MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

• Errors for URLs in Sitemaps
• HTTP errors
• Not found
• URLs not followed
• URLs restricted by robots.txt
• URLs timed out
• Unreachable URLs

• Geographic target: If your website targets visitors in a particular location then this is useful to determine how your site appears in our country-specific search results and also improve our search results for geographic queries.
• Preferred domain: The preferred domain is useful for you, how Google would like used to index your site's pages.
• Image search: This option is useful to include your website in Google Image Labeler .
• Crawl rate: We can set the crawl rate and Google recommend that you set a custom crawl rate only if you're experiencing traffic problems with your server.

• Web crawl: In this we will get the information on errors and problems encountered by Google's crawlers while accessing pages on your site.
• Mobile crawl: In this we will get the detailed information on errors and problems encountered by Google's crawlers while accessing pages on your site created specifically for viewing on mobile cell phones.
• Content analysis: In this we will get the detailed information related to content of the WebPages like Meta description, Title Tag and non indexed content issues. These issues won't prevent your site from appearing in Google search results, but paying attention to them can provide Google with more information and even help drive traffic to your site.

• Top search queries: Impressions lists the top 20 searches in which your site appears, while Traffic shows which queries generated the most clicks.
• What Googlebot see: The listed word or phrase is the anchor text of a link to your site. This information provides good insight into how your site is seen by others.
• Crawl stats: These statistics provide information for those pages for Google has indexed and crawled. The PageRank distribution reflects all crawled pages in your site, not just the home page.
• Index stats: You can use our Advanced Search page to find out how your site is indexed. Below, we've done some of these searches for you.

• Subscriber stats: If your site publishes feeds of its content, this page will display the number of users who have subscribed to these feeds using Google products such as iGoogle, Google Reader, or Orkut.

• Pages with external links: provides a list of pages that have links pointing to them from other sites and we can download the links.
• Pages with internal links: provides a list of pages that have links pointing to them from other internal pages.
• Sitelinks: Sitelinks are additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these Sitelinks periodically from your site's contents.

• Analyze robots.txt: Use this tool to test your robots.txt file to see if you're blocking Googlebot from files or directories.
• Manage site verification: Use this page to reverify all currently verified owners of this site.
• Generate robots.txt: The Webmaster Tools robots.txt generator lets you easily create a robots.txt file in which you can specify any bots you don't want to crawl your site, as well as allowing or blocking access to specific files and directories on your server.
• Remove URLs: Remove content from the Google index, including expediting that removal. Before you begin, you must make sure that Google and other search engines will not crawl the content you want to remove from our search results.
• Gadgets: Use Google Webmaster Tools from your own homepage. Get errors, statistics, details about your site, and more on iGoogle.
• Enhance 404 pages: Help users who receive a Page Not Found error find the information they need and so they can modify the error. 

• Use ALT Tags to label every image on your web page.
• Only use the most relevant keyword in ALT Tag to label your image.
• Do not add unrelated keywords in ALT Tags.
• Try not to make ALT Tag look like spam for search engines.
• Add keyword or phrase for important images.
• For other images like background images, spacers, dividing lines, table borders, and other images used for designing use alt=”” as the Alternate Text.
• Do not repeat keywords.
• ALT Text should be a sentence or phrase, instead of keywords separated by commas.
• The correct way to use ALT Text is:

• Use alt tag for all images in the web pages and add most relevant keyword in your Alt tag.
• Use keywords that are present in title tag, Meta tag and body text.
• Use 2-3 relevant keywords rather than the repetition of keywords.
• Use plural keywords in alt tag.
• Alt tag should not be long and must not exceed more than 7 words.
• Avoid using of irrelevant keywords in the alt tag that are not related to images instead use keywords that directly explain the images. 

• Internally Anchor Text
• Externally Anchor Text

• Optimize the Anchor text for content related keywords link to different pages.
• Anchor text optimization is mainly done in order to secure higher search engine ranking.
  Anchor text optimization can be done externally and internally.
• External anchor text involves getting inbound links form other websites, directories, forums and blogs using necessary keywords as anchor text.
• Internal optimization of anchor text can be done by using specific keywords on the links that link the various pages within the website.
• With the help of Anchor text we can rank high in search engine.
• We can increases the relevancy of a webpage in search engine ranking by linking with related inner pages of the website.
• Google give more important to Anchor text for calculating the relevancy and page rank of the webpage.
• Anchor text optimization is an important off-page optimization factor as it tells search engine what the linking page is all about.

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Expected changes in 2013:

High quality content:

Content in all forms:

Mobile Friendly site:

More Google products are expected:

Cost of ads will increase in 2013: