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seo Webmaster Guidelines Google | Google Guidelines for Webmaster 2013

Seo Master present to you:

Google Webmaster Guidelines, Webmaster Guidelines Tips, Google Guidelines for webmastersGoogle Webmaster Guidelines


Google Webmaster guidelines will help Google to find, to index, and to rank your site. Before Creating a new website, my strongly suggestion you to pay very close attention to the "Quality Guidelines," If you are not paying attention or not following the Google guidelines then, that may lead to a site being panelized and removed entirely from the Google index. If once website has been penalized then it may take longer time to show up in search results on Google.com or on any of Google's partner sites.
When you website is ready then follows the below given points:

Design and content guidelines:
  • Design a website with a clear hierarchy and text links. Every page of website should be reachable from at least one static text link.
  • Create a site map page, in which place all important pages of your website. If the site map is larger than 100 links, then break the site map into separate pages.
  • Create a SEO friendly, useful, unique and content rich site.
  • Before creating a webpage, just think about the topic or keywords from which users would type to find your pages.
  • Give more important to text instead of images to display names, content, or links.
  • Write your own and unique Title for the webpage and use alt Tag.
  • Check Before uploading your webpage’s, is there any broken links?
  • If you are creating the webpage’s in dynamic url (i.e., the URL contains a "?" character), be aware that, every search engine spider crawls are unable to index the dynamic pages as well as static pages. So, it is better to keep the parameters short and the number of them few.
  • Use less than 100 links on a given page.
Technical guidelines:
  • Most search engine spiders see your site much as Lynx would.
  • Avoid using JavaScript, cookies, session IDs, frames, DHTML, or Flash because search engine spiders may have trouble crawling your site.
  • Allow search bots to crawl your sites without session IDs or arguments.
  • Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site.
  • Use of the robots.txt file on your web server.
  • Test your web site in different browsers.
Quality guidelines:
In this Google quality guideline we will discuss about the most common forms and behavior. Webmasters who spend their energies to provide a better user experience and enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If can to know that another website is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport.
Quality guidelines - Basic principles:
  • Create a webpage’s for users, not for search engines. Don't Use the cloaking technique.
  • Don’t try to manipulate the search results.
  • Don't participate in link schemes designed to increase your site's ranking or PageRank.
  • Don't participate in programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service.
Quality guidelines - specific guidelines:
  • Avoid hidden text or hidden links.
  • Don’t use cloaking technique or sneaky redirects.
  • Don't send automated queries to Google.
  • Don't load pages with irrelevant keywords.
  • Don't create multiple pages, subdomains, or domains with substantially duplicate content.
  • Avoid "doorway" pages created just for search engines.
  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
2013, By: Seo Master

seo Tips for Choosing a Search Engine Optimisation Firm 2013

Seo Master present to you:


Search Engine Optimisation Firm
When choosing a search engine optimisation firm you should ask the following questions:
  • What are the best rankings or results the company has achieved for high traffic keywords in competitive markets?
    For example: it's easy to rank highly for "doncaster plumber" and much harder to rank for a search term like "fitness equipment".
  • What is the company's current client retention rate?
  • What resources does the company have available to allocate to your project?
  • What are the measures of success for your search engine marketing project?
  • What % of the company is dedicated to search engine marketing?
2013, By: Seo Master

seo Five Killer Tips For Local SEO 2013

Seo Master present to you:
Do you have a local business or one that targets audiences in a particular location? If you do, then you need to go a bit deeper with your search engine optimization strategy. There are several things you can do to help your customers find you online and here are five crucial tips on how to make sure you’re attracting as many clicks as possible.

LOCAL SEO TIPS

1 – Keyword Research for Local Search

To improve your site you first need to determine which keywords and words to use. Keep in mind to improve for local internet search you need to pay attention to words which are appropriate to both your market and place.

For example, say you own a local air conditioning business which operates across the UK. When you’re putting together your optimization strategy, look at Geo specific keywords + air conditioning using the Google Ad Words Keyword Tool.

The numbers may not be 100% accurate but from the above data you can see that London air conditioning is searched for more than the other locations. You can also use the additional keyword ideas provided below the search terms table in Ad Words.

Another good way to get keyword ideas is to simply type in your main keyword in Google search and then check out the related searches at the bottom of the page.

Of course, there are plenty of other keyword researching tools that you can use to develop the right keywords for your local search engine optimization and the more you make use of the better.

2 – On-Site Optimization for Local Search

Once you've put together a list with the right keywords, the next thing you need to do is optimize your site for local search. To let search engines know the location you’re targeting, start by adding Geo-specific information and keywords in your title and meta descriptions.

Your SEO title tag and meta description will be displayed in search engine results, so make sure these two areas are optimized for local search. This means that your locally optimized title tag should include your main keywords and your location in 70 characters while your locally optimized meta description should also include your address and phone number in a maximum of 165 characters.

Include your phone number and address on your site

When you add local address and phone number on your site it’s important not add them in an image, but to have it as actual text. That’s because search engine cannot index images, so they won’t know it’s there. This kind of location information is a strong ranking factor in local SEO, plus people using mobile phones to access your site can actually dial your number by just clicking on it directly from the page if it is in text form.

Embed a Map

Simply enter your business address on Google Maps and you’ll get an HTML embed code that allows you to add a map on your site.

This is not only a great way to have Google know where you are but also to help your site visitors find your location easier.

Create a Geo Sitemap

You can also create a Geo sitemap if you want to make sure Google knows where your business is located. You can use the Geo Sitemap Generator to generate this. After you've filled in your business details, simply download the two files and upload them to your site’s root folder.

Then you need to go to Google Webmaster Tools, add your site and verify it using your Google Analytic code. Under Site Configuration-> Sitemaps add the Geo sitemap’s URL.  This is the fastest way to inform Google of your location.

3 – Get on Google Places

Getting your firm to show up in Google Places listing is the best thing that can happen for your business. Why? Because it’s increasing the chances of your local business showing up on the first page of search results, even above some of the organic ones.

The first thing you need to do is add or claim your business on Google Places. Add as much information as you can to your profile and be sure to upload photos as well.  After you've added all the necessary information about your business, you will need to verify your business. You have two options – either verify immediately by phone or wait for two to three weeks for a postcard by mail.

Once your Google Place profile is live, there is another important thing you should do and that is to encourage your customers to write reviews about your business and the products or services you provide. If you happen to also get some bad reviews, don’t just leave them there. Reply and try to come up with a solution for these unhappy customers. This way you can help your former customers and, at the same time, prove to potential customers that you provide fantastic support.

Google Places is the most important place on which to have your business listed but don’t ignore options like Bing Local, Yahoo Local, Yelp, Yellow Page and others. The more listings you have on local directories, the better.

4 – Local Marketing on Foursquare

With so many people checking in at places using Foursquare, you need to add or claim your business on this major social network for local firms. Add all the necessary information about your company and don’t forget to also add a link to your website. Then ask people to check in at your business, whether it’s a clothing shop, a hotel, a creative agency or an electronics store.

At first, you can give special discounts or coupons to people who check in often at your business or to those who check in for the first time. This is an amazing word-of-mouth marketing technique as people tend to go to places their friends have been to and recommend.

5 – Mobile search and local search, the new SEO power couple

Was the last look for you performed made from a cellular phone? If the response is yes, then you are aspect of the 61% cellular customers who ran regional queries from their cell cellphone, according to a 2012 research by Localize and 15 kilometers. This number will only improve as more and more people are using cell cellphone gadgets to accessibility the web.

That is why you should make sure you website functions well on cellular. A mobile-specific website is better than a conventional website in these conditions as it’s enhanced particularly for small displays, providing customers a better routing encounter. Sensitive design, an growing area in web growth, offers a way to provide cellular customers a great encounter without having to have two individual sites.

By guaranteeing your cellular website is enhanced in the methods described above, you can entice clients who are looking for a business like yours even while they are strolling down the road.

If you make sure you follow the five tips above, you should see an increase in people visiting your site, which in turn will lead to an increase in customers.

What strategies do you use to boost local SEO?
2013, By: Seo Master

seo How Local SEO is Becoming More Important for Internet Marketing 2013

Seo Master present to you:


When you get close to an Online promotion talking to organization, you need to talk about a lot more than just the common subjects of Online promotion and the process of incoming promotion. You need to pay attention to more than just generally top quality information and trying to control the right chosen look for phrases to the best level possible. Your main objective should be to pay attention to just the right individuals, in contrast to creating the regular error that a lot of organizations end up creating.

Far too many organizations think that their focus on customers should be "everyone," which is an difficult objective. Almost as bad is the organization that represents its focus on audience is everyone on the globe that wants a particular factor. While this may perform well if you're a very effective catalog shopping organization, for most companies this just isn't very realistic. You have to pay attention to individuals who can actually come to your organization regularly and make use of what you're providing easily. Which indicates you have to pay attention to natives, and there are a lot of methods to do this.

Naturally, there are as many methods to pay attention to natives as there are types of symptoms and ads. But online you have an ace in the opening if you use a method called regional SEO. In the globe of Online promotion, you've got so many different methods to pay attention to your position that if you complete a specific market, you're certain to have a reasonably low competitors. When you can control an position where individuals are more likely to come and visit your organization anyway, why would you hassle trying to pay attention to highly popular conditions that you don't have anywhere near as much wish of doing well with?

Simply put, the Online is a huge position that is regularly becoming more largely loaded with organizations trying to define out their own piece of the pie. The great information coming out of that is that there has never been a better time to be a customer of almost any type of products or services, but the bad information is that there is an enormous stage of visitors for most of the common conditions out there. Which indicates you have to either perform very hard to get your conditions up toward the top or discover some easier and less competitive conditions. The simple fact is that regional SEO conditions are the most likely to be both well focused and reasonably easy.

Think about it. If you're promoting icons in Indiana In, do you really want to be competitive for internet look for motor visitors against a organization promoting a similar type of gadget in Hoboken New Jersey? Unless you want to get big into the catalog shopping organization, the answer is probably no. You can let individuals and organizations in far away places discover each other and do well for themselves while you focus on your own position. The best part is that in a lot of cases, the individuals you are trying to entice are already trying to look for you in a focused way.

One easy example is a individual who's either about to move into a new position or take a vacation there. Their likely look for would go along the lines of "gyms English Mexico," in referrals to what they were looking for and where they expected to discover it. For a lot of queries, the location issues almost as much as the actual factor the individual is looking for. So a focused set of look for phrases will actually help you get more organization than being major in the common look for phrases would.

Locally focused SEO is the way internet look for motor visitors is streaming these days. If your Online promotion plan doesn't have a strong area dedicated to regional SEO, you need to add that in as soon as you can.
2013, By: Seo Master
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