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seo Learning SEO : Working with Titles and meta tags 2013

Seo Master present to you:


Page titles is the entry for visitors to the home of contents and information. Having a poor title will tell them to leave without getting in. Getting a good, relevant and unique titles should be first priority in Search Engine Optimization. 




Unique title for each page. Did you ever find two of the chapters in the same with the same name? Create unique title for each of your post. Don't repeat any title. This is not a compulsory thing but still its the ideal thing to create a different title for each post or article. 

The <title> for you post is the what is displayed in search engine results. Chances are that user will visit you if the title really attract him. I said that earlier, Titles are the opening doors to the vast information you have written in your blog. If you don't keep them good, you are allowing people not to visit you. 

Use descriptive but brief title. There is no point putting a complete two line sentence in title only. Make it brief but highly relevant to whatever you have discussed in the post. You should use some of the keywords related to the article. However, avoid keyword stuffing. Search Engines don't like it and it will degrade your performance. The best practices as suggested by my blogger friends is a title of about 5-6 words relevant to the article with 2-3 keywords accordingly. Avoid too long title, and keyword stuffing in titles. Using a keyword or two is a good practice.

Use meta-tags to describe your article. You cannot put the complete description in the titles. A page description meta-tags tells the search engine about the summary of the page. When a search result is presented, along with title Google may use your meta tag in description in that result. Writing a good description will increase chances of your visitors. However, always try to
  • provide accurate description in meta tags.
  • avoid keywords-only description. 
  • avoid using the complete post in meta-tags.
  • using a unique description for each page. 
Meta tags is a summary to the articles which you have written. And this summary is shown to the user searcher. A person by taking a glimpse to the meta-tags can decide whether to visit the site or not. So, writing a good meta description is a necessary thing for you. 
These two aspects, the titles and the meta-tags are the first steps towards the optimization of a blog / site for a search engine. 

    Providing the  details of how to insert meta tags is not my aim here. You may Google search it, and you will find thousands of people helping you out.

    Previous Chapter: Search Engine Optimization Introduction. 
    You may like to read the next chapter. Best seo practices: improving the structure of URLs

    mb.
    2013, By: Seo Master

    seo Tips for managing your titles 2013

    Seo Master present to you:
    Post title is first which a reader sees and keeping it ordinary lessen the chances that user will go through your article. It gives the first and brief information about the content the user is going to read. So keeping a good informative and caching title will attract more audience for you. However, there are some basic guidelines you should consider before selecting an appropriate title for your post. 

    • Keep an informative title. Never post any article without any title. Keep it informative and true to the content. Try taking it from the article itself if you have written the article and thinking about the title. Never put a blank title since it naturally reduces the reach of the article. Keeping it informative means selecting an article in context of what you have written. 
    • Keep it descriptive. Don't just put a lame one word title for your post. Keep it descriptive. It should give an insight of the content which is presented to the reader. Writing  a complete post on body building and giving a title "body building" will make it a common thing for the readers. You can rather give a brief idea of whether you are going to discuss an exercise or about the eating habits.
    • Think about the search engines. Imagine yourself as a reader, and you are searching for the contents in the post you have written / going to write. What are the words you gonna put in the search query for that content. Thinking about it will give you an idea about the title to put on for your texts. Titles are the first thing in a post a search engine looks for. So, keeping in mind the search engines boosts up your SEO practices and your organic traffic. 
    • Avoid long titles. Long titles will be truncated in search engine results. Don't put a very long title. You have the body of the content to write anything long. Don't do that in the title section only. Keep it short and true to the content. Avoid misleading titles.
    • Avoid repeated titles. Don't use a single title for more than one post. Keeping similar titles for all your post makes it impossible for the user to distinguish one content from another. Select a different title for each page. A blog with tile "Blogging basics" on several posts will create a mess for the reader to distinguish one article from the another. Do you want that? 
    • Avoid keyword stuffing. Just for the shake of being discovered by search engine, some people put same words in titles. Avoid such steps. Its better to have some descriptive words in your title but that doesn't mean you put the same words in the same title. This can make your stuff look spammy or fake to user. 
    mb.
    2013, By: Seo Master
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