Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
from web contents: Introducing the +1 button 2013
salam every one, this is a topic from google web master centrale blog: Webmaster level: All
We all know what it’s like to get a bit of help when you’re looking for it. Online, that advice can come from a number of places: a tweet, a shared video, or a blog post, to name a few. With Google Social Search we’ve been working to show that content when it’s useful, making search more personally relevant.
We think sharing on the web can be even better--that people might share more recommendations, more often, if they knew their advice would be used to help their friends and contacts right when they’re searching for relevant topics on Google. That’s why we’re introducing the +1 button, an easy way for Google users to recommend your content right from the search results pages (and, soon, from your site).
+1 is a simple idea. Let’s use Brian as an example. When Brian signs in to his Google Account and sees one of your pages in the organic search results on Google (or your search ads if you’re using AdWords), he can +1 it and recommend your page to the world.
The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.
We expect that these personalized annotations will help sites stand out by showing users which search results are personally relevant to them. As a result, +1’s could increase both the quality and quantity of traffic to the sites people care about.
But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your website, you can sign up for email updates at our +1 webmaster site.
Over the coming weeks, we’ll add +1 buttons to search results and ads on Google.com. We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time. At first the +1 button will appear for English searches only on Google.com, but we’re working to add more languages in the future.
We’re excited about using +1’s to make search more personal, relevant and compelling. We hope you’re excited too! If you have questions about the +1 button and how it affects search on Google.com, you can check the Google Webmaster Central Help Center.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
We all know what it’s like to get a bit of help when you’re looking for it. Online, that advice can come from a number of places: a tweet, a shared video, or a blog post, to name a few. With Google Social Search we’ve been working to show that content when it’s useful, making search more personally relevant.
We think sharing on the web can be even better--that people might share more recommendations, more often, if they knew their advice would be used to help their friends and contacts right when they’re searching for relevant topics on Google. That’s why we’re introducing the +1 button, an easy way for Google users to recommend your content right from the search results pages (and, soon, from your site).
+1 is a simple idea. Let’s use Brian as an example. When Brian signs in to his Google Account and sees one of your pages in the organic search results on Google (or your search ads if you’re using AdWords), he can +1 it and recommend your page to the world.
The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.
We expect that these personalized annotations will help sites stand out by showing users which search results are personally relevant to them. As a result, +1’s could increase both the quality and quantity of traffic to the sites people care about.
But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your website, you can sign up for email updates at our +1 webmaster site.
Over the coming weeks, we’ll add +1 buttons to search results and ads on Google.com. We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time. At first the +1 button will appear for English searches only on Google.com, but we’re working to add more languages in the future.
We’re excited about using +1’s to make search more personal, relevant and compelling. We hope you’re excited too! If you have questions about the +1 button and how it affects search on Google.com, you can check the Google Webmaster Central Help Center.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Improve snippets with a meta description makeover 2013
salam every one, this is a topic from google web master centrale blog:
The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.
Why does Google care about meta descriptions?
We want snippets to accurately represent the web result. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL's content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics. Keep in mind that meta descriptions comprised of long strings of keywords don't achieve this goal and are less likely to be displayed in place of a regular, non-meta description, snippet. And it's worth noting that while accurate meta descriptions can improve clickthrough, they won't affect your ranking within search results.
Snippet showing quality meta description
Snippet showing lower-quality meta description
What are some good meta description strategies?
Differentiate the descriptions for different pages
Using identical or similar descriptions on every page of a site isn't very helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Create descriptions that accurately describe each specific page. Use site-level descriptions on the main home page or other aggregation pages, and consider using page-level descriptions everywhere else. You should obviously prioritize parts of your site if you don't have time to create a description for every single page; at the very least, create a description for the critical URLs like your homepage and popular pages.
Include clearly tagged facts in the description
The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information -- price, age, manufacturer -- scattered throughout a page, making it unlikely that a snippet will capture all of this information. Meta descriptions can bring all this data together. For example, consider the following meta description for the 7th Harry Potter Book, taken from a major product aggregator.
Not as desirable:
There are a number of reasons this meta description wouldn't work well as a snippet on our search results page:
All of this means that the average person viewing a Google results page -- who might spend under a second scanning any given snippet -- is likely to skip this result. As an alternative, consider the meta description below.
Much nicer:
What's changed? No duplication, more information, and everything is clearly tagged and separated. No real additional work is required to generate something of this quality: the price and length are the only new data, and they are already displayed on the site.
Programmatically generate descriptions
For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions are more difficult. In the latter case, though, programmatic generation of the descriptions can be appropriate and is encouraged -- just make sure that your descriptions are not "spammy." Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation.
Use quality descriptions
Finally, make sure your descriptions are... descriptive. It's easy to become lax on the quality of the meta descriptions, since they're not directly visible in the UI for your site's visitors. But meta descriptions might be displayed in Google search results -- if the description is high enough quality. A little extra work on your meta descriptions can go a long way towards showing a relevant snippet in search results. That's likely to improve the quality and quantity of your user traffic.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.
<META NAME="Description" CONTENT="informative description here">
Why does Google care about meta descriptions?
We want snippets to accurately represent the web result. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL's content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics. Keep in mind that meta descriptions comprised of long strings of keywords don't achieve this goal and are less likely to be displayed in place of a regular, non-meta description, snippet. And it's worth noting that while accurate meta descriptions can improve clickthrough, they won't affect your ranking within search results.
Snippet showing quality meta description
Snippet showing lower-quality meta description
What are some good meta description strategies?
Differentiate the descriptions for different pages
Using identical or similar descriptions on every page of a site isn't very helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Create descriptions that accurately describe each specific page. Use site-level descriptions on the main home page or other aggregation pages, and consider using page-level descriptions everywhere else. You should obviously prioritize parts of your site if you don't have time to create a description for every single page; at the very least, create a description for the critical URLs like your homepage and popular pages.
Include clearly tagged facts in the description
The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information -- price, age, manufacturer -- scattered throughout a page, making it unlikely that a snippet will capture all of this information. Meta descriptions can bring all this data together. For example, consider the following meta description for the 7th Harry Potter Book, taken from a major product aggregator.
Not as desirable:
<META NAME="Description" CONTENT="[domain name redacted]
: Harry Potter and the Deathly Hallows (Book 7): Books: J. K. Rowling,Mary GrandPré by J. K. Rowling,Mary GrandPré">
: Harry Potter and the Deathly Hallows (Book 7): Books: J. K. Rowling,Mary GrandPré by J. K. Rowling,Mary GrandPré">
There are a number of reasons this meta description wouldn't work well as a snippet on our search results page:
- The title of the book is complete duplication of information already in the page title.
- Information within the description itself is duplicated (J. K. Rowling, Mary GrandPré are each listed twice).
- None of the information in the description is clearly identified; who is Mary GrandPré?
- The missing spacing and overuse of colons makes the description hard to read.
All of this means that the average person viewing a Google results page -- who might spend under a second scanning any given snippet -- is likely to skip this result. As an alternative, consider the meta description below.
Much nicer:
<META NAME="Description" CONTENT="Author: J. K. Rowling, Illustrator: Mary GrandPré, Category: Books, Price: $17.99, Length: 784 pages">
What's changed? No duplication, more information, and everything is clearly tagged and separated. No real additional work is required to generate something of this quality: the price and length are the only new data, and they are already displayed on the site.
Programmatically generate descriptions
For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions are more difficult. In the latter case, though, programmatic generation of the descriptions can be appropriate and is encouraged -- just make sure that your descriptions are not "spammy." Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation.
Use quality descriptions
Finally, make sure your descriptions are... descriptive. It's easy to become lax on the quality of the meta descriptions, since they're not directly visible in the UI for your site's visitors. But meta descriptions might be displayed in Google search results -- if the description is high enough quality. A little extra work on your meta descriptions can go a long way towards showing a relevant snippet in search results. That's likely to improve the quality and quantity of your user traffic.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: +1 around the world 2013
salam every one, this is a topic from google web master centrale blog: Webmaster Level: all
A few months ago we released the +1 button on English search results on google.com. More recently, we’ve made the +1 button available to sites across the web, making it easy for the people who love your content to recommend it on Google search.
Today, +1’s will start appearing on Google search pages globally. We'll be starting off with sites like google.co.uk, google.de, google.jp and google.fr, then expanding quickly to most other Google search sites soon after.
We’ve partnered with a few more sites where you’ll see +1 buttons over the coming days.
If you’re a publisher based outside of the US, and you’ve been waiting to put +1 buttons on your site, now’s a good time to get started. Visit the +1 button tool on Google Webmaster Central where the +1 button is already available in 44 languages.
Adding the +1 button could help your site to stand out by putting personal recommendations right at the moment of decision, on Google search. So if you have users who are fans of your content, encourage them to add their voice with +1!
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
A few months ago we released the +1 button on English search results on google.com. More recently, we’ve made the +1 button available to sites across the web, making it easy for the people who love your content to recommend it on Google search.
Today, +1’s will start appearing on Google search pages globally. We'll be starting off with sites like google.co.uk, google.de, google.jp and google.fr, then expanding quickly to most other Google search sites soon after.
We’ve partnered with a few more sites where you’ll see +1 buttons over the coming days.
If you’re a publisher based outside of the US, and you’ve been waiting to put +1 buttons on your site, now’s a good time to get started. Visit the +1 button tool on Google Webmaster Central where the +1 button is already available in 44 languages.
Adding the +1 button could help your site to stand out by putting personal recommendations right at the moment of decision, on Google search. So if you have users who are fans of your content, encourage them to add their voice with +1!
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
from web contents: Rich snippets go international 2013
salam every one, this is a topic from google web master centrale blog: Webmaster Level: All
As part of our efforts to make search results more useful to our users around the world, we’re announcing the international availability of rich snippets. If you’ve been following our blog posts, you already know that rich snippets let users see additional facts and data from your site in search results.
For example, we recently launched rich snippets for recipes which, for certain sites, lets users see quick recipe facts as part of the snippet and makes it easier to determine if the page has what they are looking for:
We’ve had a lot of questions on our blogs and forums about international support for rich snippets - and we know that many of you have already started marking up your content - so today’s announcement is very exciting for us.
In addition to adding support for rich snippets in any language, we have published documentation on how to mark up your sites for rich snippets in the following languages: simplified Chinese, traditional Chinese, Czech, Dutch, English, French, German, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish. (You can change the Help language by scrolling to the bottom of the help page and selecting the language you want from the drop-down menu.)
We encourage you to read the documentation to take advantage of the different types of rich snippets currently supported: people profiles, reviews, videos, events and recipes. You can also use our testing tool (in English only, but useful to test markup in any language) and start validating your markup to make sure results show as you would expect.
Finally and as you’ve probably heard by now (several times), we’re taking a gradual approach to surface rich snippets. This means that marking up your site doesn’t guarantee that we’ll show rich snippets for your pages. We’re doing this to ensure a good experience for our users; but rest assured we’re working hard to expand coverage and include more web pages.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
As part of our efforts to make search results more useful to our users around the world, we’re announcing the international availability of rich snippets. If you’ve been following our blog posts, you already know that rich snippets let users see additional facts and data from your site in search results.
For example, we recently launched rich snippets for recipes which, for certain sites, lets users see quick recipe facts as part of the snippet and makes it easier to determine if the page has what they are looking for:
We’ve had a lot of questions on our blogs and forums about international support for rich snippets - and we know that many of you have already started marking up your content - so today’s announcement is very exciting for us.
In addition to adding support for rich snippets in any language, we have published documentation on how to mark up your sites for rich snippets in the following languages: simplified Chinese, traditional Chinese, Czech, Dutch, English, French, German, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish. (You can change the Help language by scrolling to the bottom of the help page and selecting the language you want from the drop-down menu.)
We encourage you to read the documentation to take advantage of the different types of rich snippets currently supported: people profiles, reviews, videos, events and recipes. You can also use our testing tool (in English only, but useful to test markup in any language) and start validating your markup to make sure results show as you would expect.
Finally and as you’ve probably heard by now (several times), we’re taking a gradual approach to surface rich snippets. This means that marking up your site doesn’t guarantee that we’ll show rich snippets for your pages. We’re doing this to ensure a good experience for our users; but rest assured we’re working hard to expand coverage and include more web pages.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com