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Seo Master present to you:

Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it.

A lot of advertisers perform campaign optimizations based solely on conversion rate or cost per conversion, choosing the ads and keywords with the best metric and calling it a day.

For ecommerce goal analysis the method of calculation is similar. The biggest difference in the Ecommerce data is that it’s real and accurate compared to a lead form’s estimated goal value.
In Adwords, we can look at the money we spent to reach our goals in the same time frame. Compare that with the purchases made through CPC and we have a precise number we can confidently call ROI.

Lead Generation

Conversion rates (found in Google Analytics)
Conversions (found in Google Analytics)
ECommerce

ROI (found in Google Analytics and Adwords)
Revenue (found in Google Analytics)

I’ve always found that ROI is one of those terms that has been over-used and abused by so many people and as such, there is confusion on how best to calculate it. Personally, I like to use the following formula when we are discussing the ROI for any PPC campaign:

ROI = [Contribution] / [Cost]

So to calculate Contribution for a PPC campaign:
([Your average profit per sale] x [Estimated number of Conversions]) – [PPC Spend]

To demonstrate more fully, let’s take the following example:

Monthly PPC Spend: £1,500
Average Profit per Sale: £50
Number of Conversions (Sales) per Month: 75

and so the Contribution to Margin of the PPC campaign is:
(£50 x 75) – £1500 = £2,250
and your ROI would be:
£2,250 / £1500 = 150%

Phew! But there is an easier way. We have just created an ROI estimator / calculator spreadsheet that you can now download for free. We hope that it will be a useful tool for you when reviewing your PPC campaigns.
2013, By: Seo Master

seo Calculate the Return on Investment (ROI) for PPC Campaigns 2013

Seo Master present to you:

With the Internet and social media, things are starting to change. Today, employers can see a lot more than you want them to. Some of what employers can see depends on your privacy settings, but other things can easily be inferred. Do you know what your boss can see on your social media profiles?

Religious and Political Views

Religious and Political Views
Image via Flickr by pbyrne
Unless you specifically tell your settings to only allow friends to see your religious and political views, potential employers can see this information. There is controversy around this, due to the legal ramifications it can cause for businesses. If someone is turned down for a job after Facebook is consulted, it could be argued that religious or political views were used as a discriminating factor.

What Groups You are In

Take a look at the groups you are a part of in your social media pages. Your employer may not appreciate if you are a part of a group called "I hate my job… screw this place!" Whether you are looking for a new job or trying to keep the one you currently have, make sure you are only in workplace-friendly groups if you are concerned about your employer checking on your social media profiles.

Who Your Friends Are

Who Your Friends Are
Image via Flickr by dan taylor
Are you friends with someone with a 'reputation'? Whether they are famous or simply are known for something they have done, someone with a well-known name on your friends list may not be a big deal to you, but it may be to an employer. If so, keep in mind that the boss can pull up this information. They can see who your friends are, and that can be good or bad for you. This doesn't mean you have to change your friends, just be aware of any potential problems that may arise.

Pictures You Post Publicly

Most people forget to make their pictures or albums private. Because of this, most images online are available for anyone to see. This includes social media accounts. When you post pictures of doing dangerous or illegal things, drinking and partying, or any other pictures you simply wouldn't want your boss to see, remember that they can see these pictures unless you specifically set them up to be private.

Are You a Family Person?

Are You a Family Person?
Image via Flickr by kippster
Look at your profile picture. This is public to everyone, no matter how private the rest of your profile is. If you have a picture of your kids, an employer is going to know that you have a family. If you have been working for the company for ten years, they probably know this. However, if you are job hunting, potential employers may not. And realistically, you may not want them to. Consider your profile picture, and make sure it is something you are comfortable with employers seeing and making judgments about.

Make sure that your online presence is what you want it to be. With Reputation.com YouTube videos, you can understand the steps you can take to clean up your profile and show the world what you want them to see.
2013, By: Seo Master

seo Social Media: 5 Things You Didn't Know Your Employer Could See 2013

Seo Master present to you: By Dion Almaer, Google Developer Programs

With Google I/O around the corner on May 28-29th in San Francisco, you can feel excitement bubbling within the Google Developer Programs team and beyond.

We had another Campfire One this week, and this time the team introduced Friend Connect, a way to easily add social features to your website using open protocols such as OpenID, OAuth, and OpenSocial APIs. Below is a short walk through:



The previous Campfire One was held to announce Google App Engine, and the engines continue to roar. If you are a Mac user, you may be interested to view the native App Engine Launcher, which allows you to manage your work form a UI that you know and love.

You will want to be able to write a scalable application, and Ken Ashcraft has written up some tips to do just that.

Finally, Guido van Rossum wrote a version of Mondrian, the code review system that he wrote for Googlers, that works with Subversion.

The Geo teams also had some interesting releases. First we had the long awaited official Flash API, and then we saw the new ability to find photos and Wikipedia content right in the Maps UI.

If you really liked the My Map editing tools that were made available on the Google Maps destination site, you will be happy to know that a quick polyline.enableDrawing(); will turn it on for your own mashup, hanks to new API support.

Google Doctype is a bold new undertaking spearheaded by the prolific Mark Pilgrim. Doctype aims to build a test-driven reference to the Open Web. Mark "humbly offers this fledgling encyclopedia under a Creative Commons Attribution license, and we invite the web developers of the world to contribute to it."

When you think of developers around the world, you think of translation. The AJAX Language API can now piggy back on Google Translate adding 10 new languages.

I have been having a great deal of fun with the translation API; translating Twitter on the fly, and more importantly having bookmarklet that can translate any selected text on a page.

I will finish up with some interesting thoughts on ipv6 and the new Google Reader version for iPhone.

As always, listen in to the Google Developers channel, and I hope to see a bunch of you at Google I/O. If you can't make it, be sure to follow us on Twitter as we discuss the event in real-time.2013, By: Seo Master

seo Code Review: Friend Connect, App Engines kick in, Flash-y maps, and documenting the Open Web 2013

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