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seo 6 SEO Tricks You Must Avoid 2013

Seo Master present to you:
The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business proprietor, and just recently it was JCPenney and the case of the short-lived black hat success.
Such stories are by no means the only ones out there, of course--they've just drawn more publicity than most. Either way, examples like these are a rich source of instruction for the rest of us and a good reminder that in SEO--as in so many aspects of life--there's a right way to do things, and there are wrong ones.
Want to improve your company's search rankings? Then make sure you don't try to play any of these dirty SEO tricks.
1. Cloaking Your Content
The No. 1 top offending SEO technique, according to both SEO software firm SEOmoz and Google's own guidelines, is to design your Website so that search engines see one thing while human visitors see another. This is commonly called "cloaking," and it's generally considered the dirtiest trick there is.
Car maker BMW kindly provided a vivid illustration of this technique a few years back, as well as what happens to those who try it. Specifically, it was discovered that BMW's German Website was using what are called "doorway pages," or text-heavy pages sprinkled with select keywords, to attract the attention of Google's indexing system. The particular search term it focused on was "used cars."

So, when users searching for "used cars" found the BMW site at the top of Google's rankings, they were naturally tempted to click on it. What happened then, however, was that a JavaScript redirect would send them directly to BMW's main page, on which used vehicles featured minimally if at all.
BMW's reward for its cloaking efforts? Google unceremoniously kicked the BMW site out of its index, as Google engineer Matt Cutts explained in a blog post from 2006.

2. Acquiring Links from Brokers, Sellers or Exchanges
The second worst dirty trick, according to SEOmoz, as well as one apparently employed by both DecorMyEyes and JCPenney, is to pay a link broker or participate in other link schemes so as to get numerous links to your site from all across the Web.
The reason this trick is tempting is that Google's page ranking system factors in the number of links pointing to a page when it tries to evaluate that page's importance. It's also tempting because it can work well--at least in the short term, as JCPenney recently demonstrated.
Why shouldn't you use it? Well, mostly because it's in direct violation of Google's Webmaster Guidelines, and it can get you severely punished, as JCPenney learned. If you participate in a link exchange program--whereby you link to a spam site in exchange for their links to you--the outbound links you install are also another factor that will negatively affect your rankings.
3. Duplicating Content
If a Website operator offers the same content on multiple pages, subdomains, or domains, it can result in extra traffic and higher rankings--or at least, so the thinking goes. Unfortunately, it's another violation of Google's Webmaster Guidelines, and it can get you kicked out of its index.
Other instances in which content sometimes gets duplicated include affiliate programs that offer little or no original content, auto-generated content that's packed with keywords but makes little sense to human visitors, and content "scraped" from legitimate sites and then modified minimally.
Not only will such techniques get you punished by Google, but they'll also turn away human visitors. Note that when content is duplicated legitimately, such as for printer-friendly versions of articles, there are ways to alert Google so it doesn't misunderstand.
4. Keyword Stuffing
The keywords used on any Web page are a major factor in that page's ranking, but it's a bad idea to use them indiscriminately or deceptively. That includes using too many of the keywords you're hoping to optimize on--thereby exceeding any kind of naturally plausible keyword density--and it also includes packing keywords in hidden text, different-color fonts and tiny type.
Once again, Google engineer Matt Cutts offered some additional explanation in a 2007 blog post, along with an illustration: Alex Chiu, whose Web page featuring "immortality devices" was at the time stuffed with irrelevant keywords. Guess what? Chiu didn't show up in Google's index. (Since then, it appears to be back, presumably because the keyword stuffing has been corrected.)
A useful test, as Google points out in its guidelines, is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
5. Banking on Negative Reviews
Although it was disputed by at least one SEO expert, the owner of the DecorMyEyes site believed that the more negative reviews and comments his site got--and there were many, thanks to his atrocious customer service--the better the site's rankings, primarily as a function of all the extra links and traffic. For a time, too, his strategy worked pretty well, for whatever reason.
In response to the case, however, Google says it has since tweaked its algorithms, though it didn't explain specifically how. My assumption is that the overall sentiment of a site's reviews are now a factor. So, lest anyone be tempted, this is not a sustainable strategy, nor a smart one.
6. Automatic Queries
If you're like most Website owners, you wonder how your pages rank on various keywords at any given moment in time. Lo and behold, there are even tools that will perform automatic queries for you, to find out the truth from Google itself.
The only problem is, Google doesn't like that at all. Tools such as WebPosition Gold, it asserts, "consume computing resources and violate our Terms of Service." Better avoid them.
There are other dirty SEO tricks out there, to be sure, but these are some of the worst ones. If you handle your company's SEO yourself, make sure you don't stray into these dangerous waters. If someone else handles SEO for you, manage them carefully so none of these slip by. 
2013, By: Seo Master

seo Why Search Engine Optimization Is Important? 2013

Seo Master present to you:
These days everybody wants to improve their company reputation and want to get more revenue from their item and company. Promotion is the best way to improve reputation and also for success of the company. But marketing is an expensive way to promote any item firm and it is also a tough perform to do.
But in 90s, probably in 1997 John Audette and Bruce Clay-based find a thing known as Look for Website Search engine optimization (SEO). It also known as online company marketing or website marketing. Now there are two kind of company marketing one is off line like entrance to entrance marketing and second is online company marketing which is known as SEO. Now there is a question how it allows to improve company. Look for Website Search engine optimization allows to boost the explore search engine, web directories etc.


There are several steps in Seo:-

# First of all we should have a website on our company or item concept, for example if you are a property broker, so you should have a website on property or property concept. 

Website should be seo helpful

There are some points of seo helpful website

# Try to keep your keyword and key phrase in your subpages URL.

# Avoid Flash in website

# Choose a simple to use design

# Use unique and simple to use material (articles)

# After completion of the website developing, analysis of your opponent and select keyword and key phrase according to your website and opponent.

# Publish Meta data on every web page according to your services.

# At Last start seo perform like directory submission, bookmarking, content publishing, forum contribution etc.

After all of this process your selected keywords would be rank on Google 1 or 2 web page. It improve the chances that individual will come to your site.

As I mention above you have to use unique material for website as well as for other seo perform like blogging, content publishing. If you are using fresh content or material for website, it increases the change to more traffic on your website and more online company.
It will be definitely works because web users are increasing day by day and online shopping activity is also improving. Now people show their interest in online purchasing, Seo is useful for both company and an organization. 

Now there are many more advanced strategies used in online marketing like social networking optimization (SMO), Look for Website Promotion (SEM), Pay per Click (PPC) and many more.
2013, By: Seo Master

seo Effective video optimization techniques 2013

Seo Master present to you:

 Video SEO is the process of making videos on your site accessible and readable by the search engine spiders. This has become more important due to universal search in Google which display videos on their search results. Due to the limitation of text for the search engine spiders to figure out what your video is about they have to rely on the title and alt attributes that are in your video as well as citations from external sites. You could also optimize this by using your Webmaster tools and tell Google what your videos are all about. hope this helps.

These 5 basic tips for video SEO are a good starting point for marketers looking to improve the “searchability” of their videos.

1. Optimize with keywords.Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in: File name Title Tags URL Link text Beyond that, include a paragraph of optimized text that provides a brief description of the video. Again, the benefits are twofold: You’ll improve the user experience and your search rankings.

2. Distribute videos on video-sharing sites.In addition to posting videos on your own site, video-sharing sites are effective tools for gaining visibility and additional links. Remember these few points to maximize results: Don’t forget that videos hosted on YouTube and other video-sharing sites should be optimized for keywords YouTube channel pages — and those of other video-sharing sites — should be optimized, as well Use a video distribution service like TubeMogul to deploy your videos to the top sharing sites

3. Implement a linking strategy.Video is judged by the same linking standards as all other forms of digital content. So building both internal and external links is crucial for video SEO. Ideas for a linking strategy include: Cross-linking to other videos Linking to videos from relevant web pages Linking to videos in blog postsTweeting the video Linking to videos from social media pages Bookmarking the video

4. Encourage viewers to share your videos.First thing is first — if you want users to share your videos, you must create content worth sharing. If your video isn’t interesting, relevant, entertaining or informative, users aren’t likely to share it, let alone view it. From there: Allow and encourage users to comment on the video Make it easy for users to share your video on You Tube, Twitter, Facebook and MySpaceOffer video content in multiple formats so users can choose the one that best suited to their platform and connectivity speed

5. Re-purpose your videos.As with text content, the more optimized video, the better. Get creative in order to re-purpose videos across the web: Embed videos in blog posts Break up long videos and create multiple shorter ones Use transcriptions of videos to create blog posts or content for web pages Take screen shots from videos and post them to Flickr and other image-sharing sites Turn offline content, such as training videos or videos of a conference keynote speech, into optimized digital assets for your website 
2013, By: Seo Master

seo Best Link building strategies - seo tips 2013

Seo Master present to you:
Advanced link building strategies are hard to come by these days. One of the most beneficial types of links you can possibly build are those that your ranking competitors already have. Finding these links is easy, obtaining them isn’t. The key to obtaining competitor backlinks is choosing what type of links to go after. Learn what link types we are going after, how to find them, and how to obtain them after the break.

Sharing common links with page 1 ranking competitors is a great first step to ranking right along side them or beating them. It’s pretty easy to use yahoo site explorer or open site explorer to find competitor backlinks. The key is honing in on high PageRank, low outbound link count, easy to obtain links. For the purposes of this guide we will be focusing on comment links. Some search engine optimization experts look down on blog commenting but if done properly these can be extremely powerful links, especially if your competitors already have them. Now that we want these links, let’s understand the how. As an example we will be trying to obtain high quality competitive backlinks using the keyword “buy iPhone 4s” and trying to build links to iPhone4stest.com.



Step 1: Identify your competitors
Head over to this SERP checker and enter your keyword and URL. In this case I used “iPhone 4s” as the keyword. The URL doesn’t really matter so you can put whatever you like. Copy and paste the top 100 rankings URLs into Excel. In order to use the list properly this will require some simple formatting that can easily be accomplished in excel 2007. First paste the list into Excel. Next you will need to utilize the “text to columns” feature seen here:
advanced link building strategy
What we’ve done is use delimited text to columns utilizing a colon as the separator. This will put your competitor list in an easy to use format. Once you have this, paste into notepad and save as a .txt file.
Step 2: Finding competitor backlinks
For the rest of this guide it is essential to have a program called ScrapeBox, bundled with a few addons. Google it to purchase. In order to find competitor backlinks we’ll be using the “backlink checker” addon of Scrapebox. Simply navigate to the addon and upload your new .txt file from step 1.
how to obtain competitor backlinks
Above is a screenshot of what the program looks like while gathering all inbound links pointing to your identified competitors.
Step 3: Filtering for high PageRank and low outbound link counts
This is the most crucial step of this advanced link building strategy and separates it from other link building tactics you may have read about. We only want competitive links from URLs with a high PageRank and a low outbound link count to ensure the highest quality links possible. We will be using the PageRank checker and outbound link checker addons for Scrapebox to filter out potential links for quality. Filter for PageRank and outbound link count in whichever order you like better. If you think low outbound link counts are more important, filter that first. Otherwise, filter by PR first depending on your goals. See the screenshots below for these filtering capabilities in action:
obtain competitor backlinkshow to obtain competitor backlinks
Step 4a: Obtaining the links
ScrapeBox is a scraper and comment poster at it’s core. Once we have our filtered competitive link list using the 3 previous steps, it’s time to comment on these URLs. You can of course do this manually to ensure the highest quality but if you are strapped for time, or interns, Scrapebox will work just fine. Set the “Name” to your keyword, in this case “buy iPhone 4s”. The email address can be anything you choose. The “website” is the URL that the link will be pointing to. In this case we are using “iphone4stest.com. In the “comments” section simply write a few comments you would like to post. Scrapebox will automatically choose one of these randomly when posting. You cannot use spun content, so don’t try or your comments will look like spam. The quality of the comments you write will improve the number of competitive links you are able to obtain, however you can still obtain a large number of links with generic comments as I will demonstrate. For the “blog list” simply upload your filtered .txt file you have from following the 3 steps above. Test out your comments and then hit submit. Go drink a cup of coffee, send an email, and then move on to the final step, 4b. Here is a screenshot of these fields in Scrapebox:
how to obtain competitor backlinks
Step 4b: Checking for your new competitive links
Now that you’ve posted comments on all blog posts where your competitors have links, it’s time to check how many of them are live. We’ll be using Scrapebox’s built in link checker but you can use any link verifier you have. Personally I check my links once a week as over time more and more comments will get approved. With this test using “buy iphone 4s” as the keyword I submitted ~2800 comments on high PR, low outbound link count blog posts. 9 of them were auto-approve. See the screenshot below for Scrapebox’s built in link checker.
how to obtain competitor backlinks Conclusion .
Targeting pages that already link to your ranked competitors is a great strategy to start to ranking for your keyword. As you can see I built 9 links on relevant pages that are already linking to competitors. These links are all on PR 3+ urls (URL PR not domain PR) and have less than 50 outbound links. This success on this strategy will depend on your keywords and competition. The sites ranking for iPhone 4s aren’t utilizing many comment links as part of their strategy. I’ve been able to build 100′s of high PR, low OBL links in minutes depending on the competition. It is extremely important to understand the types of links your competitors are getting. If they aren’t getting comment links, this strategy may not work exceptionally well for you. Make sure you are targeting link types your top ranking competitors are. The strategy outlined in this article is tailored for comment links because they are the easiest to reverse engineer and obtain. Remember to take time to build a variety of link types to your site. Just utilizing one link building tactic will result in poor performance and possible Google penalties.
2013, By: Seo Master
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