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seo Learning SEO : Working with Titles and meta tags 2013

Seo Master present to you:


Page titles is the entry for visitors to the home of contents and information. Having a poor title will tell them to leave without getting in. Getting a good, relevant and unique titles should be first priority in Search Engine Optimization. 




Unique title for each page. Did you ever find two of the chapters in the same with the same name? Create unique title for each of your post. Don't repeat any title. This is not a compulsory thing but still its the ideal thing to create a different title for each post or article. 

The <title> for you post is the what is displayed in search engine results. Chances are that user will visit you if the title really attract him. I said that earlier, Titles are the opening doors to the vast information you have written in your blog. If you don't keep them good, you are allowing people not to visit you. 

Use descriptive but brief title. There is no point putting a complete two line sentence in title only. Make it brief but highly relevant to whatever you have discussed in the post. You should use some of the keywords related to the article. However, avoid keyword stuffing. Search Engines don't like it and it will degrade your performance. The best practices as suggested by my blogger friends is a title of about 5-6 words relevant to the article with 2-3 keywords accordingly. Avoid too long title, and keyword stuffing in titles. Using a keyword or two is a good practice.

Use meta-tags to describe your article. You cannot put the complete description in the titles. A page description meta-tags tells the search engine about the summary of the page. When a search result is presented, along with title Google may use your meta tag in description in that result. Writing a good description will increase chances of your visitors. However, always try to
  • provide accurate description in meta tags.
  • avoid keywords-only description. 
  • avoid using the complete post in meta-tags.
  • using a unique description for each page. 
Meta tags is a summary to the articles which you have written. And this summary is shown to the user searcher. A person by taking a glimpse to the meta-tags can decide whether to visit the site or not. So, writing a good meta description is a necessary thing for you. 
These two aspects, the titles and the meta-tags are the first steps towards the optimization of a blog / site for a search engine. 

    Providing the  details of how to insert meta tags is not my aim here. You may Google search it, and you will find thousands of people helping you out.

    Previous Chapter: Search Engine Optimization Introduction. 
    You may like to read the next chapter. Best seo practices: improving the structure of URLs

    mb.
    2013, By: Seo Master

    seo SEO Search Engine Optimization Introduction 2013

    Seo Master present to you:
    What is SEO. 
    SEO is Search Engine Optimization. It is a process in which by following certain practices, you may lead to better rankings in search engines. Getting on first page of Google is the most needed thing for a webmaster. Although, there is no particular way of getting onto first page of Google since it takes  a lots of factors into account, still by following certain optimization practices one can hope for better placements in Search Engines.

    Is SEO really necessary? 
    The answer is Yes! There are 100 billion (approximate) searches per month. Don't you want that
    100k is for your blog? You may get a good amount of visitors through social media and other different marketing ways, but the problem with them is you need to spend your time consistently with them. With SEO, you do it once, and get paid for that for a long period of time.

    SEO comes first in priority? 
    No. Your content comes first. Writing for a Search Engine should not be the way of optimization. The ideal thing is write for your audience, and then apply different optimization policies in order to get in Search Engine results. Focusing too hard on Search Engine Optimization may lead to degradation of Quality of articles you write. Your final audience are users, not Search Engines. The only thing is its good to take the best step when you can. 

    What is Organic search results? 
    Organic search results is when you are listed in search engines (you of course refers to your website) naturally without paying to it. You must have seen paid results in Google Search Engine or Bing, but it don't counts to organic traffic. SEO affects only organic results. 

    As you can see, "Ad related to adsense" category is the paid one. The second result is considered to be organically discovered and searched. SEO deals with the optimization for organic searches. 


    Many webmasters considered it a waste. Is it? 
    For them it may be. Depends on preferences and choices. If you are good at social media marketing and have a huge fan following there with tons of traffic from there, then perhaps you won't listen to Search Engine. However, if you are really looking forward for a long term investment in 'getting traffic', SEO is the thing for that. 

    How to learn SEO practices. 
    This article is the Introduction part dealing with the definitions only. In coming posts, I will share with you my knowledge and my SEO practices with you. There are thousands of articles already written and hundreds of e-books and you may even Google Search them. 

    You may follow the blog to receive the upcoming posts about SEO.

    Next Chapter: Working with Titles and Meta tags.

    mb.
    2013, By: Seo Master
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