MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

On Page SEO

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·         Title tag<title> Keyword </title>
·         Meta description <meta name=”description”  content=” Keyword” />
·         Meta description keywords <meta name=”keywords”  content=” Keyword” />
·         Header tags  <h1>Keyword</h1>, <h2> Keyword </h2>, <h3> Keyword </h3>
·         Images need keyword rich alt tags alt=”Keyword”
·         Websites built In flash are not seo friendly
·         Do not use duplicate content (copy and pasting other peoples content)
·         Make sure content has keywords
·         The older the website the more authority it has and the higher the rank
·         Always make sure to register the domain for one year
·         Create a sitemap www.xml-sitemaps.com
o    Submit to search engines (webmaster tools) (these will be xml sitemaps)
o    Add a page on your website with the other site maps
o    Sitemap is to let search engines spider know what pages to look for or are important.
Off Page SEO

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·         Link Building
o    Relevant to website links
o    Authoritative websites (high page ranks, popular) especially page rank above 5
o    One way links
o    More of the above links are better than any other
·         Blogs
o    Comment on other blogs with keywords
o    Create rss feed using feedburner from google
o    Guest blog post (find blogs relevant to the industry your working on, contact and offer a free blog post in exchange for a link or author resource box [post by your name etc])
o    Build a company blog
§  WordPress.org
§  Google Blogger
§  Update blog weekly with post 400 words or more post
§  Put keywords in the title of the post
§  Post about special deals, promotions, new articles, twitter, social networking, post only about the company or industry the company is in)
o    Build landing page blogs
§  Register keyword rich domains (ex www.godaddy.com or www.comptoncarcleaners.infoor www.compton-car-cleaners.m e)
§  This will rank at the top of google for the keyword phrase  “Compton car cleaners”
§  Try to get .coms but if not try –‘s if not go for .info .org .net
§  Keywords in the url will rank in google
§  Post to articles with keywords related to the url
§  Make sure the title tags have the keywords of the url  and so should the post
§  Link to company website with keywords in the anchor text (which is keywords in a link not just the direct link)
§  Link to other websites like Wikipedia so it does not look like spam or self promotion
§  What this is
§  Purpose of this  is to get links through url , title tag, all to  a specific keyword. Al l to rank your website higher in the search engines.
·         Articles and Press Releases
o    Write and submit articles and press releases (submission sites excel)
o    Try to submit to relevant sites to your industry
o    Add keywords in the title and the body of content
·         Forums
o    Create profiles
o    Go to user control panel and add website url.
o    Check to see if there is a signature line, and if there is add one or two sentences about yourself if you want, and add keywords in it and then link it back to your website.
o    Related high ranked forums are better
o    Interact with other members, start threads, and answer questions
·         Directory submission
o    Submit website to directories example; dmoz, look at submission site file.
·         Social networking
o    Facebook, LinkedIn, Twitter, Google+ and YouTube are the most popular right now
§  Create pages on all these for the company and try to gain followers etc.
o    Make sure you fill out the company profile till its complete, add picture, interact with the people, and try to update as much as possible, daily or weekly.
o    Social networking is really good right now so make sure you take lots of care to this.
o    Put special deals or promotions or add a link from yahoo news saying check out this article
·         Sign up for these accounts:
o    Google:
§  Top right of google.com Settings>google acc ount settings>
§  Create accounts for google analytics, google places (for local search), feedburner for rss feed, blogger, googlecheckout and google base (if they sell products), webmaster tools (submit xml sitemap here) and youtube for the company, and maybe gmail.
o    Bing:
§  Webmaster central and submit xml sitemap here.
·         Keyword research
o    Anchor text is keywords in a link not just the direct link
o    Use www.wordtracker.com or search google for keyword tools or check in forums.
o    Do not repeat keywords or use variations.
·         How to edit websites
o    Get ftp access
o    Then get filezilla or equivalent
§  Host: www.yoursite.com§  Username and password are given to you from website owner.
§  Port does not matter, (leave blank) USE 21 IF DOES NOT WORK.
§  ftp gets you the files (website pages)
o    Dreamweaver
§  Use to edit the ftp files.
§  Create .htaccesss
§  Add robots.txt
§  Add sitremap.xml for search engines

Suppose you want to buy somthing online or you need to get some information from internet related any topic you want, then what will you do ? You will deffinetily go to search engine and try to find related information.

Now think you got all information from world wide web through the search engine but did you think how search enginge put all desired search in front of your eyes. read the following article to know this.

Search engines consist of five discrete software components:


Spider : A search engine program that downloads webpages.
Spider, also called a robot or a crawler, is actually the only program that will follow, or "crawls", links to the Internet, grabbing the content of sites, and adding it to the search engine indexes.

The spiders can follow links from one page to another and from one place to another. This is the main reason why links to your site (inbound links) is so important. Links to your site from other Web sites provide search engines more "food" to chew. The more times they find links to your site, the more times they'll stop and visit. Google is based in particular on its spiders index their lists to create enormous.

Spiders find Web pages by following links to other Web pages, but you can also send web pages directly from a search engine or directory, and ask them to visit the spider. In fact, it's a good idea to send manually edited directories like Yahoo, and usually spiders from other search engines (like Google) to find and add it to the database. It may be useful to submit your URL directly to the different search engines, as well, but Spider-based engines usually pick up on the site, regardless of whether you have sent the search engine.

Crawler : A wandering spider that automatically follows links found on pages.
Component of search engine that gather listings by automatically “crawling” the web. A search engine’s crawler (also called a spider or robot), follows links to web pages. It makes copies of the web pages found and stores these in the search engine’s index.

Indexer : A blender like program that dissects webpages that are downloaded by spiders.
An indexer rips apart a page into it's various components and analyze them. Entities such as, titles, headings, links, text, constructs, bold, italic, and other style portions of a page are ripped apart and analyzed.

The database : A warehouse of the pages downloaded and processed.
The database is the storage medium for all the data a search engine downloads and analyzes. This can require huge amounts of storage space.

Search engine results engine : Digs search results out of the database.

Ah, the heart of the beast. It is the results engine's job to decide what pages matches a users search. This is the portion of a search engine you interact with when you perform a search. It is also the one part we are concerned with here.

When a user types in a keyword and does a search, the search engine decides what to match for results under varying criteria. The means with which it decides is called an algorithm. You may hear search engine optimization (SEO) professionals discuss "algos" from time to time and this is what they are referring too.

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