| SEO Factor | Brief SEO Checklsit Information |
| Keyword in Domain Name/URL | MainKeyword(s) should always appear in the URL and if possible in thedomain name. |
| Keyword in Title | Main keyword should be as close to the beginning as possible. Don't stuff your title though! Don't use special characters. |
| Keyword in Meta Description Tag | Use1 to 2 reasonable sentences in your meta description and use yourkeywords at least once. |
| Keywords Meta Tag | Main keyword should be as close to the beginning as possible. Don'tuse more than about 10 keywords. Don't repeat any single word more thantwice! |
| Keyword Density in the body | There is no recommended or perfect keyword density, but don't use more than 15% to 20% per main keyword. |
| Keywords in header tags | Most important isH1, then follow H2, and H3. The others are proably not that important. |
| Keyword proximity | The closer the keywords are, the better they might rank. |
| Order of key phrases | Try to order your keywords so that they form key phrases that might be queried for more often in search engines. |
| Keyword frequency | The most important main keyword should be repeated more than the others. However, don't spam the keyword in nonsensical points. |
| Keyword prominence | The earlier the main keyword appears on the page, the higher its relevance. |
| Keyword in ALT and TITLE tags | Describe the image and if possible with one of the main keywords, however, never spam the ALT tag, this is a common SEO mistake! |
| Keyword Anchor Text | Try to have keywords in your inbound anchor texts, that are links that direct to subpages of your site. |
| Keyword Stemming | Stem your keywords. Use singular, plural, past forms, etc. |
| Keyword Semantics | Make use of synonyms and don't spam your site with one and the same keyword. |
| No excessive deep linking | Check that all your pages can be reached with no more than 3 or 4 clicks! |
| Page to Page Linking | Try to link to appropriate subpages from a related subpage. |
| Domain Name Extension | .EDUand .ORG seem to be very important. For any .COM domain it is a littlemore difficult to prove trustworthiness and relevance due to the hugeamount of spamming sites. |
| File Sizes | Never exceed more than 100kb per page. Try to keep below 40kb per page. |
| Hyphenate file names | Do never use more than 4 words in the file name, as this indicates spam. |
| Fresh and new contents | Google loves new and regularly updated contents, so do your visitors! |
| Total length of URL | Keepit at a minimum. That does not mean that you should not use mor than 60characters. |
