MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Online business that means its web marketing, in general term for marketing done on the internet .It's basically a computer –based version of traditional marketing objectives that involve a product, price packaging, promotion and place. Marketing is ultimately about propelling a product or service through the proper channels and web marketing uses the internet as that channel. Online business related site online shopping.

Here the tips can help you achieve that and improve the bottom line of your online business.

• Know what your customers want before they know they want it
  

  We are not clairvoyant, but by studying the habits of your customers you will see patterns that indicate what your customers are not only buying, but how they are buying it and why. Think seasonal patterns. Study your competition to see when they start pushing different type of merchandise.
  

• Don't be afraid to be different
  

  When I first started out with an online business, I tended to follow the leaders. That is, I often patterned my business model after other businesses that offered the same types of service I was going to offer. What I failed to realize was that these companies had something I did not have…a reputation. Before customers willingly spend their money on what you are offering, they have to feel comfortable doing business with you. Credibility is an important part of building your online reputation and appearing just like all of the other online businesses is not going to convince customers that you are better. Look over your website and find a way to differentiate yourself from the hundreds, if not thousands of others that provide the same service.
  

• One of the basic tenets of the retail world is to walk the store like a customer
  

  The same is true with an online business. Take an objective look at your business and how the customer sees it when they first click on your site. Better yet, have a friend or relative look over your site. As the business owner I knew exactly what was being portrayed but it wasn't until my daughter, a professional graphic artist pointed out that many of the offerings weren't specific that I could see what was missing.
  

  Simple language can make a big difference in how you present yourself to your customers. While working in retail, most employees, myself included used "corporate speak" on a daily basis but our customers had no idea what we were talking about. I learned to explain things to customers in a language they could understand and it made a big difference in effectively communicating with them.
  

• Make your site different
  

  Many websites have taken search engine optimization efforts too far. They have heard that search engines look for quality text-based information that is relevant to the search term entered and turned their website into batches of reading material. Frankly, if customers want to read, they'll go to the library. Most people are attracted to a visual experience. Graphic presentations not only draw their attention, but it helps them remember you. Textual material is important and if you can't use text embedded in your graphics, don't go overboard with text. It may draw the search engines' attention but search engines are never converted into customers, humans are.
  

  Like Askbazar.com
  

• Make hot deals prominent on your site
  

  Businesses usually lose money on clearance items so they tend to hide them, wanting customers instead to buy things at the regular price. However, many traditional businesses use discounted items as loss leaders, meaning they are willing to sell something below cost, hoping customers will buy other items with a higher mark-up. Make your hot deals prominent on your site to grab their attention.
  

• Be recognizable to your customers
  

  When customers see or hear your name, it needs to be immediately recognizable. When you are first starting out in an online business, your marketing will also include some off line efforts. Your logo, internet address and/or your company's tag line needs to consistently be present. Whether you sponsor a local sports team or take out ads in the local paper, when your logo is seen by potential customers, they instantly think of you.
  

• Let your internet presence be known
  

  Following name recognition is the work you need to do to make sure your name comes up high on search engine results pages. Before you launch your internet business, make sure the site if SEO ready. If you have already launched, don't be afraid to make amends with the search engines. If the move requires a re-launch, keep your site's colors and logo the same (remember consistency) and use the opportunity to send out a press release announcing the new site.
  

• Learn quickly from your mistakes
  

  If you make a mistake be quick to admit it. Mea Culpa can quickly turn a customer around and by admitting the mistake and offering to make it good, can turn a bad customer experience around, making a friend instead of a former customer.
  

• Keep focus on back-end operations
  

  Too many online businesses focus exclusively on the customer experience while they peruse a website. If they have trouble at the checkout, you will lose them. Remember the part about walking the store like a customer? If they have to stand in line too long, they probably won't be back. If your online customers have to surf through too many pages and have trouble figuring out how to pay for their purchases, they probably won't make even that first purchase.
  

• Exceed customers' expectations
  

  Instead of asking a customer, "How can I help you?" Try asking "What can I do for you today? Sure, it's a matter of semantics but the customer sees it as you trying to make an effort to help them. I remember calling an online business to complain about a faulty part on an item I purchased from them. The handle on the lid of a crock pot came off after the first use. The customer service representative promised to send a new lid. The very next day I received a whole new crock pot- sent Federal Express. From that experience I will be a loyal customer.
  

  Constantly seeing what your customers want, and treating each one like they are the most important person in the world, will turn them into life-long friends as well as customers. From my experience with that company, it correctly figure that even though they were losing the price of the crock pot, and the shipping cost, I would come back and buy more.
  

Internet Marketing is best deployed as part of an overall strategic web marketing campaign. Internet Marketing should be viewed as a synergy of business models, platforms, technology and techniques applied to meet business objectives through good website marketing. Internet Marketing is a powerful concept when applied properly and good website marketing can be delivered through quality web design, site functionality and search marketing through search engine optimization as well as in a variety of other formats such as:

• Banner ads
  
• Blogs and blog ads
  
• Text linking
  
• Group marketing
  
• Audio/visual rich media ads
  
• Podcasting
  
• RSS feeds
  
• Streaming media
  
• E-mail list and newsletter publishing
  
• Press release distribution
  
• Virally distributed interactive products
  
• Internet Marketing delivers and communicates messages. Internet Marketing is also used to also sell virtually everything from products, brands, concepts, services, information, donations, votes and profiles, making website marketing a versatile tool.
  
• Large marketers continue to spend big online through Website Marketing and Search Marketing. Online advertising alone is worth tens of billions of dollars annually. In 2008 it is estimated that more than $5 billion will be spent worldwide in each of the top four categories of Internet Marketing ads - adult content and gambling, information, electronics, and computing, making web marketing a growing industry. The US is predicted to lead the world in Internet Marketing through adverts, spending over $45 billion in 2011 purely on website marketing, making internet marketing big business.
  
• The reasons for Internet Marketing proving such a powerful, emergent concept are many.
  
• Internet Marketing is targeted:
  Internet Marketing can be directed at specific web users, with content and media created to deliver appropriate messages via website marketing techniques. Specialised interest groups and niches can be focused by targeted Internet Marketing.
  
• Internet Marketing is flexible:
  An Internet Marketing campaign can be very specific, not just in where and how the Internet Marketing campaign will run but also when the web marketing runs. Website Marketing Campaigns can be time exact and efficient.
  
• Internet Marketing is measurable:
  Internet Marketing campaign performance analytics can be closely studied to reveal key web marketing performance indicators. E.g. - new customers acquired status of existing customers, profitability of customers by demographic segments, spend per head, and return on investment and many more website marketing stats. Website Marketing results are easily accessible, making web marketing and search marketing a great measurable tool.
  
• Internet Marketing is adjustable:
  As the Internet is such a dynamic environment, website marketing campaigns can be honed as an ongoing process of web marketing. Analytics and Internet Marketing campaign data can reveal strengths and weaknesses in Web Marketing campaigns and website marketing resources deployed accordingly. Website marketing isn't just focused and proactive, Internet Marketing can also be extremely reactive.
  
• Internet Marketing is Cost Effective:
  Internet Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Using website marketing, companies are able to reach their target audience for a fraction of traditional advertising budgets with good Internet Marketing. The current economic downturn may offer many potential opportunities for companies to develop effective website marketing, search marketing and advertising. Search marketing incorporating organic search engine optimization and pay per click (PPC) web marketing campaigns prove the most effective forms of website marketing.
  

  The current top 10 Search Engine Optimization determining factors are:
  

• SEO factor 1: Keyword use in title tags
  
• SEO factor 2: Anchor text of inbound Links
  
• SEO factor 3: Global popularity of the site
  
• SEO factor 4: Age of the site
  
• SEO factor 5: Link popularity within the site's internal link structure
  
• SEO factor 6: Topical relevance of inbound links to site
  
• SEO factor 7: Link popularity of site in topical community
  
• SEO factor 8: Keyword use in body text
  
• SEO factor 9: Global popularity of Linking Site
  
• SEO factor 10: Topical relationship of Linking Page
  

Off Page Search Engine Optimization & SEO

Off Page Search Engine Optimization is critical to the long term authority of your website and combines with your On Page Search Engine Optimization to establish a long term presence for the target keywords. Our Off Page Search Engine Optimizations is carried out monthly and includes the following SEO aspects at different levels depending on how competitive your industry is:

• SEO aspect 1: Directory Submissions
  
• SEO aspect 2: Article Creation and Submission into Article Directories
  
• SEO aspect 3: Themed Links From Other Websites to Improve Traffic
  
• SEO aspect 4: Blog Integration, including blog writing and posting
  
• SEO aspect 5: Social Media Marketing