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seo Fridaygram: goodbye to 2011 2013

Seo Master present to you: Author Photo
By Scott Knaster, Google Code Blog Editor

This is the last Fridaygram of 2011, and like most everybody else, we’re in a reflective mood. It’s also the 208th post on Google Code Blog this year, which means we’ve averaged more than one post every two days, so that’s plenty of stuff for you to read. What did we write about?

At Google, we love to launch. Many of our posts were about new APIs and client libraries. We also posted a bunch of times about HTML5 and Chrome and about making the web faster. And we posted about Android, Google+, and Google Apps developer news.

Many of our 2011 posts were about the steady progress of App Engine, Cloud Storage, and other cloud topics for developers. We also published several times about commerce and in-app payments.

2011 was a stellar year for Google I/O and other developer events around the world. Some of our most popular posts provided announcements, details, and recaps of these events. And we welcomed a couple dozen guest posts during Google I/O from developers with cool stories to tell.

The two most popular Code Blog posts of the year were both launches: the Dart preview in October, and the Swiffy launch in June.

Last, and surely least, I posted 26 Fridaygrams in an attempt to amuse and enlighten you. Thank you for reading those, and thanks for dropping by and reading all the posts we’ve thrown your way this year. See you in 2012!

And finally, please enjoy one more Easter egg.

2013, By: Seo Master

seo A look back on 2009 2013

Seo Master present to you: 2009 was a remarkable year for developers. Vic Gundotra, VP of our developer team declared at Google I/O, "The web has won!" and this year was full of launches and announcements that remind us how the web has become the platform of our day. We found lots of inspiration from the developers at Google I/O in San Francisco and at our Google Developer Days in Japan, China, Brazil, Russia and the Czech Republic.



Here's a look back at some of our favorite highlights from 2009:
It is a very exciting time to be a developer...we are just starting to see what is possible with the web as the platform. It will be a lot of fun to see where all of us, together, can take the web in 2010!

Happy Holidays from the Google Developer Team!

2013, By: Seo Master

seo Speed metrics in Google Analytics 2013

Seo Master present to you: Author Photo
By Satish Kambala, Staff Software Engineer

At Google we believe that speed matters and a faster web is better for everyone. That’s why we started the Make The Web Faster initiative. To improve the speed of a website, we need to measure how fast web pages load. The Site Speed report, which is now available by default to all users of Google Analytics, provides just that: it enables website owners to measure page load time for their web pages.

You can use the Site Speed report to correlate speed with other metrics in Google Analytics, such as page views and conversions. This enables website owners to identify and optimize those pages that drive these metrics. Page load times can be analyzed by browser type or user location to understand if specific optimizations are required. Recently, we enhanced the Site Speed report by adding a new section called Technical (see screenshot below) which displays network and server time components of page load time.


site speed report screen shot

You can learn more about the Site Speed report here. This report, along with powerful page speed analysis tools such as Page Speed Online, will help website owners delight their users by building fast and responsive websites.

Have ideas on how to make your website faster or ways to speed up the entire Web? Send us your thoughts.


Satish Kambala works at Google on stuff that helps in making the web faster. In his free time, apart from watching cricket and movies, Satish likes exploring places with his wife.

Posted by Scott Knaster, Editor
2013, By: Seo Master

seo New mod_pagespeed: cache advances, progressive JPEGs 2013

Seo Master present to you:
Bharath
Jan-Willem
Joshua
By Joshua Marantz, Jan-Willem Maessen, and Bharath Bhushan, PageSpeed Team

When mod_pagespeed launched in November 2010, one of its benefits was to help websites better exploit browser caching by signing URLs with the resource content hash. This improves the user experience coming back to the same site, and navigating within a site.

In mod_pagespeed 1.2 we have released two new features that improve the caching experience for users coming to a site for the first time: canonicalize_javascript_libraries and insert_dns_prefetch. For additional speedups, converting jpegs to progressive format has been added to the Core Filter Set, and the scope of optimization has been extended to include resources served by external servers, even if they are not running mod_pagespeed.

Your web page loads faster when JQuery is preloaded in users' browser

Numerous web sites use common JavaScript libraries such as jQuery and jQuery UI. But when one library is stored on many sites, browsers end up re-downloading that library for each new site – a waste of time and bandwidth. The new canonicalize_javascript_libraries filter in mod_pagespeed finds such libraries on your site and replaces them with links to the equivalent libraries on ajax.googleapis.com. With the optimization, a browser will notice that your site is requesting the library from the same shared library provider as a previous site it visited, and will use the copy in its cache.

It’s possible to do this by hand, but there are a number of reasons why you might prefer to automate the process. Most important is that you may be using third-party code on your web sites that includes some of these libraries. Using canonicalize_javascript_libraries lets you replace these with hosted versions without having to touch third-party code. It also lets you use local, un-minified JavaScript source code for these libraries while you are debugging your site, and then transition automatically to using minified hosted code when you deploy. The filter spots external libraries using a hash signature; we’ve added a new configuration file, pagespeed_libraries.conf, that stores these signatures, so that you can upgrade the signature configuration without disrupting the rest of your apache installation.

Resolving DNS entries early for critical assets saves hundreds of milliseconds

DNS resolution time varies from <1ms for locally cached results, to hundreds of milliseconds due to the cascading nature of DNS. This can contribute significantly to total page load time. Below is a WebPagetest waterfall showing how DNS lookup time can affect page load time.


The new insert_dns_prefetch filter inserts <link rel="dns-prefetch"> tags to allow the browser to pre-resolve DNS for resources on the page. The waterfall below shows the improvement after inserting the hints.


<link rel="dns-prefetch"> is supported on Chrome, Firefox and Internet Explorer.

Improved performance by optimizing external resources and progressive JPEG

In addition to these new capabilities, mod_pagespeed 1.2 can proxy and optimize resources from trusted domains. This feature enables you to optimize resources even from servers that don't run mod_pagespeed. Beyond compressing and cache-extending such resources, this can improve performance of sites running SPDY where the best practices for performance are to serve all resources from the same domain (see mod_spdy).

Further, convert_jpeg_to_progressive is now a ‘core’ filter. Large JPEG images are now transcoded to progressive. This both improves the browser experience and makes such files smaller.

To see more details about the release, check out the release notes and mod_pagespeed download page.


Joshua Marantz runs Google’s PageSpeed team in Cambridge, MA, which is dedicated to making the web faster for everyone. Josh has been working on making software run fast for several decades, at Google and before that on accelerated chip simulation.

Jan Maessen wrote the earliest version of the image and JavaScript filters in mod_pagespeed and has been with the team ever since. Before joining Google, he was a co-designer and library implementer for the Fortress programming language.

Bharath Bhushan works on making website performance better. He has a Masters in CS from IIT Madras, India.


Posted by Scott Knaster, Editor
2013, By: Seo Master
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