MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Seo Master present to you: Custom Search themes make it easy for you to customize the look and feel of your search results pages. And if you want to take the customization gig further, you can also customize the result snippet—a small sample of content that gives search users an idea of what's in the webpage—by using structured data.

When you are reading a webpage that reviews a film, you can figure out what the title is, what reviewers thought of the film, and how they rated it. You can even search for stores with the best prices for the DVD. Structured data can convey the meaning of such key information to computers.

Structured data formats—such as microformats, RDFa, and PageMaps—are semantic markup that you add to your HTML page. Structured data make web content more meaningful to machines. These attributes do not change the formatting of your website, they just make the text enclosed within the XHTML tags "understandable" by computers and influence what shows up in the result snippets.

When you tag your webpages with structured data, Custom Search indexes them and sends the metadata back in the XML results for your page. You can then take this XML feed and transform it into HTML results that showcase key information—such as image thumbnails, summaries, dates, authorship, ratings, and prices. Having the most relevant information in your search results makes the webpages in your site more compelling to your users.

You can, for example, create the following kind of rich snippets:


You can even add thumbnails and actions that let your users download files or make purchases.


To learn more, read the Custom Search Developer's Guide.

By Kevin Griffin Lim, Custom Search Team2013, By: Seo Master

Seo Master present to you: By Jesse Shieh, Software Engineer

Recently, on a trip to Shanghai, I snapped a bunch of incredible street photos for my friends and family back home. When I logged into my iGoogle page and was greeted by my iGoogle theme, I suddenly wished I could create my own theme out of my Shanghai pictures and share it with my friends - wouldn't that be a great way to personalize iGoogle even further? It turns out that many of you have been asking for this feature for a while too, and we've listened to your requests. I'm excited to announce that after today's launch of the iGoogle Themes API, we can all get started on making and sharing our own themes.

Creating your own theme isn't rocket science. If you can create a webpage, then you can create a theme. There are only three steps involved: designing images for the header and footer, entering metadata and color information in an XML file, and submitting the theme. To find out more about the API, start with the developer guide. You can also take a look at the terrific example themes (shown below) built by designers Yves Behar, Mark Frauenfelder, Troy Lee, and John Maeda that showcase different parts of the API. These themes, along with themes you submit, will be available in the new themes directory for the millions of iGoogle users. So try it out and let us know what you think!

Earth-light by Yves Behar, founder of the San Francisco design studio fuseproject:



Adventures in Lollipopland by Mark Frauenfelder, writer, illustrator, co-founder of Boing Boing, and editor-in-chief of Make Magazine:



Supermoto Mayhem by Troy Lee, designer and founder of Troy Lee Designs:



Simplicity is Complex by John Maeda, graphic designer, artist, Associate Director of Research at the MIT Media Laboratory, and recently named as the next President of the Rhode Island School of Design (RISD):

2013, By: Seo Master