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As screens grow and web content continues to become richer, the format and capabilities of ad units continue to evolve as well. One of the top requests from publishers in the last year has been to add larger ad sizes to our network, and today we’re excited to announce that the popular 300x600 unit will soon be available in your AdSense account.


The 300x600 unit, sometimes referred to as a half page unit, provides a larger space for advertisers to get their message across and can offer users rich engagement. As mentioned in our recently released Display Business Trends, the 300x600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers. Because this unit is new to our network, you’ll currently see a large number of text ads in these placements. Over time we’ll continue to build a wide range of text and display ad inventory eligible to appear in this full slot as well.

As with all ad sizes, it’s important to carefully consider the placement of ad units to ensure both users and advertisers have a great experience with your site. If you’d like more information on the performance of potential placements, check out our heat map in the AdSense Help Center.

If you have feedback about the 300x600 ad unit, feel free to leave a comment on our AdSense +page and discuss your thoughts with other publishers.

Source: http://adsense.blogspot.com

Everybody has heard of OUYA $8.5 Million story. OUYA is an Android-based videogame console which reached the record of fastest project to ever reach the million-dollar pledge mark (8 hours 22 minutes) and having taken in $2,589,687.77 worth of pledges in the first 24 hours.

A company in Alabama has promised to release a gaming console from future. They call themselves EnGeniux team.

OTON is powered with custom software built on top of a custom version of Ubuntu OS, called "Otonomous". The system will undergo updates regularly to support many game formats.

OTON is said to be capable of running Linux, Android, HTML and even other kind of apps too.

While interviewing the CEO, Derrick Samuels he told me:

OTON development is different. OTON is more like a virtual assistance for developers. So the process will be easy. We are working to have Android support and Linux games. When you call OTON a console..it will stand by that name! Play anything!

The best part of OTON is that it can generate the games instantly without any human effort.

OTON will be the first game console to support artificial intelligence capabilities. The system learns and will add an extra layer of challenge for only the worthy gamers. Enhanced game levels, characters, and game-play are just a few challenges only the elite gamers will dare challenge.

In future, OTON is expected to include updates, game music creation, photo creation, website creation, educational gaming creation, document creation and media content creation!

The games would also be updated with daily updates which will cost nothing!

An internal camera on the front of the system is designed to make motion gesture gaming possible as well as direct interaction with the operating system/ user interfaces.

The game can also create a blog or website to publish his games and thats too for FREE!

The OTON system will unlock unlimited possibilities for gamers, educators, and business, medical and game developers unlike any other console before.


The gamer can also transfer his game or app to his/her smartphone. It would also support online multiplayer games.

I wish these innovative guys the best!

Mumbai: Taiwanese firm AsusTek Computers Inc has launched its Windows 8-powered Transformer Book TX300 in the Indian market, priced at Rs 91,999.

 The 13.3-inch notebook has a detachable tablet, which has a Full HD IPS Touch panel and comes with an Intel Core i5 processor.

 The company said this is the world's thinnest windows 8 tablet.

1. The power of internet

The internet today is one of the most popular places for business to advertise in. With hundreds of millions of people visiting the internet on a daily basis from all over the world, you can be sure that advertising here will definitely increase your sales.

Internet advertising reached $99 billion in 2012, says a study from GroupM, which they say is representing a 16.2% increase over the previous year and accounting to 19.5% of all advertising expenditure that same year, worldwide.

According to internet world stats by the ICT the share of the world population using the internet has grown from 18% to 35% between 2006 and 2011. During this time the world population grew from 6.5 billion to 7 billion. The developing world has seen more of an increase in this 5 year study too, China increasing their share of internet users from 44% to 62% in the 5 years leading to 2011.


2. About Facebook

Today there are 62 million people using social media site Facebook. The social networking site is now considered to the biggest and most widely known social networking website existing. As the spread of internet users increases, worldwide, there is a constant increase in new users becoming Facebook members.

Facebook is also one of the most evenly balanced social networking websites in terms of user age and gender.

In a study of American SNS users by Pew Internet, Facebook had the second highest score for ages 50-65, at 19%, second only to LinkedIn at 23% and higher then Twitter at 13%.

The study also says Facebook is used by 92% of all SNS (social networking sites) users, followed by MySpace at 29%. The interesting fact is though that people engage more on Facebook every day, some 52% in-fact, that’s higher then Twitter at 33% and far more frequent then MySpace 7% and LinkedIn 6%. Another way of looking at it is Facebook is the premium place for your company to showcase, advertise and network with their audience.

Facebook’s overall market research data suggests it is the most universal social networking site and it has the best results for users’ daily visits. MySpace and LinkedIn by comparison are only occasional places users visit.


3. Advertising on Facebook

Within your Facebook account you may set up a targeted advert. This may involve publishing your website URL, and attract new users or likes. You can set up event times with dates and places, such as summer concert. Each ad allows you to include a photo or a logo as a small icon.

It’s easy to create a new advert, you just log into the home page, click on the bar on the right-hand side, and look for the section marked “Sponsored” where the ads appear. A link that reads “Create an Ad” appears to the side of the “Sponsored” link.

Within the Create an Ad section, you can design and edit the look for the advertisement, with Facebook automatically creating a preview at the bottom of the pages, so you’ve got the assurance your advert will look great before proceeding forwards.


Destination

In the Facebook Ad, you’ve got the Destination Tab and several options to direct the user. Then you can include the body of your ad copy and an image or log. Destinations include a website URL or your Facebook page, Sponsored Story is really a nice feature; you can choose to have either a Page “Like” Story, displaying to the user a friend who likes your page, with a “Like” call to action. Page Post Story shows the user the excerpt and image from your most recent Facebook post. The CTA here is to comment, “Like” and Share.