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seo How to change Blogger's default Template. 2013

Seo Master present to you:
Blogger's worst thing you may have noticed is its years-old templates. The dashboard has been revised but the templates remains same. However, with time, there has been hundreds of third party templates designed and released for free to blogger.com users. These third party templates needs to be manually uploaded to blogger.com. Here is a quick tutorial to change your bloggers default template.
 

▌ Go to Blogger Dashboard > Template

▌Select Backup / Restore option from the right hand side upper corner of the template dashboard.

▌ Download full template before uploading any third party template. You don't want anything wrong with your already developed blog, so keeping a backup is always a necessary thing. 
 
Blogger Template Backup / restore
▌ Now, browse through your PC and select the template you wanna upload. The template will be uploaded. 


How to customize your already applied Template: 

▌ Go to Blogger Dashboard > Template. Select Customize. 

▌ Blogger Template Designer is open. Now you can adjust Widths, size, Background Images, Templates Fonts and many more. 


If you know HTML and javascripts, you can manually modify your site's design by going to 
Blogger Dashboard > Templates > Edit HTML. 

Important: Don't forget to keep a backup of your template before making any change. Always preview your template if you edit its HTML source, if its loading correctly, you are in right direction, else, you need to revert changes. 

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2013, By: Seo Master

seo Unmatched Ad Request in Google AdSense. 2013

Seo Master present to you:
If you are an AdSense publisher and monitoring your account regularly, you must have noticed "unmatched Ad Request". You can view it under Performance report > Bid type. 

What is Unmatched Ad Request basically? 
When a user visits your site or blog with AdSense Ad units, these Ad units sends a request to AdSense to display a relevant ad to the visitor. If there are no ads returned for this request, it is counted as unmatched Ad request. The ad units are then shown as blank spaces. 


The problem is not that you are getting Unmatched Ad Requests. The real trouble is that some publisher will have more of these requests than others. The chances of earning from these ad requests are NIL since there are no ads served and there is no clicks or impressions pay. 

Reasons for higher unmatched ad requests. 
  • Using link units on site. If you are using link units on a blog/site, there will be higher unmatched ad requests. This is due to the fact that a matched ad request for a link unit is counted only if a visitors click on them. Since there are hardly any clicks on link units these days, these all are counted in unmatched ad requests. 
  • Poor content. Chances are that your content is not receiving enough bidders due to poor quality contents. No one want to show ads on a web blog with low or bad quality contents. So, may be you are not getting enough ads as per ad requests. Some ad requests don't have ads to display. 
  •  Blocked list. If you block half of the advertisers, how could you fulfill all the ad requests your blog generates. So be careful about that. 
  • Unusual ad size. Square or rectangle and more frequently used ad sizes have more bidders and hence lower unmatched requests. Don't go for any unusual ad sizes. 

Although you know now what may be the reason for unmatched ad requests, you can hardly take any steps to shield yourself. Almost everyone keeps their filter list small. If you are approved by AdSense, there is almost negligible chances of poor quality content. And since Google is the leader in publishing-advertising market, number of bidders in most cases will never run out for an ad space. 

How to utilize unmatched ad requests to your benefits.?
This is where back up ads come into the picture. While creating ad unit, Google asks for back up ads in case there is no ads to display. Link one such another ads from any other publishing network you are using. This is the most you can do with unmatched ad requests. 

At last, you don't need to really worry about unmatched ad requests unless you are earning from AdSense. There is no any such negative aspects of it, and there is hardly anything you can control. You can at most write quality contents to attract maximum bidders, use more obvious ad sizes, keep your filter list small. 

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2013, By: Seo Master

seo How to Prevent Blogger domain redirection. 2013

Seo Master present to you:
You must have noticed that Blogspot's domain has been redirecting to country specific domains. Google has taken this step to provide country specific redirection in order to maintain regional censorship. If a country prohibits the content of a blog, Google will stop servicing that content in that country. 



So what's the problem with redirection? 

Nothing if you don't care about your rankings, your ad campaigns and SEO practices. I am sure you do care about all these things. Here are some negative effects of your blogger domain redirection to country specific domain. 
  • Regarding Rankings: Most of ranking systems differentiate between .com and .in. If you go and find your alexa rank of your blog with .com and .in or .co.uk, they will all be different. Now what is happening is your effort to improve your ranking is distributed among different domains. 
  • SEO practices. So, your blogspot blog is hosted on .com, .co.uk, .co.uc, or .in domain? Isn't that a case of content duplicated?  And if you know a little about SEO, you must be aware that it will affect badly? Google says regarding the country specific redirection that it is trying that SEO practices remain unaffected but its only "trying". It is affected negatively. 
  • Ad campaigns. If you are with AdSense, its okay. But if you show ads of Media.net, where its compulsory to getting approved of each site to host ads, they will not count "clicks and impressions" for .in if you registered with .com. I personally contacted media.net representative about the problem, and what he said was, I have to manually submit all the domains. Now there are 100 countries from which I get traffic. Is it possible? They didn't get me to a solution. 
 Is there any solution? 
There is no problem without any solution. Personally, I have two of the best solution here. 
  • Get a custom domain. Custom domains are not redirected to country specific domains. Buy one for your blog. Its not so costly. Blogger provides domain in as less as 10$ for a year, and with other domain hosting services, its even lower. 
Not interested in buying a domain? Here is another solution. 
  • Go to Blogger dashboard > Template > Edit HTML. 
  • Back up your template in case something wrong happens.
  • Now search for the line <b:include data='blog' name='all-head-content'/>. Press Control + F and then search it. 
  • Just below the line paste these lines,: 
&lt;script type=&quot;text/javascript&quot;&gt;
var str= window.location.href.toString();
if ((str.indexOf('.com/'))=='-1') {
var str1=str.substring(str.lastIndexOf(&quot;.blogspot.&quot;));
if (str1.indexOf('/')=='-1') {
var str2=str1;
}
else {
var str2=str1.substring(0,str1.indexOf('/')+1);
}
window.location.href =window.location.href.toString().replace(str2,'.blogspot.com/ncr/');
}
&lt;/script&gt;
  •  Now, preview template to see if everything is okay. 
  • Save templates. The work is done. 
This javascript redirects country specific redirection back to .com domains. Although this will reduce site's loading speed, since there are two redirection, one from .com to country specific and then back to .com domain, but still its a good way if you really don't wanna go for a custom domain. 

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2013, By: Seo Master

seo List of Social Media to promote your blog 2013

Seo Master present to you:
Social Media has emerged as the main area of driving traffic to a blog or a website. Spending some time on Social media for marketing can lead to quality traffic to your blog and Social Media can even serve as the best platform to build a relationship with the audience. 
Here is a List of Social Media to promote your blog. 
Create separate account on each of them, connect with the audience, and promote your contents out there and you will for sure see your traffic going higher. 
  • Make a separate account on each of these sharing platforms. 
  • Share your latest contents regularly. 
  • Give a thanks to likes, +, ups. Reply to comments and personally give a thanks to shares. 
  • Join pages, communities, groups of your niche. Share your contents there and involve in various discussions going on. 
  • Like and share others content which you find informative and interesting. 
Don'ts.
  • Don't over do it. Its simply called spamming. 
  • Don't get controversial even if someone responds to you in negative manner. 
  • Keep internet clean. There is no need to put the same links few hundred times in the same community, or groups. 
Add some more social media platforms which you use for your blog and which results in traffic to you. 

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2013, By: Seo Master
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