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The search engine giant on Monday released the beta version of new feature called Google Nose which allows users to smell their search results from the computer. Google describe Nose as its new scentsation in search results.
Google Nose leverages to offer the sharpest olfactory knowledge allowing users to search for smells.
Users can search for variety of aromas from Google Nose. Just search the scent of your choice(flowers, pizza, ice cream or perfume) click the “smell” button and sniff away. This new feature also includes a SafeSearch to keep the users away from the unwanted smells. As per Google Nose landing page, the aroma program of the product has a 15 million scentibyte database of smells from around the world.

Below is the video which introduces Google Nose and how to use it to search for smells.

This idea of an artificial nose from Google to navigate the users by just using its sense of smell sounds really good. But this incredible feature does not exist in this world of computers because Google as usual, pranked its users on April fool’s day by quietly announcing Google Nose which can help users to search for smell.
Have you been fooled by this Google’s prank on April fool’s day?

Are you bothered about your Gmail account and other Google offered accounts like Google+ or YouTube, after your death ? Stop bothering now as Google has found a way to deal with all your accounts.
On Thursday the search engine giant introduced a feature called Inactive Account Manager which allows you to manage all your emails, videos and documents from your Google accounts like Gmail, YouTube, Picasa and Drive if your account is disabled for any unknown reason. This new feature is accessible from your Google account setting page
The “Timeout period” will allow you to set a time duration of your account. If you set a time period of three, six, nine or 12 months, then post that Google will delete or deactivate your account. Google in this new feature also allows you to share the data with an account of your trusted family member or friend.

If you are not accessing any of your Google accounts for couple of months or year, then Google will send an email to your secondary address or text reminder regarding account status before timeout periods are ended. According to Google, this new feature will enable you to protect your data from unauthorized access and plan your digital afterlife.
It’s a great move by Google to have an option to deactivate the account, remove all data from Google services(Youtube, Google+ profiles, Drive and Picasa) or pass it to your trusted friend or a family member, while other online services follow different approach which are a bit complicated to deal with this situation. We believe that this new feature is an easier way for the users to plan their digital life.
How you are going to manage all your Google accounts?

Use The Keyword in the Headline as Much as You Can

This is pretty self explanatory. Every time you use a keyword in your ad, be it in the headline or anywhere else, it’ll get bolded by the system (See example below). Of course, that bolding will make the ad much easier for people to notice it, and…


Increase Multi-Word Keyword Portfolio
The success of your PPC campaign is all about keywords. It only requires a small amount of your time each day to brainstorm keywords which are relevant to your product or service and help to expand your keyword portfolio. The more relevant keywords you have the better your chances of converting more visitors to sales.

Multi-word keyword phrases attract highly targeted traffic to your website and tend to have higher rankings than single and double word keyword phrases. Coming up with as many multi-word keyword phrases as you can, will increase your sales conversion ratio since your visitors are searching for that specific information. For example, “blue shoe laces Nike sneakers” would be an example of a multi-word keyword phrase which is also commonly referred to as a long tail keyword and tells you exactly what the customer is looking for.

Monitor Your Competitors
It is smart business to keep up with what your competitors are doing with their PPC advertising campaigns. Changes in the process your competitors use could affect keyword prices as well as your ad positioning in the keyword results. Using analysis to monitor your competitors will help you to stay ahead of the game.

Include an offer in the copy. "Free," "Save $XX," or "XX% Savings" will usually lift response. You can also mention a gift or bonus.

Relevancy! Relevancy! Relevancy! In case you missed the common theme throughout: Relevancy is the most important element of PPC search engine marketing. If you ignore relevancy, you will likely be frustrated with low click-through rates and an unprofitable campaign.