Seo Master present to you: Over the past few months we've received a lot of great feedback from our developers about what they wanted to see in the Google Analytics API. Today we're excited to announce new powerful and flexible features to the Google Analytics Data Export API including:
Support for Advanced Segments
With advanced segmentation, you can look beyond the totals and into the nuances of the data for your site. For example, the average time on site for all visits could be 60 seconds, but when you segment by country, you might learn that average time on site of visits from Poland is over 2 minutes.
So we've added two new ways to use advanced segments through the API:
Create them on the fly by specifying their expression directly through an API query.
Use advanced segments created in the Google Analytics web interface through the API.
This video describes exactly what advanced segments do and how you can use them with the API.
Goal 5-20 and Configuration Data
With the recent Google Analytics v4 launch enabling up to 20 goals, many of you asked for access to this valuable data, and we listened. Now there are 48 new metrics to access goal performance. We've also added all the goal configuration data, including name, type, step names for each profile.
Here's a great video describing the depth of the goal configuration data.
Custom Variables
Custom variables are powerful new ways to describe visitors, visits and pages within Google Analytics. In this new release, we've added 10 new dimensions to access custom variable data. In addition, every custom variable that you've used is now available through the Account Feed.
Seo Master present to you: Today I'm excited to announce that Google Fusion Tables is releasing its own API.
What is Fusion Tables? A product launched recently in Google Labs, Fusion Tables is a free service for sharing and visualizing data online. It allows you to upload data, share and mark up your data with collaborators, merge data from multiple tables, and create visualizations like charts and maps.
Do you have data you need to share with other organizations? In Fusion Tables, you can share all or part of a table with other people. Does your data mean more when seen together with other datasets you don't own? By merging your data with other people's shared tables, you can see the whole picture in one place, discuss the data in embedded comments, and mark up the data with your collaborators. Fusion Tables keeps track of who contributed each part of the data and who has permission to edit.
Watch Circle of Blue's video description of how they use Fusion Tables to combine and visualize water data.
Often the real meaning and potential impact of a database can be hidden behind all the raw names and numbers, but a well-chosen visualization can bring the data to life. Fusion Tables has automatic data visualization built in: we've integrated with the Google Maps API and the Google Visualization API so you can view your data in maps, motion charts, and graphs. All of these can be embedded in your webpage, your Google Site, your blog...any Web page you want! The visualizations even update automatically as data is updated or corrected. Embed the visualization once, and the latest version will always be shown automatically.
Let other people help spot outliers and unexpected values in your dataset by linking them directly to data that is filtered, aggregated, and visualized for various angles of examination. Fusion Tables' data discussion features help you gather feedback from your community.
Is your dataset active, always changing? Is it being collected right now on cell phones or websites? With the new Fusion Tables API, you can update and query your dataset in Fusion Tables programmatically, without ever logging in to the Fusion Tables website. The API means you can import data from whatever data source you may have, whether a text file or a full-powered data base. On the more exotic side, imagine you're collecting data via survey software on GPS-enabled cell phones, as the Open Data Kit project is doing. Open Data Kit uses Google App Engine and the Fusion Tables API to instantly map locations of survey results.
Are you a data exhibitionist? Put your data in Fusion Tables and make it available for the world to see! Fusion Tables will maintain your attribution as your data participates in other tables, enforce your choices about sharing and exporting the data, and invite Google Web Search to index the table.
Fusion Tables allows datasets to play together in a safe, collaborative, and privacy-controlled environment. We can't wait to hear about the amazing things you will make happen with Fusion Tables.
By Anno Langen, Jayant Madhavan and Rebecca Shapley, Google Fusion Tables Team2013, By: Seo Master
Coincidentally, also this week we launched the latest episodes in our Women Techmakers series on Google Developers Live. We're highlighting women who are making big social impacts through their innovations in tech. Please check it out.
In other areas of science this week, researchers in Spain used zebra fish to test an idea about limbs evolving from fins. The scientists ramped up the activity of a particular gene, which caused the fish to produce rudimentary limbs instead of fins. This might be an evolutionary clue about where our own arms and legs came from.
Finally, it looks like the mystery of line drawings in the Peruvian desert has been solved, according to Clive Ruggles, who is an archaeoastronomer (which might be the coolest job title ever) and archaeologist Nicholas Saunders. Ruggles says the drawings are a labyrinth, and "This labyrinth was meant to be walked, not seen". Well said, and in that spirit, we hope you get out and take a walk of your own this weekend, even if you don’t have an awesome ancient labyrinth nearby.
Each Friday on this blog we skip our usual developer topics and offer interesting (we hope) stuff that’s not directly related to writing code. 2013, By: Seo Master
Seo Master present to you: By Ali Pasha, Google Affiliate Network Product Manager
Google Affiliate Network is a free program that makes it easy for website publishers to connect with quality advertisers and get rewarded for driving conversions.
Today we’re making it even easier for affiliates and advertisers to work with Google Affiliate Network by launching the Google Affiliate Network API, which enables publishers and advertisers to automate various tasks related to Google Affiliate Network.
Ali Pasha has been a Google Product Manager for several years and now works on Google Affiliate Network. Ali has also made key contributions to Android App Inventor, Google Code, Google Code Search, and Google AJAX APIs.
3. แบบอ้างอิงในคำสั่ง Meta Tag (Meta Search Engine) Search Engine ประเภทนี้จะอาศัยข้อมูลใน Meta tag (อยากรู้ดูในบทความหน้า) ซึ่งเป็นส่วนของข้อมูลที่อยู่ในแท็ก HEAD ของภาษา HTML ซึ่งข้อมูลในส่วนนี้ จะเป็นส่วนที่ให้ข้อมูลกับ Search Engine Robots
Search Engine ประเภทนี้ไม่มีฐานข้อมูลของตนเอง แต่จะอาศัยข้อมูลจาก Search Engine Index Server ของที่อื่น ๆ ซึ่งข้อมูลจะมาจาก Server หลาย ๆ ที่ ดังนั้น จึงมักได้ผลลัพธ์จากการค้นหาที่ไม่แม่นยำ
Easy Macro Recorder is a handy utility that automates repetitive and tedious tasks on computers. It records all operation of mouse and keystrokes, and saves them as macros, then Easy Macro Recorder can play back the recorded macros to automate tasks any number of times. What's more, there is an easy-to-use macro editor which can help you create new macros or edit an already created macros. Easy Macro Recorder works on any Windows applications.
Easy Macro Recorder is very easy to use, just two steps: record and playback. It doesn't require any programming experience.
Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the experts or forward-thinkers who puzzle them out. I have attempted to list here many of the link building tactics used by the SEO community.
Directories
Although it may seem an obvious and tired way to build links, directory use is still valuable and valid. I have compiled an exhaustive list of directories including PR, pages that have been spidered, and submission requirements for directories - see List of SEO Directories. When submitting to directories, make sure to vary anchor text and try to use your keywords in the description and title fields as naturally as possible. A good SEO should be able to obtain between 75-150 unique backlinks just from directories.
Top Competition
This tactic can help you generate the most visitors to your site. Search Yahoo, Google, MSN and the other search engines for each of your important keyword phrases and make a point of attempting to get a link from each page. Oftentimes a direct phone call to site owners or a very tactful email can go a long way. I've even used handwritten letters to attempt to cajole site owners into giving me a link. Use whatever resources you have help persuade - links from other sites you own, money (if you have it), free SEO services, contributions of articles or content, etc.
When I use this technique, I'll typically make a spreadsheet listing all of the sites I have a shot at getting a link from (i.e. excluding direct, obvious competitors). I then get as much contact information as I can about each one and run down the list. This can be very time-consuming, but also exceptionally worthwhile. Even if your site doesn't get ranked much higher, each link from a site that ranks in the top 20 will bring direct, targeted traffic.
Link Searches
This old technique has been honed to a science by many SEOs, but there is always room to improve. The goal is to use Google/Yahoo to search for pages that let you add a link (reciprocal, paid, etc.) that already have your keyword or some closely related content on them. Often these searches turn up smalltime site operators with reciprocal link directories managed by 3rd party software. Don't overlook these, and make sure you submit. But the real prize is pages that give free links or offer paid links to sites they feel are important - many of the highest PR links can be obtained through this method, especially if you conduct the search at SEOChat's PR Search Tool.
The following searches are worthy of being tried, but feel free to experiment:
intitle:add+url "keyword phrase"
intitle:submit+site "keyword phrase"
intitle:submit+url "keyword phrase"
intitle:add+site "keyword phrase"
intitle:add+your+site "keyword phrase"
intitle:directory "keyword phrase"
intitle:list "keyword phrase"
intitle:sites "keyword phrase"
All of the above searches can be used without the intitle to give even more results. As with other link building processes, these are tedious and time-consuming, but it is critical to stay focused on finding quality, relevant links. When using this method, make sure you note to which other sites the page is linking and what text content is listed. If it fits well with your content, don't worry if the page is PR0.
Usurping Competitors' Links
Although this may sound unseemly, it is one of the most effective ways to build links, and is commonly practiced. The goal is to find as many domains and pages as possible that link to your competitors' sites and get those sites to link to you as well. This is often easier than it sounds, because the site is already linking out to people in your industry. Money, services, links or simple requests are all used to get the job done.
The most effective ways to find your competitors' links are listed below:
These are typically the most reliable way to find the sites and pages that link to your competitors and, incidentally, those sites which link to you. Remember to be as courteous, direct and friendly as possible. Don't forget how effective non-electronic methods of communication can be - phone, letters, etc.
Article Writing & Submission
Writing unique, valuable content about your subject matter for your own site is the most critical piece of on-site SEO. But it can also be a fantastic way to generate quality links from other sites. Many existing websites are designed around hosting the content of others and providing links back to them. I have listed some of the biggest 3rd-party article hosting sites below.
General Articles - These cover a wide range of subjects and will accept submission on many topics:
These are just some of the thousands of sites that offer the ability to spread your content around the web. Additional sites on your specific topics can be found using the search engines. Especially prevalent are sites offering content in website marketing & technology - there are hundreds of sites that deal in content on these issues.
Forums & Online Communities
Generating links through forums is often considered spam, but forums are valuable tools for link builders as long as the proper methods are employed. The forum signature of a member is certainly a fair place to promote your site, and while doing so may not provide a worthy backlink in the search engines' eyes, it does offer visitors on the forum a chance to see your site.
The primary goal of joining a forum should be to contribute and learn from the community, but promotion certainly isn't out of place, as long as it remains on-topic. In SEO forums, people constantly plug their new directories, tools, articles, etc. These are all appropriate as long as they are subtle, relevant and not overdone.
When a specific page, tool or link would provide a great resource or answer to a question in a community, don't hesitate to provide it. Much of the information used to write this article and the SEO Survey tool was provided in forums through links. Just remember to carefully read the terms of use for the forums you post in - many are harsh if they feel someone is there to spam or advertise.
Blogging & Comments
Blogging is a very effective way to get natural inbound links, and by having a personal blog at your site, you can more easily make commentary at other sites that link back to you. DO NOT spam blog comments with advertisements; your goal is to create an online reputation you can be proud of. Blog owners and visitors will not take kindly to blog spam. The key to effective blogging for links is to make sure you comment relevantly & intelligently about the specific subject in the blog. A well thought-out response to a relevant blog or article can bring not only search engines, but more importantly other readers of the blog to your site through the link. If your content proves interesting, you could build much more than just a single link through your comments.
Another important thing to remember is that your link in blog comments may not count at all in the search engines. Many blogs prevent access to these comments or don't provide direct, spiderable links for blog visitors. This, combined with the fact that these comments are buried at least 2-3 links deep from the main page means that you should keep your focus on the visitors you might generate, rather than the search engine optimization you might get.
However, you should still be as SE friendly as possible. If the subject matter deals directly with your keyword phrases, you're in fine shape, but if they are on related subjects, it can't hurt to use your keyword phrase(s) once or twice in a longer comment/entry. You should also try to make your 'name' - which is typically the anchor text for your link contain at least one of your kw phrases, but remember to keep it varied and never let it overtake the importance of getting visitors, i.e. if your site is about Orange County T-Shirts, having a 'name' of OC-Tshirt-Man can't hurt you, but Orange-County-T-Shirts is probably not as wise.
Renting Pages from Authority Sites
This tactic is not often mentioned, but can be extremely valuable. The premise is to rent, for a monthly fee, a page hosted on a larger or more authoritative site in your industry. You then add content & links on the page to your own site(s) with the anchor text you choose and in the format you select. These are almost like 'advertorials' in magazines, where you provide content that the site links to (hopefully not more than 2 links from the homepage) and then link back to your own site.
The fundamental difference between this tactic and simple article hosting is that you approach a site or company that doesn't normally host other people's content about having your information. Although rejection is often likely, the benefits can be phenomenal, as the page itself may rank well for your search terms very quickly.
Purchasing Online Advertising
Link building through advertising is exceptionally expensive, but it can bring in good returns if properly managed. Make sure as you buy links that you get the click-through rate from the seller for the past 6 months. You should get a lot of other statistics to review as well - make sure to avoid advertising in places where the seller doesn't have good information on click-through rates, visitors, etc. You'll also have to work around re-direct scripts, links sent through ad networks (like DoubleClick), etc. As long as you are up front and friendly, you'll be able to have some success in this arena as long as you have the funding.
Text Link Brokers
Although initial thoughts about link brokers can give a bad impression, this new industry can actually have a positive value on your link building efforts. I recommend against purchasing sitewide links unless your only goal is to build PR (i.e. directories or SEO related sites, etc.). Sitewide links have come to be associated with "manipulation" of the SERPs by search engines and should be largely avoided. However, purchasing text links on specific, related sites surrounded by the content of your choice can be beneficial, if difficult to find.
The key to a successful text link is that all the components of natural SEO are there:
Is the page closely related to your site's topic?
Is the link placed in a strategic position - i.e. not in an obvious advertising space or footer?
Is the site related to the topic of your site and the topic of the page?
Is the site spidered frequently by the search engines and do the pages have visible PR?
If the link meets these criteria, it could be very worthwhile. However, be careful to avoid paying high prices for a particular page or site, simply because of its PR. It is more likely that multiple low PR (3,4 & 5) pages are worth more to you than a single PR7 or 8.
Several lists of text links sellers are available online:
Text Link Brokers - Discussion and some links at SearchEngineWatch Forums
Be wary and always do some search research and asking at the major SEO forums prior to buying from text link brokers. The industry is, sadly, rife with scammers & companies that don't deliver as promised.
Unique Tools & Services
By offering specific, relevant free Internet tools/services at your site, you can generate naturally built links. My recommendation is to find a tool or service that isn't currently offered or that you believe you can improve upon. For some industries, this will be much harder than others, but creativity is your best tool. Imagine what automated web service, list of resources or submission-type tool would best benefit you and then build it and offer it on your site.
Some excellent examples are listed below (these come straight from my imagination):
For a site about animals, a tool that visually diagrams the phylum/genus/species relationships
For a site about travel, a tool that creates a pre-planned itinerary based on a selection of interests
For a site about real estate, a tool that estimates property value or gives a % chance of selling for a based on time, region & price.
The possibilities are endless, and there is little doubt that the web can automate and make easier hundreds of tasks in any industry. The key, after you have built your tool, is to promote it with industry leaders - send it to bloggers who discuss your subject matter, ask people to use and evaluate it on forums, etc. You can even try to promote it by writing an article about your findings, rapidshare downloads, development or the simple existence of the tool and submitting it across the newswires.
Automated Link Building Programs
Many SEOs feel that automated link building is a surefire way to get banned/penalized by the search engines. If you are caught practicing this tactic, I would certainly agree. However, for those willing to take risks, the rewards can be substantial. Well-built and well hidden link networks often bring higher rankings in a short amount of time. The key is to select a provider who will offer the following:
A vastly distributed network that is not interlinked and doesn't share any C-Block IP addresses
Linking pages that contain some relevant content that has been well-linked through a sitemap system
Pages that are as close to naturally-designed and built as possible
A company that can speak at an expert level about SEO and the tactics they use to avoid detection - call them and talk to them first; their knowledge and competence should be instantly apparent.
Someone you trust and have researched thoroughly - I DO NOT recommend posting on forums about these companies, as you could damage your chances for success. Just ask for recommendations from trusted members of the SEO community.
Pages that link not only to your site(s) but to other relevant, related sites as well - even if they are your competition. That way, if you get penalized, at least your competition is suffering as well.
This is one of the riskiest strategies that can be pursued in link building and I recommend it only with extreme caution. You are breaking the search engine's printed rules by "intentionally manipulating the search results" and you should have a contingency plan in the event of disaster.
Donations & Charity
Many high PR websites are run by charity organizations, open-source technology groups & the like. Contributions of time, money or resources in exchange for links are commonplace and very worthwhile. For this type of link building, relevancy is still important, but you may not be able to find any link partners in this segment if you focus solely on topic-sensitive sites & pages. It may be very worthwhile to donate regardless and see if the links from PR7 & 8 pages can help to boost your importance.
In order to find sites like these, I use the PR Search tool at SEOChat to search for terms/phrases like donate, contribute, give, etc. Appending your broadest search terms to these types of words can help you find the sites most likely to pass you a good link. Remember that even if non-profits, charities, etc. don't have a link program in place, they may be more than happy to provide a special link for you if you request it when contributing. If nothing else, these links and the time/money you spend getting them are a great way to sleep better at night.
Press Releases
Press releases written by an SEO firm can contain a carefully worded title, well placed keywords and a link to the site that is the subject of the article. SEOs have been using press release services for some time, and as with many other things, the more you spend, the better distribution is. Press releases can also rank well on their own, particularly in the first few days/weeks of release as they receive the 'fresh content' boost in the SERPs. A particularly interesting or well-written press release may even garner the attention of some larger players in the new market, and if your article is picked up by one or several good sources, it can serve as a great boon to traffic and exposure.
Success relies on the careful crafting of the article itself - providing excellent, factual information in a way that is interesting to read and relevant to the industry. Hiring a journalism student for $100-$200 an article or a more experienced professional for more may well be worth the money. In any case, the press release needs to be sent through a distribution site. The following are popular in the SEO industry because they offer links, serve to a large variety of sites and provide enough flexibility to let an SEO perform well.
The top two sites listed are the largest, with the greatest distribution networks, but each site offers its own unique benefits and some are less expensive than others. It is worthwhile, especially if you have the money and are in a competitive arena, to opt for the maximum spend at PRWeb - somewhere around $250 per article. The distribution that is achieved will determine the value of the links and the article. It's also important to keep in mind that duplicate content penalties may hurt you - DO NOT re-publish the press release on your own site.
Natural Link Building
Although undoubtedly a difficult and time consuming method, as well as one of the more unreliable ones, natural link building is what powers most of the top sites on the Internet. This method involves developing the most useful, relevant content that provides the best resources, tools, services, prices, etc. in the industry. By offering the web community the best possible site, you can gain natural links through the power of having others on the web link to you.
Sadly, this tactic is somewhat usurped by the search engines, as newer sites often fair exceptionally poorly in the search results, especially for popular terms. In order to build natural links, people must be exposed to your site. At one time natural link building was the very best method to get traffic and links, but in the current state of search and traffic, it is more of a boost that you use to help convert some of the webmasters & bloggers who might visit your site into link builders.
Building valuable content is no easy task, and building an industry-leading resource is even more challenging. However, the long-term benefits can be spectacular, assuming you have the money and time to maintain your resource without proportional income. Remember to ask yourself what someone who comes to your site might want and try to provide the absolute best service/information in your industry in the cleanest, most usable site possible