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seo Top SEO Mistakes 2013
Seo Master present to you:
This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.
Ignoring the Title tag
Leaving the title tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your title tag shows in the search results as your page title.
A Flash website without a html alternative
Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.
JavaScript Menus
Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.
Concentrating too much on meta tags
A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.
Using only Images for Headings
Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items.
Ignoring URLs
Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.
Backlink spamming
It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.
Lack of keywords in the content
Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.2013, By: Seo Master
Targetting the wrong keywords
This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.
Ignoring the Title tag
Leaving the title tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your title tag shows in the search results as your page title.
A Flash website without a html alternative
Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.
JavaScript Menus
Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.
Concentrating too much on meta tags
A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.
Using only Images for Headings
Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items.
Ignoring URLs
Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.
Backlink spamming
It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.
Lack of keywords in the content
Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.
seo Effective PPC campaign tips for setup ads 2013
Seo Master present to you:
Use The Keyword in the Headline as Much as You Can
This is pretty self explanatory. Every time you use a keyword in your ad, be it in the headline or anywhere else, it’ll get bolded by the system (See example below). Of course, that bolding will make the ad much easier for people to notice it, and…
Increase Multi-Word Keyword Portfolio
The success of your PPC campaign is all about keywords. It only requires a small amount of your time each day to brainstorm keywords which are relevant to your product or service and help to expand your keyword portfolio. The more relevant keywords you have the better your chances of converting more visitors to sales.
Multi-word keyword phrases attract highly targeted traffic to your website and tend to have higher rankings than single and double word keyword phrases. Coming up with as many multi-word keyword phrases as you can, will increase your sales conversion ratio since your visitors are searching for that specific information. For example, “blue shoe laces Nike sneakers” would be an example of a multi-word keyword phrase which is also commonly referred to as a long tail keyword and tells you exactly what the customer is looking for.
Monitor Your Competitors
It is smart business to keep up with what your competitors are doing with their PPC advertising campaigns. Changes in the process your competitors use could affect keyword prices as well as your ad positioning in the keyword results. Using analysis to monitor your competitors will help you to stay ahead of the game.
Include an offer in the copy. "Free," "Save $XX," or "XX% Savings" will usually lift response. You can also mention a gift or bonus.
Relevancy! Relevancy! Relevancy! In case you missed the common theme throughout: Relevancy is the most important element of PPC search engine marketing. If you ignore relevancy, you will likely be frustrated with low click-through rates and an unprofitable campaign.2013, By: Seo Master
Use The Keyword in the Headline as Much as You Can
This is pretty self explanatory. Every time you use a keyword in your ad, be it in the headline or anywhere else, it’ll get bolded by the system (See example below). Of course, that bolding will make the ad much easier for people to notice it, and…
Increase Multi-Word Keyword Portfolio
The success of your PPC campaign is all about keywords. It only requires a small amount of your time each day to brainstorm keywords which are relevant to your product or service and help to expand your keyword portfolio. The more relevant keywords you have the better your chances of converting more visitors to sales.
Multi-word keyword phrases attract highly targeted traffic to your website and tend to have higher rankings than single and double word keyword phrases. Coming up with as many multi-word keyword phrases as you can, will increase your sales conversion ratio since your visitors are searching for that specific information. For example, “blue shoe laces Nike sneakers” would be an example of a multi-word keyword phrase which is also commonly referred to as a long tail keyword and tells you exactly what the customer is looking for.
Monitor Your Competitors
It is smart business to keep up with what your competitors are doing with their PPC advertising campaigns. Changes in the process your competitors use could affect keyword prices as well as your ad positioning in the keyword results. Using analysis to monitor your competitors will help you to stay ahead of the game.
Include an offer in the copy. "Free," "Save $XX," or "XX% Savings" will usually lift response. You can also mention a gift or bonus.
Relevancy! Relevancy! Relevancy! In case you missed the common theme throughout: Relevancy is the most important element of PPC search engine marketing. If you ignore relevancy, you will likely be frustrated with low click-through rates and an unprofitable campaign.
seo Top Google Tricks 2013
Seo Master present to you:
Google SEO Tips and SEO Tricks
2013, By: Seo Master
Google SEO Tips and SEO Tricks
Manually type the following prefixes and note their utility:
- link:url Shows other pages with links to that url.
- related:url same as "what's related" on serps.
- site:domain restricts search results to the given domain.
- allinurl: shows only pages with all terms in the url.
- allintitle: shows only results with terms in title.
- intitle: similar to allintitle, but only for the next word. "intitle:seoforgoogle google" finds only pages with seoforgoogle in the title, and google anywhere on the page.
- cache:url will show the Google version of the passed url.
- info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
- spell: will spell check your query and search for it.
- stocks: will lookup the search query in a stock index.
- filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.
- daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
- maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
- phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)
- site:www.somesite.net "+www.somesite.+net" - (tells you how many pages of your site are indexed by google)
- allintext: searches only within text of pages, but not in the links or page title
- allinlinks: searches only within links, not text or title.
seo 3 Steps To obtaining many Backlinks To Your web site completely FREE 2013
Seo Master present to you:
Link Popularity
as you recognize plays a giant half in your websites ranking inside the Search Engines.
So, the fundamental breakdown is, the a lot of links pointing to your web site, the upper up the search engines can rank your web site.
More importantly though is obtaining those High PR websites linking back to yours.
The question at hand is... "How am i able to get those High PR links while not having to shop for High PR links and/or pay countless hours surfing the online for link partners with the doable potential of being denied?"
And as webmasters, we will not afford to waste time, particularly if your beginning out on an area time basis.
We should utilize each minute we will to obtaining the foremost out of our efforts.
So with that being said, i am aiming to divulge to you the 'Back Door' strategy i exploit for obtaining those High PR links to your web site completely FREE and have them begging you to come back back.
And the cool issue is that this may be done following these three steps i am close to mention therefore listen as a result of if you are doing simply this, you may not solely get many backlinks to your web site, you may additionally get a whole bunch, if not thousands of Targeted guests to your web site at identical time...
...all for FREE!
Are you ready?
Good, as a result of i'm.
Step #1. initial you need to write a piece of writing.
The first step is to jot down an connected article regarding your Product or Service that attracts the reader in and gets them to click through to your web site once they end reading it to seek out out a lot of regarding you and your Product or Service.
Now, your most likely wondering why you have got to jot down a piece of writing.
Well, it's real straightforward usually because what does one get to place at the tip of your article?
Your 'Resource Box' along with your web site info and most significant of all... your URL pointing back to your web site.
So when somebody chooses to publish your article in their newsletter or on their web site, blog or article directory, they have to add your 'Resource Box' along with your web site info and URL.
I know a number of you're saying... "I do not know a way to write an article" ... well, your not alone.
Here are a couple of resources I've place along for you therefore you'll get the fundamental plan of How-To structure your articles with ease or get some other person to jot down them for you.
The first is a piece of writing I wrote known as... THE seven Step Formula For Writing POWERFUL Articles In but An Hour.
It will show you How-To structure your articles for simple writing. http://www.internetwondersezine.com/article_11.html
The second resource is Elance.com - http://www.elance.com - that is largely an area where you'll go and submit a project by class and freelance writers, etc. can then bid on your project. you decide the winner and you set the budget.
This will get you started within the right direction.
Remember, your article is that the Nuts and Bolts of this 'Back Linking' strategy, therefore confirm you place some effort into it to urge it the maximum amount exposure as doable.
Step #2. Submit your article to Article Directories.
This is subsequent step and a vital one at that as a result of this is often where your article or articles are aiming to get picked up by web site homeowners and/or ezine publishers who are in constant would like of contemporary, quality info to feed their audiences hunger for info.
There are actually many Article Directories out there and thousands of ezine publishers probing for quality content on a day to day. And if they opt for your article for publication, they have to embody your 'Resource Box' along with your websites info and URL.
It's all regarding the numbers. The a lot of Article Directories and websites you submit your articles to, the a lot of potential Backlinks you will get to your web site.
And since Article Directories have recently adopted RSS(Real straightforward Syndication) technology into the combo your articles can even get a lot of mileage while not you lifting a finger, making even a lot of Backlinks to your web site.
More on RSS in a very minute.
Are you setting out to see the ability behind writing your own articles.
I hope so.
Step #3. produce your own RSS Feed for your articles.
This last step may be a terribly Powerful step yet.
What you wish to try to to is ready up your own RSS Feed for your articles.
Now, if you do not understand what RSS is here's the fundamental definition...
RSS is by definition - an acronym for 'Real straightforward Syndication' or 'Rich website Summary', and the .XML extension is that the format used for distributing your news headlines via the online, that is understood as 'Syndication.
'Syndication' is where the TRUE power of RSS is unleashed, obtaining your message or info across the online in an immediate to websites, subscribers and/or readers who subscribed to your RSS Feed.
The easiest means for you to try to to this is often to line up your own Blog either through...
Wordpress.org - http://www.wordpress.org
Or through...
Blogger.com - http://www.blogger.com
Wordpress may be a very little a lot of advanced therefore i like to recommend if you do not have alot of expertise with Blogs or putting in scripts that you simply go created a Blogger blog which is able to solely take you but five minutes to try to to.
I'm simply providing you with some choices, that's all.
Once you have created your Blog the sole issue left for you to try to to is add you articles.
TIP: confirm you hyperlink your URL and use Anchor Text along with your most targeted keywords. By doing this the Search Engine spiders can rank your web site higher underneath that keyword term you specify in your Anchor Text.
After you have added your articles all you have got to try to to now could be submit your new RSS Feed to RSS Directories and RSS Search Engines.
Here's a couple of resources for you to urge started with.
Ping-O-Matic - http://pingomatic.com
RSS prime fifty five - http://www.masternewmedia.org/rss/top55
That's it.
Now i do know I dumped alot of knowledge on you inside this text therefore simply take it Step-By-Step as a result of once you implement it properly it'll profit you for years to come back with Backlinks to your web site and FREE targeted traffic via the Search Engines, web site homeowners and eZine Publishers.
2013, By: Seo Masteras you recognize plays a giant half in your websites ranking inside the Search Engines.
So, the fundamental breakdown is, the a lot of links pointing to your web site, the upper up the search engines can rank your web site.
More importantly though is obtaining those High PR websites linking back to yours.
The question at hand is... "How am i able to get those High PR links while not having to shop for High PR links and/or pay countless hours surfing the online for link partners with the doable potential of being denied?"
And as webmasters, we will not afford to waste time, particularly if your beginning out on an area time basis.
We should utilize each minute we will to obtaining the foremost out of our efforts.
So with that being said, i am aiming to divulge to you the 'Back Door' strategy i exploit for obtaining those High PR links to your web site completely FREE and have them begging you to come back back.
And the cool issue is that this may be done following these three steps i am close to mention therefore listen as a result of if you are doing simply this, you may not solely get many backlinks to your web site, you may additionally get a whole bunch, if not thousands of Targeted guests to your web site at identical time...
...all for FREE!
Are you ready?
Good, as a result of i'm.
Step #1. initial you need to write a piece of writing.
The first step is to jot down an connected article regarding your Product or Service that attracts the reader in and gets them to click through to your web site once they end reading it to seek out out a lot of regarding you and your Product or Service.
Now, your most likely wondering why you have got to jot down a piece of writing.
Well, it's real straightforward usually because what does one get to place at the tip of your article?
Your 'Resource Box' along with your web site info and most significant of all... your URL pointing back to your web site.
So when somebody chooses to publish your article in their newsletter or on their web site, blog or article directory, they have to add your 'Resource Box' along with your web site info and URL.
I know a number of you're saying... "I do not know a way to write an article" ... well, your not alone.
Here are a couple of resources I've place along for you therefore you'll get the fundamental plan of How-To structure your articles with ease or get some other person to jot down them for you.
The first is a piece of writing I wrote known as... THE seven Step Formula For Writing POWERFUL Articles In but An Hour.
It will show you How-To structure your articles for simple writing. http://www.internetwondersezine.com/article_11.html
The second resource is Elance.com - http://www.elance.com - that is largely an area where you'll go and submit a project by class and freelance writers, etc. can then bid on your project. you decide the winner and you set the budget.
This will get you started within the right direction.
Remember, your article is that the Nuts and Bolts of this 'Back Linking' strategy, therefore confirm you place some effort into it to urge it the maximum amount exposure as doable.
Step #2. Submit your article to Article Directories.
This is subsequent step and a vital one at that as a result of this is often where your article or articles are aiming to get picked up by web site homeowners and/or ezine publishers who are in constant would like of contemporary, quality info to feed their audiences hunger for info.
There are actually many Article Directories out there and thousands of ezine publishers probing for quality content on a day to day. And if they opt for your article for publication, they have to embody your 'Resource Box' along with your websites info and URL.
It's all regarding the numbers. The a lot of Article Directories and websites you submit your articles to, the a lot of potential Backlinks you will get to your web site.
And since Article Directories have recently adopted RSS(Real straightforward Syndication) technology into the combo your articles can even get a lot of mileage while not you lifting a finger, making even a lot of Backlinks to your web site.
More on RSS in a very minute.
Are you setting out to see the ability behind writing your own articles.
I hope so.
Step #3. produce your own RSS Feed for your articles.
This last step may be a terribly Powerful step yet.
What you wish to try to to is ready up your own RSS Feed for your articles.
Now, if you do not understand what RSS is here's the fundamental definition...
RSS is by definition - an acronym for 'Real straightforward Syndication' or 'Rich website Summary', and the .XML extension is that the format used for distributing your news headlines via the online, that is understood as 'Syndication.
'Syndication' is where the TRUE power of RSS is unleashed, obtaining your message or info across the online in an immediate to websites, subscribers and/or readers who subscribed to your RSS Feed.
The easiest means for you to try to to this is often to line up your own Blog either through...
Wordpress.org - http://www.wordpress.org
Or through...
Blogger.com - http://www.blogger.com
Wordpress may be a very little a lot of advanced therefore i like to recommend if you do not have alot of expertise with Blogs or putting in scripts that you simply go created a Blogger blog which is able to solely take you but five minutes to try to to.
I'm simply providing you with some choices, that's all.
Once you have created your Blog the sole issue left for you to try to to is add you articles.
TIP: confirm you hyperlink your URL and use Anchor Text along with your most targeted keywords. By doing this the Search Engine spiders can rank your web site higher underneath that keyword term you specify in your Anchor Text.
After you have added your articles all you have got to try to to now could be submit your new RSS Feed to RSS Directories and RSS Search Engines.
Here's a couple of resources for you to urge started with.
Ping-O-Matic - http://pingomatic.com
RSS prime fifty five - http://www.masternewmedia.org/rss/top55
That's it.
Now i do know I dumped alot of knowledge on you inside this text therefore simply take it Step-By-Step as a result of once you implement it properly it'll profit you for years to come back with Backlinks to your web site and FREE targeted traffic via the Search Engines, web site homeowners and eZine Publishers.