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from web contents: Update on penalty notifications 2013

salam every one, this is a topic from google web master centrale blog: Written by Ben D'Angelo, Search Quality Team

First, a brief recap: In late 2005, we started emailing webmasters to let them know that their site is violating our Webmaster Guidelines and that we have temporarily removed some of their pages from our index. A few months ago we put these emails on hold due to a number of spoofed messages being sent from outside Google, primarily to German webmasters. Then, in mid-July, we launched Message Center in our webmaster console, which allows us to send messages to verified site owners.

While Message Center is great for verified site owners, it doesn't allow us to notify webmasters who aren't registered in Google's Webmaster Tools. For this reason, we plan to resume sending emails in addition to the Message Center notifications. Please note that, as before, our emails will not include attachments. Currently, the Message Center won't keep messages waiting if you haven't previously registered, but we hope to add that feature in the next few months. We'll keep you posted as things change.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: An update on spam reporting 2013

salam every one, this is a topic from google web master centrale blog: (Note: this post has been translated into English from our German blog.)

In 2006 one of our initiatives in the area of communication was to notify some webmasters in case of a violation of our Webmaster Guidelines (e.g. by using a "particular search engine friendly" software that generates doorways as an extra). No small number of these good-will emails to webmasters have been brought about by spam reports from our users.

We are proud of our users who alert us to potential abuses for the sake of the whole internet community. We appreciate this even more, as PageRank™ (and thus Google search) is based on a democratic principle, i.e. a webmaster is giving other sites a "vote" of approval by linking to it.

In 2007 as an extension and complement of this democratic principle, we want to further increase our users' awareness of webmaster practices that do or do not conform to Google's standards. Such informed users are then able to take counter-action against webspam by filing spam reports. By doing so a mutually beneficial process can be initiated. Ultimately, not only will all Google users benefit from the best possible search quality, but also will spammy webmasters realize that their attempts to unfairly manipulate their site's ranking will pay off less and less.

Our spam report forms are provided in two different flavors: an authenticated form that requires registration in Webmaster Tools, and an unauthenticated form. Currently, we investigate every spam report from a registered user. Spam reports to the unauthenticated form are assessed in terms of impact, and a large fraction of those are reviewed as well.

So, the next time you can't help thinking that the ranking of a search result was not earned by virtue of its content and legitimate SEO, then it is the perfect moment for a spam report. Each of them can give us crucial information for the continual optimization of our search algorithms.

Interested in learning more? Then find below answers to the three most frequent questions.

FAQs concerning spam reports:

Q: What happens to an authenticated spam report at Google?
A: An authenticated spam report is analyzed and then used for evaluating new spam-detecting algorithms, as well as to identify trends in webspam. Our goal is to detect all the sites engaging in similar manipulation attempts automatically in the future and to make sure our algorithms rank those sites appropriately. We don´t want to get into an inefficient game of cat and mouse with individual webmasters who have reached into the wrong bag of tricks.

Q: Why are there sometimes no immediately noticeable consequences of a spam report?
A: Google is always seeking to improve its algorithms for countering webspam, but we also take action on individual spam reports. Sometimes that action will not be immediately visible to an outside user, so there is no need to submit a site multiple times in order for Google to evaluate a URL. There are different reasons that might account for a user´s false impression that a particular spam report went unnoticed. Here are a few of those reasons:

  • Sometimes, Google might already be handling the situation appropriately. For example, if you are reporting a site that seems to engage in excessive link exchanging, it could be the case that we are already discounting the weight of those unearned backlinks correctly, and the site is showing up for other reasons. Note that changes in how Google handles backlinks for a site are not immediately obvious to outside users. Or it may be the case that we already deal with a phenomenon such as keyword stuffing correctly in our scoring, and therefore we are not quite as concerned about something that might not look wonderful, but that isn't affecting rankings.
  • A complete exclusion from Google´s SERPs is only one possible consequence of a spam report. Google might also choose to give a site a "yellow card" so that the site can not be found in the index for a short time. However, if a webmaster ignores this signal, then a "red card" with a longer-lasting effect might follow. So it's possible that Google is already aware of an issue and communicating with the webmaster about that issue, or that we have taken action other than a removal on a spam report.
  • Sometimes, simple patience is the answer, because it takes time for algorithmic changes to be thoroughly checked out, or for the externally displayed PageRank to be updated.
  • It can also be the case that Google is working on solving the more general instance of an issue, and so we are reluctant to take action on an individual situation.
  • A spam report may also just have been considered unjustified. For example, this may be true for a report whose sole motivation appears to attempt to harm a direct competitor with a better ranking.

Q: Can a user expect to receive feedback for a spam report?
A: This is a common request, and we know that our users might like verification of the reported URLs or simple confirmation that the spam report had been taken care of. Given the choice how to spend our time, we have decided to invest our efforts into taking action on spam reports and improving our algorithms to be more robust. But we are open to consider how to scale communication with our users going forward.

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Tips for Eastern European webmasters 2013

salam every one, this is a topic from google web master centrale blog:
In 2006 we ramped up on international webmaster issues and particularly tried to support Eastern Europe. We opened several offices in the region, improved our algorithms with respect to these languages, and localized many of our products. Should I find only one word to describe these markets, I would say they are diverse. Still, they have two things in common: their online markets are currently in a developing phase and a high number of webmasters and search engine optimizers work there in a variety of languages. We are aware that a certain amount of webspam is generated in this region and we would like to reinforce that we have been working hard to take action on it both algorithmically and manually. Since I have seen some common phenomena in a bunch of these markets, here are a couple of suggestions for Eastern European webmasters and SEOs:
  • Avoid link exchanges. If a fellow webmaster approaches you with some sketchy offer, just refuse. Instead, work on the content of your site. Once you have the quality content, you can use the buzzing blogger community and social web services in your language to get nice linkbaits. Creating good content for your language community will pay off. Help the high-quality people in your language community and they will re-power you.
  • Use regional and geographical domains in line with their purpose. First, a sidenote for the Western webmasters: some Eastern European countries like Poland and Russia have so-called regional or geographical domains. Imagine that all the states in the U.S. had their official second level domain and if you wanted to open your webshop delivering to Kentucky, you could do it cheap or for free on eg. ky.us. This could help Google serve geographically relevant search results. In case you wish to sell organic soaps to people in Szczecin, do open your webshop on szczecin.pl. If you are from Kalmykia and would like to show the world the beauty of your area, go ahead and set up your Kalmyki travel site on kalmykia.ru. If you like a region, support it by hosting your site on the related regional or geographical domain. Be aware that webspam on these regional domains violates the correct use of them and prevents the development of your country's web culture.
  • Say no to Cybersquats! Sneaky registering of strong online brands with Belarusian, Estonian or Slovak top level domains is just bad. While it will not particularly help you boost the ranking of your site, cybersquatting often has created disappointed users and legal actions as side effects.
  • Think long-term. You have your share of responsibility for the development of your market. Creating quality sites that target users who search for highly specific content in your particular language will help you get your market into a more mature status -- and mature markets mean mature publisher revenue too.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: The Impact of User Feedback, Part 2 (and more Popular Picks!) 2013

salam every one, this is a topic from google web master centrale blog:
As a follow-up to my recent post about how user reports of webspam and paid links help improve Google's search results for millions of users, I wanted to highlight one of the most essential parts of Google Webmaster Central: our Webmaster Help Group. With over 37,000 members in our English group and support in 15 other languages, the group is the place to get your questions answered regarding crawling and indexing or Webmaster Tools. We're thankful for a fabulous group of Bionic Posters who have dedicated their time and energy to making the Webmaster Help Group a great place to be. When appropriate, Googlers, including myself, jump in to clarify issues or participate in the dialogue. One thing to note: we try hard to read most posts in the group, and although we may not respond to each one, your feedback and concerns help drive the features we work on. Here are a few examples:

Sitemap detailsSubmitting a Sitemap through Webmaster Tools is one way to let know Google know about what pages exist on your site. Users were quick to note that even though they submitted a Sitemap of all the pages on their site, they only found a sampling of URLs indexed through a site: search. In response, the Webmaster Tools team created a Sitemaps details page to better tell you how your Sitemap was processed. You can read a refresher about the Sitemaps details page in Jonathan's blog post.

Contextual help
One request we received early on with Webmaster Tools was for better documentation on the data displayed. We saw several questions about meta description and title tag issues using our Content Analysis tool, which led us to beef up our documentation on that page and link to that Help Center article directly from that page. Similarly, we discovered that users needed clarification on the distinction between "top search queries" and "top clicked queries" and how the data can be used. We added an expandable section entitled "How do I use this data?" and placed contextual help information across Webmaster Tools to explain what each feature is and where to get more information about it.

Blog posts
The Webmaster Help Group is also a way for us to keep a pulse on what overarching questions are on the minds of webmasters so we can address some of those concerns through this blog. Whether it's how to submit a reconsideration request using Webmaster Tools, deal with duplicate content, move a site, or design for accessibility, we're always open to hearing more about your concerns in the Group. Which reminds me...

It's time for more Popular Picks!
Last year, we devoted two weeks to soliciting and answering five of your most pressing webmaster-related questions. These Popular Picks covered the following topics:
Seeing as this was a well-received initiative, I'm happy to announce that we're going to do it again. Head on over to this thread to ask your webmaster-related questions. See you there!

Posted by Reid Yokoyama, Search Quality
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Indexar o seu site 2013

salam every one, this is a topic from google web master centrale blog:

Após o registo de um domínio e criação de um site, a maioria dos webmasters quer ver o seu site indexado e aparecer nas primeiras posições no Google. Desde que iniciámos o suporte a webmasters de língua Portuguesa em 2006, vimos grande especulação acerca da forma como o Google indexa e avalia os sites. O mercado de língua Portuguesa, ainda numa fase de desenvolvimento em relação a SEO, é um dos maiores geradores de conteúdo na internet, por isso decidimos clarificar algumas das questões mais pertinentes.

Notámos como prática comum entre webmasters de língua Portuguesa a tendência para entrar em esquemas massivos de troca de links e a implementação de páginas única e exclusivamente para este fim, sem terem em consideração a qualidade dos links, a origem ou o impacto que estes terão nos seus sites a longo termo; outros temas populares englobam também uma preocupação excessiva com o PageRank ou a regularidade com que o Google acede aos seus sites.
Geralmente, o nosso conselho para quem pretende criar um site é começar por considerar aquilo que têm para oferecer antes de criar qualquer site ou blog. A receita para um site de sucesso é conteúdo original, onde os utilizadores possam encontrar informação de qualidade e actualizada correspondendo às suas necessidades.

Para clarificar alguns destes temas, compilámos algumas dicas para webmasters de língua Portuguesa:

  • Ser considerado autoridade no assunto. Ser experiente num tema guiará de forma natural ao seu site utilizadores que procuram informação especificamente relacionada com o assunto do site. Não se preocupe demasiado com back-links ou PageRank, ambos irão surgir de forma natural acompanhando a importância e relevância do seu site. Se os utilizadores considerarem a sua informação útil e de qualidade, eles voltarão a visitar, recomendarão o seu site a outros utilizadores e criarão links para o mesmo. Isto tem também influência na relevância do seu site para o Google – se é relevante para os utilizadores, certamente será relevante para o Google na mesma proporção.
  • Submeta o seu conteúdo no Google e mantenha-o actualizado frequentemente. Este é outro ponto chave que influencia a frequência com que o seu site é acedido pelo Google. Se o seu conteúdo não é actualizado ou se o seu site não é relevante, o mais certo é o Google não aceder ao seu site com a mesma frequência que você deseja. Se acha que o Google não acede ao seu site de uma forma constante, talvez isto seja uma dica para que actualize o site mais frequentemente. Além disso na Central do Webmaster o Google disponibiliza as Ferramentas para Webmasters, ferramentas úteis que o ajudarão na indexação.
  • Evite puras afiliações. Na América Latina há uma quantidade massiva de sites criados apenas para pura afiliação, tais como as lojas afiliadas do mercadolivre. Não há problema em ser afiliado desde que crie conteúdo original e de qualidade para os utilizadores, um bom exemplo é a inclusão de avaliação e críticas de produtos de forma a ajudar o utilizador na decisão da compra.
  • Não entre em esquemas de troca de links. Os esquemas de troca de links ou negócios que prometem aumentar a visibilidade do seu site com o mínimo de esforço, podem levar a um processo de correcção por parte do Google. As nossas Directrizes de Ajuda do Webmaster mencionam claramente esta prática na secção "Directrizes de Qualidade – princípios básicos". Evite entrar neste tipo de esquemas e não crie páginas apenas para troca de links. Tenha em mente que não é o número de links que apontam para o seu site que conta, mas a qualidade e relevância desses links.
  • Use o AdSense de forma correcta. Monetizar conteúdo original e de qualidade levará a uma melhor experiência com o AdSense comparado com directórios sem qualquer tipo de qualidade ou conteúdo original. Sites sem qualquer tipo de valor levam os utilizadores a abandoná-los antes mesmo de estes clicarem em qualquer anúncio.
    Lembre-se que o processo de indexação e de acesso ao seu site pelo Google engloba muitas variáveis e em muitos casos o seu site não aparecerá no índice tão depressa quanto esperava. Se não está seguro acerca de um problema particular, considere visitar as Directrizes de Ajuda do Webmaster ou peça ajuda na sua comunidade. Na maioria dos casos encontrará a resposta que procura de outros utilizadores mais experientes. Um dos sítios recomendados para começar é o Grupo de Discussão de Ajuda a Webmasters que monitorizamos regularmente.

Getting your site indexed

After registering a domain and creating a website, the next thing almost everybody wants is to get it indexed in Google and rank high. Since we started supporting webmasters in the Portuguese language market in 2006, we saw a growing speculation about how Google indexes and ranks websites. The Portuguese language market is one of the biggest web content generators and it's still in development regarding SEO, so we decided to shed some light into the main debated questions.

We have noticed that it is very popular among Portuguese webmasters to engage in massive link exchange schemes and to build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites; other popular issues involve an over-concern with PageRank and how often Google crawls their websites.

Generally, our advice is to consider what you have to offer, before you create your own website or blog. The recipe for a good and successful site is unique and original content where users find valuable and updated information corresponding to their needs.

To address some of these concerns, we have compiled some hints for Portuguese webmasters:

  • Be an authority on the subject. Being experienced in the subject you are writing about will naturally drive users to your site who search for that specific subject. Don't be too concerned about back-links and PageRank, both will grow naturally as your site becomes a reference. If users find your site useful and of good quality, they will most likely link to your site, return to it and/or recommend your site to other users. This has also an influence on how relevant your site will be to Google — if it's relevant for the users, than it's likely that it is relevant to Google as well.
  • Submit your content to Google and update it on a frequent basis. This is another key factor for the frequency with which your site will be crawled. If your content is not frequently updated or if your site is not relevant to the subject, most likely you will not be crawled as often as you would like to be. If you wonder why Google doesn't crawl your sites on a frequent or constant basis, then maybe this is a hint and you should look into updating your site more often. Apart from that in the Webmasters Central we offer Webmaster tools to help you get your site crawled.
  • Don't engage in link exchange schemes. Be aware that link exchange programs or deals that promise to boost your site visibility with a minimum effort might entail some corrective action from Google. Our Google Webmasters Guidelines clearly address this issue under "Quality Guidelines – basic principles". Avoid engaging in these kind of schemes and don't build pages specifically for exchanging links. Bear in mind that it is not the number of links you have pointing to your site that matters, but the quality and relevance of those links.
  • Avoid pure affiliations. In the Latin America market there is a massive number of sites created just for pure affiliation purposes such as pure mercadolivre catalogs. There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that a user can't find anywhere else like product reviews and ratings.
  • Use AdSense wisely. Monetizing original and valuable content will generate you more revenue from AdSense compared to directories with no added value. Be aware that sites without added value will turn away users from your site before they will ever click on an AdSense ad.

You should bear in mind that the process of indexing and how Google crawls your site includes many variables and in many cases your site won't come up as quickly in the SERPs as you expected. If you are not sure about some particular issue, consider visiting the Google Webmasters Guidelines or seek guidance in your community. In most cases you will get good advice and positive feedback from more experienced users. One of the recommended places to start is the Google discussion group for webmasters (in English) as well as the recently launched Portuguese discussion group for webmasters which we will monitor on a regular basis.

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Update to our webmaster guidelines 2013

salam every one, this is a topic from google web master centrale blog: As the web continues to change and evolve, our algorithms change right along with it. Recently, as a result of one of those algorithmic changes, we've modified our webmaster guidelines. Previously, these stated:


Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index.

However, we've recently removed that technical guideline, and now index URLs that contain that parameter. So if your site uses a dynamic structure that generates it, don't worry about rewriting it -- we'll accept it just fine as is. Keep in mind, however, that dynamic URLs with a large number of parameters may be problematic for search engine crawlers in general, so rewriting dynamic URLs into user-friendly versions is always a good practice when that option is available to you. If you can, keeping the number of URL parameters to one or two may make it more likely that search engines will crawl your dynamic urls.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Tips on requesting reconsideration 2013

salam every one, this is a topic from google web master centrale blog:
Do you think your site might be penalized because of something that
happened on it? As two leaders of the reconsideration team, we recently made
a video to help you discover how to create a good reconsideration request,
including tips on what we look for on our side. Watch the video and then
let us know if you have questions in the comments!



Posted by Rachel Searles and Brian White, Search Quality Team
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: A reminder about selling links that pass PageRank 2013

salam every one, this is a topic from google web master centrale blog: Webmaster level: all

Google has said for years that selling links that pass PageRank violates our quality guidelines. We continue to reiterate that guidance periodically to help remind site owners and webmasters of that policy.

Please be wary if someone approaches you and wants to pay you for links or "advertorial" pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google's search results, as well as reduction of the site's visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google's search results.

If you receive a warning for selling links that pass PageRank in Google's Webmaster Tools, you'll see a notification message to look for "possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank." That's an indication that your site has lost trust in Google's index.

To address the issue, make sure that any paid links on your site don't pass PageRank. You can remove any paid links or advertorial pages, or make sure that any paid hyperlinks have the rel="nofollow" attribute. After ensuring that no paid links on your site pass PageRank, you can submit a reconsideration request and if you had a manual webspam action on your site, someone at Google will review the request. After the request has been reviewed, you'll get a notification back about whether the reconsideration request was granted or not.

We do take this issue very seriously, so we recommend you avoid selling (and buying) links that pass PageRank in order to prevent loss of trust, lower PageRank in the Google Toolbar, lower rankings, or in an extreme case, removal from Google's search results.

Posted by Matt Cutts, Distinguished Engineerthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Quality links to your site 2013

salam every one, this is a topic from google web master centrale blog: A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links.

If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content -- something that lets your expertise shine -- people will want to recommend it to others. Great content can serve this purpose as much as providing useful tools.

A promising way to create value for your target group and earn great links is to think of issues or problems your users might encounter. Visitors are likely to appreciate your site and link to it if you publish a short tutorial or a video providing a solution, or a practical tool. Survey or original research results can serve the same purpose, if they turn out to be useful for the target audience. Both methods grow your credibility in the community and increase visibility. This can help you gain lasting, merit-based links and loyal followers who generate direct traffic and "spread the word." Offering a number of solutions for different problems could evolve into a blog which can continuously affect the site's reputation in a positive way.

Humor can be another way to gain both great links and get people to talk about your site. With Google Buzz and other social media services constantly growing, entertaining content is being shared now more than ever. We've seen all kinds of amusing content, from ASCII art embedded in a site's source code to funny downtime messages used as a viral marketing technique to increase the visibility of a site. However, we do not recommend counting only on short-lived link-bait tactics. Their appeal wears off quickly and as powerful as marketing stunts can be, you shouldn't rely on them as a long-term strategy or as your only marketing effort.

It's important to clarify that any legitimate link building strategy is a long-term effort. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site's reputation. Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they're likely to have no positive impact on your site's performance over time. If your site's visibility in the Google index is important to you it's best to avoid them.

Directory entries are often mentioned as another way to promote young sites in the Google index. There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If you decide to submit your site to a directory, make sure it's on topic, moderated, and well structured. Mass submissions, which are sometimes offered as a quick work-around SEO method, are mostly useless and not likely to serve your purposes.

It can be a good idea to take a look at similar sites in other markets and identify the elements of those sites that might work well for yours, too. However, it's important not to just copy success stories but to adapt them, so that they provide unique value for your visitors.


Social bookmarks on YouTube enable users to share content easily


Finally, consider making linking to your site easier for less tech savvy users. Similar to the way we do it on YouTube, offering bookmarking services for social sites like Twitter or Facebook can help spread the word about the great content on your site and draw users' attention.

As usual, we'd like to hear your opinion. You're welcome to comment here in the blog, or join our Webmaster Help Forum community.

Written by , Search Quality Strategist, Dublinthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Estuvimos presentes en Madrid 2013

salam every one, this is a topic from google web master centrale blog:
El pasado 8 y 9 de Marzo asistimos al congreso OJOBuscador en Madrid. Este evento fue muy interesante para nosotros dado que nos dio la oportunidad de escuchar a los ponentes de distintos motores de búsqueda y dialogar con los webmasters acerca de sus principales inquietudes relacionadas con el posicionamiento en buscadores en español. Uno de los puntos que se mencionaron con frecuencia, tanto en las sesiones de posicionamiento como en las charlas informales, fue la desventaja de competir en el mercado SEO donde varias empresas utilizan métodos solapados que van en contra de las directrices oficiales de Google.

Entre las técnicas que hemos observado están las de generar dominios satélite o crear infinidades de páginas irrelevantes con el único objetivo de ganar tráfico en búsquedas que no están necesariamente relacionadas con el contenido del sitio. Otro fenómeno que hemos observado es la continua aparición de dominios que sólo tienen contenido procedente de afiliados sin aportar valor único o relevante.

Vamos a ser más severos con las técnicas previamente mencionadas, porque en Google consideramos que es muy importante no defraudar a los usuarios. Por otra parte, consideramos que la responsabilidad última de los contenidos de un sitio pertenece al webmaster, quien debe velar por su calidad y verificar que sus paginas tengan como finalidad primera satisfacer a los usuarios.

Con el propósito de mejorar la comunicación con la comunidad de webmasters, queremos anunciar que Google a partir de ahora estará presente y participará activamente en el Foro de Google para webmasters.

We were in Madrid

Last 8th and 9th of March we went to the OJOBuscador conference in Madrid. The event was very interesting for us since we had the chance to listen to presentations from the main search engines and to discuss with the webmasters their main concerns regarding Spanish search engine positioning. One key point mentioned frequently both in the SEO sessions and in the informal chats was the disadvantage of working in an SEO market where several companies use sneaky methods that go against the official Webmaster Guidelines.

There are some techniques such as generating satellite domains or creating thousands of irrelevant pages with the sole purpose of gaining traffic in search queries that are not always related to sites' content. Another phenomenon we have observed is the steady influx of domains which only have content from affiliate sites without adding any unique value or relevance.

We are going to be stricter against the techniques previously discussed, as we consider it is very important to avoid deceiving the users. Nevertheless, we think the ultimate responsibility for the contents of a website belongs to the webmaster, who should watch over the site quality and verify that the pages are made for the user.

Aiming to enhance communication with the webmaster community, we would like to announce that going forward Google will participate and monitor the Spanish Webmaster Discussion Forum.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: 2013

salam every one, this is a topic from google web master centrale blog: Após o registo de um domínio e criação de um site, a maioria dos webmasters quer ver o seu site indexado e aparecer nas primeiras posições no Google. Desde que iniciámos o suporte a webmasters de língua Portuguesa em 2006, vimos grande especulação acerca da forma como o Google indexa e avalia os sites. O mercado de língua Portuguesa, ainda numa fase de desenvolvimento em relação a SEO, é um dos maiores geradores de conteúdo na internet, por isso decidimos clarificar algumas das questões mais pertinentes.

Notámos como prática comum entre webmasters de língua Portuguesa a tendência para entrar em esquemas massivos de troca de links e a implementação de páginas única e exclusivamente para este fim, sem terem em consideração a qualidade dos links, a origem ou o impacto que estes terão nos seus sites a longo termo; outros temas populares englobam também uma preocupação excessiva com o PageRank ou a regularidade com que o Google acede aos seus sites.

Geralmente, o nosso conselho para quem pretende criar um site é começar por considerar aquilo que têm para oferecer antes de criar qualquer site ou blog. A receita para um site de sucesso é conteúdo original, onde os utilizadores possam encontrar informação de qualidade e actualizada correspondendo às suas necessidades.

Para clarificar alguns destes temas, compilámos algumas dicas para webmasters de língua Portuguesa:
  • Ser considerado autoridade no assunto. Ser experiente num tema guiará de forma natural ao seu site utilizadores que procuram informação especificamente relacionada com o assunto do site. Não se preocupe demasiado com back-links ou PageRank, ambos irão surgir de forma natural acompanhando a importância e relevância do seu site. Se os utilizadores considerarem a sua informação útil e de qualidade, eles voltarão a visitar, recomendarão o seu site a outros utilizadores e criarão links para o mesmo. Isto tem também influência na relevância do seu site para o Google – se é relevante para os utilizadores, certamente será relevante para o Google na mesma proporção.
  • Submeta o seu conteúdo no Google e mantenha-o actualizado frequentemente. Este é outro ponto chave que influencia a frequência com que o seu site é acedido pelo Google. Se o seu conteúdo não é actualizado ou se o seu site não é relevante, o mais certo é o Google não aceder ao seu site com a mesma frequência que você deseja. Se acha que o Google não acede ao seu site de uma forma constante, talvez isto seja uma dica para que actualize o site mais frequentemente. Além disso na Central do Webmaster o Google disponibiliza as Ferramentas para Webmasters, ferramentas úteis que o ajudarão na indexação.
  • Evite puras afiliações. Na América Latina há uma quantidade massiva de sites criados apenas para pura afiliação, tais como as lojas afiliadas do mercadolivre. Não há problema em ser afiliado desde que crie conteúdo original e de qualidade para os utilizadores, um bom exemplo é a inclusão de avaliação e críticas de produtos de forma a ajudar o utilizador na decisão da compra.
  • Não entre em esquemas de troca de links. Os esquemas de troca de links ou negócios que prometem aumentar a visibilidade do seu site com o mínimo de esforço, podem levar a um processo de correcção por parte do Google. As nossas Directrizes de Ajuda do Webmaster mencionam claramente esta prática na secção "Directrizes de Qualidade – princípios básicos". Evite entrar neste tipo de esquemas e não crie páginas apenas para troca de links. Tenha em mente que não é o número de links que apontam para o seu site que conta, mas a qualidade e relevância desses links.
  • Use o AdSense de forma correcta. Monetizar conteúdo original e de qualidade levará a uma melhor experiência com o AdSense comparado com directórios sem qualquer tipo de qualidade ou conteúdo original. Sites sem qualquer tipo de valor levam os utilizadores a abandoná-los antes mesmo de estes clicarem em qualquer anúncio.
Lembre-se que o processo de indexação e de acesso ao seu site pelo Google engloba muitas variáveis e em muitos casos o seu site não aparecerá no índice tão depressa quanto esperava. Se não está seguro acerca de um problema particular, considere visitar as Directrizes de Ajuda do Webmaster ou peça ajuda na sua comunidade. Na maioria dos casos encontrará a resposta que procura de outros utilizadores mais experientes. Um dos sítios recomendados para começar é o Grupo de Discussão de Ajuda a Webmasters que monitorizamos regularmente.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Test your webmaster know-how! 2013

salam every one, this is a topic from google web master centrale blog:
Webmaster Level: All

We thought it might be fun and educational to create a quiz for webmasters about issues we commonly see in the Webmaster Help Forum. Together with our awesome Bionic Posters, we've tried to come up with questions and answers that reflect recurring concerns in the forum and some information that may not be well known. Some things to keep in mind when taking this quiz:
  • The quiz will be available to take from today until Wednesday, January 27 at 5PM PST.
  • It doesn't cover all facets of webmaster problems that arise, and—as with any test—it is at best only a fun way to test your webmaster prowess ;). We leave discussion of specific cases to the forum.
  • We've set up the quiz using our very own Google Docs. This means you won't see results right away, but we plan to write a follow-up blog post explaining answers and listing top scorers. Be sure to save your answers or print out your completed quiz before submitting! This way you can check your answers against the correct ones when we publish them.
  • It's just for fun!

Posted by Charlene Perez, Search Quality Teamthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Message Center: Let us communicate with you about your site 2013

salam every one, this is a topic from google web master centrale blog: Written by Maile Ohye
Today we're launching our Message Center, a new way for webmasters to receive personalized information from Google in our webmaster console. Should we need to contact you, you'll see a notification in your Webmaster Tools dashboard.


Initially the messages will refer to search quality issues, but over time we'll use the Message Center as a communication channel for more types of information. Here's an example: informing the site owner about hidden text, a violation in our webmaster guidelines.


For our webmasters outside the U.S., we’re also pleased to tell you that Message Center is capable of providing information in all supported Webmaster Tools languages (French, Italian, German, Spanish, Danish, Dutch, Swedish, Russian, Chinese-Simplified, Chinese-Traditional, Korean, Japanese, etc.), across all countries.

Right now the number of sites we’re contacting is small, but we hope to expand this program over time. We’re also really happy that the Message Center lets us communicate with webmasters in an authenticated way. As time goes on, we’ll keep looking for even more ways to improve communication with site owners, but right now, why not claim your site in our webmaster tools so that we can give you a heads-up of any issues that we see?this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Dealing with low-quality backlinks 2013

salam every one, this is a topic from google web master centrale blog: Webmaster level: Intermediate/Advanced

Webmasters who check their incoming links in Webmaster Tools often ask us what they can do when they see low-quality links. Understandably, many site owners are trying to build a good reputation for their sites, and some believe that having poor-quality incoming links can be perceived as "being part of a bad neighbourhood," which over time might harm their site's ranking.

example of low-quality links
If your site receives links that look similarly dodgy, don't be alarmed... read on!

While it's true that linking is a significant factor in Google's ranking algorithms, it's just one of many. I know we say it a lot, but having something that people want to look at or use—unique, engaging content, or useful tools and services—is also a huge factor. Other factors can include how a site is structured, whether the words of a user's query appear in the title, how close the words are on the page, and so on. The point is, if you happen to see some low quality sites linking to you, it's important to keep in mind that linking is just one aspect among many of how Google judges your site. If you have a well-structured and regularly maintained site with original, high-quality content, those are the sorts of things that users will see and appreciate.

That having said, in an ideal world you could have your cake and eat it too (or rather, you could have a high-quality site and high-quality backlinks). You may also be concerned about users' perception of your site if they come across it via a batch of spammy links. If the number of poor-quality links is manageable, and/or if it looks easy to opt-out or get those links removed from the site that's linking to you, it may be worth it to try to contact the site(s) and ask them to remove their links. Remember that this isn't something that Google can do for you; we index content that we find online, but we don't control that content or who's linking to you.

If you run into some uncooperative site owners, however, don't fret for too long. Instead, focus on things that are under your control. Generally, you as a webmaster don't have much control over things like who links to your site. You do, however, have control over many other factors that influence indexing and ranking. Organize your content; do a mini-usability study with family or friends. Ask for a site review in your favorite webmaster forums. Use a website testing tool to figure out what gets you the most readers, or the biggest sales. Take inspiration from your favorite sites, or your competitors—what do they do well? What makes you want to keep coming back to their sites, or share them with your friends? What can you learn from them? Time spent on any of these activities is likely to have a larger impact on your site's overall performance than time spent trying to hunt down and remove every last questionable backlink.

Finally, keep in mind that low-quality links rarely stand the test of time, and may disappear from our link graph relatively quickly. They may even already be being discounted by our algorithms. If you want to make sure Google knows about these links and is valuing them appropriately, feel free to bring them to our attention using either our spam report or our paid links report.

Posted by , Search Quality Strategist, Dublin & , Webmaster Trends Analyst, Kirklandthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Site content and use of web catalogues 2013

salam every one, this is a topic from google web master centrale blog: Sites with more content can have more opportunities to rank well in Google. It makes sense that having more pages of good content represent more chances to rank in search engine result pages (SERPs). Some SEOs however, do not focus on the user’s needs, but instead create pages solely for search engines. This approach is based on the false assumption that increasing the volume of web pages with random, irrelevant content is a good long-term strategy for a site. These techniques are usually accomplished by abusing qlweb style catalogues or by scraping content from sources known for good, valid content, like Wikipedia or the Open Directory Project.

These methods violate Google's webmaster guidelines. Purely scraped content, even from high quality sources, does not provide any added value to your users. It's worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results.

In order to provide best results possible to our Polish and non-Polish users, Google continues to improve its algorithms for validating web content.

Google is willing to take action against domains that try to rank more highly by just showing scraped or other autogenerated pages that don't add any value to users. Companies, webmasters, and domain owners who consider SEO consultation should take care not to spend time on methods which will not have worthwhile long-term results. Choosing the right SEO consultant requires in-depth background research, and their reputation and past work should be important factors in your decision.

PS: Head on over to our Polish discussion forum, where we're monitoring the posts and chiming in when we can!

Treść oraz katalogi na serwisach internetowy

Serwisy o dużej ilości stron mają szanse na wyższe pozycje w indeksie Google. Oznacza to, że oferując wiele stron z niepowtarzalną treścią można polepszyć notowania w wynikach wyszukiwarek (SERP). Fakt ten jest znany i wykorzystywany przez przedsiębiorstwa oferujące usługi pozycjonowania witryn internetowych. Często jednak nie jest brane pod uwagę, że treść strony powinna być tworzona dla użytkowników, a nie dla wyszukiwarek (w tym Google). Takie podejście prowadzi do błędnego założenia, że wystarczy zwiększyć ilość stron konkretnej domeny, dodając na przykład katalogi z dowolną, niejednokrotnie zupełnie nieistotną treścią, aby na dłuższy okres czasu wypozycjonować domenę. Przejawia się to między innymi nadużywaniem katalogów typu qlweb lub kopiowaniem znanych z jakościowo dobrej treści serwisów, jak Wikipedia lub Open Directory Project.

Takie metody są bez wątpliwości rozbieżne z wytycznymi Google dla webmasterów. Dowolnie skopiowane treści, nawet jeżeli dobrej jakości, nie stanowią większej wartości informacyjnej dla użytkowników. Aby wyróżnić serwis internetowy, warto poświęcić czas na tworzenie nowej treści, dzięki czemu można zwiększyć lojalność użytkowników i dostarczyć przydatnych wyników w wyszukiwarce.

W trosce o naszych polskich użytkowników (i nie tylko) Google konsekwentnie ulepsza algorytmy weryfikujące merytoryczną wartość serwisów internetowych.

Google jest skłonny podejmować działania przeciwko domenom, których webmasterzy usiłują osiągnąć lepsze pozycje w wynikach poprzez dodawanie skopiowanej lub automatycznie wygenerowanej treści, która nie stanowi żadnej wartości dla użytkowników. Przedsiębiorstwa, webmasterzy oraz właściciele domen biorący pod uwagę konsultacje specjalistów SEO, powinni zadbać o to, żeby ich czas nie był wykorzystywany na stosowanie metod nieprzynoszących długoterminowych rezultatów. Przy wyborze doradców oraz firm oferujących pozycjonowanie, ich reputacja jest kluczowym czynnikiem i powinna zostać dokładnie zweryfikowana przed podjęciem ostatecznej decyzji.

PS: Zapraszamy na naszą polską grupe dyskusyjną, na której z zainteresowaniem czytamy Wasze wpisy i staramy się na nie reagować.

Posted by Kaspar Szymanski, Search Qualitythis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Building link-based popularity 2013

salam every one, this is a topic from google web master centrale blog: Late in November we were at SES in Paris, where we had the opportunity to meet some of the most prominent figures in the French SEO and SEM market. One of the issues that came up in sessions and in conversations was a certain confusion about how to most effectively increase the link-based popularity of a website. As a result we thought it might be helpful to clarify how search engines treat link spamming to increase a site´s popularity.

This confusion lies in the common belief that there are two ways for optimizing the link-based popularity of your website: Either the meritocratic and long-term option of developing natural links or the risky and short-term option of non-earned backlinks via link spamming tactics such as buying links. We've always taken a clear stance with respect to manipulating the PageRank algorithm in our Quality Guidelines. Despite these policies, the strategy of participating in link schemes might have previously paid off. But more recently, Google has tremendously refined its link-weighting algorithms. We have more people working on Google's link-weighting for quality control and to correct issues we find. So nowadays, undermining the PageRank algorithm is likely to result in the loss of the ability of link-selling sites to pass on reputation via links to other sites.

Discounting non-earned links by search engines opened a new and wide field of tactics to build link-based popularity: Classically this involves optimizing your content so that thematically-related or trusted websites link to you by choice. A more recent method is link baiting, which typically takes advantage of Web 2.0 social content websites. One example of this new way of generating links is to submit a handcrafted article to a service such as http://digg.com. Another example is to earn a reputation in a certain field by building an authority through services such as http://answers.yahoo.com. Our general advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site.

To sum up, even though improved algorithms have promoted a transition away from paid or exchanged links towards earned organic links, there still seems to be some confusion within the market about what the most effective link strategy is. So when taking advice from your SEO consultant, keep in mind that nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.

In French / en Francais

Liens et popularité.
[Translated by] Eric et Adrien, l’équipe de qualité de recherche.

Les 28 et 29 Novembre dernier, nous étions à Paris pour assister à SES. Nous avons eu la chance de rencontrer les acteurs du référencement et du Web marketing en France. L’un des principaux points qui a été abordé au cours de cette conférence, et sur lequel il règne toujours une certaine confusion, concerne l’utilisation des liens dans le but d’augmenter la popularité d’un site. Nous avons pensé qu’il serait utile de clarifier le traitement réservé aux liens spam par les moteurs de recherche.

Cette confusion vient du fait qu’un grand nombre de personnes pensent qu’il existe deux manières d’utiliser les liens pour augmenter la popularité de leurs sites. D’une part, l’option à long terme, basée sur le mérite, qui consiste à développer des liens de manière naturelle. D’autre part, l’option à court terme, plus risquée, qui consiste à obtenir des liens spam, tel les liens achetés. Nous avons toujours eu une position claire concernant les techniques visant à manipuler l’algorithme PageRank dans nos conseils aux webmasters.

Il est vrai que certaines de ces techniques ont pu fonctionner par le passé. Cependant, Google a récemment affiné les algorithmes qui mesurent l’importance des liens. Un plus grand nombre de personnes évaluent aujourd’hui la pertinence de ces liens et corrigent les problèmes éventuels. Désormais, les sites qui tentent de manipuler le Page Rank en vendant des liens peuvent voir leur habilité à transmettre leur popularité diminuer.

Du fait que les moteurs de recherche ne prennent désormais en compte que les liens pertinents, de nouvelles techniques se sont développées pour augmenter la popularité d’un site Web. Il y a d’une part la manière classique, et légitime, qui consiste à optimiser son contenu pour obtenir des liens naturels de la part de sites aux thématiques similaires ou faisant autorité. Une technique plus récente, la pêche aux liens, (en Anglais « link baiting »), consiste à utiliser à son profit certains sites Web 2.0 dont les contenus sont générés par les utilisateurs. Un exemple classique étant de soumettre un article soigneusement prépare à un site comme http://digg.com. Un autre exemple consiste à acquérir un statut d’expert concernant un sujet précis, sur un site comme http://answers.yahoo.com. Notre conseil est simple : lorsque vous développez votre stratégie d’optimisation, pensez en premier lieu à vos utilisateurs plutôt qu’aux moteurs de recherche. Demandez-vous quelle est la valeur ajoutée de votre contenu pour vos utilisateurs. De cette manière, tout le monde y gagne : investir dans la qualité de votre contenu bénéficie à vos utilisateurs, cela vous permet aussi d’augmenter le nombre et la qualité des liens naturels qui pointent vers votre site, et donc, de mieux cibler vos visiteurs.

En conclusion, bien que les algorithmes récents aient mis un frein aux techniques d’échanges et d’achats de liens au profit des liens naturels, il semble toujours régner une certaine confusion sur la stratégie à adopter. Gardez donc à l’esprit, lorsque vous demandez conseil à votre expert en référencement, que les moteurs de recherche récompensent aujourd’hui le travail apporté au contenu qui attire des liens naturels.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Reconsideration requests get more transparent 2013

salam every one, this is a topic from google web master centrale blog:
Webmaster level: All

If your site isn't appearing in Google search results, or it's performing more poorly than it once did (and you believe that it does not violate our Webmaster Guidelines), you can ask Google to reconsider your site. Over time, we’ve worked to improve the reconsideration process for webmasters. A couple of years ago, in addition to confirming that we had received the request, we started sending a second message to webmasters confirming that we had processed their request. This was a huge step for webmasters who were anxiously awaiting results. Since then, we’ve received feedback that webmasters wanted to know the outcome of their requests. Earlier this year, we started experimenting with sending more detailed reconsideration request responses and the feedback we’ve gotten has been very positive!

Now, if your site is affected by a manual spam action, we may let you know if we were able to revoke that manual action based on your reconsideration request. Or, we could tell you if your site is still in violation of our guidelines. This might be a discouraging thing to hear, but once you know that there is still a problem, it will help you diagnose the issue.

If your site is not actually affected by any manual action (this is the most common scenario), we may let you know that as well. Perhaps your site isn’t being ranked highly by our algorithms, in which case our systems will respond to improvements on the site as changes are made, without your needing to submit a reconsideration request. Or maybe your site has access issues that are preventing Googlebot from crawling and indexing it. For more help debugging ranking issues, read our article about why a site may not be showing up in Google search results.

We’ve made a lot of progress on making the entire reconsideration request process more transparent. We aren’t able to reply to individual requests with specific feedback, but now many webmasters will be able to find out if their site has been affected by a manual action and they’ll know the outcome of the reconsideration review. In an ideal world, Google could be completely transparent about how every part of our rankings work. However, we have to maintain a delicate balance: trying to give as much information to webmasters as we can without letting spammers probe how to do more harm to users. We're happy that Google has set the standard on tools, transparency, and communication with site owners, but we'll keep looking for ways to do even better.

Posted by Tiffany Oberoi and , Search Quality Team
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: More ways for you to give us input 2013

salam every one, this is a topic from google web master centrale blog: At Google, we are always working hard to provide searchers with the best possible results. We've found that our spam reporting form is a great way to get your input as we continue to improve our results. Some of you have asked for a way to report paid links as well.

Links are an important signal in our PageRank calculations, as they tend to indicate when someone has found a page useful. Links that are purchased are great for advertising and traffic purposes, but aren't useful for PageRank calculations. Buying or selling links to manipulate results and deceive search engines violates our guidelines.

Today, in response to your request, we're providing a paid links reporting form within Webmaster Tools. To use the form, simply log in and provide information on the sites buying and selling links for purposes of search engine manipulation. We'll review each report we get and use this feedback to improve our algorithms and improve our search results. in some cases we may also take individual action on sites.

If you are selling links for advertising purposes, there are many ways you can designate this, including:
  • Adding a rel="nofollow" attribute to the href tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
We value your input and look forward to continuing to improve our great partnership with you.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Îñţérñåţîöñåļîžåţîöñ 2013

salam every one, this is a topic from google web master centrale blog:
Webmaster level: Intermediate

So you’re going global, and you need your website to follow. Should be a simple case of getting the text translated and you’re good to go, right? Probably not. The Google Webmaster Team frequently builds sites that are localized into over 40 languages, so here are some things that we take into account when launching our pages in both other languages and regions.

(Even if you think you might be immune to these issues because you only offer content in English, it could be that non-English language visitors are using tools like Google Translate to view your content in their language. This traffic should show up in your analytics dashboard, so you can get an idea of how many visitors are not viewing your site in the way it’s intended.)
More languages != more HTML templates
We can’t recommend this enough: reuse the same template for all language versions, and always try to keep the HTML of your template simple.

Keeping the HTML code the same for all languages has its advantages when it comes to maintenance. Hacking around with the HTML code for each language to fix bugs doesn’t scale–keep your page code as clean as possible and deal with any styling issues in the CSS. To name just one benefit of clean code: most translation tools will parse out the translatable content strings from the HTML document and that job is made much easier when the HTML is well-structured and valid.
How long is a piece of string?
If your design relies on text playing nicely with fixed-size elements, then translating your text might wreak havoc. For example, your left-hand side navigation text is likely to translate into much longer strings of text in several languages–check out the difference in string lengths between some English and Dutch language navigation for the same content. Be prepared for navigation titles that might wrap onto more than one line by figuring out your line height to accommodate this (also worth considering when you create your navigation text in English in the first place).

Variable word lengths cause particular issues in form labels and controls. If your form layout displays labels on the left and fields on the right, for example, longer text strings can flow over into two lines, whereas shorter text strings do not seem associated with their form input fields–both scenarios ruin the design and impede the readability of the form. Also consider the extra styling you’ll need for right-to-left (RTL) layouts (more on that later). For these reasons we design forms with labels above fields, for easy readability and styling that will translate well across languages.

Screenshots of Chinese and German versions of web forms
click to enlarge


Also avoid fixed-height columns–if you’re attempting to neaten up your layout with box backgrounds that match in height, chances are when your text is translated, the text will overrun areas that were only tall enough to contain your English content. Think about whether the UI elements you’re planning to use in your design will work when there is more or less text–for instance, horizontal vs. vertical tabs.
On the flip side
Source editing for bidirectional HTML can be problematic because many editors have not been built to support the Unicode bidirectional algorithm (more research on the problems and solutions). In short, the way your markup is displayed might get garbled:

<p>ابةتث <img src="foo.jpg" alt=" جحخد"< ذرزسش!</p>

Our own day-to-day usage has shown the following editors to currently provide decent solutions for bidirectional editing: particularly Coda, and also Dreamweaver, IntelliJ IDEA and JEditX.

When designing for RTL languages you can build most of the support you need into the core CSS and use the directional attribute of the html element (for backwards compatibility) in combination with a class on the body element. As always, keeping all styles in one core stylesheet makes for better maintainability.

Some key styling issues to watch out for: any elements floated right will need to be floated left and vice versa; extra padding or margin widths applied to one side of an element will need to be overridden and switched, and any text-align attributes should be reversed.

We generally use the following approach, including using a class on the body tag rather than a html[dir=rtl] CSS selector because this is compatible with older browsers:

Elements:

<body class="rtl">
<h1><a href="http://www.blogger.com/"><img alt="Google" src="http://www.google.com/images/logos/google_logo.png" /></a> Heading</h1>

Left-to-right (default) styling:

h1 {
  height: 55px;
  line-height: 2.05;
  margin: 0 0 25px;
  overflow: hidden;
}
h1 img {
  float: left;
  margin: 0 43px 0 0;
  position: relative;
}

Right-to-left styling:

body.rtl {
  direction: rtl;
}
body.rtl h1 img {
  float: right;
  margin: 0 0 0 43px;
}

(See this in action in English and Arabic.)

One final note on this subject: most of the time your content destined for right-to-left language pages will be bidirectional rather than purely RTL, because some strings will probably need to retain their LTR direction–for example, company names in Latin script or telephone numbers. The way to make sure the browser handles this correctly in a primarily RTL document is to wrap the embedded text strings with an inline element using an attribute to set direction, like this:

<h2>‫עוד ב- <span dir="ltr">Google</span>‬</h2>

In cases where you don’t have an HTML container to hook the dir attribute into, such as title elements or JavaScript-generated source code for message prompts, you can use this equivalent to set direction where &#x202B; and &#x202C;‬ are Unicode control characters for right-to-left embedding:

<title>&#x202B;‫הפוך את Google לדף הבית שלך‬&#x202C;</title>

Example usage in JavaScript code:
var ffError = '\u202B' +'כדי להגדיר את Google כדף הבית שלך ב\x2DFirefox, לחץ על הקישור \x22הפוך את Google לדף הבית שלי\x22, וגרור אותו אל סמל ה\x22בית\x22 בדפדפן שלך.'+ '\u202C';

(For more detail, see the W3C’s articles on creating HTML for Arabic, Hebrew and other right-to-left scripts and authoring right-to-left scripts.)
It’s all Greek to me…
If you’ve never worked with non-Latin character sets before (Cyrillic, Greek, and a myriad of Asian and Indic), you might find that both your editor and browser do not display content as intended.

Check that your editor and browser encodings are set to UTF-8 (recommended) and consider adding a element and the lang attribute of the html element to your HTML template so browsers know what to expect when rendering your page–this has the added benefit of ensuring that all Unicode characters are displayed correctly, so using HTML entities such as &eacute; (é) will not be necessary, saving valuable bytes! Check the W3C’s tutorial on character encoding if you’re having trouble–it contains in-depth explanations of the issues.
A word on naming
Lastly, a practical tip on naming conventions when creating several language versions. Using a standard such as the ISO 639-1 language codes for naming helps when you start to deal with several language versions of the same document.

Using a conventional standard will help users understand your site’s structure as well as making it more maintainable for all webmasters who might develop the site, and using the language codes for other site assets (logo images, PDF documents) is handy to be able to quickly identify files.

See previous Webmaster Central posts for advice about URL structures and other issues surrounding working with multi-regional websites and working with multilingual websites.

That’s a summary of the main challenges we wrestle with on a daily basis; but we can vouch for the fact that putting in the planning and work up front towards well-structured HTML and robust CSS pays dividends during localization!

Posted by , Google Webmaster Team
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Your burning questions - Answered! 2013

salam every one, this is a topic from google web master centrale blog:
In a recent blog post highlighting our Webmaster Help Group, I asked for your webmaster-related questions. In our second installment of Popular Picks, we hoped to discover which issues webmasters wanted to learn more about, and then respond with some better documentation on those topics. It looks like it was a success, so please get clicking:
Thanks again for your questions! See you around the group.

Written by Reid Yokoyama, Search Quality
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
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