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seo How to Beat The Google Penguin Update 2013

Seo Master present to you:

Did the recent Google Penguin update affect you website or online business negatively? Whether you experienced a dip in traffic and or loss of productivity, you can do several things to remedy the situation. Consider the following two guidelines on how to beat Google Penguin update:

Site Reputation

With the recent Penguin update, Google introduce a new reward system that depicts how websites rank in its search results. Websites that are of high quality, and improve the experience of web enthusiasts, rank higher in its results and as such, benefit from its high organic traffic. In view of this fact, the first thing that you should do, to beat the Google Penguin update is to improve the reputation of your site or e-commerce establishment. This is not as hard as it sounds. Consider the following two tips to increase your chances of success:

Tip 1: Publish Unique Content

To improve the reputation of your website, the first thing that you should do is to publish unique and high quality content. Scan all your web pages to identify duplicate content, and then remove or rewrite those that are positive. After you have put your on-page content in order, search offline sites to check whether they have duplicated your content. Again, if you find positive results, negotiate with the concerned webmasters to remove copied content. If negotiations fail, you should rewrite affected pages, use canonical tags to identify them, or remove them altogether.

Tip 2: Typos and Grammatical Errors

To beat Google Penguin update, make sure that your content adds value to your customers. Your web pages and or blog posts should flow well and lack typos, spelling, and grammar errors that can put off your visitors. Before you publish content on the Internet, proof read it with a fine toothed comb, to ensure that it lacks the foregoing hitches. You can use several offline and online tools or even hire a reputable editor, to help you create flawless web pages. If your visitors enjoy your content and share your URL, Penguin can pick this, and reward you with high rankings.

Search Engine Optimization (SEO)

On/off-page SEO is an essential practice that you should keep in mind, if you want to beat the Google Penguin, and succeed on the Internet. In addition to writing quality content, make sure that your website is navigable and has a friendly interface that appeals to your visitors. Avoid using nested navigational systems and many flash graphics. They will only confuse your visitors, lower their experience, and thus, increase the bounce rate of your website. Finally, implement the following SEO tips, to appease the Penguin, and increase productivity of your site:

Tip 1: Keyword Stuffing

Unlike in the past when stuffing keywords was the norm, use them sparingly in the post Penguin era. Instead of placing your main keyword(s) on your page title, footer, H1 tags, and several times in the body of your blog post or article, use it sparingly. Ideally, you should maintain keyword density at around 2%, to have better results.

Tip 2: Avoid Hiding Text

Do not hide or white out text in your bid to rank higher in Google search results. Although this black hat strategy was effective in the past, Google has revamped that ability of Penguin to detect hidden portions of text, even in CSS files. Play by Penguin’s rules, if you want your website or business to remain relevant on the Web, for a long time.

Tip 3: Natural Anchor Text

If you do not know how to beat Google Panda, use natural anchor texts on your web pages, when linking to external sources. Do not stuff keywords in them or repeat them unnecessarily. You will raise a red flag and attract serious penalties from the mighty Google Panda. Finally, while creating anchor text, make sure that you link to reputable websites that with increase the value of your own, and are valuable to your customers. Google no longer considers all backlinks as equal, as it did in the pre Panda and Penguin era.

What tips do you follow for effective post-penguin optimization?

2013, By: Seo Master

seo Guidelines to restore from Google Penguine updates 2013

Seo Master present to you:

First Panda and then Penguin update, Google is all set for penalizing the not so good quality sites. Rankings of sites who are following black hat SEO techniques, not following Google webmaster guidelines and mainly the ones who are over optimizing have fallen down.
This has made many marketers to re-think their strategies in an effort to tone down their SEO efforts. But the question arises where to draw the line between optimization and over-optimization.

So to make your assessment easy I have summarized few key factors that Google are likely to consider when evaluating a website over optimization.

Tip 1: Re-Check Your Websites Title Tags

Is your Title tag a list of your targeted keywords? Then you are the next victim of Google update. So to avoid that change your spammy looking title tags to something little more readable. Tr
y to keep your title tag character in the limit prescribed in Google guidelines. It is but natural that you will lose some rank by altering your title tag but that is better than getting penalized by Google. Best practice would be to make separate pages for your keyword and then add then in the title tag of the appropriate page.

Tip 2: Do not Stuff Meta Description With Keywords

As for title tag same goes for the description tag, make it a readable one by human with proper sentence optimized using your keywords. However it description tag does not contribute much in ranking algorithm but still it’s better to be safe then caught by Google.

Tip 3: Get Rid Of Spammy Backlinks

Google has strictly laid down in all its update that quality of backlinks is more important than its quantity. So if your backlinks are coming from some non relevant sites, spun articles, link farms, or other bad neighborhood then you can be in trouble.
So trackback all the links and remove the ones with poor quality and non relevant content. Or going other way around build more strong profile of good, high quality links from relevant content sites.

Tip 4: Make Links with Variation of Anchor Text

If most of your links are with same exact match anchor text the Google will find you guilty of making automated links. So try to make links manually using variations of your anchor text. Also do not make links of same type and from same site again and again. Try to get variation in link type also. Do not give Google a chance to think that there is something fishy in your backlink profile.

Tip 5: Keep Your Website Footers Neat and Clean

Many websites follow the pattern of putting the anchor text links of their internal pages and other not so important pages in their footer. If you are also doing that, stop right now. It’s time to clean your footers now. This looks spammy to search engines. It is advisable to build internal linking structure through your page content. Optimize your page content with the anchor text of other page and hyper link them.

Tip 6: Avoid Duplicate Content

If you are targeting same keywords on more number of pages it looks spammy to Google. Try to consolidate the pages with similar content. For e.g. a page discussing Cell Phones and another page offering content related to Mobile Phones means the same. This has been done to capture the traffic using the anchor text. Try to combine both use virtually same keywords or anchor text on the same page.

Tip 7: Make Proper Use Of Keyword Density and Keyword Proximity Concept

Optimizing web content with targeted keyword does not mean overstuffing of the keyword in the paragraphs and headers. Properly follow the keyword density according to the content used on the page. Spread your key phrases evenly in your content.

Tip 8: Focus on Effective User Experience

Whatever strictness Google is following is all to provide good quality of results to the end users. So try to please and satisfy your visitors, it will automatically bring you in Good books if Google. So make concentrate all your efforts in providing effective user experience. Let their visit to your site a satisfactory one. They should be able to find what they came looking for using the keyword they queried in Google.
So if you are the one who has been penalized by Google for over optimization then follows these tips and reduces your casualty to some extent. And the ones who are still not caught by Google can use these to get out of the radar.