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seo Unmatched Ad Request in Google AdSense. 2013

Seo Master present to you:
If you are an AdSense publisher and monitoring your account regularly, you must have noticed "unmatched Ad Request". You can view it under Performance report > Bid type. 

What is Unmatched Ad Request basically? 
When a user visits your site or blog with AdSense Ad units, these Ad units sends a request to AdSense to display a relevant ad to the visitor. If there are no ads returned for this request, it is counted as unmatched Ad request. The ad units are then shown as blank spaces. 


The problem is not that you are getting Unmatched Ad Requests. The real trouble is that some publisher will have more of these requests than others. The chances of earning from these ad requests are NIL since there are no ads served and there is no clicks or impressions pay. 

Reasons for higher unmatched ad requests. 
  • Using link units on site. If you are using link units on a blog/site, there will be higher unmatched ad requests. This is due to the fact that a matched ad request for a link unit is counted only if a visitors click on them. Since there are hardly any clicks on link units these days, these all are counted in unmatched ad requests. 
  • Poor content. Chances are that your content is not receiving enough bidders due to poor quality contents. No one want to show ads on a web blog with low or bad quality contents. So, may be you are not getting enough ads as per ad requests. Some ad requests don't have ads to display. 
  •  Blocked list. If you block half of the advertisers, how could you fulfill all the ad requests your blog generates. So be careful about that. 
  • Unusual ad size. Square or rectangle and more frequently used ad sizes have more bidders and hence lower unmatched requests. Don't go for any unusual ad sizes. 

Although you know now what may be the reason for unmatched ad requests, you can hardly take any steps to shield yourself. Almost everyone keeps their filter list small. If you are approved by AdSense, there is almost negligible chances of poor quality content. And since Google is the leader in publishing-advertising market, number of bidders in most cases will never run out for an ad space. 

How to utilize unmatched ad requests to your benefits.?
This is where back up ads come into the picture. While creating ad unit, Google asks for back up ads in case there is no ads to display. Link one such another ads from any other publishing network you are using. This is the most you can do with unmatched ad requests. 

At last, you don't need to really worry about unmatched ad requests unless you are earning from AdSense. There is no any such negative aspects of it, and there is hardly anything you can control. You can at most write quality contents to attract maximum bidders, use more obvious ad sizes, keep your filter list small. 

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2013, By: Seo Master

seo How to increase AdSense cost per click (CPC) 2013

Seo Master present to you:
Cost per Click is the amount an advertiser is willing to pay for the clicks that are generated on the ads shown on your page. AdSense has a bidding process in which different advertisers bid for the ad space on your blog and the highest bidder gets a chance to display their ad. AdSense on its own ensures that the most paying ad is shown on your page so that you earn maximum. Its not in your control to decide to decide the ads or to fix the amount for charging. However, by following some of the basic practices, you can increase you Cost Per Click for the ads and earn maximum from the adsense. 

Practices to increase AdSense Cost Per Click.
  • Enable all of your ad units to show both text and images rich ads. When you limit a unit to show only a particular kind of ad, either text or image ads, you are limiting the number of bidders and thus lowering your chances of earning maximum. Lets get it with an example. Suppose you have limited a ad unit to show only text ads. And you receive a CPC of 1$ on it. What you miss out is that there may be an Image ad that is willing to pay more than 1$ per click. By increasing the number of advertisers to compete for the ad unit, you are increasing your chances of getting higher bid than you get normally. So, its always better to enable all ad units to show both images/media ads and text ads.
  • The first ad unit that appears in your blog's html receives the ads with maximum CPC. Suppose you have put three ads units, one as a leader board, a sidebar, and one at the bottom of your posts. Now, naturally you will wish that the highest paying ads are shown on leader board, since there are more chances of people clicking on them, so you have to put the leader board AdSense ads first in your html code. You may achieve this by trying and testing. 
  • Keep your filter list small. Filtering majority of ads for whatever reason will ultimately lead to less advertisers competing for your blog, and hence less earning.
  • Developed countries CPC are usually higher than under-developing countries. You will get a higher CPC from US than from India. So, building a country specific audience will limit your reach. Its also not at all advisable to target only US audience. You are paid for Indian clicks too. Whatever it is. The point is, don't limit your audience to a particular country and try to build a follower list of countries like US, UK, etc. 
The ultimate goal is to allow maximum number of advertisers bid for the ad space on your blog. The more competition, the more earning. By enabling both rich media ads and text ads does this only. 
However, in doing all these practices you must avoid some points. 
  • Don't believe that writing for high paying keywords will earn you more CPC. This is a good practice unless you over do it. You are writing for people who reads you. Don't over do it. Moreover, Google says that it don't encourage any such practice.
  • Don't use multiple accounts. Its a violation of terms for Google and your account will be suspended as soon as they discover it. 
  • Don't change the behavior of AdSense Ads in any way. Its not permitted under Google terms and conditions. 
Most of the publishers learns from experience. Keeping these points will certainly help you in increasing CPC for AdSense ads.
If you have any point in your mind, mention in comments. It will be a privileges for me and my readers. 

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2013, By: Seo Master

seo Noticing invalid clicks in my Account. What to do? 2013

Seo Master present to you:
In last few days, I personally noticed a lots of clicks with 0 CTR, only from U.S. The click through rate for my ads on one of my website doubled and I got a hint of some kind of attack from some jealous people around the world. I always though Blogger is much safer than WordPress in these kind of fraudulent activities but that's not true, at least in these past 15 days. So, what should I do to save my Adsense account? What should I do to stop these invalid clicks? 

I personally talked with several webmasters in blogging world, some experiencing the same problem, some even got banned due to these, and some are trying to save themselves just like me. And frankly I didn't get a satisfying answer. All were having different opinions but still some point was in common. 

Google says its your responsibility to save yourself from these invalid clicks. So they won't even think before banning you. If your account is an year old, still you are not at all safe. One of my friends got banned with a good reputation with adsense and that's ridiculous. Just because someone sitting in a room thousands of miles away, open your blog and clicks your ads several times must not lead to 'your' account ban. But still Google works that way.

Question is what should we do if we detect these unusual activities? 
  • Remove AdSense. The first and most effective way is remove AdSense ads from your affected blog as soon as possible for some days. And then re-establish these ads and hope that the fraudulent activity will dis-continue. If its not, dis-continue again. 
  • Trace the ip address of the clicks. Most probably, all the invalid clicks will be from the same location and ip address. You can use Google analytics to trace that. I noticed 1 page view from an ip address and number of clicks. Clearly, its a matter of invalid clicks. So i reported the ip address to Google and even banned it.  
Even by following these clicks, if you have been banned, then perhaps you should look beyond Google.  Time for a switch. There are not as good as Adsense but still better alternatives. Try them. Learn them. And earn from them. Your banning means you have been penalized for something you have not done so its not your fault. Its theirs that they lost one of there trusty customer. Join with other publishing programs, direct advertisement selling, buysellads, affiliate marketing. You may get more than Adsense. 

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2013, By: Seo Master

seo Reason behind Adsense clicks but no earnings 2013

Seo Master present to you:
If you are an Adsense publisher and noticing that the clicks you are generating on your ads are counting to zero earning, with Cost per Click zero, here are the three basic reasons for Adsense clicks but zero earnings. Although there may be some more reasons but these 3 reasons mainly account for zero earning with clicks on Adsense. 



  • You are using Site Authorization feature and the website showing your ads has not been added to the authorized list, so the clicks it is generating is not counted at all. The solution is that stop using this feature or add that site to the authorization list. You may try adding different forms of your URL in the permitted list like 

1.www.www.matrixar.com
2.www.matrixar.com
3.http://www.matrixar.com




  • The ads which are shown on Google may be CPM ads. Google reserve the selection of the ads and user cannot decide which ad to show up, Pay per Click Or Cost per Mile ads. If a CPM ad is shown and you generate a click on that ad, your cpc will be zero and earning will be according to the impressions. Usually CPM ads are low in income so for very less Impressions, your income will show to zero only. 

  • Invalid clicks. Google monitors all the clicks and it might be possible that Google detected some of these invalids. There may be various reasons for invalid clicks and Google do not discloses its click monitoring system. However, these clicks are counted in stats which might confuse. 

Usually, these 3 points only results in zero earning from Adsense even if there are clicks. 

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2013, By: Seo Master
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