Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Organization | Anchor Text Examples | User Friendliness | Anchor Text Behavior |
The Mosaic Project | Work for Mosaic Order Our Curriculum Guide Outdoor School | High: Users can get an accurate idea of the content on the links’ destination pages just by reading the anchor text. | Active verb phrases and rich nouns accurately describe the pages that the links are pointing to. |
Asian Liver Center | Learn more here | Low: The anchor text is too generic and does not give users an idea of what the linked-to content is. | Generic phrases give little insight into the pages that the links are pointing to. |
Organization | Page Title Examples | User Friendliness | Page Title Behavior |
VAMS International | Upcoming Events | VAMS International Request Service | VAMS International FAQ’s | VAMS International | High: Each page’s content is relevant to its title, and the user can get a good idea of each page’s unique offerings and functionality. | Concise, rich language joined with the organization’s name accurately describes the corresponding pages. The titles show how each page is unique while also acknowledging that they are all associated with one organization. |
MHCD Evaluation and Research | MHCD Evaluation and Research | Low: This site contains a lot of diverse content and rich functionality; however, the uniform page titles do not convey these strengths. | This page title is too general and does not accurately describe the content on each page. The same title is used across all the pages on this site. |
Organization | <title> source code | User Friendliness | Tag Behavior |
<title>Top San Diego Doctors and Hospitals - Sharp HealthCare</title> | Best | Includes organization’s name and a descriptive tag line | |
<title>Interieur 2010 - 15-24 October Kortrijk, Belgium</title> | Good | Includes the organization’s name and a non-descriptive tag line | |
<title>Visual Arts and Music for Society | VAMS International</title> | Okay | Includes only the organization’s name |
Organization | Source Code | User Friendliness | Tag Behavior |
<img alt="Sponsor a Puppy logo" src=... | Best: the alt text specifies the image is the organization’s main logo | Uses rich, descriptive alt text to describe images, buttons, and logos | |
<img alt="Logo" height=... | Good: the alt text specifies the image is a logo, but does not further describe it by the organization or its behavior | Uses non-descriptive alt text for images, buttons, and logos, or uses alt text only sporadically | |
<img src="...”> | Not ideal: alt text not present | No use of alt text, or use of text that does not add meaning (often seen in numbering the images) |
Telling webmasters to use DNS to verify on a case-by-case basis seems like the best way to go. I think the recommended technique would be to do a reverse DNS lookup, verify that the name is in the googlebot.com domain, and then do a corresponding forward DNS->IP lookup using that googlebot.com name; eg:
> host 66.249.66.1
1.66.249.66.in-addr.arpa domain name pointer crawl-66-249-66-1.googlebot.com.
> host crawl-66-249-66-1.googlebot.com
crawl-66-249-66-1.googlebot.com has address 66.249.66.1
I don't think just doing a reverse DNS lookup is sufficient, because a spoofer could set up reverse DNS to point to crawl-a-b-c-d.googlebot.com.
1. Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition :)Six fundamental SEO tips
2. Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall objectives and the goals of other departments. For example, in tandem with your work optimizing product pages (and the full user experience once they come to your site), also contribute your expertise to your Marketing team’s upcoming campaign. So if Marketing is launching new videos or a more interactive site, be sure that searchers can find their content, too.
3. Time-consuming workarounds: Avoid implementing a hack rather than researching new features or best practices that could simplify development (e.g., changing the timestamp on an updated URL so it’s crawled more quickly instead of easily submitting the URL through Fetch as Googlebot).
4. Caught in SEO trends: Consider spending less time obsessing about the latest “trick” to boost your rankings and instead focus on the fundamental tasks/efforts that will bring lasting visitors.
5. Slow iteration: Aim to be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.
1. Do something cool: Make sure your site stands out from the competition -- in a good way!Good luck to everyone!
2. Include relevant words in your copy: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important. It's also helpful to use the same terms in your site that your users might type (e.g., you might be a trained “flower designer” but most searchers might type [florist]), and to answer the questions they might have (e.g., store hours, product specs, reviews). It helps to know your customers.
3. Be smart about your tags and site architecture: Create unique title tags and meta descriptions; include Rich Snippets markup from schema.org where appropriate. Have intuitive navigation and good internal links.
4. Sign up for email forwarding in Webmaster Tools: Help us communicate with you, especially when we notice something awry with your site.
5. Attract buzz: Natural links, +1s, likes, follows... In every business there's something compelling, interesting, entertaining, or surprising that you can offer or share with your users. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content.
6. Stay fresh and relevant: Keep content up-to-date and consider options such as building a social media presence (if that’s where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.