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salam every one, this is a topic from google web master centrale blog: Webmaster Level: All

Since the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search results. When webmasters add markup using microdata, microformats, or RDFa, Google is able to understand the content on web pages and show search result snippets that better convey the information on the page. Thanks to steady adoption by webmasters, we now see more than twice as many searches with rich snippets in the results in the US, and a four-fold increase globally, compared to one year ago. Here are three recent product updates.

Testing tool improvements

Despite the healthy adoption rate by webmasters so far, implementing the rich snippets markup correctly can still be a major challenge. To help address this, we’ve added new error messages to the rich snippets testing tool to help you better identify and fix any problems with the markup.


If you’ve added markup in the past but haven’t seen rich snippets appear for your site, we encourage you to take a few minutes to try testing the markup again on the updated testing tool.

Rich snippets markup for breadcrumbs

Last year, Google announced a modification to search results to begin showing site hierarchies (typically referred to as "breadcrumbs") rather than standard URLs in cases where it helped users to better understand a website:


We are now adding support for a Breadcrumbs markup format that allows webmasters to explicitly identify the breadcrumb hierarchy on their pages.

If the breadcrumbs UI is already showing for your site, we'll continue to show it even if you don't do the markup, so don't worry about any existing UI disappearing. Note that this new format is experimental. Based on feedback and on other available standards, this format may be modified or replaced in the future. As with other rich snippet types, while markup helps us to better understand the content on your site, it does not guarantee that the breadcrumbs UI will be shown for your web pages in search results.

Events

In January, we added support for rich snippets for events. If a web page containing events listings showed up in search results, up to three links to specific events could be shown in the search result snippet.

This works well for general queries like [concerts in seattle], but we also wanted to improve the search experience when searching for a specific event. We will now show rich snippets when pages containing a single event show up in search results. Single event rich snippets now contain the date and location of the event:


For instructions on adding events markup, refer to the events page in the rich snippets documentation.

Posted by Kavi Goel and Pravir Gupta, Search Quality teamthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

Seo Master present to you: We would like to thank the thousands of developers who joined us last week and made this year's Google I/O a wonderful developer gathering. We announced some of the things we've been working on and shared our thoughts on the future of the web. 140 companies joined us to showcase what they've been working on and talk about their experiences building web applications. We hope you left I/O inspired with new ideas for your own products. Our engineers were pumped to get your feedback and were inspired by what they learned from conversations at Office Hours, in the Sandbox, and during the After Hours party.

If you missed a session you really wanted to see at Google I/O, you'll be happy to know that over 70 of the sessions (videos and slides) will be made available over the next few days. For your convenience, you'll also be able to download those videos to view them on the go.

These will be going live soon at code.google.com/io. We'll be releasing I/O content in the following waves:

• Wed, June 3: Client (Chrome, HTML 5, V8, O3D, Native Client, and more)
• Thurs, June 4: Google Wave, Mobile/Android
• Fri, June 5: Tech Talks
• Mon, June 8: Google Web Toolkit, App Engine, Enterprise
• Tues, June 9: AJAX + Data APIs, Social

You can check out some of our favorite Google I/O photos here. In addition, check out video interviews with the 3rd Party developers featured in our Developer Sandbox, and see how they've implemented products & technologies represented at I/O.

We've gotten many inquiries about the opening video for the Day 1 keynote. The video is comprised of different Chrome Experiments and the soundtrack music and lyrics were created by our very own Matt Waddell. Lastly, wondering why the Lego character on the Google I/O t-shirt is holding a spray can? For those of you who have t-shirts, turn off your room light and see what's written on the back of the green brick :)

Stay tuned for more updates on Google I/O!

By Azhar Hashem, Google Developer Products2013, By: Seo Master

salam every one, this is a topic from google web master centrale blog: If you're planning to be at SES Chicago this week, be sure to stop by and say hi to the many Googlers who are coming out to brave the cold and snow. Many of us will be on hand at the booth, speaking at sessions, and wandering the halls. Check out Search Engine Land for tips on how to spot some of us and be sure to catch our sessions:

Monday, December 4th

Drive traffic to your site with Google
Jessica Ewing, Product Manager, Google Gadgets
Vanessa Fox, Product Manager, Webmaster Central
Shashi Seth, Lead Product Manager, Custom Search Egnine

Lunch with Google Webmaster Central
Vanessa Fox, Product Manager, Webmaster Central
Amanda Camp, Software Engineer, Webmaster Tools
Trevor Foucher, Software Engineer, Webmaster Tools
Adam Lasnik, Search Evangelist
Evan Roseman, Software Engineer
Maile Ohye, Developer Support Engineer

Tuesday, December 5th

Bulk Submit 2.0
Amanda Camp, Software Engineer, Webmaster Tools

Domaining and Address Bar-Driven Traffic
Hal Bailey, Strategic Partner Manager

Duplicate Content and Multiple Site Issues
Adam Lasnik, Search Evangelist

Bot Obedience Course
Vanessa Fox, Product Manager, Webmaster Central

Meet the Search Ad Networks
Gretchen Howard, Online Sales and Operations Manager

Meet the Mobile Search Engines
Sumit Agarwal, Product Manager, Mobile

Wednesday, December 6th

Social Search Overview
Shashi Seth, Product Manager, Custom Search Engine

Images and Search Engines
Vanessa Fox, Product Manager, Webmaster Central

Vendor Chat on Measuring Success
Paul Botto, Google Analytics

Flash and Search Engines
Dan Crow, Product Manager

CSS, AJAX, Web 2.0, and Search Engines
Dan Crow, Product Manager

Auditing Paid Listings and Click Fraud Issues
Shuman Ghosemajumder, Business Product Manager, Trust and Safety

Thursday, December 7th

Meet the Crawlers
Evan Roseman, Software Engineer

Search Engine Q&A on Links
Adam Lasnik, Search Evangelistthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com