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seo Google's Latest Algorithm Update 2013
Seo Master present to you:
This latest algo update this is being rolled out is predicted to impact around 3% of search queries, and to put that into perspective, the original Panda algorithm was said to affect around 12% of all queries. However, us SEO's have learned to take Google's percentile predictions with a pinch of salt after Matt Cutts stated that the "(not provided)" keyword would account for less than 10% of all website traffic.
Before releasing any details on the algorithm update itself, Google kindly gave us some background information on how they feel about search engine optimisation. This is likely to counter the speculation from some SEO circles when Google make an announcement, the most recent example is the speculation that followed misreporting of the "over-optimization" penalty, which Matt Cutts discussed at SXSW. There was a suggestion that his speech was perhaps 'anti-SEO', however, those who have read the transcript of listened to the talk in full will know that this couldn't be further from the truth.
In this latest blog, Google have left no room for debate as they empathically state that: "SEO can be positive and constructive", "search engine optimization can make a site more crawlable and make individual pages more accessible" and "'White hat' search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines." These are only a few examples of the positive endorsement that ethical, organic white-hat SEO received from Google in this blog. The problem G have is with those who manipulate and game the system and rob search users of the quality user experience that they expect, I of course refer to the propagators of Black Hat SEO. As mentioned, it is sites that use black hat SEO tactics and violate the Webmaster Guidelines that will be hit by this algo update, in an attempt by Google to return higher quality search results.
G aren't able to reveal specifics about the changes to how they handle certain signals, as this would leave the door open to those wanting to game the system. However, from the examples given in the blog, it seems there is a real focus on on-page aspects of webspam such as keyword stuffing, and excessive exact match outbound links. SEO Consult will also be conducting a review in an attempt to identify other metrics that this algorithm update targets.
The second screenshot in the blog seems to indicate that this is another step by Google to clamp down on the blog networks favoured by spammers to acquire anchor-text rich links. It identifies a piece of blatantly spun content with three links semantically connected to the search query 'loans', which are completely irrelevant to the content in which they are placed. This is the kind of spam that would be found on low-quality blog networks such as BuildMyRank, which was recently de-indexed by Google.
As I alluded to in the second paragraph, Matt Cutts recently spoke about an "over-optimization" penalty that is expected to be rolled out imminently. We've cleared up that this wasn't a criticism of SEO general, but again, those who abuse the system and lower the quality of results that are returned to users. We don't think that this announcement is directly linked to the over-optimisation penalty, but we expect to see that released soon, most likely with a US launch followed by a global launch, similar to how Panda was launched.
While we haven't seen any dramatic changes in the SERPs just yet (and we're not expecting to see any change for clients), we will be closely monitoring the social networks and SEO blogs for a better understanding of the initial impact of this algorithm update. We have already seen numerous people complaining in the Google Webmaster Forums and in other blog comments about their site incurring a penalty. This seems to indicate that the update has already begun rolling out, but the full impact won't be known until later this week when the update is fully rolled out.
2013, By: Seo Master
Before releasing any details on the algorithm update itself, Google kindly gave us some background information on how they feel about search engine optimisation. This is likely to counter the speculation from some SEO circles when Google make an announcement, the most recent example is the speculation that followed misreporting of the "over-optimization" penalty, which Matt Cutts discussed at SXSW. There was a suggestion that his speech was perhaps 'anti-SEO', however, those who have read the transcript of listened to the talk in full will know that this couldn't be further from the truth.
In this latest blog, Google have left no room for debate as they empathically state that: "SEO can be positive and constructive", "search engine optimization can make a site more crawlable and make individual pages more accessible" and "'White hat' search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines." These are only a few examples of the positive endorsement that ethical, organic white-hat SEO received from Google in this blog. The problem G have is with those who manipulate and game the system and rob search users of the quality user experience that they expect, I of course refer to the propagators of Black Hat SEO. As mentioned, it is sites that use black hat SEO tactics and violate the Webmaster Guidelines that will be hit by this algo update, in an attempt by Google to return higher quality search results.
G aren't able to reveal specifics about the changes to how they handle certain signals, as this would leave the door open to those wanting to game the system. However, from the examples given in the blog, it seems there is a real focus on on-page aspects of webspam such as keyword stuffing, and excessive exact match outbound links. SEO Consult will also be conducting a review in an attempt to identify other metrics that this algorithm update targets.
The second screenshot in the blog seems to indicate that this is another step by Google to clamp down on the blog networks favoured by spammers to acquire anchor-text rich links. It identifies a piece of blatantly spun content with three links semantically connected to the search query 'loans', which are completely irrelevant to the content in which they are placed. This is the kind of spam that would be found on low-quality blog networks such as BuildMyRank, which was recently de-indexed by Google.
As I alluded to in the second paragraph, Matt Cutts recently spoke about an "over-optimization" penalty that is expected to be rolled out imminently. We've cleared up that this wasn't a criticism of SEO general, but again, those who abuse the system and lower the quality of results that are returned to users. We don't think that this announcement is directly linked to the over-optimisation penalty, but we expect to see that released soon, most likely with a US launch followed by a global launch, similar to how Panda was launched.
While we haven't seen any dramatic changes in the SERPs just yet (and we're not expecting to see any change for clients), we will be closely monitoring the social networks and SEO blogs for a better understanding of the initial impact of this algorithm update. We have already seen numerous people complaining in the Google Webmaster Forums and in other blog comments about their site incurring a penalty. This seems to indicate that the update has already begun rolling out, but the full impact won't be known until later this week when the update is fully rolled out.
seo How To Use IBP To Check Back links For Penguin Update? 2013
Seo Master present to you:
2013, By: Seo Master
There have been a lot of Google updates recently to fight against web spam. It is a history now where any can guarantee you of top ranking in within 2-3 weeks. Time has changed a lot now especially after the Panda and Penguin updates. Penguin was released just the time many people thought they were coming out of panda. Penguin targeted the basic block building of old fashioned SEO that is back links After penguin all the sites with spammy link profiles got a big ranking drop and hence it was the end of easy SEO.
After many discussions of SEO masters, it was concluded that to get rid of penguin one must have to analyze the link profile of his/her website and identify the spammy links specially hundreds of links with same anchor text. Next you have to proceed to the task of getting such bad links removed. After you’re done with purifying your back link profile, you need to wait for next penguin refresh to see the actual effects of your work.
However this task of refining and identifying the bad links to your website you need to do a lot of research starting with collecting all possible sites linking to your website. Doing all this stuff manually can prove really tedious task so opting for some tool is the best solution. After trying into a number of tools the one I found the best is IBP (i Business Promoter).
IBP or Internet Business Promoter is a software program that is heavily used by experts to optimize websites for all SEO aspects. This tool has been in market for over a decade and is one of the best choices for those who prefer tools to make SEO task easy.
This tool is going to help you in a number of ways including improved keyword research tool, ranking checking mechanism, detailed back link analysis, promising top 10 ranking, link building opportunities finder and a lot more to offer with a very simple interface. But here I am going to explain how IBP can help you in performing detailed analysis of your back link profile for penguin penalty solution. This tool gives you complete details of the sites linking to you including the factors:
- Back link anchor text
- IP address of linking site
- Page rank of the back link page
- Alexa Rank
- Count of outbound links to the linking page
- Total number of links on linking page
- Plus a much more important data…
I would suggest you to perform this analysis by classifying your task in two steps as follows:
1. Check back links anchor texts
No search engine likes thousands of links with the same anchor text again and again as it doesn't look natural to search engines and humans as well. Using this technique people have boosted rankings for a particular keyword easily in the past. But Penguin acted upon very brutally on this technique.
So first you have to get idea of how many links you are having for particular anchor text. To do so open IBP interface and click on “Link Building” Option on top menu. After that you would enter in Link Manager interface. From the first “Add Sites” option choose “Find existing back links to your site”. After a while you will be given full data about the pages linking to your website. From the Anchor Text you can check out how many times a particular anchor text is used for linking and hence can plan to optimize for the anchor texts that are used for a larger number of times.
2. Checking for the domain diversity
A natural link profile is one which includes links from different resources. Google is paying a great attention to the diversity of the back links your website has got. For example if you are getting a lot of links from websites hosted on same IP address then you are going to have no value for such back links You can get all information for checking the diversity of sites linking to you with the information extracted by Link manager reports in IBP. These reports consists all stats mentioned above that helps you identify the significance and diversity of the links you got. The information that you must analyze using IBP includes IP address of linking website, PR, Alexa rank, relevance, date on which link is added, outbound link , total number of links etc.
Studying all these factors you can easily find out which links are actually giving you benefit and seems relevant and genuine to your website and which one not.
So your analysis part is over here and now you can easily start working on getting those bad links removed as soon as possible and wait for the next penguin refresh or submit a reconsideration request.
You have seen above that IBP has done it in a few time which otherwise could have taken a lot of your much valued time. So get on work now to beat up the Penguin penalty straight away following this simple mechanism.
seo Avoid the Dreaded Google Penguin Ban at all Costs : Latest SEO Tips 2013
Seo Master present to you:
2013, By: Seo Master
Recently Google has tightened its guidelines in an attempt to weed out unwanted and unethical Internet users who are intentionally misusing Google’s search engine in an effort to try to manipulate Google search rankings.
While for a period of time these practices might have been temporarily successful at raising a website’s Google rank, they are now cause for an immediate ban by Google, which can be extremely harmful and very difficult from which to recover.
Google-Approved Practices
Build Links the Old-Fashioned Way
Yes, go ahead and try to build links, both to and from your website. It’s perfectly acceptable to share links and collaborate with other sites. This practice generally benefits both parties, as well as offering alternative information to site visitors. It can be a great way to link relative content and is actually the main intent of the Internet, as it aids users in finding the most relevant information quickly.
Use Appropriate Keywords
Keywords are the focus of most SEO practices that are used by successful webmasters to improve search rankings and increase website traffic. Research keywords that are relevant to your field of interest and use those keywords where appropriate in your content. This helps Internet users locate you when they are searching for the type of information that your site contains.
Keywords can effectively be used in titles, categories, tags, meta-data, as well as their more obvious use in your website content. It’s appropriate and acceptable to use keywords in sentences in the main text of your website, as long as the text makes sense and you’re not attempting to manipulate Google ranking by your overuse of keywords.
Be Aware of Google Rules
Google very clearly states their guidelines in the webmaster section of their Internet site. Be sure to familiarize yourself with these guidelines and follow them very carefully. To ignore or dismiss these guidelines is to risk being banned from Google search results. A little bit of prevention can avoid a very harmful and costly mistake.
Strategies to Avoid
Here are those tactics you want to avoid at all costs:
Spinning
Don’t use article spinners to duplicate content, hoping your text will be varied enough so as not to tip off Google’s radar. This is a clear attempt to manipulate the system in order to gain ranking, without any real intent to distribute useful information to your visitors. This is both unethical and immediate grounds for banning.
Duplicate Sites
Creating multiple websites with virtually duplicate content to increase linking between your sites and gain Google ranking is an absolute no-no. By all means, create multiple websites if you have a desire to do so, but make sure they all have offer unique information that is useful to readers.
For example, don’t create 10 sites about product fulfillment and use the same copy on all of them. If you create and link these too-similar sites, Google will view this practice as deceptive and manipulative.
Google is a very useful tool and achieving high Google search rankings can result in a huge boost to your website’s traffic and visibility. This can be a very useful strategy in building your brand recognition while driving revenue and sales. However, if you misuse this tool Google will ban your site from their search results and this can be difficult to recover from.
This guest post was written by James who enjoys helping fulfillment business owners find ways to generate more sales through innovative marketing methods.
Source: besttipsforblogging.com/avoid-the-dreaded-google-penguin-ban-at-all-costs