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seo Search Engine Optimization (SEO) Checklist 2013
Seo Master present to you:
Search Engine Optimization (SEO) Checklist Google SEO Checklist Googe Ranking Factors
2013, By: Seo Master
Search Engine Optimization (SEO) Checklist Google SEO Checklist Googe Ranking Factors
| SEO Factor | Brief SEO Checklsit Information |
| Keyword in Domain Name/URL | MainKeyword(s) should always appear in the URL and if possible in thedomain name. |
| Keyword in Title | Main keyword should be as close to the beginning as possible. Don't stuff your title though! Don't use special characters. |
| Keyword in Meta Description Tag | Use1 to 2 reasonable sentences in your meta description and use yourkeywords at least once. |
| Keywords Meta Tag | Main keyword should be as close to the beginning as possible. Don'tuse more than about 10 keywords. Don't repeat any single word more thantwice! |
| Keyword Density in the body | There is no recommended or perfect keyword density, but don't use more than 15% to 20% per main keyword. |
| Keywords in header tags | Most important isH1, then follow H2, and H3. The others are proably not that important. |
| Keyword proximity | The closer the keywords are, the better they might rank. |
| Order of key phrases | Try to order your keywords so that they form key phrases that might be queried for more often in search engines. |
| Keyword frequency | The most important main keyword should be repeated more than the others. However, don't spam the keyword in nonsensical points. |
| Keyword prominence | The earlier the main keyword appears on the page, the higher its relevance. |
| Keyword in ALT and TITLE tags | Describe the image and if possible with one of the main keywords, however, never spam the ALT tag, this is a common SEO mistake! |
| Keyword Anchor Text | Try to have keywords in your inbound anchor texts, that are links that direct to subpages of your site. |
| Keyword Stemming | Stem your keywords. Use singular, plural, past forms, etc. |
| Keyword Semantics | Make use of synonyms and don't spam your site with one and the same keyword. |
| No excessive deep linking | Check that all your pages can be reached with no more than 3 or 4 clicks! |
| Page to Page Linking | Try to link to appropriate subpages from a related subpage. |
| Domain Name Extension | .EDUand .ORG seem to be very important. For any .COM domain it is a littlemore difficult to prove trustworthiness and relevance due to the hugeamount of spamming sites. |
| File Sizes | Never exceed more than 100kb per page. Try to keep below 40kb per page. |
| Hyphenate file names | Do never use more than 4 words in the file name, as this indicates spam. |
| Fresh and new contents | Google loves new and regularly updated contents, so do your visitors! |
| Total length of URL | Keepit at a minimum. That does not mean that you should not use mor than 60characters. |
seo SEO in 2013 - What to Expect? 2013
Seo Master present to you:
Search Engine optimization techniques are adopted by the people who manage or create a website. These techniques are much involved in the process of web creation that user interface is designed in the way that web pages are presented with content which is SEO friendly. As, by last few years, SEO has done many changes which impacted the working procedure of web designers as well. Here expected changes in SEO by 2013, are discussed.
Actual objective should be obtained for which sites are developed because these are regarded as the resources. In 2013, better contract price can be obtained through the assistance which is according to passions of individuals.
2013, By: Seo MasterExpected changes in 2013:
Actual objective should be obtained for which sites are developed because these are regarded as the resources. In 2013, better contract price can be obtained through the assistance which is according to passions of individuals.
High quality content:
In websites, the content can be used that is unique. Top high quality content is offered with resources so people can found the resources from where content has been taken. More information can be obtained through the resources offered in the content. Power details, allows user to provide reviews that can be helpful in the enhancement of website. Content can be connected with other websites that have great position. Promoted content should be offered in the websites. When content is marketed, it allows inproviding backlinks, to the owner site which makes traffic as well. All possible actions should be taken for the great high high quality of content. Many programs can be used for the marketing of content and in this respect individuals should be implemented as starting programs. Social bookmarking websites route is another marketing source. In a natural way, the discussing hyperlinks for Twitter posts, +1, Prefers, etc should be given.Content in all forms:
The content of the website can be presented in all forms including texts, images, audios and videos. All necessary steps should be taken and all relevant material should be provided in the website. Through the measures of localization, Google has enhanced the data with leveraging tool. So, local search option should be given in the website, which will be an advantage too.Mobile Friendly site:
Here is new factor but it should not be ignored by the web developers. More individuals now accessibility the websites by their cellular and web developers should offer the cellular perspective for their websites. Websites can quickly be turned into cellular edition web page and web designersknow the procedure.More Google products are expected:
By 2013, more Search engines items are required to be presented. It is predicted to be sure because for many years, Search engines is increasing it share in the marketplace of online search engine. Day by day, Search engines is including more items in SEO industry and their holders is getting more highly effective and enhance. Incorporation of new items also makes it more highly effective enough that it is known as the greatest data source.Cost of ads will increase in 2013:
It is predicted that price of ads will improve in 2013. Search engines Google adwords gets ads for the sites and will pay percentage by earnings. With improving variety of guests andmore organizations, SEO will improve the costs for ads and can improve the percentage as well.seo Do Link Building strategies boost your Off-Page SEO? 2013
Seo Master present to you:
2013, By: Seo Master
I’m sure many people know about SEO (especially bloggers). SEO is nothing but search engine optimization which includes On-Page SEO and Off-Page SEO. Today we are going to discuss about the strategies and tactics to gain off-page SEO naturally.
What is Off-Page SEO?
Off-Page SEO can also be known as as backlink developing or connecting. It is nothing but the attempt done outside of your sector to get more visitors and to get extremely rated in google. This can be done by interlinking the content or offering backlinks on others weblogs.
How to Boost your Off-page SEO?
There are hell lots of ways to boost your off-page SEO. We are now going to discuss the top 4 link building strategies which boost off-page SEO:
1. Creating Good Content
Always keep in mind that your website position doesn’t depend on the number of the inbound hyperlinks or quantity of the inbound hyperlinks to your website but also the excellent of the inbound hyperlinks provided. Adofollow backlink from a reputed weblog or a university website will certainly help you in getting high excellent hyperlinks and also helps you in improving your online search results positioning. But before getting hyperlinks from other sites, summaries the following –
- Must be relevant to your site niche
- Should be highly ranked
- The amount of traffic
SEO Tip: There is also a chance of getting quality backlinks if you create a quality content as the fellow bloggers link back to you.
2. Building Good Relationship
There are many ways of building relationship with fellow bloggers. You can start commenting right now to build good relationship with them. You can follow your fellow bloggers on social networks like Facebook, Twitter , Pinterest and Google Plus to stay in touch.
And how does developing good connection with other weblog writers help you in website position and power ranking? Well, everybody knows that when you become well-known people start viewing your website. They opinion back on your website and this way your traffic improve with the enhancement in jump rate. Try to join in boards appropriate to your website market.
3. Offering Guest Posts on Blogs
It’s the best and flexible way of getting quality backlinks on high page ranked and authority ranked websites. They also drive potential users to your blog and if you are an internet marketer and selling some product then it can benefit you well.
Guest Blogging a blog produces quality back links directing to your site which results in great position and great online search engine power and also it continues almost permanently . Most of the Pro Bloggers will be busy in doing marketing and other stuff and they can easily agree to your guest content if you have ability as a copywriter.
4. Interlinking Your Previous Posts
I’ve seen many bloggers asking “how to reduce bounce rate of my blog?” Well the answer is simple. Try to interlink your older posts which are relevant so that you can drive some traffic to the older posts and this way the bounce rate will be reduced. If you don’t interlink your older posts the number of page views will be reduced which also reduces your ranking and traffic.
Not only hyperlinking older posts but also you can use widgets and plugins like nRelate to display the articles similar to it or in same category.
SEO Tip: Always try to give an outbound link your fellow blogger if the article is under same niche/topic. By doing this you can expect the same from him.
What’s next?
I’m sure there are lots more methods and tactics to boost off-page SEO so share your experiences and let me know if there are more strategies which can improve off-page SEO easily.
seo Build Relationship Not Only Links 2013
Seo Master present to you:
2013, By: Seo Master
Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is.
Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s about trying to influence people. Every human is a kaleidoscope of attitudes, behaviors, and emotions.
Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and building lasting relationships.
Here’s how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Time warp back to philosophy class. Karl Marx’s theory of production and consumption says, “When basic needs have been met, this leads to the creation of new needs.”
Every prospect you contact has a need, something they want or they don’t know they can have – yet. The first step for building relationships is identifying why the person that you’re trying to foster a connection with would benefit from a relationship with you.
Robert Cialdini, author of “Influence: The Psychology of Persuasion”, identifies six key principles of persuasion. The very first principle is reciprocity: “People tend to return a favor”. The idea is that when someone makes an effort to do something for us, our moral fabric tends to make us feel obliged to do something in return.
If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review.
Not only does your offer have to be creative when you approach a prospect, it has to relate to how they can achieve a goal.
This may mean having to re-evaluate your link acquisition strategy with your clients, to identify the collateral you can exchange with prospects, whether free samples and trials, exclusive offers, or expertise.
2. Personality can tell us a Lot about What Motivates People
The extinct practice of paying for links is now frowned upon by most SEOs, bloggers, and search engines alike. Since Google’s Penguin/Panda updates, outreach solely based on “link building” significantly reduce your response rates and terminates your chances of being considered on an A-list blog.
Now you have to work harder to learn more about who you’re contacting and what you can offer each other in the long-term. There’s a lot more involved than just evaluating the keyword relevancy or page rank value of a site.
The secret to relationships lies in knowing people’s underlying interests, needs, and values. That’s what helps you determine what motivates them and how you can help each other in the future.
Every one of your prospects is a potential ally. And empathy is the way you will step into their world, and understand what drives their behavior and how you can influence it.
Fortunately (for marketers), you can tell a lot about a person by what they post online. They leave an entire trail of digital footprints for you to follow, from their “About” page, their blog posts, their LinkedIn profile, to what kind of stuff they post on Twitter and Facebook. Your detective work is all laid out for you. It just takes a few extra clicks and a little curiosity.
3. Identify Relevant “Currencies”; Theirs and Yours
Mind Tools’ Influence Model talks about using “relevant currencies” in order to influence people. The model was actually developed for a work setting, but it’s incredible how these principles can be applied to relationship building. The idea is to establish what the most meaningful “currency” is to the person you are reaching out to.
The five currencies below can be great sources of inspiration when you’re negotiating an exchange:
- Inspiration-related currencies. People who value these currencies want to find meaning in what they’re doing. To appeal to these people, approach them with a cause, something that will lead to a greater good.
- Task-related currencies. Task-related currencies are often highly valued where supplies and resources may be scarce. Offer them your client’s expertise on a topic that’s relevant to their site that they haven’t covered yet.
- Position-related currencies. People who value this currency focus on recognition, reputation, and visibility. Create content relevant to their interests that make an active attempt to engage them, either directly through the content or through social channels.
- Relationship-related currencies. People who value relationships want to belong. These people want to feel connected on a personal level, with you or the organization you’re representing. Show them that they aren’t just a means to an end and involve them in various initiatives.
- Personal-related currencies. These currencies relate to the other person on a personal level. You should give courtesy and gratitude for the help you receive. It’s as simple as writing “Thank You” follow up emails, sharing a person’s blog post, and making it a habit of acknowledging people for their efforts.
4. The Medium is the Message
From email to Google+, Facebook to face-to-face, each of these communication channels has their own unique characteristics, much like the people who use them.
Marshall McLuhan stated that the medium through which we choose to communicate holds as much value as the message itself. One contact might like IM, another might always be on Twitter – it’s good to know where people want to be reached.
5. Influence is Give and Take
In Francisco Dao’s article Networking is for Losers, he makes a key point that sums up how you should approach building relationships; a road to quality versus a shooting slope to quantity:
“A few strong relationships can open far more doors than a thousand evenings of glad handing and networking.”
With that, keep in mind these six steps for building fruitful and lasting relationships. See if getting to know the person behind the email address might be worth the time and the nurturing.
Source: http://searchenginewatch.com