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salam every one, this is a topic from google web master centrale blog: Posted by Aaron D'Souza, Software Engineer, Search Quality

Earlier this year, a bunch of Googlers (Maile, Peeyush, Dan, Adam and I) bunged ourselves across the equator and headed to Sydney, so we could show our users and webmasters that just because you're "down under" doesn't mean you're under our radar. We had a great time getting to know folks at our Sydney office, and an even greater time meeting and chatting with all the people attending Search Summit and Search Engine Room. What makes those 12-hour flights worthwhile is getting the chance to inform and be informed about the issues important to the webmaster community.

One of the questions we heard quite frequently: Should we as webmasters/SEOs/SEMs/users be worried about personalized search?

Our answer: a resounding NO! Personalized search takes each user's search behavior, and subtly tunes the search results to better match their interests over time. For a user, this means that even if you're a lone entomologist in a sea of sports fans, you'll always get the results most relevant to you for the query "cricket". For the webmaster, it allows niche markets that collide on the same search terms to disambiguate themselves based on individual user preferences, and this really presents a tremendous opportunity for visibility. Also, to put things in perspective, search engines have been moving towards some degree of personalization for years; for example, providing country/language specific results is already a form of personalization, just at a coarser granularity. Making it more fine-grained is the logical next step, and helps level the playing field for smaller niche websites which now have a chance to rank well for users that want their content the most.

Another question that popped up a lot: I'm moving my site from domain X to Y. How do I make sure all my hard-earned reputation carries over?

Here are the important bits to think about:

• For each page on domain X, have it 301-redirect to the corresponding page on Y. (How? Typically through .htaccess, but check with your hosting provider).
• You might want to stagger the move, and redirect sub-sections of your site over time. This gives you the chance to keep an eye on the effects, and also gives search engines' crawl/indexing pipelines time to cover the space of redirected URLs.
• http://www.google.com/webmasters is your friend. Keep an eye on it during the transition to make sure that the redirects are having the effect you want.
• Give it time. How quickly the transition is reflected in the results depends on how quickly we recrawl your site and see those redirects, which depends on a lot of factors including the current reputation of your site's pages.
• Don't forget to update your Sitemap. (You are using Sitemaps, aren't you?)
• If possible, don't substantially change the content of your pages at the same time you make the move. Otherwise, it will be difficult to tell if ranking changes are due to the change of content or incorrectly implemented redirects.

Before we sign off, we wanted to shout-out to a couple of the folks at the Sydney office: Lars (one of the original Google Maps guys) gets accolades from all of us jetlagged migrants for donating his awesome Italian espresso machine to the office. And Deepak, thanks for all your tips on what to see and do around Sydney.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

Seo Master present to you:

Just last month we had Google I/O and although we had attendees from all over the world join us for the festivities, we know that most of you could not join us in San Francisco. To help make up for that, we decided to do a DevFest tour and recently announced that we were on our way to visit Australia (Sydney), Israel, and Southeast Asia (Manila, Singapore, and Kuala Lumpur) in the next couple months. Then, there’s Spain (Madrid), Argentina (Buenos Aires), and Chile (Santiago) in October. Here’s your chance to hear about your favorite Google technologies and interact with the Googlers that work on them every day.

Today, we’ve updated the site to include the cities we’re visiting and topics we’d like to cover, along with registration links for the first round of events. Space is limited at each location and we cannot guarantee that everyone will be able to secure a spot so register early, check your email for confirmation and check back for any event updates.

For many of our international speakers, this is their first time visiting most of the cities on our tour, and they're incredibly excited to meet the local developer communities and learn what you're doing with our technologies - or what you're thinking of doing.

We hope to see you there!

By Christine Songco, Developer Relations
2013, By: Seo Master