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seo SEO practices: Quality content is the king 2013

Seo Master present to you:
 

A site with quality content will attract more visitors naturally. No matter how beautiful you design a site, if you don't have good content no one will read you. Creating good quality and useful content will influence readers more than anything else on your blog. When a person searches for something, and he finds it exactly on your blog, chances are that he will refer your content in his circles thus increasing your reach. In blogging world, "Content is king" is over-used word and rightly so. You cannot expect huge traffic in the absence of Quality service. 

You may want to read the earlier parts of SEO practices. 

Best practices for quality content.
  •  Easy-to understand. Write it up for an average person. You won't find anyone reading your blog with a dictionary in his hand. Always write keeping your audience in mind. If i come across any article that put strain on my mind while reading, I will simply switch over to another.  Keep it simple, break a very long sentence in two or more, and always try to keep it free from spelling mistakes and grammatical errors. If you are not that much good in English, ask your friends or colleagues to rectify it. Using too difficult words to understand is a bad idea. The user always have the choice to another good written and easy to understand articles. You have to out perform them.
  • Stay focused on the topic. Do not deviate from the topic. Stick to the plot you have chosen to write about. Talking about several topics in the same article is not a good idea. Choose a topic for an article and always organize your content around it. A little variation in the content is okay, with proper sub headings and paragraphs. The basic idea is if user comes to you looking for "Link building strategies", he should read that only. While writing an article, if you come up with some random and altogether new idea, write it down on a piece of paper for your future posts. Simple!!
  • Create unique content. The primary question is "Why someone read your article if its already written on web"? Why yours only. Everything is over-written on web. Search a topic and you will find thousands of websites in the results. The main aim is to compete to those websites and to be proved better than them. At some point of time writing about a topic, you may find that there is no new thing in your mind about it. well, you can then include some charts to describe it more, take the help of pictures and statistics to prove the point. Lastly, If you cannot come up with new ideas, at least put that idea in a unique manner.
  • Write for people, not for search engines. Its not the search engine that will read your content or benefit from it. Write for people. Search engine is a just way of discovering your content. Avoid using too much keywords since it may annoy the readers. What if I use "SEO practices: Quality content is the king" all over this post, will you enjoy it? You won't even come back to my blog again. Putting keywords in texts is a good SEO practice but it should not be done too much. Many webmasters agree that putting a keyword every 100 words of text is the best policy and I agree to it. You may have your own standards but keep in mind not over-doing it.

If you have in any other point in your mind,  feel free to discuss it in comments.

mb.
2013, By: Seo Master

seo Best SEO practices : Improving the structure of URL 2013

Seo Master present to you:
 Here, I give you two URLs.
  1. http://www.matrixar.com/2013/05/best-seo-practices-improving-structure-of-URL.html
  2. http://www.matrixar.com/2013/05/asdckefwk234mkvesvk4fwdefsdfjiw3t2k4.html
In both the above URLs, which one you find more easier to remember? Can you identify what the post content is with the second URL?

URLs are the first thing you see or type in a browser. Creating a descriptive URL helps in keeping your contents organized on one hand and friendly for those who want to link to your article on the other.

There are certain benefits of Using descriptive URLs.
  • With a descriptive and easy-to-remember URL, you provide an option to a visitor to remember it and visit you again. 
  • URLs are displayed in search engines and people searching a particular query usually see the URL before visiting a site/blog. With a meaningful URL, you are increasing your chances of Search Engine visits. 
  • If the URL contains relevant words instead of random digits and alphabets or some IDs, this provides users and search engines with more information about the page. 
How to select a better URL structure.
  •  Create URLs that are relevant to your page contents. People may guess what you have written by just reading it. 
  • Be short but use words to create one. Picking some words from the article itself and framing a better URL is a better idea. 
  • Put keywords in the URL itself. 
  • Avoid using /article1.html type URLs. 
  • Do not using too lengthy URL that it don't even fit in browser :P Being descriptive don't mean you put the whole summary of content in the URL itself. 
  • Use one URL for one article. Having different locators for the same article can be bit confusing.
How to create a custom URLs.
You can create a custom URL in blogger dashboard while creating a post.Usually the permalink or the URL of the post is taken from the title you use for your article. 

 

You can see that the URL is taken from the title by default. 
To change the URL according to your need and preference, click on custom permalink. Blogger will ask you to enter your choice and create the permalink accordingly as shown in the below picture. 

 

I have not worked with WordPress, so don't know the process for it. You may search it on web, or if you know it already, you can mail me the steps along with some snaps and I will provide a recognition to your support along with a link back to your blog. 

You may like to read the earlier chapters of Search Engine Optimization. 
Seo: search engine optimization Introduction. 
Learning seo: working with titles and metatags.

mb.
2013, By: Seo Master

seo Learning SEO : Working with Titles and meta tags 2013

Seo Master present to you:


Page titles is the entry for visitors to the home of contents and information. Having a poor title will tell them to leave without getting in. Getting a good, relevant and unique titles should be first priority in Search Engine Optimization. 




Unique title for each page. Did you ever find two of the chapters in the same with the same name? Create unique title for each of your post. Don't repeat any title. This is not a compulsory thing but still its the ideal thing to create a different title for each post or article. 

The <title> for you post is the what is displayed in search engine results. Chances are that user will visit you if the title really attract him. I said that earlier, Titles are the opening doors to the vast information you have written in your blog. If you don't keep them good, you are allowing people not to visit you. 

Use descriptive but brief title. There is no point putting a complete two line sentence in title only. Make it brief but highly relevant to whatever you have discussed in the post. You should use some of the keywords related to the article. However, avoid keyword stuffing. Search Engines don't like it and it will degrade your performance. The best practices as suggested by my blogger friends is a title of about 5-6 words relevant to the article with 2-3 keywords accordingly. Avoid too long title, and keyword stuffing in titles. Using a keyword or two is a good practice.

Use meta-tags to describe your article. You cannot put the complete description in the titles. A page description meta-tags tells the search engine about the summary of the page. When a search result is presented, along with title Google may use your meta tag in description in that result. Writing a good description will increase chances of your visitors. However, always try to
  • provide accurate description in meta tags.
  • avoid keywords-only description. 
  • avoid using the complete post in meta-tags.
  • using a unique description for each page. 
Meta tags is a summary to the articles which you have written. And this summary is shown to the user searcher. A person by taking a glimpse to the meta-tags can decide whether to visit the site or not. So, writing a good meta description is a necessary thing for you. 
These two aspects, the titles and the meta-tags are the first steps towards the optimization of a blog / site for a search engine. 

    Providing the  details of how to insert meta tags is not my aim here. You may Google search it, and you will find thousands of people helping you out.

    Previous Chapter: Search Engine Optimization Introduction. 
    You may like to read the next chapter. Best seo practices: improving the structure of URLs

    mb.
    2013, By: Seo Master
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