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seo The Business of Code, The Code of Business 2013
Seo Master present to you: This post is part of the Who's @ Google I/O, a series of blog posts that gives a closer look at developers who'll be speaking or demoing at Google I/O. This post is written by Albert Wenger, partner at Union Square Ventures (and still enjoys writing code!). Albert will be speaking alongside others in venture capital on a panel at Google I/O.
Reading the Google Code blog, it is hard not to marvel at the fundamental transformation that is taking place in the business of code. By the business of code, I mean the economics of developing and selling software. My first exposure to the software business was as a teenager in Germany some twenty five years ago. Driver's education there is quite expensive because one has to take many mandatory lessons. After all, once you have passed you get to drive on the Autobahn, which, to this date, has long stretches without a speed limit! I thought I was being clever by agreeing to write software for a driving school in exchange for free lessons. It turns out the clever one was the owner of the driving school who turned around and sold the software to several other schools.
So what would it have taken for me then to become an ISV (independent software vendor), other than actually having the idea? These were the early days of PCs. I would have had to spend a lot of money on marketing and a lot of time on in-person sales and on-premise / telephone support. Most ISVs at the time grew locally for that reason and it was not uncommon to have highly fragmented markets with literally dozens of different vendors. As the software would have grown past the very simple initial functionality that I had created, I would have had to write pretty much everything I needed myself. Need billing? Write a billing module. Need asset tracking? Write an asset tracking module. The marketplace for components evolved only much later and was almost as fragmented as the ISV market.
This situation persisted until quite recently. In fact, in 2003 I spent a year getting to know the market for software for trucking companies in the US (Why? That's a long story). That market still had essentially the same characteristics: highly fragmented, regional customer bases, and almost 100% monolithic custom systems.
Since then, the situation has changed dramatically. Today, creating new software means focusing on what the unique contribution is that one wants to offer and figuring out how to integrate with everything else. Need a spreadsheet? Use Google Apps. Need telephony? Use Twilio (disclosure: Twilio is a USV portfolio company). Marketing can happen on the web through keyword advertising and, better yet, SEO and customer sharing. For many solutions, even sales can be entirely web-based (enter a credit card!). Support can happen over the web and often users can support each other through community. Add cloud computing to the mix and you eliminate the fixed cost that was such a high barrier to entry in the early days of the web (I remember the extraordinary bills for servers and bandwidth in 1999!).
All of this has made it possible for small teams to create big successes. It is amazing what a few great coders can do, leveraging all the services that are now available. It is,however, not just the cost side of the business of code that has changed dramatically. Competition has gone global. Someone in a faraway place can create a system, and it is instantly available everywhere. The days of the profitable, regional ISV business are over. The source of competitive advantage has also shifted. In the past, if your solution had better features, you could land a sale even against a competitor that had more customers. Now, better features don't mean that much if the larger competitor has built a network effect into their business. Imagine trying to start a LinkedIn or Salesforce competitor with better features. So the very same forces that are making it much easier to get started are making it much harder to build a successful and sustainable business.
Does that mean that there will be fewer opportunities going forward? Maybe. But there is a strong countervailing force that is creating important new opportunities: the code of business is also changing. By the code of business, I mean how companies and industries (and even societies) are organized. At Union Square Ventures, we are convinced that over time, the Internet will transform most, if not all, industries as much as it is changing the software business. This has started with the media industry, where after years of prediction of change we are now seeing massive shifts.
The reason that the code of business will change is that much of it is based on historic constraints on the bandwidth and latency of information flows. For instance, a command-and-control type hierarchy is still at the heart of (almost) all large corporations. Information flows up the hierarchy with middle management in charge of aggregating information flows. Commands then flow down with middle management translating into finer grained actions. This basic structure dates back to a time of messengers and telegraphs. Corporations are slowly shifting away towards more of an Internet architecture of "small pieces, loosely joined" -- but in many cases the end state may mean that the "pieces" are independent, small companies instead of units of a large company.
These changes will take a great deal of time (decades) because existing structures have a ton of inertia. Far more people tend to be interested in preserving the status quo than in making radical changes. Also, when a whole system needs changing, it is often difficult to get there one piece-at-a-time because all the components need to fit together. But as they start to occur in other industries, the opportunities will be massive. To give just one example, consider education: the size of the textbook industry alone in the US is estimated at $7 billion annually. This is a pure content business ripe for disruption.
Enough reading -- time for everyone with a transformative idea to start coding!
2013, By: Seo Master
Reading the Google Code blog, it is hard not to marvel at the fundamental transformation that is taking place in the business of code. By the business of code, I mean the economics of developing and selling software. My first exposure to the software business was as a teenager in Germany some twenty five years ago. Driver's education there is quite expensive because one has to take many mandatory lessons. After all, once you have passed you get to drive on the Autobahn, which, to this date, has long stretches without a speed limit! I thought I was being clever by agreeing to write software for a driving school in exchange for free lessons. It turns out the clever one was the owner of the driving school who turned around and sold the software to several other schools.
So what would it have taken for me then to become an ISV (independent software vendor), other than actually having the idea? These were the early days of PCs. I would have had to spend a lot of money on marketing and a lot of time on in-person sales and on-premise / telephone support. Most ISVs at the time grew locally for that reason and it was not uncommon to have highly fragmented markets with literally dozens of different vendors. As the software would have grown past the very simple initial functionality that I had created, I would have had to write pretty much everything I needed myself. Need billing? Write a billing module. Need asset tracking? Write an asset tracking module. The marketplace for components evolved only much later and was almost as fragmented as the ISV market.
This situation persisted until quite recently. In fact, in 2003 I spent a year getting to know the market for software for trucking companies in the US (Why? That's a long story). That market still had essentially the same characteristics: highly fragmented, regional customer bases, and almost 100% monolithic custom systems.
Since then, the situation has changed dramatically. Today, creating new software means focusing on what the unique contribution is that one wants to offer and figuring out how to integrate with everything else. Need a spreadsheet? Use Google Apps. Need telephony? Use Twilio (disclosure: Twilio is a USV portfolio company). Marketing can happen on the web through keyword advertising and, better yet, SEO and customer sharing. For many solutions, even sales can be entirely web-based (enter a credit card!). Support can happen over the web and often users can support each other through community. Add cloud computing to the mix and you eliminate the fixed cost that was such a high barrier to entry in the early days of the web (I remember the extraordinary bills for servers and bandwidth in 1999!).
All of this has made it possible for small teams to create big successes. It is amazing what a few great coders can do, leveraging all the services that are now available. It is,however, not just the cost side of the business of code that has changed dramatically. Competition has gone global. Someone in a faraway place can create a system, and it is instantly available everywhere. The days of the profitable, regional ISV business are over. The source of competitive advantage has also shifted. In the past, if your solution had better features, you could land a sale even against a competitor that had more customers. Now, better features don't mean that much if the larger competitor has built a network effect into their business. Imagine trying to start a LinkedIn or Salesforce competitor with better features. So the very same forces that are making it much easier to get started are making it much harder to build a successful and sustainable business.
Does that mean that there will be fewer opportunities going forward? Maybe. But there is a strong countervailing force that is creating important new opportunities: the code of business is also changing. By the code of business, I mean how companies and industries (and even societies) are organized. At Union Square Ventures, we are convinced that over time, the Internet will transform most, if not all, industries as much as it is changing the software business. This has started with the media industry, where after years of prediction of change we are now seeing massive shifts.
The reason that the code of business will change is that much of it is based on historic constraints on the bandwidth and latency of information flows. For instance, a command-and-control type hierarchy is still at the heart of (almost) all large corporations. Information flows up the hierarchy with middle management in charge of aggregating information flows. Commands then flow down with middle management translating into finer grained actions. This basic structure dates back to a time of messengers and telegraphs. Corporations are slowly shifting away towards more of an Internet architecture of "small pieces, loosely joined" -- but in many cases the end state may mean that the "pieces" are independent, small companies instead of units of a large company.
These changes will take a great deal of time (decades) because existing structures have a ton of inertia. Far more people tend to be interested in preserving the status quo than in making radical changes. Also, when a whole system needs changing, it is often difficult to get there one piece-at-a-time because all the components need to fit together. But as they start to occur in other industries, the opportunities will be massive. To give just one example, consider education: the size of the textbook industry alone in the US is estimated at $7 billion annually. This is a pure content business ripe for disruption.
Enough reading -- time for everyone with a transformative idea to start coding!
2013, By: Seo Master
seo Who's @ Google I/O: spotlight on Social Web (including Buzz!) 2013
Seo Master present to you: Following on the heels of today's announcement on Buzz, we're excited to bring you the latest on all things social at Google I/O, starting with a session on Buzz APIs and a new panel session!
What's the hubbub about Google Buzz APIs?
Google Buzz is a new way to share updates, photos, videos and more, and start conversations about the things you find interesting. In this session, we'll take a deep dive into building with the Buzz APIs and the open standards it uses, such as ActivityStrea.ms, PubSubHubbub, OAuth, Salmon and WebFinger.
Where is the social web going next?
With the advent of social protocols like OAuth, OpenID and ActivityStrea.ms, it's clear that the web has gone social and is becoming more open. Adam Nash (LinkedIn), Daniel Raffel (Yahoo), John Panzer (Google), Lili Cheng (Microsoft), Monica Keller (MySpace), and Ryan Sarver (Twitter) will discuss the importance of such emerging technologies, how they've adopted them in their products and debate what's next.
Here are additional sessions that'll give you a deep dive into the emerging technologies and standards that will help you create a more engaging user experience for your web applications and sites, and enable a people-centric web.
To learn more about and register for Google I/O, visit code.google.com/io. We add new sessions and content to the I/O website each week, so follow @googleio on Twitter to keep up with changes!
2013, By: Seo Master
What's the hubbub about Google Buzz APIs?
Google Buzz is a new way to share updates, photos, videos and more, and start conversations about the things you find interesting. In this session, we'll take a deep dive into building with the Buzz APIs and the open standards it uses, such as ActivityStrea.ms, PubSubHubbub, OAuth, Salmon and WebFinger.
Where is the social web going next?
With the advent of social protocols like OAuth, OpenID and ActivityStrea.ms, it's clear that the web has gone social and is becoming more open. Adam Nash (LinkedIn), Daniel Raffel (Yahoo), John Panzer (Google), Lili Cheng (Microsoft), Monica Keller (MySpace), and Ryan Sarver (Twitter) will discuss the importance of such emerging technologies, how they've adopted them in their products and debate what's next.
Here are additional sessions that'll give you a deep dive into the emerging technologies and standards that will help you create a more engaging user experience for your web applications and sites, and enable a people-centric web.
- Optimize your site with Friend Connect, Facebook Connect, Twitter, & more
- iGoogle developer portal and tools
- Make your application real-time with PubSubHubbub
- The open & social web
To learn more about and register for Google I/O, visit code.google.com/io. We add new sessions and content to the I/O website each week, so follow @googleio on Twitter to keep up with changes!
2013, By: Seo Master
seo Register for Google I/O 2011 2013
Seo Master present to you: 
2013, By: Seo Master
Update 11:30am PST: Google I/O 2011 has sold out.
(Cross-posted from The Official Google Blog.)
We’ve been counting down the days until Google I/O 2011 and hope that you have been, too. With 91 days, 22 hours and 45 minutes to go, we’re excited to announce that registration is now open at www.google.com/io. Our largest annual developer conference will take place on May 10-11, 2011 at the Moscone Center in San Francisco, Calif.
The focus of I/O 2011 will be all about the cloud, and feature the latest Google products and technologies including Android, Google Chrome, App Engine, Google Web Toolkit and Google APIs. There will be many opportunities to meet members of Google’s engineering teams and take deep dives into the technologies with more than 100 technical sessions, roundtables and more. The Developer Sandbox, which we introduced at I/O 2009, will be back, featuring developers from more than 100 companies to demo their apps, share their experiences and exchange ideas.
If you liked our HTML5 countdown, stay tuned for more surprises. We’ll keep you posted on the latest developments for Google I/O 2011 at the website, on Twitter (@Googleio) and Google Buzz. Get your tickets early—last year we sold out in record time!
Registration opens with an Early Bird rate of $450, which applies through April 16 ($550 after April 16). Faculty and students can register at the discounted Academia rate of $150, which will be allocated on a first-come, first-served basis.
Learn more and register today at www.google.com/io.
We look forward to seeing you in San Francisco!
2013, By: Seo Master
seo Who's @ Google I/O: spotlight on Enterprise sessions 2013
Seo Master present to you: Each week in our "Who's @ Google I/O" blog series, we'll highlight the latest from a featured track at I/O. This week, the spotlight is on Enterprise -- a major theme of this year's event.
In 2009, we saw an increasing number of large companies moving to the cloud (and "Going Google"), choosing the web as their platform of choice. At I/O, we'll share our enterprise and commercial developer offerings and focus on how to build business apps in the cloud.
We'll be adding new Enterprise sessions over the next couple of months, but here's a preview of some of the sessions you'll see at I/O:
Customizing Google Apps & integrating with customer environments
Hear real-life examples of customizing Google Apps to meet customer requirements from several panelists, including two of our Sandbox participants -- Iein Valdez of Appirio and Michael Cohn of CloudSherpas. Explore integration issues and deployment best practices with the people who have done it.
Run corporate applications on Google App Engine? Yes we do.
Our CIO, Ben Fried, describes how Google IT and other companies use the latest Google App Engine enhancements to respond more quickly to business needs while reducing operational burden to near zero.
It’s 2010: How is your move to the cloud doing?
Come discover the latest innovations from Google enabling IT and ISV developers to build on Google's cloud-based storage and computing offerings. This talk will give a complete overview of Google's commercial developer products and provide insights and best practices so enterprise developers can take more advantage of the cloud.
Launch your app inside of Google Apps with gadgets
Gadgets represent a valuable opportunity to get in front of the many Google Apps users who use Gmail, Google Calendar, and Google Sites throughout the day. This session will talk about how you can write gadgets as natural extensions of your existing products and take advantage of the unique opportunities available to gadgets in Google Apps.
Making Freemium work - converting free users to paying customers
Don Dodge will moderate a panel of prominent venture capital leaders (Brad Feld, Dave McClure, Jeff Clavier, Matt Holleran) to help you understand how to build free apps that can be upgraded to paid & how to build products that can be profitable.
You can find the current list of Enterprise sessions here.
To learn more about and register for Google I/O, visit code.google.com/io. We add new sessions and content to the I/O website each week so follow @googleio on Twitter to keep up with changes!
2013, By: Seo Master
In 2009, we saw an increasing number of large companies moving to the cloud (and "Going Google"), choosing the web as their platform of choice. At I/O, we'll share our enterprise and commercial developer offerings and focus on how to build business apps in the cloud.
We'll be adding new Enterprise sessions over the next couple of months, but here's a preview of some of the sessions you'll see at I/O:
Customizing Google Apps & integrating with customer environments
Hear real-life examples of customizing Google Apps to meet customer requirements from several panelists, including two of our Sandbox participants -- Iein Valdez of Appirio and Michael Cohn of CloudSherpas. Explore integration issues and deployment best practices with the people who have done it.
Run corporate applications on Google App Engine? Yes we do.
Our CIO, Ben Fried, describes how Google IT and other companies use the latest Google App Engine enhancements to respond more quickly to business needs while reducing operational burden to near zero.
It’s 2010: How is your move to the cloud doing?
Come discover the latest innovations from Google enabling IT and ISV developers to build on Google's cloud-based storage and computing offerings. This talk will give a complete overview of Google's commercial developer products and provide insights and best practices so enterprise developers can take more advantage of the cloud.
Launch your app inside of Google Apps with gadgets
Gadgets represent a valuable opportunity to get in front of the many Google Apps users who use Gmail, Google Calendar, and Google Sites throughout the day. This session will talk about how you can write gadgets as natural extensions of your existing products and take advantage of the unique opportunities available to gadgets in Google Apps.
Making Freemium work - converting free users to paying customers
Don Dodge will moderate a panel of prominent venture capital leaders (Brad Feld, Dave McClure, Jeff Clavier, Matt Holleran) to help you understand how to build free apps that can be upgraded to paid & how to build products that can be profitable.
You can find the current list of Enterprise sessions here.
To learn more about and register for Google I/O, visit code.google.com/io. We add new sessions and content to the I/O website each week so follow @googleio on Twitter to keep up with changes!
2013, By: Seo Master
seo Google I/O 2010: Now open for registration 2013
Seo Master present to you: I'm excited to announce that registration for Google I/O is now open at code.google.com/io. Our third annual developer conference will return to Moscone West in San Francisco on May 19-20, 2010. We expect thousands of web, mobile, and enterprise developers to be in attendance.
I/O 2010 will be focused on building the next generation of applications in the cloud and will feature the latest on Google products and technologies like Android, Google Chrome, App Engine, Google Web Toolkit, Google APIs, and more. Members of our engineering teams and other web development experts will lead more than 80 technical sessions. We'll also bring back the Developer Sandbox, which we introduced at I/O 2009, where developers from more than 100 companies will be on hand to demo their apps, answer questions and exchange ideas.
We'll be regularly adding more sessions, speakers and companies on the event website, and today we're happy to give you a preview of what's to come. Over half of all sessions are already listed, covering a range of products and technologies, as well as speaker bios. We've also included a short list of companies that will be participating in the Developer Sandbox. For the latest I/O updates, follow us (@googleio) on Twitter.
Today's registration opens with an early bird rate of $400, which applies through April 16 ($500 after April 16). Faculty and students can register at the discounted Academia rate of $100 (this discounted rate is limited and available on a first come, first serve basis).
Last year's I/O sold out before the start of the conference, so we encourage you to sign up in advance.
Google I/O
May 19-20, 2010
Moscone West, San Francisco
To learn more and sign up, visit code.google.com/io.
We hope to see you in May!
(Cross-posted with the Official Google Blog)
2013, By: Seo Master
I/O 2010 will be focused on building the next generation of applications in the cloud and will feature the latest on Google products and technologies like Android, Google Chrome, App Engine, Google Web Toolkit, Google APIs, and more. Members of our engineering teams and other web development experts will lead more than 80 technical sessions. We'll also bring back the Developer Sandbox, which we introduced at I/O 2009, where developers from more than 100 companies will be on hand to demo their apps, answer questions and exchange ideas.
We'll be regularly adding more sessions, speakers and companies on the event website, and today we're happy to give you a preview of what's to come. Over half of all sessions are already listed, covering a range of products and technologies, as well as speaker bios. We've also included a short list of companies that will be participating in the Developer Sandbox. For the latest I/O updates, follow us (@googleio) on Twitter.
Today's registration opens with an early bird rate of $400, which applies through April 16 ($500 after April 16). Faculty and students can register at the discounted Academia rate of $100 (this discounted rate is limited and available on a first come, first serve basis).
Last year's I/O sold out before the start of the conference, so we encourage you to sign up in advance.
Google I/O
May 19-20, 2010
Moscone West, San Francisco
To learn more and sign up, visit code.google.com/io.
We hope to see you in May!
(Cross-posted with the Official Google Blog)
2013, By: Seo Master