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Due to the continual evolution of algorithms, SEO is constantly changing. One aspect that is more important now than ever before is the use of relevant phrases in content, commonly referred to as latent semantic indexing (LSI). This term refers to layering article content with multiple keywords rather than simply focusing on one. 

Perhaps the biggest benefit of LSI is the increase in traffic you can experience from employing this technique. While it’s possible to get a considerable amount of traffic from only one keyword, it only makes sense that you should get more from multiple keywords. In most cases, there will be one or two primary keywords used in an LSI article that have a normal keyword density ranging from two to three percent. However, there will often be up to 25 more keywords that are relevant but with a lower keyword density.

Say “Honolulu injury attorney” is your primary keyword phrase on the home page of your law firm’s website. If you want to use LSI to bolster your SEO campaign’s success, you would sprinkle phrases like “injury lawyer” and “Hawaii attorney” in the rest of the copy on that page of your website. You can then expect to get traffic for multiple search terms instead of just one or two because you now have a larger variety of keywords within your content. Besides this, LSI is a great alternative to loading articles with anchor text. Since Google now penalizes websites with spammy anchor text, LSI should help your site rank for multiple keywords without causing your rankings to drop.

LSI is also advantageous because it creates an opportunity to reach a wider audience. Even if someone isn’t necessarily interested in the content of your primary keyword, he might might be intrigued by the alternate keywords. This means that your website will have more value and an overall better appeal. You should eventually be able to build a bigger audience for your website or blog, hopefully making it easier to land more clients for your law firm.