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salam every one, this is a topic from google web master centrale blog: Webmaster Level: All

In time for the holiday season, we now support rich snippets for shopping (e-commerce) sites! As many of you know, rich snippets are search results that have been enhanced using structured data from your web pages. Our new format shows price, availability, and product reviews on pages offering a product for sale. Here’s a result for [office lava lamp]:


As a webmaster, there are two ways that you can provide the information needed for product rich snippets to show up for your site, both described on the Product rich snippets help page:

Option 1: Provide a Merchant Center feed.

Many sites already provide Merchant Center feeds for use in Google Product Search, which means that most of the work needed for rich snippets is already done. For Google to make use of Merchant Center feeds for rich snippets, you should also use the rel=”canonical” link element on your product pages. By adding rel=”canonical” to your pages, Google can match the URLs in your feed to the pages found by our crawler.

Update on November 4, 2010: In order to have your product review information in your rich snippets, you can submit your product ratings directly in your feed, or you can work with one of our reviews partners to submit this information. If you work with a partner, your reviews information will appear in rich snippets, and shoppers on Google Product Search will be able to see your full-length reviews on relevant product pages, branded with your logo.

Option 2: Add markup to your site.

If prices for your products tend to change only infrequently, then adding markup is an alternative method to provide product data for rich snippets. We’ve updated our product markup format to allow a variety of different types of shopping sites to participate. In addition to the Google format, we support two other standards: the hProduct microformat and GoodRelations. You can use the rich snippets testing tool to test your markup and make sure it’s being parsed correctly.

This feature is currently available to merchants located in the US, but we will be rolling it out in more markets soon. Additionally, there are a number of rich snippets formats that can be used world-wide in various languages—make your snippets compelling and useful! Should you have any questions about the use of rich snippets, check out our FAQs and feel free to post in our Webmaster Help Forum.

Q&A

Which should I provide -- a Merchant Center feed or markup?

For most merchants, providing a Merchant Center feed is the best bet. That way your product prices and availability are updated quickly, and the data can be shown in rich snippets as well as in other applications like Google Shopping and Product Ads. If prices and availability change only infrequently, and you don’t want to set up a feed, then adding markup is also a valid option.

If I add markup to my site, will Google show product rich snippets for my pages?

We can’t guarantee that providing a feed or adding markup will result in rich snippets being shown. Note also that it may take a few weeks after providing data for rich snippets to be shown. If you mark up your pages, we encourage you to make sure that the data is parsed correctly by Google by using the rich snippets testing tool. The testing tool updates are rolling out over the next few days, so in this interim period the testing tool may not show previews for some types of markup.

I’ve already done reviews markup for my product offer pages. Should I add product/offer markup as well?

Yes, absolutely. Rich snippets are shown if the information provided accurately represents the main focus of the page. Therefore, for product pages you should add markup using the relevant offer/product fields which can include nested reviews.

Written by Nitin Shetti and Mircea Ciurumelea, Search Quality teamthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

Seo Master present to you:
By Min Li Chan, Google Chrome Team

Late last year, we released an illustrated online guidebook for everyday users who are curious about how browsers and the web work. In building 20 Things I Learned about Browsers and the Web with HTML5, JavaScript and CSS with our friends at Fi, we heard from many of you that you’d like to get your hands on the source code. Today, we’re open sourcing all the code for this web book at http://code.google.com/p/20thingsilearned, so that you can use and tinker with the code for your own projects.


20 Things I Learned was celebrated this year as an Official Honoree at the 15th Annual Webby Awards in the categories of Education, Best Visual Design (Function), and Best Practices. For those of you who missed our initial release last year, here’s a quick recap of the APIs behind some of the web book’s popular features:

• The book uses the HTML5 canvas element to animate some of the illustrations in the book and enhance the experience with transitions between the hard cover and soft pages of the book. The page flips, including all shadows and highlights, are generated procedurally through JavaScript and drawn on canvas. You can read more about the page flips on this HTML5rocks tutorial.
• The book takes advantage of the Application Cache API so that is can be read offline after a user’s first visit.
• With the Local Storage API, readers can resume reading where they left off.
• The History API provides a clutter-free URL structure that can be indexed by search engines.
• CSS3 features such as web fonts, animations, gradients and shadows are used to enhance the visual appeal of the app.

With this open source release, we’ve also taken the opportunity to translate 20 Things I Learned into 15 languages: Bahasa Indonesia, Brazilian Portuguese, Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Italian, Japanese, Polish, Russian, Spanish, and Tagalog.


We hope that web books like 20 Things I Learned continue to inspire web developers to find compelling ways to bring the power of open web technologies to education. 20 Things I Learned is best experienced in Chrome or any up-to-date, HTML5-compliant modern browser. For those of you who’ve previously read this web book, don’t forget to hit refresh on your browser to see the new language options.

Min Li Chan is a Product Marketing Manager on the Google Chrome Team and the project curator/author for 20 Things I Learned about Browsers and the Web.

Posted by Scott Knaster, Editor

2013, By: Seo Master

salam every one, this is a topic from google web master centrale blog: by John Blackburn and Trevor Foucher, Webmaster Tools team

Update: The described feature is no longer available.

We launched Webmaster Tools iGoogle Gadgets last month with excitement—and curiosity. Would you find them useful? We thought you might appreciate the ability to create better "dashboards" for your sites, but there's no better way to tell for sure other than to get it out so you can use it.

After our initial release, we saw clear interest in the gadgets, and plenty of suggestions for improvement. So we've spent the past several weeks working on various areas. The biggest improvements are probably for those of you with more than one site: when you add a new tab of gadgets, your gadgets will now default to the site you were viewing when you added them to your iGoogle page. Additionally, gadgets now retain settings as a group, so if you change the site for any gadget in a group, the next time you refresh that page, all the gadgets will show data for that site. And gadgets now resize dynamically, so they take up less room.

Other cosmetic and usability improvements will benefit everyone. We shortened the tab's title to "Webmaster Tools" to save space on your iGoogle page, and added a Google logo/watermark to each gadget to help distinguish them as a group. We think the gadgets look a lot better, with alternating background colors for table rows to make them easier to differentiate, and improved layout in general. The Top Search Queries gadget now shows each query's position, too.


Some of you did tell us you want a 4-column layout, but we feel that the information we display—including some fairly wide URLS—is better suited to 3 columns. If you do want 4 columns, remember that you can choose "edit this tab" yourself to select an alternate layout. Update: The 4-column layout is no longer available in iGoogle.

We really appreciate your feedback on these early gadgets, and hope these improvements make them even more useful.  

As always, please let us know what you think.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com