MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Seo Master present to you:
By Rania Hadi, MENA Outreach Manager

Get your laptops ready – Google is coming to town! We are announcing our back-to-back Google Days in Dubai and Amman in October. Packed with dynamic sessions on all things Google, Googlers will provide developers, webmasters, students, IT and business professionals the chance to see and learn about the latest technologies.

g|uae will take place from Oct 19-20, and g|Jordan from Oct 23-24. Building on previous Google Days in MENA, each day of the 2-day conferences will cater to a different audience. From developers to computer science students, digital advocates to entrepreneurs, women in technology to tech marketers, we will have a wide variety of sessions delivered by a cross section of international Googlers. They’ll be there to interact with you, answer questions, brainstorm ideas, and provide both beginner lectures and hands-on codelabs and workshops.

While we’d love to accommodate as many as possible, space is limited so please register for g|uae and g|jordan as soon as possible. You will then be fully registered as soon as we send you a confirmation. If you still aren’t convinced, check out the fun we’ve had at past events.



Hope to see you at g|uae and g|jordan 2011!


Rania Hadi has been with Google since 2004 and now works on Outreach in MENA. She focuses on building relationships and promoting Google technologies with the developer and tech communities.

Posted by Scott Knaster, Editor

2013, By: Seo Master

Seo Master present to you:
By Chetan Sabnis, Google Politics & Elections Team

Cross-posted from the Google Politics & Elections Blog

Google’s mission is to organize the world’s information and make it universally accessible and useful. To make it easier for you to build apps with voting information on the web, we are releasing our new Google Civic Information API. The API enables you to look up comprehensive voting information for an individual U.S. address, including polling place, early vote sites, contests, and local election official contact information. By releasing this API, we hope to unleash the creativity of the Internet and help you build innovative products that push civic information to your communities in interesting ways.

As you know, this type of information can change frequently as we get closer to Election Day, and we will make every effort to ensure we're returning timely and accurate data. We have also included contact information for local election officials in the API so voters can find the most accurate information.

While this API only includes voting information for elections in the U.S., we plan to expand to other countries and include other types of civic information. Please join the Google Civic Information API Forum for updates on the data available and check out the Google Politics & Elections page to find more information about the work we are doing around the election and our international elections programs.

You can get started here through the Google APIs Explorer. The API is available now, but please note that full information isn't yet available for the November 6th General Election. We expect to be able to provide full live data around the middle of October, as it becomes available. For now, we recommend building your applications using the test data we provide. We'll be using the API to power our own election tools over the coming weeks, including an embeddable app anyone can use on their site, and we're looking forward to seeing the applications you come up with!

The Civic Information API replaces our previous Google Election Center API, which will be turned down after January 1, 2013.

For questions, comments, and to showcase your apps using the API, we encourage you to use the Google Civic Information API Forum.


Chetan Sabnis is a software engineer on the Google Politics & Elections team. In his spare time, Chetan enjoys solving logic puzzles and crosswords.

Posted by Scott Knaster, Editor

2013, By: Seo Master

Seo Master present to you:
By Richard Dunn, Technical Lead, Google+ platform for Hangouts

Cross-posted from the Google+ Platform Blog

In the three months since we launched face-to-face-to-face communication in Google+ Hangouts, I’ve been impressed by the many ways people use them. We’ve seen Hangouts for game shows, fantasy football drafts, guitar lessons and even hangouts for writers to break their solitary confinement. That’s just the beginning. Real-time applications are more engaging, fun, and interactive, but were hard for developers to deliver. Until now.

Today we’re launching the Developer Preview of the Hangouts API, another small piece of the Google+ platform. It enables you to add your own experiences to Hangouts and instantly build real-time applications, just like our first application, the built-in YouTube player.

The integration model is simple -- you build a web app, register it with us, and specify who on your team can load it into their Hangout. Your app behaves like a normal web app, plus it can take part in the real-time conversation with new APIs like synchronization. Now you can create a "shared state" among all instances of your app so that all of your users can be instantly notified of changes made by anyone else. (This is how the YouTube player keeps videos in sync.) And we’ve added our first few multimedia APIs so you can, for example, mute the audio and video feeds of Hangout participants.

When you’re ready to start hacking, we’re ready for you -- read the documentation, sign up, and start coding. We’re anxious to get your feedback, since this is a very early version of the API. We’ll be making improvements and moving towards full production based on what we learn together. And we’ll be releasing new updates on a regular basis, so stay tuned!

Follow the conversation on Google+.

Richard Dunn is Technical Lead, Google+ platform for Hangouts


Posted by Scott Knaster, Editor

2013, By: Seo Master

Seo Master present to you: By Dion Almaer, Google Developer Programs

I am really excited to see the release of the GData JavaScript Client Library for Calendar that allows you to do a lot more with Calendar GData mashups.

Developers have been able to work with our GData feeds from JavaScript for over a year, but only in a read-only capacity. There are plenty of mashups that can be done that way, but what if you want an application that ties into personal content? What if you would like to write an Ajax client that can create, update, or delete entries as well as read it?

Now you can. This release allows you full read-write access to Google Calendar from JavaScript. Instead of requiring server-side proxies to do this for you, AuthSub is fully supported from within the pure JavaScript client.

You can login by doing something similar to:

function logMeIn() {
 scope = "http://www.google.com/calendar/feeds";
 var token = google.accounts.user.login(scope);
}

function setupMyService() {
 var myService =
   new google.gdata.calendar.CalendarService('exampleCo-exampleApp-1');
 logMeIn();
 return myService;
}

I got to sit down with Jun Yang, who worked on this code, and got his take on the new library:



Armed with this new functionality, I can only imagine how the mashups will become richer. I can't wait to see them!2013, By: Seo Master

Seo Master present to you: 2013, By: Seo Master

Seo Master present to you: 2013, By: Seo Master

Seo Master present to you: Google's PageRank (PR) is one of the most sought after, and yet misunderstood, web page attributes. PageRank, named after one of the founders of the Google search engine, Larry Page, was the innovative foundation that the Google search engine was built on.

How is PageRank calculated:

In simplest terms PR is calculated by the sharing of PR from all the IBL links to your page. This is not strictly accurate because Google also uses the internal links within a site in the calculation of PR. Each link to a page carries with it and passes PR value to the target page. The PR points or value passed depend on the PR value of the page they come from, and the total outbound links from the page. It is generally agreed that a page will only pass about 85% of its value to the page it links to. So a PR5 page with a single outbound link will pass 85% of the value of a PR5 page to the page it links to.
But virtually no page has only a single link -- remember internal links are also used in the total outbound link count -- so the value passed to any page is 85% of the PR, divided by the total number of outbound links.
The question now becomes what is the PR point value of the different PR levels. Most observers believe that the relationship between PR levels is logarithmic rather than linear. In other words PR5 is not worth 25% more than a PR4, but may be worth 4 to 6 times more.
It is also understood that a PR value is not a single number, but is in fact a range of values. So not all PR6s are equal. As the chart below shows a PR6 maybe just on the upper boundary of a PR5 or it maybe just short of the entry point for a PR7.
The chart that follows shows the range for each PR value. It also shows how much PR value or PR points a page with 50 outbound links will pass depending on of its own PR rank. From this I have calculated the number of links required from each value of PageRank necessary for a page to attain a desired page rank.
The assumptions and the mathematics:
For those who are interested I have used logarithmic values of base 5.5. In other words the value range for a PR1 lies between 5.5 to the power of 1 and 5.5 to the power of 1.99, and PR2 lies between the value of 5.5 to the power of 2 and 5.5 to the power of 2.99 etc. The rest of the chart is fairly straight forward. It assumes that there are 50 links per page and that 85% of the PR value is passed to the recipient page.
The number of links required to attain any ranking is based on the median value of the donor page and the entry threshold of the desired PR value. In other words to achieve a PR5 you need 5,033 points and the average points available from a PR6 page with 50 links is 1507.
The chart was calculated with an Excel spreadsheet and it can be downloaded if anyone wants to play with the calculations and assumptions. It might be interesting to work with a different base number for the logarithmic calculation. And it is also interesting to see the impact of more or less outbound links from a page.
Nobody knows for sure how Google calculates PR. I have shown this chart to a number of knowledgeable people and they have all agreed that my calculations look reasonable. One SEO guru from a major firm said the results were very similar to independent research that his firm had conducted.
So take it or leave it. It is probably a fair reflection of how PR is passed and accumulated.
The lesson that can be drawn from this explanation and chart is that if you want to increase your PR you need a few links from pages with equivalent or higher PR, or a great many links from sites with lower PR.

2013, By: Seo Master