seo On Page Optimisation (Optimization) Vs Off-Page Optimisation (SEO) 2013
on Tuesday, May 14, 2013
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Seo Master present to you: Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content. Off-Page Optimisation (SEO) Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links. On-Page SEO Checklist | Off-Page SEO Checklist | Alwaysstart with research andtesting | Alwaysstart with keyword research, testing andselection | Title tags | Keywordsin links | Metatags | Linksfrom high ranking publisher sites | ALTtags | One-wayinbound links (not link exchange) | H1tags | Differentkeywords in your link-ads from the same site | URL structure | Gradual link building technology (no growth spikes) | InternalLinking | Relevantkeywords near your inbound link | Content | Deep linking (from multiple pagesto multiple pages) | Keyword density | Targeta large list of keywords (5-500+) | Sitemaps | Linkfrom sites with a variety of LinkRanks | Usability | Trackactive link-ad keywords | Tracktarget keywords | Discontinuecampaigns if ranking does not improve | Expectresults in 12 months | Expectresults in 30 days (MSN) 1-9 months (Google, Yahoo) | | | Do not make commonon-page SEO mistakes: | Do not make commonoff-page SEO mistakes: | Duplicatecontent | Duplicatekeywords in link-ads | URL variants on the same pages | Site-wide links causing linkgrowth spikes | Off-siteimages and content on-site | Usingon-page SEOs to do specialist off-page SEO | Duplicatetitle tags | Placingrandom links without keywords near your link-ad | | | Do not use on-page SEOspamming tactics such as: | Do not use off-pageSEO spamming tactics such as: | Hiddentext | Linkfarms (sites with 100+ outbound links per page) | Hiddenlinks | Usingirrelevant keywords in your link-ads | Keywordrepetition | Garbagelinks | Doorwaypages | Linkchurning | Mirrorpages | Hiddeninbound links | Cloaking | |
2013, By: Seo Master
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