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seo Learn Search Engine Optimization (SEO) Basic 2013

Seo Master present to you:
On Page SEO
·         Title tag<title> Keyword </title>
·         Meta description <meta name=”description”  content=” Keyword” />
·         Meta description keywords <meta name=”keywords”  content=” Keyword” />
·         Header tags  <h1>Keyword</h1>, <h2> Keyword </h2>, <h3> Keyword </h3>
·         Images need keyword rich alt tags alt=”Keyword”
·         Websites built In flash are not seo friendly
·         Do not use duplicate content (copy and pasting other peoples content)
·         Make sure content has keywords
·         The older the website the more authority it has and the higher the rank
·         Always make sure to register the domain for one year
·         Create a sitemap www.xml-sitemaps.com
o    Submit to search engines (webmaster tools) (these will be xml sitemaps)
o    Add a page on your website with the other site maps
o    Sitemap is to let search engines spider know what pages to look for or are important.
Off Page SEO
·         Link Building
o    Relevant to website links
o    Authoritative websites (high page ranks, popular) especially page rank above 5
o    One way links
o    More of the above links are better than any other
·         Blogs
o    Comment on other blogs with keywords
o    Create rss feed using feedburner from google
o    Guest blog post (find blogs relevant to the industry your working on, contact and offer a free blog post in exchange for a link or author resource box [post by your name etc])
o    Build a company blog
§  WordPress.org
§  Google Blogger
§  Update blog weekly with post 400 words or more post
§  Put keywords in the title of the post
§  Post about special deals, promotions, new articles, twitter, social networking, post only about the company or industry the company is in)
o    Build landing page blogs
§  Register keyword rich domains (ex www.godaddy.com or www.comptoncarcleaners.infoor www.compton-car-cleaners.m e)
§  This will rank at the top of google for the keyword phrase  “Compton car cleaners”
§  Try to get .coms but if not try –‘s if not go for .info .org .net
§  Keywords in the url will rank in google
§  Post to articles with keywords related to the url
§  Make sure the title tags have the keywords of the url  and so should the post
§  Link to company website with keywords in the anchor text (which is keywords in a link not just the direct link)
§  Link to other websites like Wikipedia so it does not look like spam or self promotion
§  What this is
§  Purpose of this  is to get links through url , title tag, all to  a specific keyword. Al l to rank your website higher in the search engines.
·         Articles and Press Releases
o    Write and submit articles and press releases (submission sites excel)
o    Try to submit to relevant sites to your industry
o    Add keywords in the title and the body of content
·         Forums
o    Create profiles
o    Go to user control panel and add website url.
o    Check to see if there is a signature line, and if there is add one or two sentences about yourself if you want, and add keywords in it and then link it back to your website.
o    Related high ranked forums are better
o    Interact with other members, start threads, and answer questions
·         Directory submission
o    Submit website to directories example; dmoz, look at submission site file.
·         Social networking
o    Facebook, LinkedIn, Twitter, Google+ and YouTube are the most popular right now
§  Create pages on all these for the company and try to gain followers etc.
o    Make sure you fill out the company profile till its complete, add picture, interact with the people, and try to update as much as possible, daily or weekly.
o    Social networking is really good right now so make sure you take lots of care to this.
o    Put special deals or promotions or add a link from yahoo news saying check out this article
·         Sign up for these accounts:
o    Google:
§  Top right of google.com Settings>google acc ount settings>
§  Create accounts for google analytics, google places (for local search), feedburner for rss feed, blogger, googlecheckout and google base (if they sell products), webmaster tools (submit xml sitemap here) and youtube for the company, and maybe gmail.
o    Bing:
§  Webmaster central and submit xml sitemap here.
·         Keyword research
o    Anchor text is keywords in a link not just the direct link
o    Use www.wordtracker.com or search google for keyword tools or check in forums.
o    Do not repeat keywords or use variations.
·         How to edit websites
o    Get ftp access
o    Then get filezilla or equivalent
§  Host: www.yoursite.com§  Username and password are given to you from website owner.
§  Port does not matter, (leave blank) USE 21 IF DOES NOT WORK.
§  ftp gets you the files (website pages)
o    Dreamweaver
§  Use to edit the ftp files.
§  Create .htaccesss
§  Add robots.txt
§  Add sitremap.xml for search engines
2013, By: Seo Master

seo What role do social media play in an SEO strategy? 2013

Seo Master present to you:

Social media playing a good role in seo to increase traffic and visitors. Social media is best promotion tool share useful and unique information.

it's not just about having a social website, it is also about producing content that is web 2.0 friendly. If you can create content that gets results on social media sites, the search engines do take notice. Social buzz is becoming a ranking factor on its own, and the search engines, especially Google, does take this into account when calculating rankings.
 Social media itself is a new and powerful method of catching and retaining a client base. SEO is a mere subset of tools used to meet search engine standards. 10 % of what it takes to rank is what you do to your web site (optimization). the other 90% is split between content and getting links. Social media will help indirectly develop your link base.Social media play a vital role in SEO because the links you get from these social media website are natural and beneficial as compare to other link building methods. 
Social media has an effect on SEO in more ways than most people realize and can be used to change the shape of digital media. When using social media for e-commerce, techniques in PPC and SEO will ensure that traffic is generated to an account based on how a keyword has been used. This traffic will generate into sales leads, which might generate into a certain number of sales conversions. A correctly done social medium can be used as technique to drive more visits to a site without using any external or internal links in a page. Using social media as SEO strategies has worked not only because users of the social networking site visit pages but also because they refer other internet users and therefore form a broader market base. These referrals generate to more sales leads and conversions as compared to the number of leads generated from search results or an advertisement.     
2013, By: Seo Master

seo Alt Tag Definition, Alt Tag SEO 2013

Seo Master present to you:

Alt Tag Definition, Alt Tag SEO, Alt Tag Optimization, Alt Tag Tips, Image Optimization Tips
Alt Tag Definition

Alt Tag Definition:
With the help of HTML tag which provides alternative text when non-textual elements, typically images, cannot be displayed.
ALT Tag is a one of the important factor while Optimizing Image for a web page.
Alt Tag in Html:
The alt attribute is used to define an "alternate text" for an image. The value of the alt attribute is an author-defined text:
<img src="seo.gif" alt="Free SEO Article">
Important Factor for On-page Optimization Alt Tag to Image:
Alt tag generally means the alternative tag. Alt Tag is the HTML tag that tells search engine about the images. Because search engines cannot read text in the images, so with the help of alt tag, search engines come to know about images.

Search engines crawlers are able to index text but they are unable to index the text in the images can create problems. So while making a website you can not only target search engines but the outcome will be generated through visitors.
According to Google friendly site guidelines, we have to create a website SEO friendly and it must helpful to visitors. If we are using the images in the WebPages, in such a situation, alt tag is the best option to add more beauty to your website.
Here are few Tips to add Alt TAg Text to Images:
  • Use ALT Tags to label every image on your web page.
  • Only use the most relevant keyword in ALT Tag to label your image.
  • Do not add unrelated keywords in ALT Tags.
  • Try not to make ALT Tag look like spam for search engines.
  • Add keyword or phrase for important images.
  • For other images like background images, spacers, dividing lines, table borders, and other images used for designing use alt=”” as the Alternate Text.
  • Do not repeat keywords.
  • ALT Text should be a sentence or phrase, instead of keywords separated by commas.
  • The correct way to use ALT Text is:
<img src=”images/seo.jpg” alt=”Free SEO Articles” />
Where seo.jpg is the image name and “Free SEO Articles” is the ALT Tag added to the image so as to label it.
It is recommended to use ALT tag with every image of your web page.
Alt Tag optimization Tips:
  • Use alt tag for all images in the web pages and add most relevant keyword in your Alt tag.
  • Use keywords that are present in title tag, Meta tag and body text.
  • Use 2-3 relevant keywords rather than the repetition of keywords.
  • Use plural keywords in alt tag.
  • Alt tag should not be long and must not exceed more than 7 words.
  • Avoid using of irrelevant keywords in the alt tag that are not related to images instead use keywords that directly explain the images. 
2013, By: Seo Master

seo Common Search Engine Optimization SEO Mistakes 2013

Seo Master present to you:

Common Search Engine Optimization SEO Mistakes
Common Search Engine Optimization SEO Mistakes:
Search Engine Optimization is beast to get more free and unique traffic from search engines and target geographic locations.
There are few common mistakes that people make at the time of constructing and updating their websites .Some information may not appear to be much important, but in fact is quite necessary when it comes to search engines crawling your website.
Top SEO Mistakes:
  • Target the right keywords
  • Remember the Title tag
  • Create an HTML alternative to a Flash site
  • Refrain from using Javascript menus
  • Websites need continual maintenance
  • Metatags are not as important as they used to be
  • Don’t use images for Headings, use text
  • Use clearly defined words in you URL
  • Use quality Backlinks, not Spam
  • Utilize keywords in webpage content
To optimize your website, take those time and efforts to go through and clean things up, it will help you immensely in the long run.
2013, By: Seo Master
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