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• Visitors visit the website but they hardly read the Web document word by word, rather they scan the pages by looking up eye-catching words or sentences. Various Web research have revealed that 79% of the Internet users scan the web pages and only 16% will read Web pages word by word.
• Unlike, writing for print media, Web content must be written with great care. To make the content more attractive to website visitors, it should be made more precise and highly informative.
• Visitors while surfing obviously stay on a page for a few moments but to make them stay for long and read the contents, effort must be paid to make the contents more attractive with some graphics and great text.
• Micro-content is an important part of Web content writing and it must be made very carefully.
• Micro-content includes headlines, subheads, link text and navigation bar text, it should be well explanatory and include not more than 40-90 characters.

• Highlighted Keywords.
• Meaningful sub-headings.
• Information listed in bulleted form.
• Each paragraph explaining a single idea.
• Precise and informative content (not lengthy).

1. Twitter is an open channel for customer service

2. A retweet is just as good as a follower

3. Engage reporters

4. Humanize your brand