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Have you seen that some of the search results have a profile picture next to them? The picture which you see in search results adjacent to the content comes from the author’s Google+ profile. By seeing your name and picture next to the blog post, readers know that the article has been written by you. The photo is much like a sanction of approval from Google and it shows that you’ve verified your authorship on Google.
Bloggers around the world have started using this to gain popularity and authority on Google. This is a nice move by Google due to which lot of content developers and bloggers have started using Google plus. Before we see how to get your Google+ profile image in search results, let’s see why Google authorship is so important.

Why To Use Google Authorship?

Better Click-Rates: Your photo will be displayed in the search results corresponding to your article. Hence your site can have higher CTR(Click Through Rate), as readers think that the article is more reliable.
Improves your online presence: Google Authorship confirms you as an expertise in your relevant field and therefore increases the traffic to your other blog posts.
Increases your followers on Google+: When the readers find your article to be helpful, they will probably click on your photo to know more about you and may add you to their Google+ circles.
There are several ways to get your name and picture displayed on search results next to your content but it can get a bit difficult if you have multiple authors writing content for your blog. For eg. As of now we have two permanent authors for this blog. One is myself Amit Nishad and other is Harshad Ghodke. This means that Google should display my picture in front of posts written by me and Harshad’s picture in front of posts written by Harshad. Like we said there are several ways to achieve this, the easiest way to do this is by having the right information in your WordPress user profile. Now, let’s see how do we implement Google Plus authorship on our blog.

How To add Google+ Authorship to your blog?

In order to add the authorship to your site, you first need to connect to your Google+ account and ensure that all the details have been filled out.
Steps to link your Google+ account to your blog:
1. Click on “About” menu
2. Scroll down to find “Contributor to” & click on “Add custom link”
3. Enter the URL & name of your blog
Next step, you need to add your Google Plus link to your WordPress blog.
1. Login to the admin panel of your WordPress blog
2. Click on “All Users” under “Users” menu
3. Select the user and click on “Edit” link
4. Add your Google+ profile URL in the text box corresponding to “Google+” field. Below
Please note that you need to do this for all authors/users on your WordPress blog.
You can test whether your picture is being displayed by going to the Google rich snippets testing tool. Here is a screenshot of how articles on this blog look like on Google search.


Your search results along with the picture might not be shown immediately on Google search. Google will take some time and hopefully your authorship will be displayed when Google indexes your website or blog again.