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salam every one, this is a topic from google web master centrale blog: Webmaster level: All

Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in.

An example
Let’s say Nick searched for [bacon] and URLs from your site appeared in positions 3, 6, and 12. Jane also searched for [bacon] and URLs from your site appeared in positions 5 and 9. Previously, we would have averaged all these positions together and shown an Average Position of 7. Going forward, we’ll only average the highest position your site appeared in for each search (3 for Nick’s search and 5 for Jane’s search), for an Average Position of 4.

We anticipate that this new method of calculation will more accurately match your expectations about how a link's position in Google Search results should be reported.

How will this affect my Top Search Queries data?
This change will affect your Top Search Queries data going forward. Historical data will not change. Note that the change in calculation means that the Average Position metric will usually stay the same or decrease, as we will no longer be averaging in lower-ranking URLs.

Check out the updated Top Search Queries data in the Your site on the web section of Webmaster Tools. And remember, you can also download Top Search Queries data programmatically!

We look forward to providing you a more representative picture of your Google Search data. Let us know what you think in our Webmaster Forum.

Posted by Chris Anderson, Google Analytics team, and Susan Moskwa, Webmaster Trends Analystthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Posted by Mickey Kataria, Google Zürich

Since the launch of Sitemaps, webmasters have been asking if they could submit their Sitemaps for multiple hosts on a single dedicated host. A fair question -- and now you can!

Why would someone want to do this? Let's say that you own www.example.com and mysite.google.com and you have Sitemaps for both hosts, e.g. sitemap-example.xml and sitemap-mysite.xml. Until today, you would have to store each Sitemap on its respective host. If you tried to place sitemap-mysite.xml on www.example.com, you would get an error because, for security reasons, a Sitemap on www.example.com can only contains URLs from www.example.com. So how do we solve this? Well, if you can "prove" that you own or control both of these hosts, then either one can host a Sitemap containing URLs for the other. Just follow the normal verification process in Google Webmaster Tools and any verified site in your account will be able to host Sitemaps for any other verified site in the same account.

Here is an example showing both sites verified:

For those of you wondering how this affects the other search engines that support the Sitemap Protocol, rest assured that we're talking to them about how to make cross-submissions work seamlessly across all of them. Until then, this specific solution will work only for users of Google Webmaster Tools.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog:

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: We're currently doing routine system maintenance, and some data may not be available in your webmaster tools account today. We're working as quickly as possible, and all information should be available again by Thursday, 8/24. Thank you for your patience in the meantime.

Update: We're still finishing some things up, so thanks for bearing with us. Note that the preferred domain feature is currently unavailable, but will available as soon as our maintenance is complete.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Webmaster level: Advanced

For all the developers who have expressed interest in getting programmatic access to the search queries data for their sites in Webmaster Tools, we've got some good news. You can now get access to your search queries data in CSV format using a open source Python script from the webmaster-tools-downloads project. Search queries data is not currently available via the Webmaster Tools API, which has been a common API user request that we're considering for the next API update. For those of you who need access to search queries data right now, let's look at an example of how the search queries downloader Python script can be used to download your search queries data and upload it to a Google Spreadsheet in Google Docs.

Example usage of the search queries downloader Python script
1) If Python is not already installed on your machine, download and install Python.
2) Download and install the Google Data APIs Python Client Library.
3) Create a folder and add the downloader.py script to the newly created folder.
4) Copy the example-create-spreadsheet.py script to the same folder as downloader.py and edit it to replace the example values for “website,” “email” and “password” with valid values for your Webmaster Tools verified site.
5) Open a Terminal window and run the example-create-spreadsheet.py script by entering "python example-create-spreadsheet.py" at the Terminal window command line:

python example-create-spreadsheet.py

6) Visit Google Docs to see a new spreadsheet containing your search queries data.


If you just want to download your search queries data in a .csv file without uploading the data to a Google spreadsheet use example-simple-download.py instead of example-create-spreadsheet.py in the example above.

You could easily configure these scripts to be run daily or monthly to archive and view your search queries data across larger date ranges than the current one month of data that is available in Webmaster Tools, for example, by setting up a cron job or using Windows Task Scheduler.

An important point to note is that this script example includes user name and password credentials within the script itself. If you plan to run this in a production environment you should follow security best practices like using encrypted user credentials retrieved from a secure data storage source. The script itself uses HTTPS to communicate with the API to protect these credentials.

Take a look at the search queries downloader script and start using search queries data in your own scripts or tools. Let us know if you have questions or feedback in the Webmaster Help Forum.

Written by Jonathan Simon, Webmaster Trends Analystthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Webmaster level: Advanced

You may have noticed that the Parameter Handling feature disappeared from the Site configuration > Settings section of Webmaster Tools. Fear not; you can now find it under its new name, URL Parameters! Along with renaming it, we refreshed and improved the feature. We hope you’ll find it even more useful. Configuration of URL parameters made in the old version of the feature will be automatically visible in the new version. Before we reveal all the cool things you can do with URL parameters now, let us remind you (or introduce, if you are new to this feature) of the purpose of this feature and when it may come in handy.

When to use
URL Parameters helps you control which URLs on your site should be crawled by Googlebot, depending on the parameters that appear in these URLs. This functionality provides a simple way to prevent crawling duplicate content on your site. Now, your site can be crawled more effectively, reducing your bandwidth usage and likely allowing more unique content from your site to be indexed. If you suspect that Googlebot's crawl coverage of the content on your site could be improved, using this feature can be a good idea. But with great power comes great responsibility! You should only use this feature if you're sure about the behavior of URL parameters on your site. Otherwise you might mistakenly prevent some URLs from being crawled, making their content no longer accessible to Googlebot.

A lot more to do
Okay, let’s talk about what’s new and improved. To begin with, in addition to assigning a crawl action to an individual parameter, you can now also describe the behavior of the parameter. You start by telling us whether or not the parameter changes the content of the page. If the parameter doesn’t affect the page’s content then your work is done; Googlebot will choose URLs with a representative value of this parameter and will crawl the URLs with this value. Since the parameter doesn’t change the content, any value chosen is equally good. However, if the parameter does change the content of a page, you can now assign one of four possible ways for Google to crawl URLs with this parameter:

• Let Googlebot decide
• Every URL
• Only crawl URLs with value=x
• No URLs

We also added the ability to provide your own specific value to be used, with the “Only URLs with value=x” option; you’re no longer restricted to the list of values that we provide. Optionally, you can also tell us exactly what the parameter does--whether it sorts, paginates, determines content, etc. One last improvement is that for every parameter, we’ll try to show you a sample of example URLs from your site that Googlebot crawled which contain that particular parameter.

Of the four crawl options listed above, “No URLs” is new and deserves special attention. This option is the most restrictive and, for any given URL, takes precedence over settings of other parameters in that URL. This means that if the URL contains a parameter that is set to the “No URLs” option, this URL will never be crawled, even if other parameters in the URL are set to “Every URL.” You should be careful when using this option. The second most restrictive setting is “Only URLs with value=x.”

Feature in use
Now let’s do something fun and exercise our brains on an example.
Once upon a time there was an online store, fairyclothes.example.com. The store’s website used parameters in its URLs, and the same content could be reached through multiple URLs. One day the store owner noticed, that too many redundant URLs could be preventing Googlebot from crawling the site thoroughly. So he sent his assistant CuriousQuestionAsker to The GreatWebWizard to get advice on using the URL parameters feature to reduce the duplicate content crawled by Googlebot. The Great WebWizard was famous for his wisdom. He looked at the URL parameters and proposed the following configuration:

Parameter name	Effect on content?	What should Googlebot crawl?
trackingId	None	One representative URL
sortOrder	Sorts	Only URLs with value = ‘lowToHigh’
sortBy	Sorts	Only URLs with value = ‘price’
filterByColor	Narrows	No URLs
itemId	Specifies	Every URL
page	Paginates	Every URL

The CuriousQuestionAsker couldn’t avoid his nature and started asking questions:

CuriousQuestionAsker: You’ve instructed Googlebot to choose a representative URL for trackingId (value to be chosen by Googlebot). Why not select the Only URLs with value=x option and choose the value myself?
Great WebWizard: While crawling the web Googlebot encountered the following URLs that link to your site:

1. fairyclothes.example.com/skirts/?trackingId=aaa123
2. fairyclothes.example.com/skirts/?trackingId=aaa124
3. fairyclothes.example.com/trousers/?trackingId=aaa125

Imagine that you were to tell Googebot to only crawl URLs where “trackingId=aaa125”. In that case Googlebot would not crawl URLs 1 and 2 as neither of them has the value aaa125 for trackingId. Their content would neither be crawled nor indexed and none of your inventory of fine skirts would show up in Google’s search results. No, for this case choosing a representative URL is the way to go. Why? Because that tells Googlebot that when it encounters two URLs on the web that differ only in this parameter (as URLs 1 and 2 above do) then it only needs to crawl one of them (either will do) and it will still get all the content. In the example above two URLs will be crawled; either 1 & 3, or 2 & 3. Not a single skirt or trouser will be lost.

CuriousQuestionAsker: What about the sortOrder parameter? I don’t care if the items are listed in ascending or descending order. Why not let Google select a representative value?
Great WebWizard: As Googlebot continues to crawl it may find the following URLs:

1. fairyclothes.example.com/skirts/?page=1&sortBy=price&sortOrder=’lowToHigh’
2. fairyclothes.example.com/skirts/?page=1&sortBy=price&sortOrder=’highToLow’
3. fairyclothes.example.com/skirts/?page=2&sortBy=price&sortOrder=’lowToHigh’
4. fairyclothes.example.com/skirts/?page=2&sortBy=price&sortOrder=’ highToLow’

Notice how the first pair of URLs (1 & 2) differs only in the value of the sortOrder parameter as do URLs in the second pair (3 & 4). However, URLs 1 and 2 will produce different content: the first showing the least expensive of your skirts while the second showing the priciest. That should be your first hint that using a single representative value is not a good choice for this situation. Moreover, if you let Googlebot choose a single representative from among a set of URLs that differ only in their sortOrder parameter it might choose a different value each time. In the example above, from the first pair of URLs, URL 1 might be chosen (sortOrder=’lowToHigh’). Whereas from the second pair URL 4 might be picked (sortOrder=’ highToLow’). If that were to happen Googlebot would crawl only the least expensive skirts (twice):

• fairyclothes.example.com/skirts/?page=1&sortBy=price&sortOrder=’lowToHigh’
• fairyclothes.example.com/skirts/?page=2&sortBy=price&sortOrder=’ highToLow’

Your most expensive skirts would not be crawled at all! When dealing with sorting parameters consistency is key. Always sort the same way.

CuriousQuestionAsker: How about the sortBy value?
Great WebWizard: This is very similar to the sortOrder attribute. You want the crawled URLs of your listing to be sorted consistently throughout all the pages, otherwise some of the items may not be visible to Googlebot. However, you should be careful which value you choose. If you sell books as well as shoes in your store, it would be better not to select the value ‘title’ since URLs pointing to shoes never contain ‘sortBy=title’, so they will not be crawled. Likewise setting ‘sortBy=size’ works well for crawling shoes, but not for crawling books. Keep in mind that parameters configuration has influence throughout the whole site.

CuriousQuestionAsker: Why not crawl URLs with parameter filterByColor?
Great WebWizard: Imagine that you have a three-page list of skirts. Some of the skirts are blue, some of them are red and others are green.

• fairyclothes.example.com/skirts/?page=1
• fairyclothes.example.com/skirts/?page=2
• fairyclothes.example.com/skirts/?page=3

This list is filterable. When a user selects a color, she gets two pages of blue skirts:

• fairyclothes.example.com/skirts/?page=1&flterByColor=blue
• fairyclothes.example.com/skirts/?page=2&flterByColor=blue

They seem like new pages (the set of items are different from all other pages), but there is actually no new content on them, since all the blue skirts were already included in the original three pages. There’s no need to crawl URLs that narrow the content by color, since the content served on those URLs was already crawled. There is one important thing to notice here: before you disallow some URLs from being crawled by selecting the “No URLs” option, make sure that Googlebot can access the content in another way. Considering our example, Googlebot needs to be able to find the first three links on your site, and there should be no settings that prevent crawling them.

If your site has URL parameters that are potentially creating duplicate content issues then you should check out the new URL Parameters feature in Webmaster Tools. Let us know what you think or if you have any questions post them to the Webmaster Help Forum.

Written by Kamila Primke, Software Engineer, Webmaster Tools Teamthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Webmaster Level: Beginner

Want to eat healthier and exercise more in 2010? That's tough! Want to learn about search engine optimization (SEO) so you can disregard the rumors and know what's important? That's easy! Here's how to gain SEO knowledge as you go about your new start to 2010:

Step 1: Absorb the basics

• If you like to learn by reading, download our SEO Starter Guide for reading while you're on an exercise bike, training for Ironman.
• Or, if you're more a video watcher, try listening to my "Search Friendly Development" session while you're cleaning your house. Keep in mind that some parts of the presentation are a little more technical.

• For good measure, and because at some point you'll hear references to them, check out our webmaster guidelines for yourself.

Step 2: Explore details that pique your interest


Step 3: Verify ownership of your site in Webmaster Tools



Step 4: Research before you do anything drastic
Written by Maile Ohye, Developer Programs Tech Leadthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: SES Chicago was wonderful. Meeting so many of you made the trip absolutely perfect. It was as special as if (Chicago local) Oprah had joined us!

While hanging out at the Google booth, I was often asked about how to take advantage of our webmaster tools. For example, here's one tip on Common Words.

Common Words: Our prioritized listing of your site's content
The common words feature lists in order of priority (from highest to lowest) the prevalent words we've found in your site, and in links to your site. (This information isn't available for subdirectories or subdomains.) Here are the steps to leveraging common words:

1. Determine your website's key concepts. If it offers getaways to a cattle ranch in Wyoming, the key concepts may be "cattle ranch," "horseback riding," and "Wyoming."

2. Verify that Google detected the same phrases you believe are of high importance. Login to webmaster tools, select your verified site, and choose Page analysis from the Statistics tab. Here, under "Common words in your site's content," we list the phrases detected from your site's content in order of prevalence. Do the common words lack any concepts you believe are important? Are they listing phrases that have little direct relevance to your site?

2a. If you're missing important phrases, you should first review your content. Do you have solid, textual information that explains and relates to the key concepts of your site? If in the cattle-ranch example, "horseback riding" was absent from common words, you may then want to review the "activities" page of the site. Does it include mostly images, or only list a schedule of riding lessons, rather than conceptually relevant information?

It may sound obvious, but if you want to rank for a certain set of keywords, but we don't even see those keyword phrases on your website, then ranking for those phrases will be difficult.

2b. When you see general, non-illustrative common words that don't relate helpfully to your site's content (e.g. a top listing of "driving directions" or "contact us"), then it may be beneficial to increase the ratio of relevant content on your site. (Although don't be too worried if you see a few of these common words, as long as you also see words that are relevant to your main topics.) In the cattle ranch example, you would give visitors "driving directions" and "contact us" information. However, if these general, non-illustrative terms surface as the highest-rated common words, or the entire list of common words is only these types of terms, then Google (and likely other search engines) could not find enough "meaty" content.

2c. If you find that many of the common words still don't relate to your site, check out our blog post on unexpected common words.

3. Here are a few of our favorite posts on improving your site's content:
Target visitors or search engines?

Improving your site's indexing and ranking

NEW! SES Chicago - Using Images

4. Should you decide to update your content, please keep in mind that we will need to recrawl your site in order to recognize changes, and that this may take time. Of course, you can notify us of modifications by submitting a Sitemap.

Happy holidays from all of us on the Webmaster Central team!

SES Chicago: Googlers Trevor Foucher, Adam Lasnik and Jonathan Simon

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog:

Webmaster level: All

To help webmasters manage the verified owners for their websites in Webmaster Tools, we’ve recently introduced three new features:

• Verification details view: You can now see the methods used to verify an owner for your site. In the Manage owners page for your site, you can now find the new Verification details link. This screenshot shows the verification details of a user who is verified using both an HTML file uploaded to the site and a meta tag:

  

  Where appropriate, the Verification details will have links to the correct URL on your site where the verification can be found to help you find it faster.

• Requiring the verification method be removed from the site before unverifying an owner: You now need to remove the verification method from your site before unverifying an owner from Webmaster Tools. Webmaster Tools now checks the method that the owner used to verify ownership of the site, and will show an error message if the verification is still found. For example, this is the error message shown when an unverification was attempted while the DNS CNAME verification method was still found on the DNS records of the domain:

  

• Shorter CNAME verification string: We’ve slightly modified the CNAME verification string to make it shorter to support a larger number of DNS providers. Some systems limit the number of characters that can be used in DNS records, which meant that some users were not able to use the CNAME verification method. We’ve now made the CNAME verification method have a fewer number of characters. Existing CNAME verifications will continue to be valid.

We hope this changes make it easier for you to use Webmaster Tools. As always, please post in our Verification forum if you have any questions or feedback.

Posted by Pierre Far, Webmaster Trends Analyst

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Written by Jonathan Simon, Webmaster Tools Team

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Webmaster level: All

One of the great things about working at Google is that we get to take advantage of an enormous amount of computing power to do some really cool things. One idea we tried out was to let webmasters know about their potentially hackable websites. The initial effort was successful enough that we thought we would take it one step further by expanding our efforts to cover other types of web applications—for example, more content management systems (CMSs), forum/bulletin-board applications, stat-trackers, and so on.

This time, however, our goal is not just to isolate vulnerable or hackable software packages, but to also notify webmasters about newer versions of the software packages or plugins they're running on their website. For example, there might be a Drupal module or Joomla extension update available but some folks might not have upgraded. There are a few reasons a webmaster might not upgrade to the newer version and one of the reasons could be that they just don't know a new version exists. This is where we think we can help. We hope to let webmasters know about new versions of their software by sending them a message via Webmaster Tools. This way they can make an informed decision about whether or not they would like to upgrade.

One of the ways we identify sites to notify is by parsing source code of web pages that we crawl. For example, WordPress and other CMS applications include a generator meta tag that specifies the version number. This has proven to be tremendously helpful in our efforts to notify webmasters. So if you're a software developer, and would like us to help you notify your users about newer versions of your software, a great way to start would be to include a generator meta tag that tells the version number of your software. If you're a plugin or a widget developer, including a version number in the source you provide to your users is a great way to help too.

We've seen divided opinions over time about whether it's a good security practice to include a version number in source code, because it lets hackers or worm writers know that the website might be vulnerable to a particular type of exploit. But as Matt Mullenweg pointed out, "Where [a worm writer's] 1.0 might have checked for version numbers, 2.0 just tests [a website's] capabilities...". Meanwhile, the advantage of a version number is that it can help alert site owners when they need to update their site. In the end, we tend to think that including a version number can do more good than harm.

We plan to begin sending out the first of these messages soon and hope that webmasters find them useful! If you have any questions or feedback, feel free to comment here.

Posted by Patrick Chapman, Search Quality Teamthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Level: Beginner to Intermediate

If you’re intrigued by the Search Queries feature in Webmaster Tools but aren’t sure how to make it actionable, we have a video that we hope will help!


This video explains the vocabulary of Search Queries, such as:

• Impressions
• Average position (only the top-ranking URL for the user’s query is factored in our calculation)
• Click
• CTR

The video also reviews an approach to investigating Top queries and Top pages:

1. Prepare by understanding your website’s goals and your target audience (then using Search Queries “filters” to support your knowledge)
2. Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for the given time period)
3. Sort by CTR to notice any missed opportunities
4. Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users’ needs
5. Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given time period)
6. Sort Top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages

After you’ve watched the video and applied the knowledge of your site with the findings from Search Queries, you’ll likely have several improvement ideas to help searchers find your site. If you’re up for it, let us know in the comments what Search Queries information you find useful (and why!), and of course, as always, feel free to share any tips or feedback.

Written by Maile Ohye, Developer Programs Tech Leadthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Vanessa's been posting a lot lately, and I'm starting to feel left out. So here my tidbit of wisdom for you: I've noticed a couple of webmasters confused by "blocked by robots.txt" errors, and I wanted to share the steps I take when debugging robots.txt problems:

A handy checklist for debugging a blocked URL

• Your site may not have a robots.txt file at all (and therefore, allows access to all pages), but a URL on the site may redirect to a different site, which does have a robots.txt file. In this case, you may see URLs blocked by robots.txt for your site (even though you don't have a robots.txt file).
• Your site may prompt for registration after a certain number of page views. You may have the registration page blocked by a robots.txt file. In this case, the URL itself may not redirect, but if Googlebot triggers the registration prompt when accessing the URL, it will be redirected to the blocked registration page, and the original URL will be listed in the crawl errors page as blocked by robots.txt.
  

Good luck debugging! And by the way -- unrelated to robots.txt -- make sure that you don't have "noindex" meta tags at the top of your web pages; those also result in Google not showing a web site in our index.this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com