Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Seo Master present to you:
2013, By: Seo Master
There have been a lot of Google updates recently to fight against web spam. It is a history now where any can guarantee you of top ranking in within 2-3 weeks. Time has changed a lot now especially after the Panda and Penguin updates. Penguin was released just the time many people thought they were coming out of panda. Penguin targeted the basic block building of old fashioned SEO that is back links After penguin all the sites with spammy link profiles got a big ranking drop and hence it was the end of easy SEO.
After many discussions of SEO masters, it was concluded that to get rid of penguin one must have to analyze the link profile of his/her website and identify the spammy links specially hundreds of links with same anchor text. Next you have to proceed to the task of getting such bad links removed. After you’re done with purifying your back link profile, you need to wait for next penguin refresh to see the actual effects of your work.
However this task of refining and identifying the bad links to your website you need to do a lot of research starting with collecting all possible sites linking to your website. Doing all this stuff manually can prove really tedious task so opting for some tool is the best solution. After trying into a number of tools the one I found the best is IBP (i Business Promoter).
IBP or Internet Business Promoter is a software program that is heavily used by experts to optimize websites for all SEO aspects. This tool has been in market for over a decade and is one of the best choices for those who prefer tools to make SEO task easy.
This tool is going to help you in a number of ways including improved keyword research tool, ranking checking mechanism, detailed back link analysis, promising top 10 ranking, link building opportunities finder and a lot more to offer with a very simple interface. But here I am going to explain how IBP can help you in performing detailed analysis of your back link profile for penguin penalty solution. This tool gives you complete details of the sites linking to you including the factors:
- Back link anchor text
- IP address of linking site
- Page rank of the back link page
- Alexa Rank
- Count of outbound links to the linking page
- Total number of links on linking page
- Plus a much more important data…
I would suggest you to perform this analysis by classifying your task in two steps as follows:
1. Check back links anchor texts
No search engine likes thousands of links with the same anchor text again and again as it doesn't look natural to search engines and humans as well. Using this technique people have boosted rankings for a particular keyword easily in the past. But Penguin acted upon very brutally on this technique.
So first you have to get idea of how many links you are having for particular anchor text. To do so open IBP interface and click on “Link Building” Option on top menu. After that you would enter in Link Manager interface. From the first “Add Sites” option choose “Find existing back links to your site”. After a while you will be given full data about the pages linking to your website. From the Anchor Text you can check out how many times a particular anchor text is used for linking and hence can plan to optimize for the anchor texts that are used for a larger number of times.
2. Checking for the domain diversity
A natural link profile is one which includes links from different resources. Google is paying a great attention to the diversity of the back links your website has got. For example if you are getting a lot of links from websites hosted on same IP address then you are going to have no value for such back links You can get all information for checking the diversity of sites linking to you with the information extracted by Link manager reports in IBP. These reports consists all stats mentioned above that helps you identify the significance and diversity of the links you got. The information that you must analyze using IBP includes IP address of linking website, PR, Alexa rank, relevance, date on which link is added, outbound link , total number of links etc.
Studying all these factors you can easily find out which links are actually giving you benefit and seems relevant and genuine to your website and which one not.
So your analysis part is over here and now you can easily start working on getting those bad links removed as soon as possible and wait for the next penguin refresh or submit a reconsideration request.
You have seen above that IBP has done it in a few time which otherwise could have taken a lot of your much valued time. So get on work now to beat up the Penguin penalty straight away following this simple mechanism.
Seo Master present to you:
2013, By: Seo Master
Currently, everyday a large number of sites are authorized and released on web, but it has been noticed that people simply sign-up sector and start the web page, but not advertising it. So what about the marketing? the visitors which is the most essential thing in web page.
If you have a new website and confused between the marketing, following are some important SEO tips which will help you to increase your website rankings and traffic.
1) Keyword Selection – While selecting the search phrases, evaluate it with the help of some device available on web and also look at the competitors stage which is most important one in SEO.
2) Content Optimization – If you are preparing to release a new web page or already released, create sure that you post your own material in the web page. It may go difficult for you to create original material, but there are lot of no cost lancers available on web who can help you out in material aspect.
3) Link Exchange – If you are looking to improve your website keyword and key phrase position in online search engine, you can exchanging links with some High PR sites or weblog which will help to get more traffic also PR.
4) Social Networking – You can start your organization on twitter, face book, LinkedIn and start building up the network here and start promoting your services, websites and blogs.
5) Back links – If you have not yet started creating back links its time to start now, back links can be mentioned as visitor writing, articles, high pr internet directories and community forums.
These techniques are proved in SEO and useful for new launched websites.
If you have not yet started of your website promotion, you can apply these techniques to achieve good ranking.
Seo Master present to you:
2013, By: Seo Master
Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is.
Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s about trying to influence people. Every human is a kaleidoscope of attitudes, behaviors, and emotions.
Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and building lasting relationships.
Here’s how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Time warp back to philosophy class. Karl Marx’s theory of production and consumption says, “When basic needs have been met, this leads to the creation of new needs.”
Every prospect you contact has a need, something they want or they don’t know they can have – yet. The first step for building relationships is identifying why the person that you’re trying to foster a connection with would benefit from a relationship with you.
Robert Cialdini, author of “Influence: The Psychology of Persuasion”, identifies six key principles of persuasion. The very first principle is reciprocity: “People tend to return a favor”. The idea is that when someone makes an effort to do something for us, our moral fabric tends to make us feel obliged to do something in return.
If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review.
Not only does your offer have to be creative when you approach a prospect, it has to relate to how they can achieve a goal.
This may mean having to re-evaluate your link acquisition strategy with your clients, to identify the collateral you can exchange with prospects, whether free samples and trials, exclusive offers, or expertise.
2. Personality can tell us a Lot about What Motivates People
The extinct practice of paying for links is now frowned upon by most SEOs, bloggers, and search engines alike. Since Google’s Penguin/Panda updates, outreach solely based on “link building” significantly reduce your response rates and terminates your chances of being considered on an A-list blog.
Now you have to work harder to learn more about who you’re contacting and what you can offer each other in the long-term. There’s a lot more involved than just evaluating the keyword relevancy or page rank value of a site.
The secret to relationships lies in knowing people’s underlying interests, needs, and values. That’s what helps you determine what motivates them and how you can help each other in the future.
Every one of your prospects is a potential ally. And empathy is the way you will step into their world, and understand what drives their behavior and how you can influence it.
Fortunately (for marketers), you can tell a lot about a person by what they post online. They leave an entire trail of digital footprints for you to follow, from their “About” page, their blog posts, their LinkedIn profile, to what kind of stuff they post on Twitter and Facebook. Your detective work is all laid out for you. It just takes a few extra clicks and a little curiosity.
3. Identify Relevant “Currencies”; Theirs and Yours
Mind Tools’ Influence Model talks about using “relevant currencies” in order to influence people. The model was actually developed for a work setting, but it’s incredible how these principles can be applied to relationship building. The idea is to establish what the most meaningful “currency” is to the person you are reaching out to.
The five currencies below can be great sources of inspiration when you’re negotiating an exchange:
- Inspiration-related currencies. People who value these currencies want to find meaning in what they’re doing. To appeal to these people, approach them with a cause, something that will lead to a greater good.
- Task-related currencies. Task-related currencies are often highly valued where supplies and resources may be scarce. Offer them your client’s expertise on a topic that’s relevant to their site that they haven’t covered yet.
- Position-related currencies. People who value this currency focus on recognition, reputation, and visibility. Create content relevant to their interests that make an active attempt to engage them, either directly through the content or through social channels.
- Relationship-related currencies. People who value relationships want to belong. These people want to feel connected on a personal level, with you or the organization you’re representing. Show them that they aren’t just a means to an end and involve them in various initiatives.
- Personal-related currencies. These currencies relate to the other person on a personal level. You should give courtesy and gratitude for the help you receive. It’s as simple as writing “Thank You” follow up emails, sharing a person’s blog post, and making it a habit of acknowledging people for their efforts.
4. The Medium is the Message
From email to Google+, Facebook to face-to-face, each of these communication channels has their own unique characteristics, much like the people who use them.
Marshall McLuhan stated that the medium through which we choose to communicate holds as much value as the message itself. One contact might like IM, another might always be on Twitter – it’s good to know where people want to be reached.
5. Influence is Give and Take
In Francisco Dao’s article Networking is for Losers, he makes a key point that sums up how you should approach building relationships; a road to quality versus a shooting slope to quantity:
“A few strong relationships can open far more doors than a thousand evenings of glad handing and networking.”
With that, keep in mind these six steps for building fruitful and lasting relationships. See if getting to know the person behind the email address might be worth the time and the nurturing.
Source: http://searchenginewatch.com