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Seo Master present to you:
By Scott Knaster, Google Code Blog Editor

This is the last Fridaygram of 2011, and like most everybody else, we’re in a reflective mood. It’s also the 208th post on Google Code Blog this year, which means we’ve averaged more than one post every two days, so that’s plenty of stuff for you to read. What did we write about?

At Google, we love to launch. Many of our posts were about new APIs and client libraries. We also posted a bunch of times about HTML5 and Chrome and about making the web faster. And we posted about Android, Google+, and Google Apps developer news.

Many of our 2011 posts were about the steady progress of App Engine, Cloud Storage, and other cloud topics for developers. We also published several times about commerce and in-app payments.

2011 was a stellar year for Google I/O and other developer events around the world. Some of our most popular posts provided announcements, details, and recaps of these events. And we welcomed a couple dozen guest posts during Google I/O from developers with cool stories to tell.

The two most popular Code Blog posts of the year were both launches: the Dart preview in October, and the Swiffy launch in June.

Last, and surely least, I posted 26 Fridaygrams in an attempt to amuse and enlighten you. Thank you for reading those, and thanks for dropping by and reading all the posts we’ve thrown your way this year. See you in 2012!

And finally, please enjoy one more Easter egg.

2013, By: Seo Master

Seo Master present to you:
By Pali Bhat, Group Product Manager

Cross-posted on the Google Commerce Blog and Chromium Blog

Since Google In-App Payments launched in July for developers in the United States, we’ve received great feedback on how easy it is to integrate as well as how simple it is for consumers to use. While the API has been off to a strong start, there’s been a growing demand for availability outside of the United States.

So starting today, we are opening developer enrollment for Google In-App Payments to 17 additional countries. In addition to the United States, developers from Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, the Netherlands, Norway, Portugal, Spain, Sweden, and the United Kingdom can now use the Google In-App Payments API to incorporate an in-context payment experience into applications on the Chrome Web Store and their own sites.


Developers using In-App Payments are seeing strong conversions and revenue streams thanks to these key features:

• Ease of use: the short payment process for consumers takes place right in the developer’s app or site.
• Large existing user base: there are millions of Google Wallet online users in over 140 countries.
• Low fees: developers pay just 5% on all transactions.

You can get started accepting payments in your web apps by following the tutorial and get answers to any questions in the forum. We look forward to expanding to even more countries in the future, as well as continuously working to improve the Google In-App Payments experience.


Posted by Scott Knaster, Editor

2013, By: Seo Master

Seo Master present to you:
This guest post was written by Beau Harrington, Senior Development Director, Kabam

Cross-posted with the Google Commerce Blog

Kabam was part of the initial launch of Google+ Games with two game titles, Dragons of Atlantis and Edgeworld, and we recently added Global Warfare. For these games, we integrated Google In-App Payments and we’re pleased with our games’ monetization to date. There are a couple things we learned along the way that we’re happy to share with the community.

Integrating In-App Payments

Integrating In-App Payments in our games was very simple, especially when compared to other payment platforms. There is excellent documentation available, complete with examples for each step of the purchase flow. We also used open-source libraries such as ruby-jwt to generate the tokens required for each purchase option.

We designed our games and purchase pages around the expectation of instant feedback, making sure to incorporate page loads or refreshes wherever possible. For example, in Edgeworld, a player attacking an enemy base can load the list of Platinum options instantly, without waiting for the list of payment options to load. After their Platinum purchase, the player is immediately brought back to the game, with their new currency and items waiting for them.

Pro tip: strive to reduce purchaser friction

One of the keys to maximizing revenue is to remove as much friction as possible from the purchase flow, making sure as many people as possible get from one step of the flow to the next. Many payment platforms send players to their own website and multi-page checkout flow. The Google In-App Payments approach allows us to keep players on our game page for the entire flow, making sure we can manage more of the process and reduce abandonment.

Additionally, the player's credit card information is stored securely, so once a player has made a purchase anywhere using In-App Payments, their information is available for future purchases without additional data entry. Finally, JavaScript callbacks provided by In-App Payments allow us to show the effects of the purchase immediately, improving customer satisfaction.

General recommendations

For those experienced in this space, the following may seem rudimentary. At the same time, I’d be remiss not to include these recommendations as they are important to developing a successful game payments system:

• Make sure your payment flow is as seamless as possible, never giving the player the opportunity to get bored waiting for something to load. 
• Record and monitor each step of the payment flow in order to identify potential problems. 
• Run A/B tests on your purchase option page to optimize the number of players who make a purchase, as well as the amount of the average purchase. 

We are proud to be among the first companies on Google’s exciting new monetization platform, and we look forward to the continuing growth in features, functionality and developer tools.

Beau Harrington is Senior Development Director of Kabam

Posted by Scott Knaster, Editor

2013, By: Seo Master

Seo Master present to you:
By Alexandra Levich, Product Manager

Cross-posted from the Chromium Blog

We recently expanded the reach of the Chrome Web Store from the U.S. to 24 more countries. Developers from around the world have already launched successful apps in the Chrome Web Store to US users. Now all developers can reach a global user base.

What makes this global reach even more interesting is the global payments infrastructure that goes along with it. The store allows developers from 20 countries to sell apps in the store, and users to buy apps in their local currency. We also recently launched the In-App Payments API, which allows developers (U.S.-only for now; international soon) to sell virtual goods in their apps. Integration is easy and transaction fees are only 5%. Graphicly, an early user of in-app payments, saw its net revenues double after starting to use the API and experienced an even bigger rise in profit margins due to increased conversions and lower transaction fees.

In keeping with our international theme, we’d like to highlight a few developers from different parts of the world who have utilized Chrome’s global reach to find success in the store:

• Audiotool is an online music production app that was built by a team of German developers. They saw the Chrome Web Store as a way to present their app to an international audience. Audiotool’s traffic increased by 20% after launching in the store, and this motivated the team to release another app in the store.
• Psykopaint is the brainchild of French developer Mathieu Gosselin. The Chrome Web Store provided Mathieu an opportunity to get his photo painting app noticed outside of France. Traffic to Psykopaint has jumped by 700% since it launched in the store and Mathieu has found that Chrome Web Store users tend to be more engaged than other users.
• Finally, Nulab, a Japanese company, launched its online diagramming app, Cacoo, in the store to expand its user base outside Japan. In just a few months after Cacoo was released in multiple languages in the Chrome Web Store, the app already accounts for 20% of Cacoo’s user base.

The experience of Audiotool, Psykopaint and Nulab shows that no matter where you’re located, you can always find a global audience for your applications in the Chrome Web Store. To learn more about the stories of these and other successful Chrome Web Store developers, read our case studies. And if you want to find out more about posting your app in the store, visit our documentation at code.google.com/chrome/webstore.


Alex Levich is a product manager working on Chrome Web Store.

Posted by Scott Knaster, Editor

2013, By: Seo Master