MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

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            With the exponential proliferation of smart phones comes the growing need for standard websites and blogs to go mobile. Once, a traditional website would have sufficed as the majority of the Internet users operated a desktop computer in order to acquire information and purchase goods and services. This, however, is no longer the case. In fact, by neglecting to optimize your site for mobile users, you are invariably benefitting your competitors by absenting yourself from the mobile Internet world.

           The most obvious solution to such a problem is to create a mobile version of your blog that mirrors your traditional website. There is, however, an important choice to be made: mobile plugin or web platform. Below is a list of advantages that come with both options. The choice you then make should be informed by the needs and priorities of your particular business; there is no one right answer.

           Opting for a mobile plugin means that your traditional website will be optimised for the small screen automatically. There are several advantages to this method:

           Opting for a web platform entails building a replica of your traditional blog from square one. Again, there are several advantages that come with going for this method:

            There is no right answer when it comes to deciding between a mobile plugin and web platform, though the general rule is as follows: if you simply require that mobile visitors can access and read your blog easily from their smartphone, a plugin should suffice. If, on the other hand, your website is sales-oriented or requires the publication of media-rich content and wishes to maintain complete control over the layout, branding elements and content, then you should opt to create a new mobile website by means of a web platform. Check out this mobile free classifieds website to get an idea of how an efficiently optimized site should look like.

Note: The below tutorial will help you to display ads below post title on post pages and not on home page or on search results!

What is an unavailable domain and how do you buy one? Very often, when you search for a domain name that you want you will find that someone already owns it. This is a very common occurrence, especially if you are looking for a .com domain name. Not only are many of these bought up for websites, many domain investors have gobbled up desirable .com domain names.

Before we seek the truths behind unlimited web hosting, we first need to get something out of the way. We need to point out an obvious fact that there really isn’t anything on this earth that deserves the tag “unlimited” other than the insatiable desire of humankind to consume more. The gist of every argument that we would bump into while on the topic of unlimited web hosting is that everything – including information, consumes resources. For all the promises these hosting companies make, their data centers are being powered by engineers, innovators and not to mention are power hogs.

Armed with these arguments, it’s why we’ve set out to discover the obscure facts that web hosting companies often likes to keep to themselves. We’ve done the hard work so you don’t have to. We’ve scoured those puny imprints; those fonts not ordinarily used unless you’re severely lacking space or you do not want people to catch it at first glance. On this infographic, the visualization of our efforts can be seen.


Albert E. Lewis is an online entrepreneur. He also believes firmly in giving back to the community and the world at large. Hence, he feels it is his duty to tell everyone within his circle about the Lyoness cashback program and the opportunities that lies with it.

Quality blogs:

In order to attract more visitors, you need to write creative blogs that will keep visitors coming back to read more of your blogs. The blogs should be of quality content such that the information is informative to the readers and is written with correct grammar. For instance, poor quality content in blogs will fail to attract visitors. Once a visitor finds poor content that is not informative in your blog, chances are that the visitor may never visit your blog again. Thus, the better the quality of your blogs, the more the visitors it can attract.

Post content often:

To ensure that you get more visitors, it is of uttermost importance to regularly post high quality content. Once a visitor reads a particular article, chances are that he or she will not read it again and again. Thus, it is advisable to post more content such that visitors will keep on visiting your blog for more. This also enhances chances of your blogs appearing in search engine results.

Submitting blogs to search engines:

Another important way of attracting more visitors is by submitting links of your blogs to major search engines. For instance, Google and Yahoo offer submission capabilities so that your content can be included in search results whenever visitors visit search engines. In such instances, you should ensure that you write content that features search engine optimization such that there can be better chances of your content ranking higher in search results of search engines.

Google is always going through some changes. The fact is that most of the changes do not mean that much to the average website. They are made simply to fine tune the search engine in the way it is providing the most useful results to the people using the site. Of course, the latest changes in Google Panda have meant a lot more to different websites.

It is the reason why it is important to get the best help in understanding the changes and making the necessary changes to your site so you are getting the best results.

With more than 24 updates to Google Panda so far, you will need the help of the experts in a London SEO agency to navigate the best way to keep up. You will also need to make sure that you are investing in the right kind of link building.

Additionally, you will need to make sure that you are able to use the Google online tools correctly so that you are getting the results you are looking for even with the changes to Panda. This will allow you to have the most successful website for your money.

Hiring the Right London SEO Agency

The London SEO agency understands all of the updates to Google Panda. They make it their business to stay up with all of the latest updates so that they will be able to provide the kind of assistance you need to have the most successful website.

They can provide the assistance necessary to make sure that you are have the right content on site and off site so that you are getting the kind of traffic that your site needs.

Proper Link Building for Your Site

One of the biggest things that Panda was created to prevent was the trend of mass link building. Websites were literally creating hundreds of new links to their sites every day in mass marketing schemes. This took advantage of the search engine algorithms that looked past unnatural link building and ranked simply based on the number of links that were dedicated to the website itself.

Today, it is necessary to make sure that only natural links are being produced in a manner that will not attract the attention of Panda.

Proper Usage of Google Online Tools

Google online tools help you to create the best site for more traffic. You can use these tools to make sure you do not have any unnatural links leading back to your site. If there are, you will be able to identify what they are and eliminate them. Make sure you are using these tools often so that you are able to stay in line with the requirements from Google Panda and you will be able to get the best results from your site.

As you are following this advice, you will realize that Google Panda is not such a scary thing after all. It is actually something that can be effectively used in more ways than you more than likely thought before. Your website will become profitable while others slowly fade away from the picture of your respective industry.




This article was written by Glenn. Glenn has been a content writer for a number of years and has enjoyed personally working for a London SEO agency himself. He also enjoys writing about such topics as relationships, finance, business development and SEO marketing.

Reliability and Speed:

Reliability is perhaps the most important factor; if your website is unavailable you’ve lost a vital part of your company’s operation. If you sell products directly online then this is even more important as all the time it’s down you’ll be losing orders. Internet users tend to have limited patience and if your site is down they’ll seek out a competitor rather than wait for it to come back.

Speed is almost as important. If your site takes too long to load or slows down during times of peak demand then again you’ll lose business as potential customers surf away elsewhere.

Bandwidth:

Bandwidth refers to the amount of traffic – the number of bytes of data – transferred from your site when people access it. Hosting companies often charge for bandwidth so you need to ensure that you understand what you’re paying for. If there’s a monthly limit – usually in gigabytes – make sure that this is going to be enough for your needs. If you’re expecting to see a sudden spike in traffic, as a result of an advertising campaign say, then make sure this won’t push you over your allowance and land you with extra charges.

Even if a host says it offers unlimited bandwidth there will usually be some sort of fair use limitation. Take some time to read the small print of what’s on offer to ensure that you don’t run into any hidden charges. It can sometimes be difficult to foresee bandwidth requirements so a transparent pricing policy will help you to manage your expenditure.

Storage Space:

Most hosts offer packages that have differing amounts of disk space. You may find that you need less than you think, ordinary websites are quite small in size. The only time you’re likely to run into limits is if you’re hosting large numbers of music and video files. Again beware of fair use limits on ‘unlimited storage’ deals that may well trip you up if you exceed them.

Technical Support:

Your website is a key part of your business so you need to be sure you can get support to help you deal with problems. Things often go wrong at the least convenient times so you need to make sure your chosen host offers 24/7 support. Check to see if their support staff members are available on public holidays too.

Scripting and Shopping:

Scripts are often used on websites to implement specific features, visitors’ books for example. Some hosting providers won’t allow you to install scripts without their permission so check to see if this is the case. It will slow down the implementation of a new site if you have to wait for the host’s approval before you can roll out changes.

If you’re planning on selling directly from your website then you need to ensure that the host supports SSL (Secure Sockets Layer) to allow you to collect payments safely. Also find out if you’re restricted to using their shopping cart facility or if you can implement your own.

These are the key considerations but there are others too and it’s always worth checking reviews left by other users or asking the company if you can talk to some existing customers before you sign up.



Jann Webb is a freelance writer and former Web designer and recommends comparing several options for website hosting, Cape Town and other major cities should offer plenty of choice.

If you work for a big company or an organisation, you probably want to start this process by talking with people in the marketing department, the sales team, customer support; these folks have thought a lot about the audience. But if you are working with a smaller company, you may need to do some of this research yourself and help identify the best audience to target with the content you are going to create.

Either way, the tips and suggestions in this article are designed to help you appreciate why getting as specific as you can about your audience, can help ensure that your content is effective and well received by the right people. Here are a few of the characteristics to consider as you define your target audience. The first one is demographics. That's a big word that represents many things to many people, but it's generally used to mean things like gender, race, age, mobility--whether somebody is in a wheelchair or they are a marathon runner--economic status, employment status, location--meaning where they live, if it's an urban or rural setting-- those kinds of things.

As you identify your target audience, you may also want to consider some more specific elements, like language requirements, what education level or reading level they are likely to have, whether they've ever used a computer before or they are very experienced with computers. If you are developing a website for people who are gamers, for example, you can probably assume a high level of experience-- other audiences, maybe not so much. Similarly, computer equipment and bandwidth can affect not only usability issues, but what kind of content you create, whether you can have multimedia and other formats. So all of that comes into identifying how you decide what kind of content, things like what reading level you're going to write for, what formats to use, again, whether you are going to use video or animations.

Does your audience have the bandwidth to support that? And again what languages to use, what cultural references and things like that. So the more specific you get on that demographic information, the more you identify what kind of audience, the more informed you are as you start to make decisions like these. For example, if I'm designing a website for veterinarians I would probably use far more sophisticated vocabulary than I would use for pet owners. I will give you an example of that at the end.

But before I do, the more specific you can get about your audience, the better. So what else can we learn about our example pet owners? Again, much of it comes down to asking the right questions. Are the customers of big commercial ranchers with herds and pigs and cows, or are they city dwellers, more likely to have companion pets such as cats, dogs, fish and birds? Also consider what you might know about your own community and do some research on what other people know about your community. If our example was in Silicon Valley, California, you'd probably know you are in the heart of the dotcom world, and you could probably assume that most of your audience was computer savvy and had relatively high bandwidth.

If you were on Miami Beach in South Florida, a little research might reveal that most people who live on South Beach live in high-rise condos, and most of those condos restrict their residents to pets that weigh no more than thirty pounds. That kind of detail can help you determine, for example, that you might want more content about small dogs than big ones. As you research your audience keep asking yourself, what makes my visitors different from everyone else in the world? Some designers go so far as to create what they call user personas. User personas give specific examples of what key customer types might be like. Having a specific user persona with a name and a back story can help you humanise demographics.

So for example, we might create Michaela, a 10-year-old girl who has her first puppy and can't wait to train it to do tricks. But even then, remember that we might be marketing to her parents more than to her. Other user personas might be someone like George, a small business owner who dotes on his white cockatoo that he keeps in his office. Creating user personas can be fun, but I have to warn you: as helpful as it can be to personify your audience, creating user personas can become a distraction all by itself. If you are working on a pet site and you find yourself imagining what paint colours your customers might choose for their dining room, you're probably getting a little too specific with your user personas.

As a content strategist, you should know that lots of marketing people, user interface designers, and others love creating user personas. And many writers find it extremely helpful to have a specific person in mind as they write. Just don't get too bogged down at this stage in the process. Ultimately, I recommend you define at least the basic characteristics of your audience and you use those to guide the content development. For our pet site example, let's assume we've done some research. We've interviewed a few people, we've studied the demographics of our neighbourhood, and we've come up with the following.

Our audience is made up of urban professionals. We don't have to get more specific than that, but we could. Our target language is going to be English. We may want to change that in the future, but for now, that's what we've identified. We are going to assume most of them have at least some college education, based on where they live, that they are relatively computer savvy, and that they are most likely visiting our website on a desktop computer, although increasingly we're seeing traffic on smart phones and tablets, and that will also influence some of our content development.

Sometimes you need to target very specific content to something like a smart phone. Once we agree that our website is for urban pet owners and not veterinarians for example, then we can start to agree that we should use simpler vocabulary, not big fancy scientific terms.



Sadhiv Mahandru has been involved in online marketing for over a decade covering PPC, Affiliate Marketing, SEO, Content Creation and also creating effective websites. Providing SEO & Web Design and offering these services throughout the UK. You can also learn more about Internet Marketing and SEO by reading my own blog which is updated frequently.

Nick Carter has  experience in web design and development. He is currently working for wordpress development company. Hire wordpress developers to get best services for wordpress theme customization.

Some successful bloggers do get their own servers because the amount of control over their own work is that much greater. If you find yourself ready to host your own blog but you don’t know how to move it to your own domain, you’re in luck. Here’s how you can move a Blogspot blog to your own domain.

            You will need your own domain or some host besides Blogspot if you want to move your blog to the former from the latter. The list of these providers is a lengthy one but companies like GoDaddy are especially popular.

            Once you’ve figured out what provider you want to go with, you’ll need to get all set up and everything. Before you move y our Blogspot blog, log into your account at whatever place is hosting your domain, or get your personal server ready for some new information.

           Once you’re all set to move things over, you must prepare your domain to accept the requests which will come from Blogspot. To do this is a little complicated but easy enough with some directions. You will need to look for the Domain Control Center on your page.

           If you can find it, then you’ll need to look for Total DNS Control. This is where you will add a new CNAME based on the URL you provide. It’s only a small adjustment you need to make so don’t worry about big changes here. It’s not much work at all.

           Now you’ll need to go to your Blogspot account and prepare it to send the information over to your personal domain. This is a small, short and sweet process about as simple as the prior step. Once you’re logged in on your Blogspot, Go to your settings and re-confirm them with the new information and address you specified to make sure your blog is going to the right page and you’re done.

          No muss, no fuss, you won’t even have to break a sweat to get this done. Beware though, there are some consequences to moving your blog from Google to your personal place.

          This is a big deterrent to established bloggers who wish to split up and make their own name. Any backlinks you’ve made will all become irrelevant as they’ll be linking to a website which doesn’t exist. The updates would take you an awful long time if you have a lot of links already, so this move is recommended only for fresh or experienced bloggers starting with something new.

          You could keep making money on your Blogspot blog while making another one with your name somewhere else, right? There’s no need to ruin a good thing.