Tip 7: Make Proper Use Of Keyword Density and Keyword Proximity Concept
Optimizing web content with targeted keyword does not mean overstuffing of the keyword in the paragraphs and headers. Properly follow the keyword density according to the content used on the page. Spread your key phrases evenly in your content.
Tip 8: Focus on Effective User Experience
Whatever strictness Google is following is all to provide good quality of results to the end users. So try to please and satisfy your visitors, it will automatically bring you in Good books if Google. So make concentrate all your efforts in providing effective user experience. Let their visit to your site a satisfactory one. They should be able to find what they came looking for using the keyword they queried in Google.
So if you are the one who has been penalized by Google for over optimization then follows these tips and reduces your casualty to some extent. And the ones who are still not caught by Google can use these to get out of the radar.