Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
seo Google Panda Friendly Website Tips 2013
Seo Master present to you:
As we all know Google uses a search algorithm for displaying results on the web.Google panda is the change in this algorithm.This algorithm displays results according to the ranking of the website or blog.Google panda undergoes various updates within a single year.This new panda update can affect your website positively or negatively.Google panda is different from older algorithms because it considers the entire website instead of ranking websites on basis of several pages.If you see that your website's traffic is going down day by day then it might be affected by the latest panda update.However you can recover from it and restore your website to its previous state.Here are some tips.
1.Never ever publish copied content:
If you are regularly posting copied content to your website then your website will be a simple bait for google panda to affect it negatively.It will slap your website if you are regularly doing this.In most cases your website will be removed from google search listings.Google panda is not interested in copied content.So better be careful.Do make an internet research about what you are posting and what you are thinking about it.Match your thinking with the research if both matches then find different ways to post it.
2.Use internal links:
You can use internal links within your website post.Internal linking means that you are connecting your website's different posts through hyperlinks.These links make any post more detailed and informative.Most webmasters say tha panda affect these links positively.
3.Regularly update your website:
Google and every search engine loves fresh content.You should update your website on a regular basis.Regularly updating your blog or website will improve your google ranking provided that the content is unique and fresh.Share on various social networks like google plus,facebook.Put a +1 button on your website.A +1 by anybody lets panda to see that content positively.It is good for your posts.Social networks can help increase your google ranking because likes,comments,follows and +1's are seen in a positive way after analysing these variables google panda will think that something is special about what you wrote.
4.Write unique and quality content:
Think and think about what you write.Keep in mind the uniqueness and quality of your website's content.Your content should be unique,it should not be copies.Also write correctly avoid spelling mistakes and use technical words.Mistakes in words can limit your website traffic because in this case panda will prefer more accurate words.For example if you wrote gogle instead of google.
5.Optimize your website:
Choose a simple design and avoid spammy templates.Sometimes templates contain spam codes which can let panda to negatively affect your ranking.Remove any inappropriate links and content.Remove specially that content that is not under your website's niche.A simple and sober website helps to increase your ranking because a simple website with quality content loads faster.The faster your website loads the more it will bw favoured by your readers.
6.Make your content SEO friendly:
If you are writing a post then it should be SEO friendly.Avoid too much of keyword stuffing.Too much of keywords will let panda to avoid your website thereby reducing ranking.You can use the H1 tags to highlight a heading also use of alt tag is preferrable in images because the algorithm panda can read the text within images written in alt="" tag.So it is better to place an alt tag in the html code of image.
2013, By: Seo Master1.Never ever publish copied content:
If you are regularly posting copied content to your website then your website will be a simple bait for google panda to affect it negatively.It will slap your website if you are regularly doing this.In most cases your website will be removed from google search listings.Google panda is not interested in copied content.So better be careful.Do make an internet research about what you are posting and what you are thinking about it.Match your thinking with the research if both matches then find different ways to post it.
2.Use internal links:
You can use internal links within your website post.Internal linking means that you are connecting your website's different posts through hyperlinks.These links make any post more detailed and informative.Most webmasters say tha panda affect these links positively.
3.Regularly update your website:
Google and every search engine loves fresh content.You should update your website on a regular basis.Regularly updating your blog or website will improve your google ranking provided that the content is unique and fresh.Share on various social networks like google plus,facebook.Put a +1 button on your website.A +1 by anybody lets panda to see that content positively.It is good for your posts.Social networks can help increase your google ranking because likes,comments,follows and +1's are seen in a positive way after analysing these variables google panda will think that something is special about what you wrote.
4.Write unique and quality content:
Think and think about what you write.Keep in mind the uniqueness and quality of your website's content.Your content should be unique,it should not be copies.Also write correctly avoid spelling mistakes and use technical words.Mistakes in words can limit your website traffic because in this case panda will prefer more accurate words.For example if you wrote gogle instead of google.
5.Optimize your website:
Choose a simple design and avoid spammy templates.Sometimes templates contain spam codes which can let panda to negatively affect your ranking.Remove any inappropriate links and content.Remove specially that content that is not under your website's niche.A simple and sober website helps to increase your ranking because a simple website with quality content loads faster.The faster your website loads the more it will bw favoured by your readers.
6.Make your content SEO friendly:
If you are writing a post then it should be SEO friendly.Avoid too much of keyword stuffing.Too much of keywords will let panda to avoid your website thereby reducing ranking.You can use the H1 tags to highlight a heading also use of alt tag is preferrable in images because the algorithm panda can read the text within images written in alt="" tag.So it is better to place an alt tag in the html code of image.
seo Google's Latest Algorithm Update 2013
Seo Master present to you:
This latest algo update this is being rolled out is predicted to impact around 3% of search queries, and to put that into perspective, the original Panda algorithm was said to affect around 12% of all queries. However, us SEO's have learned to take Google's percentile predictions with a pinch of salt after Matt Cutts stated that the "(not provided)" keyword would account for less than 10% of all website traffic.
Before releasing any details on the algorithm update itself, Google kindly gave us some background information on how they feel about search engine optimisation. This is likely to counter the speculation from some SEO circles when Google make an announcement, the most recent example is the speculation that followed misreporting of the "over-optimization" penalty, which Matt Cutts discussed at SXSW. There was a suggestion that his speech was perhaps 'anti-SEO', however, those who have read the transcript of listened to the talk in full will know that this couldn't be further from the truth.
In this latest blog, Google have left no room for debate as they empathically state that: "SEO can be positive and constructive", "search engine optimization can make a site more crawlable and make individual pages more accessible" and "'White hat' search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines." These are only a few examples of the positive endorsement that ethical, organic white-hat SEO received from Google in this blog. The problem G have is with those who manipulate and game the system and rob search users of the quality user experience that they expect, I of course refer to the propagators of Black Hat SEO. As mentioned, it is sites that use black hat SEO tactics and violate the Webmaster Guidelines that will be hit by this algo update, in an attempt by Google to return higher quality search results.
G aren't able to reveal specifics about the changes to how they handle certain signals, as this would leave the door open to those wanting to game the system. However, from the examples given in the blog, it seems there is a real focus on on-page aspects of webspam such as keyword stuffing, and excessive exact match outbound links. SEO Consult will also be conducting a review in an attempt to identify other metrics that this algorithm update targets.
The second screenshot in the blog seems to indicate that this is another step by Google to clamp down on the blog networks favoured by spammers to acquire anchor-text rich links. It identifies a piece of blatantly spun content with three links semantically connected to the search query 'loans', which are completely irrelevant to the content in which they are placed. This is the kind of spam that would be found on low-quality blog networks such as BuildMyRank, which was recently de-indexed by Google.
As I alluded to in the second paragraph, Matt Cutts recently spoke about an "over-optimization" penalty that is expected to be rolled out imminently. We've cleared up that this wasn't a criticism of SEO general, but again, those who abuse the system and lower the quality of results that are returned to users. We don't think that this announcement is directly linked to the over-optimisation penalty, but we expect to see that released soon, most likely with a US launch followed by a global launch, similar to how Panda was launched.
While we haven't seen any dramatic changes in the SERPs just yet (and we're not expecting to see any change for clients), we will be closely monitoring the social networks and SEO blogs for a better understanding of the initial impact of this algorithm update. We have already seen numerous people complaining in the Google Webmaster Forums and in other blog comments about their site incurring a penalty. This seems to indicate that the update has already begun rolling out, but the full impact won't be known until later this week when the update is fully rolled out.
2013, By: Seo Master
Before releasing any details on the algorithm update itself, Google kindly gave us some background information on how they feel about search engine optimisation. This is likely to counter the speculation from some SEO circles when Google make an announcement, the most recent example is the speculation that followed misreporting of the "over-optimization" penalty, which Matt Cutts discussed at SXSW. There was a suggestion that his speech was perhaps 'anti-SEO', however, those who have read the transcript of listened to the talk in full will know that this couldn't be further from the truth.
In this latest blog, Google have left no room for debate as they empathically state that: "SEO can be positive and constructive", "search engine optimization can make a site more crawlable and make individual pages more accessible" and "'White hat' search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines." These are only a few examples of the positive endorsement that ethical, organic white-hat SEO received from Google in this blog. The problem G have is with those who manipulate and game the system and rob search users of the quality user experience that they expect, I of course refer to the propagators of Black Hat SEO. As mentioned, it is sites that use black hat SEO tactics and violate the Webmaster Guidelines that will be hit by this algo update, in an attempt by Google to return higher quality search results.
G aren't able to reveal specifics about the changes to how they handle certain signals, as this would leave the door open to those wanting to game the system. However, from the examples given in the blog, it seems there is a real focus on on-page aspects of webspam such as keyword stuffing, and excessive exact match outbound links. SEO Consult will also be conducting a review in an attempt to identify other metrics that this algorithm update targets.
The second screenshot in the blog seems to indicate that this is another step by Google to clamp down on the blog networks favoured by spammers to acquire anchor-text rich links. It identifies a piece of blatantly spun content with three links semantically connected to the search query 'loans', which are completely irrelevant to the content in which they are placed. This is the kind of spam that would be found on low-quality blog networks such as BuildMyRank, which was recently de-indexed by Google.
As I alluded to in the second paragraph, Matt Cutts recently spoke about an "over-optimization" penalty that is expected to be rolled out imminently. We've cleared up that this wasn't a criticism of SEO general, but again, those who abuse the system and lower the quality of results that are returned to users. We don't think that this announcement is directly linked to the over-optimisation penalty, but we expect to see that released soon, most likely with a US launch followed by a global launch, similar to how Panda was launched.
While we haven't seen any dramatic changes in the SERPs just yet (and we're not expecting to see any change for clients), we will be closely monitoring the social networks and SEO blogs for a better understanding of the initial impact of this algorithm update. We have already seen numerous people complaining in the Google Webmaster Forums and in other blog comments about their site incurring a penalty. This seems to indicate that the update has already begun rolling out, but the full impact won't be known until later this week when the update is fully rolled out.
seo How To Use IBP To Check Back links For Penguin Update? 2013
Seo Master present to you:
2013, By: Seo Master
There have been a lot of Google updates recently to fight against web spam. It is a history now where any can guarantee you of top ranking in within 2-3 weeks. Time has changed a lot now especially after the Panda and Penguin updates. Penguin was released just the time many people thought they were coming out of panda. Penguin targeted the basic block building of old fashioned SEO that is back links After penguin all the sites with spammy link profiles got a big ranking drop and hence it was the end of easy SEO.
After many discussions of SEO masters, it was concluded that to get rid of penguin one must have to analyze the link profile of his/her website and identify the spammy links specially hundreds of links with same anchor text. Next you have to proceed to the task of getting such bad links removed. After you’re done with purifying your back link profile, you need to wait for next penguin refresh to see the actual effects of your work.
However this task of refining and identifying the bad links to your website you need to do a lot of research starting with collecting all possible sites linking to your website. Doing all this stuff manually can prove really tedious task so opting for some tool is the best solution. After trying into a number of tools the one I found the best is IBP (i Business Promoter).
IBP or Internet Business Promoter is a software program that is heavily used by experts to optimize websites for all SEO aspects. This tool has been in market for over a decade and is one of the best choices for those who prefer tools to make SEO task easy.
This tool is going to help you in a number of ways including improved keyword research tool, ranking checking mechanism, detailed back link analysis, promising top 10 ranking, link building opportunities finder and a lot more to offer with a very simple interface. But here I am going to explain how IBP can help you in performing detailed analysis of your back link profile for penguin penalty solution. This tool gives you complete details of the sites linking to you including the factors:
- Back link anchor text
- IP address of linking site
- Page rank of the back link page
- Alexa Rank
- Count of outbound links to the linking page
- Total number of links on linking page
- Plus a much more important data…
I would suggest you to perform this analysis by classifying your task in two steps as follows:
1. Check back links anchor texts
No search engine likes thousands of links with the same anchor text again and again as it doesn't look natural to search engines and humans as well. Using this technique people have boosted rankings for a particular keyword easily in the past. But Penguin acted upon very brutally on this technique.
So first you have to get idea of how many links you are having for particular anchor text. To do so open IBP interface and click on “Link Building” Option on top menu. After that you would enter in Link Manager interface. From the first “Add Sites” option choose “Find existing back links to your site”. After a while you will be given full data about the pages linking to your website. From the Anchor Text you can check out how many times a particular anchor text is used for linking and hence can plan to optimize for the anchor texts that are used for a larger number of times.
2. Checking for the domain diversity
A natural link profile is one which includes links from different resources. Google is paying a great attention to the diversity of the back links your website has got. For example if you are getting a lot of links from websites hosted on same IP address then you are going to have no value for such back links You can get all information for checking the diversity of sites linking to you with the information extracted by Link manager reports in IBP. These reports consists all stats mentioned above that helps you identify the significance and diversity of the links you got. The information that you must analyze using IBP includes IP address of linking website, PR, Alexa rank, relevance, date on which link is added, outbound link , total number of links etc.
Studying all these factors you can easily find out which links are actually giving you benefit and seems relevant and genuine to your website and which one not.
So your analysis part is over here and now you can easily start working on getting those bad links removed as soon as possible and wait for the next penguin refresh or submit a reconsideration request.
You have seen above that IBP has done it in a few time which otherwise could have taken a lot of your much valued time. So get on work now to beat up the Penguin penalty straight away following this simple mechanism.
seo Guidelines to restore from Google Penguine updates 2013
Seo Master present to you:
First Panda and then Penguin update, Google is all set for penalizing the not so good quality sites. Rankings of sites who are following black hat SEO techniques, not following Google webmaster guidelines and mainly the ones who are over optimizing have fallen down.
This has made many marketers to re-think their strategies in an effort to tone down their SEO efforts. But the question arises where to draw the line between optimization and over-optimization.
So to make your assessment easy I have summarized few key factors that Google are likely to consider when evaluating a website over optimization.
y to keep your title tag character in the limit prescribed in Google guidelines. It is but natural that you will lose some rank by altering your title tag but that is better than getting penalized by Google. Best practice would be to make separate pages for your keyword and then add then in the title tag of the appropriate page.
So trackback all the links and remove the ones with poor quality and non relevant content. Or going other way around build more strong profile of good, high quality links from relevant content sites.
So if you are the one who has been penalized by Google for over optimization then follows these tips and reduces your casualty to some extent. And the ones who are still not caught by Google can use these to get out of the radar.
2013, By: Seo Master
This has made many marketers to re-think their strategies in an effort to tone down their SEO efforts. But the question arises where to draw the line between optimization and over-optimization.
So to make your assessment easy I have summarized few key factors that Google are likely to consider when evaluating a website over optimization.
Tip 1: Re-Check Your Websites Title Tags
Is your Title tag a list of your targeted keywords? Then you are the next victim of Google update. So to avoid that change your spammy looking title tags to something little more readable. Try to keep your title tag character in the limit prescribed in Google guidelines. It is but natural that you will lose some rank by altering your title tag but that is better than getting penalized by Google. Best practice would be to make separate pages for your keyword and then add then in the title tag of the appropriate page.
Tip 2: Do not Stuff Meta Description With Keywords
As for title tag same goes for the description tag, make it a readable one by human with proper sentence optimized using your keywords. However it description tag does not contribute much in ranking algorithm but still it’s better to be safe then caught by Google.Tip 3: Get Rid Of Spammy Backlinks
Google has strictly laid down in all its update that quality of backlinks is more important than its quantity. So if your backlinks are coming from some non relevant sites, spun articles, link farms, or other bad neighborhood then you can be in trouble.So trackback all the links and remove the ones with poor quality and non relevant content. Or going other way around build more strong profile of good, high quality links from relevant content sites.
Tip 4: Make Links with Variation of Anchor Text
If most of your links are with same exact match anchor text the Google will find you guilty of making automated links. So try to make links manually using variations of your anchor text. Also do not make links of same type and from same site again and again. Try to get variation in link type also. Do not give Google a chance to think that there is something fishy in your backlink profile.Tip 5: Keep Your Website Footers Neat and Clean
Many websites follow the pattern of putting the anchor text links of their internal pages and other not so important pages in their footer. If you are also doing that, stop right now. It’s time to clean your footers now. This looks spammy to search engines. It is advisable to build internal linking structure through your page content. Optimize your page content with the anchor text of other page and hyper link them.Tip 6: Avoid Duplicate Content
If you are targeting same keywords on more number of pages it looks spammy to Google. Try to consolidate the pages with similar content. For e.g. a page discussing Cell Phones and another page offering content related to Mobile Phones means the same. This has been done to capture the traffic using the anchor text. Try to combine both use virtually same keywords or anchor text on the same page.Tip 7: Make Proper Use Of Keyword Density and Keyword Proximity Concept
Optimizing web content with targeted keyword does not mean overstuffing of the keyword in the paragraphs and headers. Properly follow the keyword density according to the content used on the page. Spread your key phrases evenly in your content.Tip 8: Focus on Effective User Experience
Whatever strictness Google is following is all to provide good quality of results to the end users. So try to please and satisfy your visitors, it will automatically bring you in Good books if Google. So make concentrate all your efforts in providing effective user experience. Let their visit to your site a satisfactory one. They should be able to find what they came looking for using the keyword they queried in Google.So if you are the one who has been penalized by Google for over optimization then follows these tips and reduces your casualty to some extent. And the ones who are still not caught by Google can use these to get out of the radar.