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As we all know Google uses a search algorithm for displaying results on the web.Google panda is the change in this algorithm.This algorithm displays results according to the ranking of the website or blog.Google panda undergoes various updates within a single year.This new panda update can affect your website positively or negatively.Google panda is different from older algorithms because it considers the entire website instead of ranking websites on basis of several pages.If you see that your website's traffic is going down day by day then it might be affected by the latest panda update.However you can recover from it and restore your website to its previous state.Here are some tips.

1.Never ever publish copied content:

If you are regularly posting copied content to your website then your website will be a simple bait for google panda to affect it negatively.It will slap your website if you are regularly doing this.In most cases your website will be removed from google search listings.Google panda is not interested in copied content.So better be careful.Do make an internet research about what you are posting and what you are thinking about it.Match your thinking with the research if both matches then find different ways to post it.


2.Use internal links:

You can use internal links within your website post.Internal linking means that you are connecting your website's different posts through hyperlinks.These links make any post more detailed and informative.Most webmasters say tha panda affect these links positively.

3.Regularly update your website:

Google and every search engine loves fresh content.You should update your website on a regular basis.Regularly updating your blog or website will improve your google ranking provided that the content is unique and fresh.Share on various social networks like google plus,facebook.Put a +1 button on your website.A +1 by anybody lets panda to see that content positively.It is good for your posts.Social networks can help increase your google ranking because likes,comments,follows and +1's are seen in a positive way after analysing these variables google panda will think that something is special about what you wrote.

4.Write unique and quality content:

Think and think about what you write.Keep in mind the uniqueness and quality of your website's content.Your content should be unique,it should not be copies.Also write correctly avoid spelling mistakes and use technical words.Mistakes in words can limit your website traffic because in this case panda will prefer more accurate words.For example if you wrote gogle instead of google.

5.Optimize your website:

Choose a simple design and avoid spammy templates.Sometimes templates contain spam codes which can let panda to negatively affect your ranking.Remove any inappropriate links and content.Remove specially that content that is not under your website's niche.A simple and sober website helps to increase your ranking because a simple website with quality content loads faster.The faster your website loads the more it will bw favoured by your readers.

6.Make your content SEO friendly:

If you are writing a post then it should be SEO friendly.Avoid too much of keyword stuffing.Too much of keywords will let panda to avoid your website thereby reducing ranking.You can use the H1 tags to highlight a heading also use of alt tag is preferrable in images because the algorithm panda can read the text within images written in alt="" tag.So it is better to place an alt tag in the html code of image.

This latest algo update this is being rolled out is predicted to impact around 3% of search queries, and to put that into perspective, the original Panda algorithm was said to affect around 12% of all queries. However, us SEO's have learned to take Google's percentile predictions with a pinch of salt after Matt Cutts stated that the "(not provided)" keyword would account for less than 10% of all website traffic.



Before releasing any details on the algorithm update itself, Google kindly gave us some background information on how they feel about search engine optimisation. This is likely to counter the speculation from some SEO circles when Google make an announcement, the most recent example is the speculation that followed misreporting of the "over-optimization" penalty, which Matt Cutts discussed at SXSW. There was a suggestion that his speech was perhaps 'anti-SEO', however, those who have read the transcript of listened to the talk in full will know that this couldn't be further from the truth.

In this latest blog, Google have left no room for debate as they empathically state that: "SEO can be positive and constructive", "search engine optimization can make a site more crawlable and make individual pages more accessible" and "'White hat' search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines." These are only a few examples of the positive endorsement that ethical, organic white-hat SEO received from Google in this blog. The problem G have is with those who manipulate and game the system and rob search users of the quality user experience that they expect, I of course refer to the propagators of Black Hat SEO. As mentioned, it is sites that use black hat SEO tactics and violate the Webmaster Guidelines that will be hit by this algo update, in an attempt by Google to return higher quality search results.

G aren't able to reveal specifics about the changes to how they handle certain signals, as this would leave the door open to those wanting to game the system. However, from the examples given in the blog, it seems there is a real focus on on-page aspects of webspam such as keyword stuffing, and excessive exact match outbound links. SEO Consult will also be conducting a review in an attempt to identify other metrics that this algorithm update targets.

The second screenshot in the blog seems to indicate that this is another step by Google to clamp down on the blog networks favoured by spammers to acquire anchor-text rich links. It identifies a piece of blatantly spun content with three links semantically connected to the search query 'loans', which are completely irrelevant to the content in which they are placed. This is the kind of spam that would be found on low-quality blog networks such as BuildMyRank, which was recently de-indexed by Google.



As I alluded to in the second paragraph, Matt Cutts recently spoke about an "over-optimization" penalty that is expected to be rolled out imminently. We've cleared up that this wasn't a criticism of SEO general, but again, those who abuse the system and lower the quality of results that are returned to users. We don't think that this announcement is directly linked to the over-optimisation penalty, but we expect to see that released soon, most likely with a US launch followed by a global launch, similar to how Panda was launched.

While we haven't seen any dramatic changes in the SERPs just yet (and we're not expecting to see any change for clients), we will be closely monitoring the social networks and SEO blogs for a better understanding of the initial impact of this algorithm update. We have already seen numerous people complaining in the Google Webmaster Forums and in other blog comments about their site incurring a penalty. This seems to indicate that the update has already begun rolling out, but the full impact won't be known until later this week when the update is fully rolled out.