadgets or Maps on your site, bring your laptops and come hang out with us in Mountain View.
This Friday, my team (Google Developer Programs) is hosting a hackathon to get you started with our JavaScript APIs. There will be plenty of our engineers around to answer questions. We'll start with short introductions of the APIs and then break into groups for coding and camaraderie. There'll be food, and prizes too.
The featured JavaScript APIs:
Building 40
1600 Amphitheatre Pkwy
Mountain View, CA 94043
Room: Seville Tech Talk, 2nd floor
See our map for parking locations and where to check in. (Soon, you too, will be making maps like this! :)
Just say yes and RSVP!
And no worries if you're busy this Friday; future hackathons will feature other APIs and more languages. Check out the Developer Events Calendar for future listings. Hope to see you soon.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
If you've got JavaScript skills and you'd like to implement such things as Google Gadgets or Maps on your site, bring your laptops and come hang out with us in Mountain View.
This Friday, my team (Google Developer Programs) is hosting a hackathon to get you started with our JavaScript APIs. There will be plenty of our engineers around to answer questions. We'll start with short introductions of the APIs and then break into groups for coding and camaraderie. There'll be food, and prizes too.
The featured JavaScript APIs:
- Google Gears -- make your web applications work offline
- Google AJAX Search/Feeds -- add Google search capabilities to your website
- Google Gadgets -- create small programs that run on your iGoogle homepage
- Google Maps -- embed and manipulate Google Maps on your web page
- Google Calendar -- interact with Google Calendars on your website
- 2-5:30 PM
- 6-10 PM
Building 40
1600 Amphitheatre Pkwy
Mountain View, CA 94043
Room: Seville Tech Talk, 2nd floor
See our map for parking locations and where to check in. (Soon, you too, will be making maps like this! :)
Just say yes and RSVP!
And no worries if you're busy this Friday; future hackathons will feature other APIs and more languages. Check out the Developer Events Calendar for future listings. Hope to see you soon.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Free online seminar: The Google Trifecta 2013
salam every one, this is a topic from google web master centrale blog:
from web contents: Get the audio and Q&As from our recent live chat 2013
salam every one, this is a topic from google web master centrale blog:
Last Thursday, many of you just couldn't get enough of us and joined our second live Webmaster Central chat, "JuneTune." It was an action-packed session with live presentations, questions and answers and chatting about cats and other important topics. Over the course of an hour and a half, we made four presentations, received over 600 questions and passed around close to 500 chat messages. It was great to see so many Googlers around the world involved: Adam, Bergy, Evan, Jessica, Maile, Matt (Cutts), Matt (Dougherty), Reid and Wysz in Mountain View; Jonathan and Susan in Kirkland; Alvar, Mariya, Pedro and Uli in Dublin; and me in Zürich. We had users from about as many places as Matt (Harding) has danced in: Alaska, Argentina, Arizona, Australia, Brazil, California, Canada, Chile, Colorado, Costa Rica, Denmark, Egypt, Florida, France, Germany, Greece, Hawaii, India, Indonesia, Ireland, Israel, Italy, Malaysia, Mexico, Minnesota, Missouri, Nebraska, New York, New Zealand, Ohio, Pennsylvania, Peru, Philippines, Poland, Portugal, Saudi Arabia, South Africa, Spain, Switzerland, The Netherlands, Russia, Ukraine, United Kingdom, Vietnam and a bunch from Seattle, Washington - thank you all for joining us!
To help make the most out of this session, we'd like to make the transcripts and presentations available to everyone. We're also working on filling in the blanks and have started to answer many of the unanswered questions online in the Webmaster Help Group. You'll find the full (and just slightly cleaned up) questions and answers there as well.
I presented an overview of factors involved in personalized search at Google:
Maile gave a nice presentation of case sensitivity in web search in general:
The audio part of these presentations is in the audio transcript below. It also includes Jonathan's coverage of reasons why ranking may change, Wysz's presentation of ways to get URLs removed from our index, as well as everything else that happened on the phone! Enjoy :)
Audio transcript (MP3)
We hope to continue to improve on making these events useful to you, so don't forget to send us your feedback. We'll be back!this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
Last Thursday, many of you just couldn't get enough of us and joined our second live Webmaster Central chat, "JuneTune." It was an action-packed session with live presentations, questions and answers and chatting about cats and other important topics. Over the course of an hour and a half, we made four presentations, received over 600 questions and passed around close to 500 chat messages. It was great to see so many Googlers around the world involved: Adam, Bergy, Evan, Jessica, Maile, Matt (Cutts), Matt (Dougherty), Reid and Wysz in Mountain View; Jonathan and Susan in Kirkland; Alvar, Mariya, Pedro and Uli in Dublin; and me in Zürich. We had users from about as many places as Matt (Harding) has danced in: Alaska, Argentina, Arizona, Australia, Brazil, California, Canada, Chile, Colorado, Costa Rica, Denmark, Egypt, Florida, France, Germany, Greece, Hawaii, India, Indonesia, Ireland, Israel, Italy, Malaysia, Mexico, Minnesota, Missouri, Nebraska, New York, New Zealand, Ohio, Pennsylvania, Peru, Philippines, Poland, Portugal, Saudi Arabia, South Africa, Spain, Switzerland, The Netherlands, Russia, Ukraine, United Kingdom, Vietnam and a bunch from Seattle, Washington - thank you all for joining us!
To help make the most out of this session, we'd like to make the transcripts and presentations available to everyone. We're also working on filling in the blanks and have started to answer many of the unanswered questions online in the Webmaster Help Group. You'll find the full (and just slightly cleaned up) questions and answers there as well.
I presented an overview of factors involved in personalized search at Google:
Maile gave a nice presentation of case sensitivity in web search in general:
The audio part of these presentations is in the audio transcript below. It also includes Jonathan's coverage of reasons why ranking may change, Wysz's presentation of ways to get URLs removed from our index, as well as everything else that happened on the phone! Enjoy :)
Audio transcript (MP3)
We hope to continue to improve on making these events useful to you, so don't forget to send us your feedback. We'll be back!this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Join us for an online live chat this Friday! 2013
salam every one, this is a topic from google web master centrale blog: Many of us Webmaster Help Group guides have happily gotten to meet Group members at various functions around the world. Over sandwiches in San Jose. Salads in Stockholm. Sweets in Sydney. And it's been super!
But some of you are hard to find and so we haven't had the pleasure of chatting with you. Therefore, we've decided to visit you right through your beloved monitor screen.
On Friday, March 28 at 9am PDT / noon EDT / 16:00 GMT, we'll be having our first-ever all-group live chat, where you'll have a chance to hear and see us answer some of your most pressing questions. All that's required is a phone (we'll pay for the call), a sufficiently-modern web browser, and an internet connection.
We'll be posting a "sticky note" with more details in the Random Chitchat section of the Group a day or two before this online meetup, and we're looking forward to chatting with you soon!
Talkatively yours,
Adam and the English Webmaster Help Guides
EDITED ON MARCH 26 TO ADD:
More information about the chat is now available on this page.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.comfrom web contents: Making more housecalls 2013
salam every one, this is a topic from google web master centrale blog:
All of us with Webmaster Central share one passion: a serious love for improving the Internet.
If you're organizing an event with an audience that would benefit from our discussing building search-engine friendly sites and maximizing the resources of Webmaster Central -- such as our Webmaster Tools, Help Center and Discussion Group -- please submit a speaker request. We'll work with our Corporate Communications team to see if we can add your event to our schedule.
With the intention of helping people make great content accessible on the web, we attended over 15 events this year -- including search conferences, business schools and marketing expos. We feel that we can be most helpful to:
Now I'd love to introduce two of our newest speakers who have been active in the Webmaster Help Group for some time: Michael Wyszomierski and Reid Yokoyama.
All of us with Webmaster Central share one passion: a serious love for improving the Internet.
If you're organizing an event with an audience that would benefit from our discussing building search-engine friendly sites and maximizing the resources of Webmaster Central -- such as our Webmaster Tools, Help Center and Discussion Group -- please submit a speaker request. We'll work with our Corporate Communications team to see if we can add your event to our schedule.
With the intention of helping people make great content accessible on the web, we attended over 15 events this year -- including search conferences, business schools and marketing expos. We feel that we can be most helpful to:
- Site owners/webmasters/bloggers who feature original, compelling content or tools, such as their...
- Neighborhood store, restaurant, dentist office, etc.
- Service or product (e.g. freelance photographer or online wizard for house decorating)
- Passion, hobby, opinion (latest from the San Francisco music scene, perspectives on the upcoming election)
- Web developers, web designers, SEOs/SEMs who build sites for others
Now I'd love to introduce two of our newest speakers who have been active in the Webmaster Help Group for some time: Michael Wyszomierski and Reid Yokoyama.
Hi, I'm Michael, but I go by "Wysz" in the Webmaster Help Group. When I'm not talking to webmasters or doing other search-related work, I like to tinker with my personal blog, take photos, and edit videos. Blogs, videos, podcasts, and other online media often come to my rescue when I'm searching for information online, so I'd love to talk to fellow content providers about how to make sure their sites can be understood by Google.
Hi, I'm Reid. I'm originally from St. Louis, Missouri, but have fallen in love with the weather, biking trails, and culture of the Bay Area. I studied to be a historian and even wrote a Senior honors thesis on Japanese American resettlement in San Francisco after WWII, but as an avid blogger, found myself increasingly interested in the transaction of knowledge and information through the Internet. I'm particularly passionate about helping small businesses build out high quality websites and helping them understand how Google's tools can help them in the process.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Come out to SMX Advanced in Seattle and party with Webmaster Central 2013
salam every one, this is a topic from google web master centrale blog: Our team at Webmaster Central is always looking for ways to communicate with you, the webmaster community. We do through providing tools that tell you more about your site and let you give us input about your site, talking to you in our discussion forums, reading what you have to say across the blogs and forums on the web, blogging here, and by talking to you in person at conferences. We can't talk to as many of you in person as we can reach through other means, such as this blog, but we find meeting face-to-face to be invaluable.
So, we're very excited about an upcoming conference in our hometown, Seattle -- SMX Advanced, June 4-5. Since it's nearby, many from our team can attend and we're hoping to hear more about what you like and what you'd like to see us do in the coming year. We're participating in two summits at this conference. Summits are a great way to find out exactly what issues you're facing and explore ways we can solve them together. We can weigh the alternatives and make sure we understand the obstacles from your perspective. The recent robots.txt summit was a great opportunity for all the search engines to get together and brainstorm with you, the webmaster. We came away from that with lots of great ideas and a better understanding of what you're looking for most with the evolution of robots.txt. We hope to do the same with the two summits at SMX Advanced.
At the Duplicate Content Summit, I'd love to talk to you about the types of situations you're facing with your site. Are you most concerned about syndicating your content? Using dynamic URLs with changing parameters? Providing content for sites in multiple countries? For each issue, we'll talk about ways we can tackle them. What solutions can we offer that will work best for you? I'm very excited about what we can accomplish at this summit, although I'm not quite as excited about the 9am start time. Fortunately, our party isn't the night before.
At the Penalty Box Summit, Matt Cutts will be on hand to talk to you about all the latest with our guidelines and reinclusion procedures. And he'll want to hear from you. What concerns do you have about the guidelines? How can we better communicate violations to you? Unfortunately, our party is the night before this session, but I'm sure there will be lots of coffee on hand.
And speaking of the party... since conference attendees are coming all the way to Seattle, we thought we should throw one. The Google Seattle/Kirkland office and the Webmaster Central team are hosting SMX After Dark: Google Dance NW on Monday night. We want to say thanks to you for this great partnership, as well as give you the chance to learn more about what we've been up to. We'll have food, drinks, games (Pacman and Dance Dance Revolution anyone?), and music. Talk to the Webmaster Central engineers, as well as engineers from our other Kirkland/Seattle product teams, such as Talk, Video, and Maps. We may even have a dunk tank! Who would you most like to try your hand at dunking?this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
So, we're very excited about an upcoming conference in our hometown, Seattle -- SMX Advanced, June 4-5. Since it's nearby, many from our team can attend and we're hoping to hear more about what you like and what you'd like to see us do in the coming year. We're participating in two summits at this conference. Summits are a great way to find out exactly what issues you're facing and explore ways we can solve them together. We can weigh the alternatives and make sure we understand the obstacles from your perspective. The recent robots.txt summit was a great opportunity for all the search engines to get together and brainstorm with you, the webmaster. We came away from that with lots of great ideas and a better understanding of what you're looking for most with the evolution of robots.txt. We hope to do the same with the two summits at SMX Advanced.
At the Duplicate Content Summit, I'd love to talk to you about the types of situations you're facing with your site. Are you most concerned about syndicating your content? Using dynamic URLs with changing parameters? Providing content for sites in multiple countries? For each issue, we'll talk about ways we can tackle them. What solutions can we offer that will work best for you? I'm very excited about what we can accomplish at this summit, although I'm not quite as excited about the 9am start time. Fortunately, our party isn't the night before.
At the Penalty Box Summit, Matt Cutts will be on hand to talk to you about all the latest with our guidelines and reinclusion procedures. And he'll want to hear from you. What concerns do you have about the guidelines? How can we better communicate violations to you? Unfortunately, our party is the night before this session, but I'm sure there will be lots of coffee on hand.
And speaking of the party... since conference attendees are coming all the way to Seattle, we thought we should throw one. The Google Seattle/Kirkland office and the Webmaster Central team are hosting SMX After Dark: Google Dance NW on Monday night. We want to say thanks to you for this great partnership, as well as give you the chance to learn more about what we've been up to. We'll have food, drinks, games (Pacman and Dance Dance Revolution anyone?), and music. Talk to the Webmaster Central engineers, as well as engineers from our other Kirkland/Seattle product teams, such as Talk, Video, and Maps. We may even have a dunk tank! Who would you most like to try your hand at dunking?this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Why we attend conferences 2013
salam every one, this is a topic from google web master centrale blog:
I've always loved traveling. Okay, not the flights so much, especially given that I typically travel coach (yes, even for work trips). But getting to learn interesting cultural tidbits, enjoy regional cuisines, and meet new people... it all definitely makes my life richer. Even the little things -- linguistic differences ("How are you going?" in Sydney) and just walking around (pass on the left in the UK!) -- can be fascinating.
Thankfully, it's not just me who's presenting to and chatting with webmasters from Google -- I'd be exhausted, and you'd get quite bored of me. As you can see from the list below, our conference-going is genuinely a team effort: Through this month and June, you'll find Google Search Quality and Webmaster Central folks present at these conferences:
Search Engine Strategies - Milan, Italy - May 29-30
Search Marketing Expo Advanced - Seattle, WA - June 4-5
* * *
We look forward to seeing many of you in person! But even if you can't or don't want to go to one of the conferences we attend, we welcome your questions, comments, or even just a friendly introduction in our Webmaster Help Group.
Take care, and enjoy your summer, wherever your online or offline travels may take you!
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
I've always loved traveling. Okay, not the flights so much, especially given that I typically travel coach (yes, even for work trips). But getting to learn interesting cultural tidbits, enjoy regional cuisines, and meet new people... it all definitely makes my life richer. Even the little things -- linguistic differences ("How are you going?" in Sydney) and just walking around (pass on the left in the UK!) -- can be fascinating.
So I shouldn't be surprised when my friends tease me about my traveling as a representative of Google's Search Quality team: "Must be really rough!" However, being an active part of conferences actually isn't all glamour and relaxation.
Here's a glimpse of the reality:
- Sometimes (though thankfully rarely) I get metaphorically used as a human punching bag.
- There's no pause button on my corp and personal e-mail accounts. Days at conferences = LOTS of email to catch up on!
- And on a related note, what's with the no-wifi nonsense?! I have Verizon broadband [sic] for my laptop now, but still... ack!
- Attending conferences requires an enormous amount of extra time overall. I stubbornly seem to create presentations fresh for each conference, I collaborate with other Googler speakers on their presentations (and vice versa), and I end up with a ton of additional (valuable but time-intense) work from info I glean at the conferences. Based on this and the e-mail reason noted above, I've noticed that each day of conference = five days of combined prep + analysis + implementation.
But here's why I still really like going to conferences:
- I learn a bunch from other speakers. When folks from other search engines or various experts speak, I often think -- hey, that's useful information, or that's a particularly thoughtful way of explaining stuff. I'm still pretty new to the conference-speaking circuit, so every bit I soak up helps!
- SEO and webmaster folks are typically rather fun people. :-)
- Though I don't always make time for this, it's certainly neat getting to spend some time exploring various cities. Okay, so San Jose doesn't count (it's right next to Google), but I can't wait to check out Toronto (and, likely via a few personal days beforehand, Montreal).
- I learn a great deal from webmasters I chat with. I'm able to go back to my colleagues here and say - hey, this is how our algorithm changes or our guidelines are being perceived, these are challenges we didn't anticipate from our tools, and so on. And it's not just about search; I've gotten thoughtful earfuls about Gmail, Calendar, and practically everything else about Google, and I do my best to relay this feedback to my colleagues in other departments.
- Lastly, seeing someone in person provides a very helpful new perspective on what they're meaning to communicate online. It's easy to misread text on a page, especially when there's no immediate opportunity to follow up with questions. But in person, issues get cleared up on both sides, and that's good for everyone.
Thankfully, it's not just me who's presenting to and chatting with webmasters from Google -- I'd be exhausted, and you'd get quite bored of me. As you can see from the list below, our conference-going is genuinely a team effort: Through this month and June, you'll find Google Search Quality and Webmaster Central folks present at these conferences:
Search Engine Strategies - Xiamen, China - May 25, 26-30
- Jianfei Zhu (Senior Software Engineer): Get a Lesson from Spamming
Search Engine Strategies - Milan, Italy - May 29-30
- Brian White (Technical Program Manager)
- Luisella Mazza (Search Quality Analyst)
- Stefano Bezze (Search Quality Associate)
American Marketing Association Hot Topics Series - New York, NY - May 25
- Maile Ohye (Senior Developer Support Engineer): Search Engine Marketing
Google Developer Day - San Jose, CA (was originally set for Mountain View) - May 31
- Jonathan Simon (Webmaster Trends Analyst)
- Maile Ohye (Senior Developer Support Engineer)
Search Marketing Expo Advanced - Seattle, WA - June 4-5
- Matt Cutts (Software Engineer): You&A, Personalized Search and Penalty Box
- Vanessa Fox (Product Manager, Webmaster Central): Duplicate Content
Search Engine Strategies - Toronto, Canada - June 12-13
- Adam Lasnik: Search Engine Friendly Design and The Worst SEO Myths, Don'ts, and Scams
Searchnomics - Santa Clara, CA - June 27
- Shashi Thakur (Software Engineer): Search Engine Friendly Design
- Greg Grothaus (Software Engineer): Search & Dynamic Web Sites and SEO for Web 2.0
* * *
We look forward to seeing many of you in person! But even if you can't or don't want to go to one of the conferences we attend, we welcome your questions, comments, or even just a friendly introduction in our Webmaster Help Group.
Take care, and enjoy your summer, wherever your online or offline travels may take you!
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: silver_medal_count++ 2013
salam every one, this is a topic from google web master centrale blog:
Since both tennis and table tennis are in the Olympics, perhaps you're wondering: if there's soccer, why not "table soccer?" Of course, we know table soccer by another name; and while foosball may not be an Olympic sport, we still cheered Nathan Johns and Jan Backes—two members of our Search Quality team—as they brought home the foosball silver medal at the search engine foosball smackdown at SES San Jose.
"Smackdown" doesn't quite equate to "Olympics," but check out the intensity—you could hear a pin drop!
The gold medal (cup) went to the search engine down the road. :)
Just to be sure they weren't ringers, I quizzed Daniel and Jake, "How can you prevent a file from being crawled?" They correctly answered, "robots.txt."
Gold cup well deserved.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com"Smackdown" doesn't quite equate to "Olympics," but check out the intensity—you could hear a pin drop!
The gold medal (cup) went to the search engine down the road. :)
Just to be sure they weren't ringers, I quizzed Daniel and Jake, "How can you prevent a file from being crawled?" They correctly answered, "robots.txt."
Gold cup well deserved.
from web contents: Feeling lucky at PubCon 2013
salam every one, this is a topic from google web master centrale blog: Last month, several of us with Webmaster Central hit the "good times" jackpot at PubCon Vegas 2007. We realize not all of you could join us, so instead of returning home with fuzzy dice for everyone, we've got souvenir conference notes.
Listening to the Q&A, I was pleased to hear the major search engines agreeing on best practices for many webmaster issues. In fact, the presentations in the duplicate content session were mostly, well, duplicate. When I wasn't sitting in on one of the many valuable sessions, I was chatting with webmasters either at the Google booth, or at Google's "Meet the Engineers" event. It was exciting to hear from so many different webmasters, and to help them with Google-related issues. Here are a few things that were on the minds of webmasters, along with our responses:
Site Verification Files and Meta Tags
Several webmasters asked, "Is it necessary to keep the verification meta tag or HTML file in place to remain a verified owner in Webmaster Tools?" The answer is yes, you should keep your verification file or meta tag live to maintain your status as a verified owner. These verification codes are used to control who has access to the owner-specific tools for your site in Webmaster Tools. To ensure that only current owners of a site are verified, we periodically re-check to see if the verification code is in place, and if it is not, you will get unverified for that site. While we're on the topic:
Site Verification Best Practices
What's the difference between using subdomains and subdirectories? When it comes to Google, there aren't major differences between the two, so when you're making that decision, do what works for you and your visitors. Following PubCon, our very own Matt Cutts outlined many of the key issues in a post on his personal blog. In addition to those considerations, if you use Webmaster Tools (which we hope you do!), keep in mind that you'll automatically be verified for deeper subdirectories of any sites you've verified, but subdomains need to be verified separately.
Underscores vs. Dashes
Webmasters asked about the difference between how Google interprets underscores and dashes in URLs. In general, we break words on punctuation, so if you use punctuation as separators, you're providing Google a useful signal for parsing your URLs. Currently, dashes in URLs are consistently treated as separators while underscores are not. Keep in mind our technology is constantly improving, so this distinction between underscores and dashes may decrease over time. Even without punctuation, there's a good chance we'll be able to figure out that bigleopard.html is about a "big leopard" and not a "bigle opard." While using separators is a good practice, it's likely unnecessary to place a high priority on changing your existing URLs just to convert underscores to dashes.
Keywords in URLs
We were also asked if it is useful to have relevant keywords in URLs. It's always a good idea to be descriptive across your site, with titles, ALT attributes, and yes, even URLs, as they can be useful signals for users and search engines. This can be especially true with image files, which otherwise may not have any text for a search engine to consider. Imagine you've taken a picture of your cat asleep on the sofa. Your digital camera will likely name it something like IMG_2937.jpg. Not exactly the most descriptive name. So unless your cat really looks like an IMG_2937, consider changing the filename to something more relevant, like adorable-kitten.jpg. And, if you have a post about your favorite cat names, it's much easier to guess that a URL ending in my-favorite-cat-names would be the relevant page, rather than a URL ending in postid=8652. For more information regarding issues with how Google understands your content, check out our new content analysis feature in Webmaster Tools, as well as our post on the URL suggestions feature of the new Google Toolbar.
Moving to a new IP address
We got a question about changing a site's IP address, and provided a few steps you can take as a webmaster to make sure things go smoothly. Here's what you can do:
A few webmasters were concerned that proxy services are being indexed with copies of their content. While it's often possible to find duplicate copies of your content in our results if you look hard enough, the original source is most likely going to be ranked higher than a proxy copy. However, if you find this not to be the case, please drop us some URLs in the Webmaster Help Group. There are many Googlers including myself who monitor this group and escalate issues appropriately.
It was great talking with webmasters at the conference -- we hope those of you unable to join us found this post useful. If you want to continue to talk shop with me, other Googlers, and your fellow webmasters, join the follow-up conversation in the Webmaster Help Group.
Update: Additional PubCon notes from Jonathan Simon are available in our discussion group.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
Listening to the Q&A, I was pleased to hear the major search engines agreeing on best practices for many webmaster issues. In fact, the presentations in the duplicate content session were mostly, well, duplicate. When I wasn't sitting in on one of the many valuable sessions, I was chatting with webmasters either at the Google booth, or at Google's "Meet the Engineers" event. It was exciting to hear from so many different webmasters, and to help them with Google-related issues. Here are a few things that were on the minds of webmasters, along with our responses:
Site Verification Files and Meta Tags
Several webmasters asked, "Is it necessary to keep the verification meta tag or HTML file in place to remain a verified owner in Webmaster Tools?" The answer is yes, you should keep your verification file or meta tag live to maintain your status as a verified owner. These verification codes are used to control who has access to the owner-specific tools for your site in Webmaster Tools. To ensure that only current owners of a site are verified, we periodically re-check to see if the verification code is in place, and if it is not, you will get unverified for that site. While we're on the topic:
Site Verification Best Practices
- If you have multiple people working on your site with Webmaster Tools, it's a good idea to have each person verify the site with his or her own account, rather than using a shared login. That way, as people come and go, you can control the access appropriately by adding or removing verification files or meta tags for each account.
- You may want to keep a list of these verification codes and which owner they are connected to, so you can easily control access later. If you lose track, you can always use the "Manage site verification" option in Webmaster Tools, which allows you to force all site owners to reverify their accounts.
What's the difference between using subdomains and subdirectories? When it comes to Google, there aren't major differences between the two, so when you're making that decision, do what works for you and your visitors. Following PubCon, our very own Matt Cutts outlined many of the key issues in a post on his personal blog. In addition to those considerations, if you use Webmaster Tools (which we hope you do!), keep in mind that you'll automatically be verified for deeper subdirectories of any sites you've verified, but subdomains need to be verified separately.
Underscores vs. Dashes
Webmasters asked about the difference between how Google interprets underscores and dashes in URLs. In general, we break words on punctuation, so if you use punctuation as separators, you're providing Google a useful signal for parsing your URLs. Currently, dashes in URLs are consistently treated as separators while underscores are not. Keep in mind our technology is constantly improving, so this distinction between underscores and dashes may decrease over time. Even without punctuation, there's a good chance we'll be able to figure out that bigleopard.html is about a "big leopard" and not a "bigle opard." While using separators is a good practice, it's likely unnecessary to place a high priority on changing your existing URLs just to convert underscores to dashes.
Keywords in URLs
We were also asked if it is useful to have relevant keywords in URLs. It's always a good idea to be descriptive across your site, with titles, ALT attributes, and yes, even URLs, as they can be useful signals for users and search engines. This can be especially true with image files, which otherwise may not have any text for a search engine to consider. Imagine you've taken a picture of your cat asleep on the sofa. Your digital camera will likely name it something like IMG_2937.jpg. Not exactly the most descriptive name. So unless your cat really looks like an IMG_2937, consider changing the filename to something more relevant, like adorable-kitten.jpg. And, if you have a post about your favorite cat names, it's much easier to guess that a URL ending in my-favorite-cat-names would be the relevant page, rather than a URL ending in postid=8652. For more information regarding issues with how Google understands your content, check out our new content analysis feature in Webmaster Tools, as well as our post on the URL suggestions feature of the new Google Toolbar.
Moving to a new IP address
We got a question about changing a site's IP address, and provided a few steps you can take as a webmaster to make sure things go smoothly. Here's what you can do:
- Change the TTL (Time To Live) value of your DNS configuration to something short, like five minutes (300 seconds). This will tell web browsers to re-check the IP address for your site every five minutes.
- Copy your content to the new hosting environment, and make sure it is live on the new IP address.
- Change your DNS settings so your hostname points to the new IP address.
- Check your logs to see when Googlebot starts crawling your site on the new IP address. To make sure it's really Googlebot who's visiting, you can verify Googlebot by following these instructions. You can then log into Webmaster Tools and monitor any crawl errors. Once Googlebot is happily crawling on the new IP address, you should be all set as far as Google is concerned.
- To make sure everyone got the message of your move, you may want to keep an eye out for visits to your old IP address before shutting it down.
A few webmasters were concerned that proxy services are being indexed with copies of their content. While it's often possible to find duplicate copies of your content in our results if you look hard enough, the original source is most likely going to be ranked higher than a proxy copy. However, if you find this not to be the case, please drop us some URLs in the Webmaster Help Group. There are many Googlers including myself who monitor this group and escalate issues appropriately.
Update: Additional PubCon notes from Jonathan Simon are available in our discussion group.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Webmaster chat event: Vote early and often! 2013
salam every one, this is a topic from google web master centrale blog:
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
No matter where in the world you are, you can vote right now on webmaster-oriented questions by registering for our free Webmaster chat ("Tricks and Treats") which is scheduled for tomorrow at 9am PDT (5pm GMT). Even better: you can suggest your own questions that you'd like Webmaster Central Googlers to answer.
We're using the new Google Moderator tool, so posting questions and voting on your favorites is fun and easy; you'll receive an e-mail with a link to the webmaster chat questions right after you register. Click on the check mark next to questions you find particularly interesting and important. Click on the X next to questions that seem less relevant or useful. From your votes, Google Moderator will surface the best questions, helping us spend more time in the chat on issues you really care about.
Feel free to review our post from yesterday for more details on this event.
See you there!
P.S. - Speaking of voting: If you're an American citizen, we hope you're also participating in the upcoming presidential election! Our friends in Google Maps have even prepared a handy lookup tool to help you find your voting place -- check it out!