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Seo Master present to you: By Vivek Haldar, Enterprise Search Team

Ever wanted to write code against Google search technology, test your apps, and see how it all integrates into your development environment without having to pay a thing? If you're an IT administrator, you'll have that chance with the new virtual edition of the Google Search Appliance. The Google Search Appliance virtual edition is for non-commercial, development purposes only, and gives developers the opportunity to test against the features of the physical Google Search Appliance.

The Google Search Appliance virtual edition provides a free test bed for the Google Search Appliance - our solution for securely searching enterprise content behind the corporate firewall - helping ensure a smooth transition to the production-ready hardware. If your organization is considering adopting an enterprise search solution, the virtual edition platform gives your team the flexibility to build applications against the Google Search Appliance, try different configuration scenarios, explore proofs-of-concept and test the APIs supported by Google enterprise search technology. As part of testing with the virtual edition, you can:

• Index up to 50,000 documents
• Use the Connector Framework to index proprietary document repositories
• Use the Feed API and metadata search to index information with unique formats
• Use Onebox to retrieve information from real-time services
• Take the authentication and secure search capabilities for a test drive
• Customize the search results page, or extract it in XML format for use on another web site

These features might come in handy, particularly if your existing environment contains the array of legacy systems, databases, servers and integration architecture typical of most large organizations. And because it's free, your boss might give you an extra week's vacation just for trying it out (don't quote us on that). You can download Google Search Appliance virtual edition software onto any server that is supported by VMWare virtualization. To learn more and get started, click here. And since we always love feedback, feel free to drop by our developer community or send your thoughts to enterprise-gsa-virtual@google.com.2013, By: Seo Master

Seo Master present to you: By Kevin Gargoyle Lim, Custom Search Team

If you have a custom search engine, you can jazz up the customization gig by integrating Subscribed Links into your search engine. The Subscribed Links API enables you to create custom result snippets, as well as define the keywords or queries that would trigger them.

For instance, users who want to search for information about the comic book character Asterix might do the following: Type the search query in the search box, scan the search results for the most promising website, click the link to that website, wait for the website to load, and—finally—skim the page for pieces of pertinent information. However, if your custom search engine has a subscribed link for comic book characters, users can just type "asterix" in the search box and immediately get your custom result at the top of the results page. They don't have to scroll, scan, or click anything else to get the answer to their query.

Subscribed Links can directly answer questions, display links to services, provide news and status information, and calculate quantities, among other things. To get an idea of what you can do with Subscribed Links, read the developer guide and check out some live examples in the Google Subscribed Links Directory.

As if that's not cool enough, you can also integrate subscribed links created by other developers with your search engine. To learn more, read the Custom Search Developer's Guide.2013, By: Seo Master

Seo Master present to you: Just a heads up that it should now be easier for users to find SVG files when searching on Google. That’s right, we’ve expanded our indexing capabilities to include SVG. Feel free to check out our Webmaster Help Center for the complete list of file types we support, and our Webmaster Blog for more information on our SVG announcement.

By Maile Ohye, Google Developer Relations2013, By: Seo Master

Seo Master present to you: By Kevin "Grendelzilla" Lim, Custom Search Team

Have you ever wished that you could harness the power of Google to create a customized search engine for your website or a collection of websites? Custom Search lets you do that in under five minutes—and that includes time for a tea break. Pretty sweet, eh? If you have more time, you could take the customization to the next level. You can select websites to include, ignore, or prioritize in your search engine. You can even tweak the ranking of your search results and change the look and feel of your results page, among other things.

If you are curious about how tricked-out custom search engines work, you don't have to look further than the Custom Search API page on Google Code. Go ahead, try out some search queries and be sure to visit the Custom Search Directory, which showcases some popular custom search engines. And close to home, we use a combination of the Custom Search API and the AJAX Search API to power search on Google Code.2013, By: Seo Master