Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Webmaster level: All
To help webmasters manage the verified owners for their websites in Webmaster Tools, we’ve recently introduced three new features:
Verification details view: You can now see the methods used to verify an owner for your site. In the Manage owners page for your site, you can now find the new Verification details link. This screenshot shows the verification details of a user who is verified using both an HTML file uploaded to the site and a meta tag:
Where appropriate, the Verification details will have links to the correct URL on your site where the verification can be found to help you find it faster.
Requiring the verification method be removed from the site before unverifying an owner: You now need to remove the verification method from your site before unverifying an owner from Webmaster Tools. Webmaster Tools now checks the method that the owner used to verify ownership of the site, and will show an error message if the verification is still found. For example, this is the error message shown when an unverification was attempted while the DNS CNAME verification method was still found on the DNS records of the domain:
Shorter CNAME verification string: We’ve slightly modified the CNAME verification string to make it shorter to support a larger number of DNS providers. Some systems limit the number of characters that can be used in DNS records, which meant that some users were not able to use the CNAME verification method. We’ve now made the CNAME verification method have a fewer number of characters. Existing CNAME verifications will continue to be valid.
We hope this changes make it easier for you to use Webmaster Tools. As always, please post in our Verification forum if you have any questions or feedback.
Posted by Pierre Far, Webmaster Trends Analyst
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com Organization | <title> source code | User Friendliness | Tag Behavior |
<title>Top San Diego Doctors and Hospitals - Sharp HealthCare</title> | Best | Includes organization’s name and a descriptive tag line | |
<title>Interieur 2010 - 15-24 October Kortrijk, Belgium</title> | Good | Includes the organization’s name and a non-descriptive tag line | |
<title>Visual Arts and Music for Society | VAMS International</title> | Okay | Includes only the organization’s name |
Organization | Source Code | User Friendliness | Tag Behavior |
<img alt="Sponsor a Puppy logo" src=... | Best: the alt text specifies the image is the organization’s main logo | Uses rich, descriptive alt text to describe images, buttons, and logos | |
<img alt="Logo" height=... | Good: the alt text specifies the image is a logo, but does not further describe it by the organization or its behavior | Uses non-descriptive alt text for images, buttons, and logos, or uses alt text only sporadically | |
<img src="...”> | Not ideal: alt text not present | No use of alt text, or use of text that does not add meaning (often seen in numbering the images) |
User-agent: *Another place to check if a page has been blocked is within the page’s HTML source code itself. You can visit the page and choose “View Page Source” from your browser. Is there a meta noindex tag in the HTML “head” section?
Disallow: /blocked-page/
<html>If they inform you that the page has been removed, you can confirm this by using an HTTP response testing tool like the Live HTTP Headers add-on for the Firefox browser. With this add-on enabled, you can request any URL in Firefox to test that the HTTP response is actually 404 Not Found or 410 Gone.
<head>
<title>blocked page</title>
<meta name="robots" content="noindex">
</head>
...
1. Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition :)Six fundamental SEO tips
2. Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall objectives and the goals of other departments. For example, in tandem with your work optimizing product pages (and the full user experience once they come to your site), also contribute your expertise to your Marketing team’s upcoming campaign. So if Marketing is launching new videos or a more interactive site, be sure that searchers can find their content, too.
3. Time-consuming workarounds: Avoid implementing a hack rather than researching new features or best practices that could simplify development (e.g., changing the timestamp on an updated URL so it’s crawled more quickly instead of easily submitting the URL through Fetch as Googlebot).
4. Caught in SEO trends: Consider spending less time obsessing about the latest “trick” to boost your rankings and instead focus on the fundamental tasks/efforts that will bring lasting visitors.
5. Slow iteration: Aim to be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.
1. Do something cool: Make sure your site stands out from the competition -- in a good way!Good luck to everyone!
2. Include relevant words in your copy: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important. It's also helpful to use the same terms in your site that your users might type (e.g., you might be a trained “flower designer” but most searchers might type [florist]), and to answer the questions they might have (e.g., store hours, product specs, reviews). It helps to know your customers.
3. Be smart about your tags and site architecture: Create unique title tags and meta descriptions; include Rich Snippets markup from schema.org where appropriate. Have intuitive navigation and good internal links.
4. Sign up for email forwarding in Webmaster Tools: Help us communicate with you, especially when we notice something awry with your site.
5. Attract buzz: Natural links, +1s, likes, follows... In every business there's something compelling, interesting, entertaining, or surprising that you can offer or share with your users. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content.
6. Stay fresh and relevant: Keep content up-to-date and consider options such as building a social media presence (if that’s where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.